We unburied a trove of glamorous treasure for head-to-toe swimmy summer style.
BUDGET DETOX
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Looking for a low-investment, highend getaway? NEW YOU has the digs.
LEND ME YOUR EARS
Quick and painless procedures can undo the damage caused by earrings and age.
NEW YOU BEAUTY AWARDS WINNERS
This year, along with our standout products, NEW YOU is also recognizing the WINNERS behind the iconic brands we know and love.
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NEW YOU BEAUTY AWARDS
Explore the Finalists behind the NEW YOU BEAUTY AWARDS.
*Anastasia Soare Cover Photo Credit Sonic Sivongxay
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SUN KISSED
This summer, it’s all about making a splash - and the right swimsuit is your ticket.
EXCLUSIVE INTERVIEW ANASTASIA SOARE
The visionary behind Anastasia Beverly Hills, she has built an empire rooted in empowerment, self-expression, and beauty innovation.
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GONE WITH THE GLUTEN Is Gluten Free The Way to Be? NEW YOU Investigates
FASHION ACCESSORIES
Kimberly Pucci’s “It Bag” of the US Open
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A GAME CHANGERS
Dr. Faraz Farzin of Lumosity.com An accomplished researcher, Dr. Farzin and Lumosity. com help universities unlock the human brain.
The Dream Team Behind Jack Black Meet the creators ofJack Black—a top collection of approachable men’s skin products and shaving needs.
Care for some cocktails while overlooking NYC?
We’re looking forward to the end of the bitter cold and welcoming rooftop cocktails. The Manhattan skyline is big enough to keep the nightly happy hours and after-work hang outs rolling. If you’re looking to meet friends, grab a night-cap or spend some one-on-one time with a loved one, this list has you covered.
ABSOLUTELY FLAWLESS
We’re constantly on the prowl for all the latest and greatest musts in beauty, fashion, and style. And now we’re helping you acquire them with a dynamic new “Shop the Look” section of the all-new Newyou.com!
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THE K-BEAUTY CRAZE: OUR GLASS SKIN HOLY GRAILS
The recent emergence of Korean skin care in the United States has brought new beauty standards that we didn’t even know were possible to achieve. These skin care products are designed to give you the trending “Glass Skin” look. Read more at NewYou.com
We’ve unburied a trove of glamorous treasure for head-to-toe swimmy summer style. by Helen Cannavale
Jewels Sea of the
Alexis Bittar
Faceted Rock Crystal with Mesh Bib ($595, alexisbittar.com)
Kendra Scott Kriss Bangles ($150, kendrascott. com)
WET Swimwear
Lucy One-Piece Swimsuit ($147, wet-swimwear.com)
Ayaka Nishi Coral Hair Pin ($240, ayakanishi.com)
18K Rose Gold Ring with White Rose Cut Diamonds ($68,950, bavna.com)
Bavna
BUDGET DETOX
Looking for a low-investment, high-end getaway? New You has the digs.
By Sharon Feiereisen
asking in a high-end experience for a budgetfriendly price isn’t a ticket to the land of contradictions (we swear!), especially if you’re flexible with your travel dates. From east to west there are a number of bang-foryour-buck hotels and resorts that make for idyllic year-round getaways. Here’s a look at some not-to-bemissed options.
WEST COAST: LAGUNA BEACH HOUSE
➜LAGUNA BEACH HOUSE’S design reflects the laid-back California coast vibe to a tee.
Expect shore-inspired décor and vintage surf and skate memorabilia throughout, including surfboards above the beds and G&S skateboards acting as towel racks. A chalkboard in the lobby displays the daily surf report (surfboards are available for purchase on-site), and the hotel has a partnership with a surfboard shaper so guests can customize their own boards. The 36-room boutique beach haven is in walking distance to downtown Laguna and Main Beach, and for some extra pampering ask for “beach concierge” services, which includes towel set-up and ocean-side lunch
LAGUNA BEACH HOUSE
Blue Laguna Surf-centric Laguna Beach House offers a bespoke beachy vibe, complete with an intimate pool, quirky decor, and custom boards.
beautyescapes
delivery. The Beach House also has a partnership with a local spa and salon to arrange for private services in the guest rooms. In-room guests rave about the minibars, which include fun, usable items such as beach games like smashball, underwater cameras, umbrellas, Turkish beach blankets, and beer koozies, as well as local microbrews and throw-back treats like s’mores kits. Note also that the hotel’s sister property two blocks south, The Inn at Laguna Beach, has a private, guests-only rooftop terrace that serves sunset cocktails with the best vantage point in town. Or stick to the Beach House for cookies and milk by the fire pit. (Visit the lagunabeachhouse.com.)
SOUTHEAST: ROYAL BLUES HOTEL
➜ THERE’S NO KNOCKING SOUTH BEACH if you’re looking for late-night partying, but when you crave something more classic American, head to Deerfield Beach and the Royal Blues Hotel. The only Relais & Châteaux-designated property in Florida, Royal Blues was conceived as an oceanfront escape for guests to experience an authentic adventure off Florida’s Gold Coast.
Opened in 2014, the space offers 12 luxuriously appointed accommodations (all with oceanfront views) steps from Blue Wave-certified Deerfield Beach. The décor is demure with understated touches of a bespoke yacht (think wide-wood paneling, leather, and marble surfaces). You’ll also find a seafood restaurant, Chanson, with panoramic ocean views and an elevated 18-footlong saltwater aquarium, wine lounge, and swim spa. On Saturdays, treat your chakras to oceanfront yoga on the property’s deck, and nearby Quiet Waters Park offers 430 acres for hiking, fishing, a skate park, and the new-tothe-U.S. cable waterskiing. Golfing, tennis, and biking are also available. (Visit royalblueshotel.com.)
Me Al (Fresco) Making the most of Deerfield Beach’s stunning coastline, Royal Blues gets a gold star for its Gold Coast views.
ROYAL BLUES HOTEL
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LEND ME YOUR EARS
Quick and painless procedures can undo the damage caused by earrings and age.
By Catherine Winters
angly earrings make a fashion statement, but you wear them at your peril. Whether you fall prey to an energetic toddler yanking on your hoops or suffer an earring-vs.clothing snag, you can end up with a torn earlobe. What’s more, weighty earrings can stretch lobes. So can getting older. “Tissues lose collagen and elasticity, and gravity takes its effect on the earlobes, as it does on any part of the body,” says plastic surgeon Jennifer Walden, M.D., a spokesperson for the American Society for Aesthetic Plastic Surgery. “A long earlobe is not a good look.”
Fortunately, whether your problem is a tear or a too-long lobe, restoration
surgery can improve your self-esteem and appearance. Surgery is usually quick with very little risk or down time. Here’s how surgeons tackle two common earlobe issues.
$2,000 per ear. Scarring is minimal and while you can re-pierce your ears, you have to wait six to eight weeks and avoid piercing too near the surgical site.
TEAR AND WEAR
n earlobe tear can be partial (incomplete) or full (complete)—meaning the tear has breached the bottom of the lobe, creating two flaps. “People are upset when that happens,” says Beverly Hills plastic surgeon Brent Moelleken, M.D. To repair a tear, he uses a scalpel to remove scar tissue from each edge of the tear, creating a fresh wound. He then aligns the edges of a partial tear and stitches them together. If the tear is complete, he rejoins the inside of lobe flaps with dissolvable sutures and then stitches the front and back of the earlobe together. The half-hour surgery is done under local anesthesia with injections of lidocaine to ease discomfort, and epinephrine to minimize bleeding. External stitches are removed within seven to 10 days. Cost varies depending upon where you live, but Dr. Moelleken charges about $1,500 to
“Even though the incision appears healed and strong, it will always be weak,” says Dr. Moelleken. “If the piercing is put there, the earlobe will tear again.”
STRETCHED OUT
or earlobes that have elongated over time, Dr. Moelleken shortens them under local anesthesia by removing excess skin through a small incision. To restore firmness and fullness, he will then place filler in the lobe. Because fillers such as Juvéderm give temporary results, Dr. Moelleken also uses tissue harvested from the patient’s abdominal area. The procedure takes about an hour.
Stitches are removed, or dissolve, within seven to 10 days but people can return to work almost immediately. Cost per ear is about $2,500.
This year, along with our standout products, NEW YOU is also recognizing the WINNERS behind the iconic brands we know and love. From Entrepreneur of the Year award to Creator of the Year, and so much more, join us in celebrating the hard work that goes into beauty, fashion, and business.
Written By: Layla Pham
ENTREPRENEUR OF THE YEAR
Anastasia Soare
Winner of the Entrepreneur of the Year Award at the 2025 NEW YOU Awards, Anastasia Soare, the visionary behind Anastasia Beverly Hills has redefined global beauty standards by transforming the way we perceive and shape eyebrows. Her journey of creating a multi-billion-dollar brand on a simple vision: eyebrows matter, inspires and empowers millions of others around the globe.
Soare revolutionized beauty with her Golden Ratio eyebrow technique and built Anastasia Beverly Hills into a $1.2 billion powerhouse. Her unique understanding of balance and proportion made her approach scientific and transformative. This once revolutionary technique is now considered a benchmark when it comes to eyebrow care. She is a visionary who understood early on that beauty is mathematical, universal, & extremely personal.
Anastasia Beverly Hills is not just a brand; it’s a movement that has over 30 million followers. She connected with her audience at a time when beauty was becoming democratized, creating a brand that resonates with everyone from glam gurus to natural beauties.
But these amazing numbers are just a small part of her story. Soare’s real power lies in her commitment to making people feel confident and seen. Through her products and presence, she championed diversity, empowered women in business & changed how the world views beauty.
At its core, her brand is all about empowering others; giving people the tools they need to define their features, identity & confidence.
Explore her award-winning range at: anastasiabeverlyhills.com
CREATOR OF THE YEAR
Alexa Dellanos
12 MILLION FOLLOWERS. ONE POWERFUL PRESENCE.
At the 2025 NEW YOU Awards, Alexa Dellanos took home the Creator of the Year title, and it’s easy to see why. With more than 12 million followers across her platforms, Alexa isn’t just posting content, she’s sparking conversations. Her presence has become a driving force in shaping how a whole generation approaches beauty, lifestyle, and digital influence.
Whether she is sharing her beauty routines or some motivational thoughts, her feed is a masterclass in aesthetics, aspiration, & authenticity. Her appeal is not just a product of the visuals but it’s more about consistency, confidence, & her unique style of storytelling that makes her audience come back for more.
This award is a reflection of her hard work and ability to inspire and influence people with purpose. Her brand stands on the solid foundation of trust, not trends. She has an innate ability to blend glamour with reality giving her audience beauty tips one day and business mindset the next.
Alexa knows how to pivot with the ever-evolving digital world, staying relevant and authentic without losing her unique voice. Her brand is a great example of the growing understanding of creators as brands, leaders, and entrepreneurs in their own right.
Alexa Dellanos is a truly inspiring creator who is well aware of what it means to be a modern-day media powerhouse.
Follow her journey @alexadellanos and explore her world of beauty and empowerment.
Seis Cosmetics Rose Lip Mask
If there is one product that can prove that newcomers can shake up an industry, it’s Seis Cosmetic’s Rose Lip Mask, winning the title of the Best Newbie at the 2025 NEW YOU AWARDS.
Made with nourishing rose extracts and a blend of natural oils, their Rose Lip Mask acts like magic while you sleep, and by the time you are up, you have visibly plumper, softer, and smoother lips. The non-greasy texture makes it comfortable for long wear and the delicate scent makes you feel like you are getting a spa treatment at home.
Seis Cosmetics’ unique formula is not the only thing that sets it apart from others; it’s their mission. The brand launched with a clear message: beauty should be clean, effective, & empowering. And they have delivered on their promise for some time now. It’s a big deal when a newcomer snags a major industry award, but Seis Cosmetics has shown they are more than ready to step into the big leagues.
Seis winning this award also highlights a shift in the current consumer base. They are now more attracted to authenticity, minimalism, & products that do exactly what they say they will do. With the Rose Lip Mask, Seis hit all those notes and more.
In a highly competitive category like skincare, Seis Cosmetics has earned its place with a product that feels indulgent but accessible, luxurious but honest.
Experience it yourself for $22 at: seiscosmetics.com
INNOVATION IN HAIR AWARD
CHI Lava Air Glam Styler
The CHI Lava Air Glam Styler won the Innovation in Hair award at the 2025 NEW YOU Awards. For anyone who’s battled frizz, heat damage, or underwhelming styling tools, this win is well-deserved.
Powered by CHI’s patented Volcanic Lava technology, this styler delivers impressive performance with a 1300W BLDC motor, high heat efficiency, and an astonishing release of over 100 million negative ions during use. The result is salon-quality, silky, frizz-free hair without ever stepping outside your home.
The styler features three heat settings, a cool shot button, and a maximum temperature of 210°F, making it suitable for nearly all hair types. Whether you’re aiming for a sleek, polished look or want to add volume, this tool gives you full control over your style. Plus, it’s lightweight, ergonomically designed, and so quiet it won’t interrupt your morning playlist.
CHI has long been a leader in professional-grade hair tools. This award sets them apart from the competition and underscores their commitment to innovation. Drawing on decades of salon experience, CHI has crafted a device that delivers consistent, flawless results regardless of your skill level.
The CHI Lava Air Glam Styler is a worthwhile investment for anyone serious about haircare and self-care.
Shop it for $299 at: chi.com
Amazon Beauty Where Beauty Meets Smart Shopping
Amazon Beauty received the Marketplace Innovation Award at the 2025 NEW YOU Awards, recognizing how it has transformed the way we shop for beauty with scale, speed, and smarts.
Whether you’re looking for a drugstore staple or luxury skincare, Amazon has become the go-to destination for countless customers seeking convenience and variety. But this award celebrates more than just product selection. It highlights how Amazon Beauty has made the experience more personalized, more reliable, and elevated.
Thanks to Amazon Beauty, with its verified reviews, tailored recommendations, and fast delivery, finding the right product is no longer a stressful task. Once-exclusive brands are now accessible to everyone from the comfort of their homes, and new discoveries are just a click away.
Simplifying the process of choosing the right beauty product may sound easy, but in an age flooded with options, it’s anything but. Amazon Beauty has made this process remarkably simple for millions of customers, and this award is proof of their success.
Explore beauty without limits at: amazon.com
BEST AGELESS BEAUTY AWARD
Corsica Scents
Rose Glow Lotion Bar
Winner of the Best Ageless Beauty Award at the 2025 NEW YOU Awards, Corsica Scents’ Rose Glow Lotion Bar is more than just skincare; it is a sensory celebration of timeless elegance.
From the moment you open the package, you are greeted by Rose Glow’s delicate floral fragrance and lush texture. Packed with skin-loving ingredients, this hydrating formula nourishes, smooths, and rejuvenates the skin, leaving a youthful, dewy finish. It is a product that transforms your highlighting ritual into an act of self-love.
Corsica Scents has built its reputation at the intersection of beauty and emotion. Rose Glow exemplifies their philosophy that skincare should be both indulgent and effective. Its subtle rose scent evokes vintage glamour, while the modern formula delivers fresh, radiant, and real results.
This award recognizes how Corsica Scents has embraced age positivity without sacrificing sophistication. It proves that “ageless” is not about chasing youth; it is about celebrating beauty at every stage of life. With the Rose Glow Lotion Bar, they have held that belief and invited everyone to glow from the inside out.
Shop Rose Glow Lotion Bar for $19.95 at: corsicascents.com
Diana Madison Beauty
Polished Clay & Sea Salt Hydrating Mud Mask
Diana Madison Beauty won Face Mask of the Year at the 2025 NEW YOU Awards, and for good reason. Her Polished Clay & Sea Salt Hydrating Mud Mask is far from your average face mask. It is a thoughtfully crafted blend of time-honored ingredients, designed to meet the needs of modern skin.
Formulated with Dead Sea salt, rich in minerals, and glacial clay, this hydrating facial mask delivers a luxurious skincare experience rooted in nature and backed by tradition. With its rich texture, earthy scent, and undeniable results, this mask leaves your skin refreshed, radiant, and deeply nourished.
Diana Madison, the brand’s founder, brings decades of experience as an actress, entrepreneur, and influencer to her product line. Her skincare philosophy is indulgent, clean, and empowering, and it is reflected in every detail of this mask. It is the perfect choice for anyone seeking a spa-like treatment at home, without the hassle of complicated routines or guesswork.
Gentle yet effective, hydrating yet detoxifying—this mask does it all. What truly sets it apart is its ability to encourage self-care in a fast-paced world where that is often overlooked.
This award marks a shift toward authenticity and transparency in the beauty industry. With a product this good, the recognition is well-deserved.
Say “hello to glow” and shop now at: dianamadisonbeauty.com
Grande Cosmetics
GrandeWRAP Tubing Mascara
This isn’t your average lash product. Grande Cosmetics’ award-winning eye essential, GrandeWRAP Tubing Mascara, is a true game-changer.
Its innovative tubing formula wraps each lash individually, delivering incredible length and volume without clumping, smudging, or flaking. And when it’s time to remove it? Just splash warm water—no scrubbing, no damage.
When it comes to perfection, details matter. That’s where the Grande difference shines. This mascara not only makes your lashes look flawless, but also strengthens them while you wear it. Infused with nourishing peptides, GrandeWRAP supports healthy lash growth and delivers bold definition. It’s a perfect fusion of beauty and care, treating your lashes like the tiny powerhouses they are.
Grande Cosmetics has built a loyal following by creating high-performance products that are as smart as they are stunning. This win reflects not only the excellence of their products but also their unwavering commitment to empowering users with beauty that is equal parts glam and growth.
GrandeWRAP Tubing Mascara is a must-have for anyone seeking a lifted, fluttery look without fillers or falsies. It has rewritten the rules of mascara and elevated eye essentials to a whole new level.
One of the most beloved beauty and lifestyle influencers, Georgia Hassarati, took home the title of Influencer of the Year at the 2025 NEW YOU Awards, and for good reason. Her signature glow, effortlessly curated looks, and down-to-earth personality are enough to make you stop scrolling and start taking notes.
But Georgia offers more than just a pretty feed. Her rise to fame, partly thanks to Netflix’s Too Hot to Handle, was only the beginning. Since then, she has built a loyal fan base that trusts her for beauty advice, trendsetting fashion, and a dose of real talk. Her content strikes the perfect balance between aspirational and relatable. It’s always polished, never pretentious.
Her aesthetics are undeniably captivating, but it’s her authenticity that keeps her audience coming back for more. Georgia is an incredibly hardworking creator, and her consistency is what truly sets her apart. She connects with her followers like a friend — one who just happens to have a killer skincare routine and impeccable taste.
Georgia Hassarati’s win reflects the evolving standards of influence in today’s society. It’s no longer just about numbers; it’s about impact. Her ability to inspire, inform, and uplift others through her platform is exactly what the NEW YOU Awards aim to celebrate.
Follow Georgia for beauty inspiration, lifestyle vibes, and a whole lot of glow.
TRAILBLAZER OF THE YEAR AWARD
Patrick Ta
Redefining Modern Glam
Patrick Ta has reimagined what glam looks and feels like in today’s beauty landscape. This makeup artist turned cultural icon was honored with the Trailblazer of the Year Award at the 2025 NEW YOU Awards. Patrick has mastered the art of glowing skin, sculpted features, and red-carpet elegance, and he has made it all accessible to everyday beauty lovers.
Patrick Ta Beauty is the result of an unparalleled passion for artistry and inclusivity. His signature aesthetic has graced countless A-listers and social media feeds alike. But his true power lies in the impact he has made by empowering people and giving them the tools and techniques to express themselves fully and fearlessly.
Ta has rewritten the rules of beauty through viral tutorials, trendsetting formulations, and a brand ethos rooted in accessibility. His collections celebrate all skin tones and skill levels, allowing makeup to be as bold or minimal as the person wearing it.
What sets Patrick apart is his deep understanding of what beauty lovers truly want. His work emphasizes ease, elegance, and performance in a way that hadn’t been seen before. His products blend editorial-level impact with everyday wearability, with no filters required. His journey as an Asian-American creative breaking barriers in a crowded industry continues to inspire others to embrace authenticity and ambition.
Patrick Ta didn’t just launch a beauty brand; he set a new benchmark for what it means to be a modern trailblazer. This award honors the influence he has had on faces, feeds, and the future of beauty.
Discover the artistry at: patrickta.com
SKINCARE STANDOUT AWARD
Skincare Junkie
Discoloration Fade Wand
Winner of the Skincare Standout category at the 2025 NEW YOU Awards, Skincare Junkie’s Discoloration Fade Wand is your go-to solution for tackling discoloration and restoring your skin’s natural glow.
Formulated with powerful ingredients like tranexamic acid and niacinamide, this wand makes targeting dark spots and uneven skin tone easier than ever. While it works to reduce discoloration, it also gradually restores brightness and balance to your complexion. For those who prefer a mess-free, targeted approach, the precise applicator is a total game-changer.
What truly sets Skincare Junkie apart is its commitment to real results. There’s no fluff or exaggerated promises— just effective products that deliver. The brand’s entire product line is built on honesty and performance, which is why its loyal fan base continues to grow.
If you’re dealing with hyperpigmentation or simply want to achieve a more refined and refreshed look, the Discoloration Fade Wand is a must-have.
Shop the standout at: skincarejunkie.com
BREAKTHROUGH FEMALE WELLNESS BRAND AWARD
Love Wellness Lauren Bosworth’s Mission to Redefine Women’s Health
Once known for her roles in The Hills and Laguna Beach, Lauren “Lo” Bosworth is now an accomplished entrepreneur with her brand Love Wellness. Taking home the Breakthrough Female Wellness Brand award at this year’s NEW YOU Awards. What began as a personal journey to find better solutions for women’s health has grown into a national movement that’s reshaping the wellness industry.
Love Wellness is built on a powerful mission of creating science-backed products that empower women to take charge of their health without shame or confusion. Every product from probiotics to supplements is made with focus on honesty, education, & accessibility.
Love Wellness has provided millions of women with tools to manage everything from gut health to hormonal balance, and this award is a celebration of exactly the kind of empowerment this brand provides. Love Wellness’s informative approach has made once taboo topics approachable, creating a community where women can openly discuss their problems, talk about their bodies, & wellness journey confidently.
Lo Bosworth and her team work closely with medical experts to ensure their products are just as effective as they are trendy. And this commitment to inclusivity and education is what sets them apart. In an industry flooded with misinformation, Love Wellness is a beacon of reliable solutions and real results.
The Breakthrough Female Wellness Brand award celebrates the courage it takes to make space for wellness, and Lo Bosworth has done exactly that. Love Wellness has rewritten the rules of women’s care, making wellness simple, approachable, & empowering.
Explore the full collection at: lovewellness.com
RADIANT REJUVENATION AWARD
SkinMedica
HA5® Hydra Collagen Replenish + Restore Hydrator
SkinMedica received the Radiant Rejuvenation Award at the 2025 NEW YOU Awards, thanks to its standout product: the HA⁵® Hydra Collagen Replenish + Restore Hydrator.
Designed with advanced hydration technology, this is far from your average moisturizer. It is a complete skincare routine in a single product that restores the skin’s moisture barrier, improves firmness, and brings back that soft, smooth feel.
Developed by leading skincare scientists who understand the biology of youthful skin, this formula blends five types of hyaluronic acid with SkinMedica’s patented collagen-enhancing ingredients. That is the secret behind skin that feels more hydrated, visibly rejuvenated, and ultra-soft with every use.
This award reflects the brand’s dedication to innovation and its commitment to results-driven skincare. It is not about quick fixes; it is about long-term skin health, and that is exactly what this product delivers.
The HA⁵® Hydra Collagen Replenish + Restore Hydrator is a must-have for anyone looking to elevate their skincare routine with science-backed hydration. It offers luxury, performance, and clinical credibility in one beautifully designed bottle.
Replenish your glow at: skinmedica.com
Finalists NEW YOU BEAUTY AWARDS 2025
EXPLORE the finalists for the NEW YOU Beauty Awards from cutting-edge skincare innovations to game-changing makeup must-haves, these standout products represent the pinnacle of beauty excellence. After rigorous testing and endless comparisons, the finalists in each category have proven themselves worthy of the spotlight, showcasing groundbreaking formulas, luxurious textures, and transformative results. Whether you’re a skincare aficionado or a makeup maven, the NEW YOU Beauty Awards finalists are the crème de la crème—here to elevate your beauty routine to new heights.
Beauty Innovations
BEAUTIFECT
The Beautifect HeatSonic Cleansing Device is redefining skincare routines, and it’s no wonder it’s up for a Beauty Innovation Award. Combining the power of ultrasonic technology with customizable heat settings, this sleek device offers a deep yet gentle cleanse that leaves skin radiant and refreshed. It not only removes impurities more effectively than traditional methods but also preps your skin for maximum product absorption. With its ergonomic design and cutting-edge tech, the Beautifect HeatSonic is the ultimate upgrade for anyone seeking professionallevel results at home. Skincare just got smarter—and more luxurious.
$159, BEAUTIFECT.COM
VITABRID C12
Say hello to your new skincare obsession: the Vitabrid C12 12-Hour Vitamin C Soothing Serum and Cleansing Device. This powerhouse duo redefines beauty innovation by combining a long-lasting vitamin C formula with a high-tech cleansing tool for brighter, calmer skin. The serum delivers potent antioxidants for all-day radiance, while the device ensures a deep yet gentle cleanse.
$32, AMAZON.COM
ANABLUE
Anablue Treatment Hair Oil is redefining haircare with its breakthrough formula that combines lightweight hydration, restorative botanicals, and a silky finish. Packed with nourishing ingredients like argan oil and vitamin E, it repairs damage while taming frizz and adding shine—all without weighing hair down. Its fast-absorbing, non-greasy texture makes it a game-changer for all hair types.
$42, ANABLUE.COM
MOTHER SCIENCE
Meet the Mother Science Molecular Hero Serum, a groundbreaking contender for this year’s Beauty Innovation Award. This science-backed serum harnesses the power of precision molecular technology to target signs of aging, uneven texture, and environmental damage at a cellular level. Its lightweight, fast-absorbing formula is packed with bioactive ingredients that deliver visible results, leaving skin smoother, brighter, and revitalized. With its innovative approach to skincare science and proven efficacy, it’s no wonder this serum has become a must-have for beauty enthusiasts and industry insiders alike.
$89, MOTHERSCIENCE.COM
TOUCHLAND
Touchland Gentle Mist Hand Sanitizer elevates hand hygiene with a fine mist formula that kills 99.9% of germs while keeping skin hydrated. Infused with aloe vera and botanical extracts, it leaves hands feeling soft and refreshed—never dry or sticky. With its sleek, portable design and effortless application, staying protected has never felt so good.
$16, TOUCHLAND.COM
WONDERSKIN
The Wonderskin Wonder Blading Lip Stain Masque is revolutionizing the way we wear lip color, earning its place as a frontrunner for a beauty innovation award. This cutting-edge product combines a peel-and-reveal formula with smudge-proof, transfer-proof technology, delivering vivid, long-lasting color that feels weightless. Its unique approach to lip stain application not only makes it fun but ensures an effortlessly bold, flawless look that stays put all day. Perfect for anyone seeking vibrant lips with zero touch-ups, Wonderskin’s innovative masque has transformed the beauty game, proving that the future of makeup is all about staying power and style.
$22, AMAZON.COM
Best Ageless Beauty
JULEP BEAUTY
Julep Beauty’s Eyeshadow 101 Crème-to-Powder
Eyeshadow Stick is a standout contender this year thanks to its effortless versatility and long-lasting formula. Its smooth crème texture transforms into a soft, powdery finish that resists creasing and fading all day. With a rich, highly pigmented payoff and easy glide-on application, this multitasker delivers stunning color in a single swipe, making it a must-have for both beauty enthusiasts and busy professionals alike.
$18, AMAZON.COM
JOHN FRIEDA
John Frieda Frizz Ease Secret Weapon Touch-Up Creme is a true standout in hair care, earning a spot on this year’s award shortlist. This lightweight, non-greasy formula instantly smooths frizz, tames flyaways, and delivers a glossy finish without weighing hair down. Perfect for on-the-go touch-ups, it ensures sleek, salon-worthy locks, even between washes. With its powerful yet gentle formula, this creme is a must-have for anyone seeking frizz-free, polished hair all day long.
$9.49, TARGET.COM
KIEHL’S
Kiehl’s Better Screen UV Serum SPF 50+ has redefined skincare with its powerful sun protection and lightweight formula. This innovative serum not only shields against harmful UVA and UVB rays but also helps brighten and smooth the skin. Infused with plant-derived ingredients, it offers a breathable finish without a greasy residue, making it a must-have for daily use. Its flawless combination of skincare and sun defense sets a new standard in beauty essentials.
$22, KIEHLS.COM
TRUE BOTANICALS
True Botanicals Phyto-Retinol Sleep Serum is making waves for its groundbreaking, plant-powered formula that delivers age-defying results without the harshness of traditional retinol. Packed with powerful botanicals, it smooths and renews skin overnight, leaving it visibly firmer, brighter, and more radiant. This serum’s ability to transform the skin while being gentle enough for all types is skincare at its most luxurious and effective.
$90, TRUEBOTANICALS.COM
LION POSE
Lion Pose PEP TALK™ Bio-Placenta Barrier
Cream is revolutionizing skincare with its powerful bio-placenta technology, which works to restore and rejuvenate skin at a cellular level. This luxurious cream offers an innovative blend of hydration, protection, and anti-aging benefits, leaving skin smoother, more radiant, and fortified against environmental stressors. Its potent formula delivers results that are both immediate and long-lasting, making it a must-have for anyone serious about skincare.
$54, SEPHORA.COM
CORSICA SCENTS
Corsica Scents Rose Glow is a standout contender for the Best Ageless Beauty Award, blending luxury with skincare innovation. Its delicate rose scent evokes timeless elegance, while its carefully crafted formula hydrates and nourishes, leaving skin luminous and youthful. Perfect for those seeking both a sensory indulgence and effective skincare, Rose Glow delivers glowing, dewy skin that defies age—making it an essential in any beauty routine that values both radiance and rejuvenation.
$19.95, CORSICASCENTS.COM
Best Newbie Beauty
TIRTIR
TIRTIR’s Mask Fit Red Cushion is a game-changer in the world of complexion perfection. With its innovative formula, this cushion provides a flawless, breathable finish while offering skincare benefits that go beyond just coverage. The lightweight texture effortlessly blends into the skin, ensuring long-lasting hydration and a radiant glow. It’s the perfect fusion of makeup and skincare, earning a place in every beauty lover’s must-have collection.
$25, AMAZON.COM
THE A METHOD
The A Method Reti XO has quickly gained recognition for its transformative ability to rejuvenate skin. Infused with powerful retinol, it visibly smooths fine lines and boosts radiance without irritation. The luxurious texture absorbs effortlessly, leaving skin feeling soft and nourished. With consistent use, it delivers a renewed complexion, making it a standout in skincare routines and a must-have for anyone seeking visibly younger, more luminous skin.
$349, THEAMETHOD.COM
SEIS COSMETICS
Seis Cosmetics’ Rose Lip Mask is a standout in lip care, offering deep hydration and nourishment with its luxurious blend of rose extract and natural oils. This mask works overnight to restore softness and plumpness, leaving lips feeling smooth and rejuvenated. Loved for its rich, non-greasy texture and subtle, refreshing scent, it’s the perfect addition to any skincare routine, making lips feel pampered and looking irresistibly supple.
$22, SEISCOSMETICS.COM
REVOLUTION BEAUTY
Revolution Beauty’s Pout Bomb has taken the lip game to new heights. With its ultra-plumping formula, this gloss delivers a luscious, fuller look without any sting. Infused with nourishing ingredients, it leaves lips feeling smooth and hydrated all day long. Available in a range of flattering shades, it effortlessly combines high shine with a weightless feel, making it the ultimate lip product for those seeking a bold, effortlessly chic pout.
$7, ULTA.COM
The Perfect Pout
KEVYN AUCOIN
Kevyn Aucoin’s Glass Glow Lip effortlessly elevates any look with its ultra-hydrating formula and glassy finish. Designed to deliver a smooth, non-sticky shine, it creates the illusion of fuller, plumper lips. Available in a range of flattering shades, this gloss is a must-have for those seeking a high-impact, long-lasting gloss that’s as nourishing as it is stunning, making it a top pick for those who love a flawless, radiant pout.
$28, BLOOMINGDALES.COM
one. Packed with natural ingredients like shea butter, coconut oil, and beeswax, it hydrates and protects while delivering a subtle, buildable tint. The result? Soft, plump lips that feel as good as they look. Its clean, eco-friendly composition makes it a standout in the world of beauty, giving lips the ultimate care and color boost.
$25, LUKBEAUTIFOOD.COM
Essence What The Fake! Lip Filler has quickly become a must-have for those craving plump, kissable lips. Its innovative formula creates fuller, more defined lips without the commitment of needles, giving a natural-looking volume boost. The smooth, glossy finish enhances your pout while nourishing with hydration. With its lightweight texture and easy application, it’s the perfect solution for anyone looking to enhance their lips effortlessly and achieve a fuller, more defined look.
$4.99, TARGET.COM
| NEWYOU.COM
Innovations in Hair
CHI
The CHI Lava Air Glam takes hair styling to the next level with its innovative use of lava-infused ceramic technology. This lightweight tool combines infrared heat and advanced airflow to style hair quickly while reducing damage. Its sleek, ergonomic design ensures maximum comfort, while the powerful performance delivers salon-quality results. Ideal for creating smooth, shiny hair with minimal effort, it’s a game-changer for anyone looking to elevate their beauty routine.
$299, CHI.COM
TARA
Tara Strawberry + NMF Nurture Leave-In Conditioner is a game changer in haircare. Infused with nourishing strawberry extract and natural moisturizing factors (NMF), this leave-in formula hydrates, strengthens, and revives dull hair. Its lightweight, non-greasy texture effortlessly detangles while enhancing shine, making it a must-have for those seeking healthier, more manageable locks. With its innovative blend of ingredients, it’s a perfect blend of nature and science for flawless hair every day.
$99, TARAFORMULA.COM
IGK
IGK’s Disco Disco Clear Gloss Shine Spray is making waves in the beauty world, earning its spot as a frontrunner for an Innovation in Hair Award. This game-changing formula instantly enhances hair with a weightless, high-shine finish, while also taming frizz. Its unique blend of nourishing ingredients delivers gloss without the greasy feel, making it a must-have for anyone seeking that perfect, glossy, glass-like hair. It’s the ultimate in modern haircare luxury.
$34, IGKHAIR.COM
REVAIR
The RevAir Reverse Air Dryer is revolutionizing the way we style our hair. Using innovative reverse air technology, it dries and straightens hair in half the time, all while reducing heat damage. Its gentle yet efficient airflow creates a sleek, frizz-free finish without the need for excessive styling tools. This game-changing device is setting a new standard for hair care, combining speed, protection, and flawless results for every hair type.
$369, MYREVAIR.COM
UNICE
Unice Magic Lace Wig is redefining the wig experience with its revolutionary design. Crafted with premium materials, it offers a lightweight, breathable lace construction that provides comfort without sacrificing style. The pre-plucked hairline ensures a flawless, natural look, while the easy application makes it perfect for anyone seeking a quick yet polished transformation. Whether for everyday wear or special occasions, this wig combines convenience and elegance, setting a new standard for innovation in hair.
$149, UNICE.COM
ICONIC LONDON
ICONIC London has become a standout in the beauty industry, earning a well-deserved nomination for Brand of the Year. Known for its glowing, high-performance products, the brand masterfully combines luxury with accessibility. From versatile highlighters to multifunctional makeup, ICONIC London empowers users to create flawless looks while embracing individuality. With a commitment to inclusivity and innovation, it’s no surprise this brand continues to captivate beauty lovers worldwide, solidifying its place as a true icon.
ICONICLONDONINC.COM
Brand of the Year
LOLAVIE
LolaVie is a true standout in the beauty industry, captivating with its clean, eco-conscious approach and transformative products. Founded by Jennifer Aniston, the brand has redefined self-care with a focus on sustainability and inclusivity. LolaVie’s commitment to high-quality ingredients and innovation has earned it a loyal following, making it a frontrunner for Brand of the Year. Its effortless sophistication continues to set trends, making it a must-have in every beauty routine.
LOLAVIE.COM
MAREE
MAREE is redefining beauty standards with its innovative approach to self-care, blending luxury with accessibility. Known for its clean, high-performance formulations, the brand has gained a loyal following for its focus on sustainability, inclusivity, and empowering customers to embrace their natural beauty. With its commitment to transparency and groundbreaking products, MAREE has become a true game-changer, earning its well-deserved spot as a contender for Brand of the Year.
IMAREE.COM
Skincare Standout
SKINCARE JUNKIE
The Skincare Junkie Discoloration Fade Wand tackles stubborn dark spots and uneven skin tone with remarkable precision. Packed with potent ingredients like tranexamic acid and niacinamide, it visibly fades discoloration over time, leaving skin brighter and more even. The innovative wand applicator ensures targeted, mess-free application, making it effortless to address specific concerns. For anyone seeking a solution to hyperpigmentation, this product has quickly earned its place in the skincare routine of those aiming for a flawless complexion.
$78, SKINCAREJUNKIE.COM
ERNO LASZLO
Erno Laszlo’s Vitality Treatment Mask transforms tired, lackluster skin with its powerful, rejuvenating formula. Infused with nourishing ingredients, it hydrates and revitalizes, leaving the complexion glowing and smooth. This luxurious treatment delivers spalike results at home, providing instant radiance and a refreshed appearance. Whether used as a weekly treat or before a big event, it’s a must-have for anyone looking to boost their skin’s vitality and achieve a luminous, healthy glow.
$100, BLOOMINGDALES.COM
NEUTROGENA
Neutrogena Hydro Boost Water Gel with Hyaluronic Acid is the ultimate hydration hero. Its ultra-light formula absorbs quickly, leaving skin feeling refreshed and plump. Infused with hyaluronic acid, it locks in moisture for long-lasting hydration without the heavy feel. Perfect for all skin types, this gel-cream delivers a smooth, dewy finish, making it a must-have for anyone seeking a radiant, hydrated complexion.
$19.99, TARGET.COM
SKINMEDICA
Skin Medica HA⁵® Hydra Collagen Replenish + Restore Hydrator offers a powerful combination of hydrating ingredients designed to restore the skin’s natural radiance. This formula stimulates collagen production, deeply replenishing moisture while improving elasticity. The result is a plump, glowing complexion with visibly smoother texture, making it an essential addition for anyone looking for a luxurious moisturizer that targets both hydration and skin resilience.
$192, DERMSTORE.COM
OLEHENRIKSEN
OLEHENRIKSEN’s Banana Bright+ Instant Glow Moisturizer is a gamechanger, delivering radiant, hydrated skin with just one application. Infused with vitamin C and banana powderinspired pigments, this powerhouse formula brightens, firms, and smooths, leaving your complexion dewy and glowing. Lightweight yet powerful, it’s perfect for all skin types, offering a silky finish that blurs imperfections while nourishing deep below the surface. It’s the ultimate skincare essential for an instant, effortless glow.
$52, OLEHENRIKSEN.COM
ZITSTICKA
ZitSticka KILLA™ ACNE Extra Strength Microdart Patches are revolutionizing acne care with their innovative microdart technology. Each patch delivers active ingredients directly into blemishes, targeting acne at the source for fast and visible results. Perfect for on-the-go treatment, they seamlessly blend into your skincare routine, providing an effective, discreet solution for stubborn breakouts. With a blend of science and convenience, KILLA™ has earned its place as a musthave acne-fighting hero.
$16, ZITSTICKA.COM
PROTEIN POWER HOUR
Protein shakes are an easy, delectable, sip-centric way to get in a serving of fruit, veggies, and (of course!) protein. Alexandra Miller, R.D., corporate dietitian at Medifast, says if you are an avid exerciser, sipping on a protein shake is great post-workout fueling. “If you are looking to maintain lean muscle mass along with a healthy weight, spreading protein intake throughout the day is ideal,” she says. Be creative and make up your own recipes or try one of New You’s!
Tropical Shake
❑ 12 OZ WATER, ALMOND MILK, OR HEMP MILK
❑ 2 SCOOPS VANILLAFLAVORED PROTEIN POWDER
❑ ½ BANANA
❑ 1 CUP PINEAPPLE
❑ 1 CUP SPINACH
❑ 1 TBSP GROUND FLAX
❑ ½ CUP PLAIN YOGURT OR VEGAN ALTERNATIVE
❑ 2 TBSP UNSWEETENED COCONUT FLAKES
➜ Blend all ingredients until smooth.
Açaí Berry Beauty Blend
❑ 1 PACK UNSWEETENED FROZEN AÇAÍ
❑ 1 CUP ALMOND MILK
❑ ½ CUP FROZEN BLUEBERRIES
❑ ½ BANANA
❑ ½ CUP KALE
❑ 1 SCOOP ALOHA PROTEIN POWDER
➜ Blend all ingredients until smooth.
by celebrity
and
Recipe
trainer
nutrition expert, Brooke Taylor of Taylored Fitness NY LTD
Recipe by Kollins Ezekh, fitness manager at Health-LA
Clean Greens
❑ 1 ½ CUPS KALE
❑ ¼ CUP CUCUMBER
❑ 1 MEDIUM APPLE
❑ 1 MEDIUM LIME, PEELED
❑ 1 CUP WATER
❑ 1 SCOOP PLANT PROTEIN POWDER
➜ Blend all ingredients until smooth.
Strawberry Banana
❑ 12 OZ WATER, ALMOND MILK, OR HEMP MILK
❑ 2 SCOOPS STRAWBERRY PROTEIN POWDER
❑ 1 BANANA
❑ 1 CUP FROZEN STRAWBERRIES
❑ 1 CUP SPINACH OR KALE
❑ 2 TBSP GROUND FLAX
➜ Blend all ingredients until smooth.
Pink Pitaya
❑ 1 FRESHLY CRACKED YOUNG THAI COCONUT, WATER AND MEAT
❑ 1 CUP PITAYA (DRAGON FRUIT)
❑ ½ MEDIUM BANANA
❑ 1 SCOOP PLANT PROTEIN POWDER
➜ Blend all ingredients until smooth.
Photograph by Masami Adachi Styled by Sarah Guido-Laakso
Recipe from The Juice Generation by Eric Helms
NIKKI DINKI
Who she is: It’s hard to believe Nikki Dinki, 39, co-host of the Cooking Channel’s Junk Food Flip with Bobby Deen, was a veggie hater when you see her wondrous ways with produce. Her book, Meat on the Side: Delicious, VegetableFocused Recipes for Every Day
What she does: On both the show and her blog, NikkiDinkiCooking,com, she turns high-cal splurges into healthy meals. “I cook primarily ‘meat on the side,’ focusing on vegetables as the center.”
What drives her: “As a child, I hated vegetables and existed on bread and cheese,” It wasn’t until Dinki was in her early twenties that her diet proved problematic.“I had digestive problems and low energy levels. I wasn’t getting the protein and other nutrients that I
THE VEGGIE WHISPERER
The Cooking Channel’s Nikki Dinki offers advice on making easy, healthy meals and finding true vegetable love.
By Linda Childers
and ginger. It’s simple, healthy, and delicious.
DINNER
Kale Egg Cups*
1 medium yellow onion
1 red bell pepper
1 tablespoon olive oil
½ teaspoon kosher salt
½ cup shredded mozzarella
4 fully cooked breakfast sausage patties
8 large kale leaves
METHOD
What’s her secret: If she tried a new food five times, Dinki found she no longer hated it. After eating a new veggie 25 times, she craved it. “Eating vegetable-based dishes instead of processed
Her meal favorites: BREAKFAST
“I start each day with a smoothie. I’ll take whatever veggies I have and combine them with pumpkin seeds, goji berries, and healthy Greek yogurt.”
LUNCH
“One of my favorite goto lunches is a healthy vegetarian version of a hot dog marinated with stock, soy sauce, vinegar, liquid smoke, chili powder, paprika, needed.”
“I love having friends and family over for dinner and one of my favorite dishes to make is my carbonara with Brussels sprouts, pears, and chard. I love taking classic dishes and increasing the nutritional value while enhancing flavor; I’ve also learned how to cut calories by substituting ingredients, such as Greek yogurt for sour cream or mayo.”
SNACKS
“I like to make homemade cheesy kale chips or parmesan zucchini chips that I can take with me and snack on during the day. If I’m craving something sweet, I make my gluten-free chocolate chip and peanut butter cookies. I also enjoy tea or a warm glass of apple cider.
1. Preheat the oven to 375 degrees F. Grease an 8-cup muffin pan and set aside. Place a medium saucepan of water over high heat and bring to a boil.
2. Chop the onion and bell pepper and cut the sausage patties into ¼-inch pieces.
3. One at a time, hold each kale leaf by its stem and dip it into the boiling water until it turns bright green, about 5 seconds, then lay it on some paper towels or a clean kitchen towel to drain.
4. Heat the oil in a medium skillet over medium heat. Stir in the onion, bell pepper, and salt and sauté until tender, about 5 minutes. Stir in the sausage and sauté just until it turns brown, 2 to 3 minutes more. Remove the skillet from the heat.
5. Pat each kale leaf dry with a paper towel. Cut away its stem and then cut the leaf cross-wise into 3 pieces.
8 large eggs
8 teaspoons grated Parmesan cheese
Line the bottom and sides of a prepared muffin cup with the 3 pieces, overlapping and making sure to cover the sides, all the way to the top. Repeat for each cup.
6. Put 1 tablespoon of the mozzarella in each cup; top that with a spoonful of the vegetable and sausage mixture, making sure there is still room in the cup for an egg. Crack and egg into each cup and then sprinkle one teaspoon of the Parmesan over the egg. When all 8 cups are filled, place the muffin pan in the oven and bake until the eggs are set, 15 to 17 minutes.
7. Transfer the muffin pan to a wire rack and let the egg cups cool for 2 to 3 minutes. Run a table knife around the inside edge of each cup to release anything that might be sticking. Gently lift out the kale egg cups and place 2 on each serving plate. Enjoy them hot!
SUN kissed
This summer, it’s all about making a splash—and the right swimsuit is your ticket to effortless style and confidence. Highlighting ultra-flattering one-pieces with sculpting silhouettes, the latest swimwear collection isn’t just about sunbathing—it’s about setting the scene. Whether you’re lounging poolside or diving into the waves, these stunning swimsuits are designed to turn heads. The perfect beach look awaits.
Left: Toteme swimsuit (mytheresa.com). Right: swimsuit Hollow Out One Piece (amazon.com) Palm Leaf coverup Vitamin A (nordstrom.com).
THE SEA WHISPERS a timeless beauty.
SURROUNDED BY CALM
let go and just exist in the beauty of the moment...
Anastasia Soare
ON EMPOWERING CONFIDENCE, BUILDING A BEAUTY EMPIRE, AND THE POWER OF SELF-EXPRESSION
Anastasia Soare, the visionary behind Anastasia Beverly Hills, has built an empire rooted in empowerment, self-expression, and beauty innovation. Known for revolutionizing the brow industry with her signature golden ratio technique, Anastasia’s journey is one of relentless passion and perseverance. In an exclusive interview, she opens up to NEW YOU about her commitment to self-care, the joys of creativity, and her aspirations to mentor the next wave of beauty entrepreneurs. With a deep dedication to authenticity, both in her personal life and brand, Soare’s story is a testament to the transformative power of beauty—and the confidence that comes with it.
“
“Anastasia’s journey is one of relentless passion and perseverance”
HOW DO YOU PRACTICE SELF-CARE AND FIND JOY IN YOUR BEAUTY ROUTINE?
AS:
Self-care is a priority for me. I stick to a dedicated skincare routine and make sure to take time to unwind. I find pure joy in experimenting with makeup and love doing my hair and makeup nearly every day. Choosing an outfit that fits my day’s mood or agenda adds an extra layer of confidence and purpose.
YOU’VE ACHIEVED SO MUCH ALREADY. WHAT OTHER ASPIRATIONS ARE YOU PURSUING?
AS:
I’m always focused on expanding the brand, particularly with a commitment to innovation. I’m also passionate about mentoring up-andcoming talent, helping them chase their dreams, and leave their own mark on the industry.
WHAT HAS BEEN THE MOST REWARDING PART OF YOUR CAREER SO FAR?
AS:
The most fulfilling part has been seeing the positive impact on people’s confidence. Creating a community built on beauty and empowerment has been so rewarding, and it’s the driving force behind my work every day.
WHAT DOES BEAUTY MEAN TO YOU?
AS:
Beauty is about authenticity and self-expression. It’s not just about how we look—it’s about how we feel in our own skin. When I embrace what makes me feel beautiful, it empowers me to radiate confidence and embrace who I truly am.
WHEN DO YOU FEEL MOST BEAUTIFUL?
AS:
I feel my most beautiful when I’m being authentic—whether that’s through my appearance or my actions. Spending time with loved ones and expressing my creativity only amplifies that feeling.
WHAT INSPIRED YOU TO BECOME AN ENTREPRENEUR AND ENTER THE BEAUTY INDUSTRY?
AS:
My entrepreneurial journey began with the transformative power of eyebrows. I developed a passion for creating a unique eyebrow shaping technique based on the golden ratio, and I saw an opportunity to fill a gap in the market with products that empower people.
WHAT WERE YOUR FIRST STEPS AFTER DECIDING TO LAUNCH ANASTASIA BEVERLY HILLS?
AS:
The first thing I did was conduct in-depth market research to craft a product line that was truly unique. Building a strong brand identity was essential, and I knew I needed to surround myself with a talented team that shared my vision and passion.
WHAT CHALLENGES DID YOU FACE IN BUILDING YOUR BRAND?
AS:
The beauty industry is incredibly competitive, and establishing recognition took time. It was essential to adapt to evolving market trends while staying true to our values. Overcoming the uncertainty of an unfamiliar landscape was a major challenge, but it was worth it.
WHAT ADVICE WOULD YOU GIVE TO A WOMAN STARTING HER OWN COMPANY?
AS:
Believe in yourself and your vision. Surround yourself with mentors and like-minded people who support your goals. Resilience is key— embrace failures as opportunities to grow and learn.
MANY
ENTREPRENEURS
BORROW STARTUP FUNDS FROM FAMILY OR FRIENDS—HOW DID YOU FUND THE EARLY STAGES OF YOUR BUSINESS?
AS:
I bootstrapped the business, reinvesting profits into the company to help it grow. I also took out small business loans, which allowed me to scale the operation while maintaining control.
WHAT
DO YOU HOPE FOR YOUNG ENTREPRENEURS FINDING THEIR VOICE IN THE INDUSTRY?
AS:
I hope they embrace their uniqueness. The beauty industry thrives on diversity, and I encourage emerging voices to share their stories unapologetically. Their perspective can inspire and drive change for others.
WHAT
WAS THE INSPIRATION
BEHIND YOUR LATEST PRODUCT LAUNCH FOR ANASTASIA BEVERLY HILLS?
AS:
Our most recent launch is a collection of inclusive foundation shades designed to complement a wide range of skin tones. The inspiration came from listening to our community and recognizing the importance of representation in the beauty market.
““I feel my most beautiful when I’m being authentic”
GONE WITH THE GLUTEN
Is gluten-free the way to be? NEW YOU investigates the growing phenomenon of people suffering from gluten sensitivity, and how limiting gluten exposure can potentially improve your health. Is it time to go against the grain?
BY JANETTE DAHER PHOTOGRAPHY BY WILLIAM BRINSON
FOOD STYLING BY SUZANNE LENZER
STEPHANIE HANES
t ’ s a buzz - making phrase that has swept our nation, yet many consumers are wondering if “gluten-free” is simply the latest food fad. Step inside any corner store or supermarket and you’ll find a plethora of gluten-free products, while gluten-free menus are all the rage in restaurants around the globe. Is this a necessary function or simply today’s fashion?
Since the dawn of agriculture some 10,000 years ago, we as a society have always associated “bread” with “life.” Now we’re collectively asking whether the agricultural revolution created more problems than it solved. The undisputable truth of the matter is this: An alarming number of people are not able to eat bread due to gluten intolerance, and what was previously perceived as the gift of life may be acting as a slowworking toxin to a portion of our population. Chances are, you know someone who suffers from gluten sensitivity or full-blown celiac disease. And quite possibly, you yourself are unknowingly falling victim with every delicious bite.
FREE QUINOA
Ingredients:
2 cups quinoa flour
½ cup sorghum flour
¾ cup almond meal
1 teaspoon baking soda
2 teaspoon ground cinnamon
1 cup coconut palm sugar
3 organic eggs
Directions:
½ cup olive oil
2 teaspoons vanilla extract
¼ cup orange juice
1 cup grated carrots
1 cup unsweetened coconut flakes
½ cup seedless dates
In a mixing bowl, mix together flours and dry ingredients. Add eggs, oil, vanilla, and orange juice. Beat to combine. Stir in carrots, coconut, and dates by hand.
Preheat the oven to 350 degrees. Pour the batter into the baking pan, and bake for about 25 to 35 minutes.
GLUTEN
BLUE CORN PANCAKES
Ingredients:
1 ½ cups of blue corn meal
1 cup gluten free all-purpose flour
¾ cup almond flour
2 teaspoon baking powder
1 tablespoon baking soda
2 cups sugar
1 cup buttermilk
3 cups egg whites, whipped
Directions:
In a large bowl, mix together blue corn meal, flours, baking powder, baking soda, and sugar. Add buttermilk and egg whites. Mix together until smooth. Heat a large skillet over medium heat, and grease with a dab of oil or butter. Use about 2 tablespoons of batter for each pancake. Cook until golden.
Serve immediately with maple syrup or your favorite syrup or jam.
gluten 101
Gluten is a plant protein complex that exists in “grass” grains such as wheat, barley, and rye. The gluten complex is composed of two peptides, or large proteins: glutenin and prolamins. Prolamins are the toxic substances that trigger immune reactions in those who are gluten intolerant. Toxic substances include gliadin (found in wheat), secalin (rye), and hordein (barley). Gluten provides the structure and elasticity, which helps bread rise and gives our baked goods their chewy, fluffy texture. Gluten is found in bread, cookies, cakes, rolls, crackers, beer, cereal, and pasta. But gluten is also lurking in many processed foods such as frozen dinners, canned soup, ice cream, sauces, gravies, and many salad dressings.
the gluten effect
Why does gluten create a problem for some people and not for others? Humans were not actually designed to digest gluten. We lack many of the enzymes found in the stomachs, intestines, and pancreases of our livestock counterparts to fully digest gluten proteins. Gluten does not break down into small enough particles for successful digestion and absorption, leading to problems in the body.
Gluten acts like a toxin in the body of those who are sensitive by stimulating the release of the naturally occurring chemical known as Zonulin (pre-haptoglobin-2). Zonulin regulates the tight junctions in our intestinal wall, which normally prevent toxins from leaking into our bloodstream and lymphatics. Those sensitive to gluten have a high level of Zonulin which can cause the intestinal walls to open wide for five hours or longer causing intestinal issues.
“I liken this to a screen door in the height of mosquito season,” says Dr. Guy DaSilva, founder of the DaSilva Institute of Anti-Aging, Regenerative, and Functional Medicine in Sarasota, Florida. “Just as the screen allows air to pass through freely, but keeps out bugs and mosquitoes, the gut allows for nutrient absorption while blocking undigested food particles, toxins, and waste from entering the bloodstream. But when the gut, a typically impenetrable barrier, takes on the appearance of a screen door full of gaping holes, you have what is known as ‘increased intestinal permeability,’ or ‘leaky gut.’ In short, your body is like a house filled with stinging insects.”
Shopping Tips for Going G-Free on Any Budget
n Stick to whole foods like in-season fruits and vegetables as well as lean meats, all of which are naturally gluten-free.
n All kinds of rice and potatoes are naturally gluten-free, too, so stock up on sweet potatoes, baking potatoes, wild rice, and brown rice for healthy glutenfree sides that are also very budget -friendly.
n Shop your local ethnic supermarkets where you can find Mexican, Indian, or Thai foods that are naturally glutenfree. Think corn tortillas, rice, curry, and rice noodles.
Unfortunately, it doesn’t stop there. Leaky gut then causes a war within your body as the immune system attacks these rogue toxins. According to an article entitled, “Surprises From Celiac Disease” from the August 2009 issue of Scientific American, leaky gut is found to be a major contributing cause of autoimmune
disease. “Zonulin is a precursor to a protein marker, and is associated with the chromosome responsible for inflammatory or autoimmune diseases, such as lupus, rheumatoid arthritis, type 1 diabetes, and cancers—lymphoma, myeloid leukemia, breast, and prostate,” remarks DaSilva. Humans are the only mammals that possess this marker. Primates, who do not eat grain and who do not possess this marker, do not suffer from autoimmune disease.
gluten manifestations
Gluten intolerance manifests itself in three ways—celiac disease, wheat allergy, and nonceliac gluten sensitivity. Celiac disease occurs when undigested gluten enters the body, triggering a cascade of immunological reactions. This release of antibodies damages the villi (finger-like projections) of the intestines that absorb nutrients from food. As the villi become damaged, the body is unable to digest food. An estimated one in 133 Americans suffer from celiac disease, and incidence of the disease is on the rise.
A wheat allergy is a histamine response. Unlike gluten sensitivity or celiac disease, a wheat allergy elicits a rather immediate reaction such as hives, stomach pain, nasal congestion, or even anaphylaxis—a very serious
Top Retailers of Gluten-free Foods and Ingredients
∑ Bob’s Red Mill (bobsredmill.com): a premixed baking flour source
Ω Thai Kitchen (thaikitchen.com): Ready-to-eat or cook gluten-free Asian foods, rice noodles, and red and green curries
¶ Rich’s (richs.com): Gluten-free pizza crusts, bread, and desserts
¶ Lucy’s (drlucys.com): Gluten- and allergy-free cookies
¶ Enjoy Life (enjoylifefoods.com): Gluten-free treats and cereals
allergic reaction in which the throat closes. If left untreated, anaphylaxis can be fatal. Wheat allergies are seen as a type 1 hypersensitivity, and affects less than 1 percent of the US population.
Gluten intolerance or sensitivity may affect as many as one in 20 Americans, though the number is hard to pinpoint compared to celiac disease or wheat allergies. More than 100 symptoms have been linked to gluten sensitivity. (See our sidebar, “10 Signs of Gluten Sensitivity,” for the most common ailments associated with this condition.)
Unlike celiac disease, gluten sensitivity does not affect the lining of the intestine. Rather, the autoimmune reaction manifests in other parts of the body. A study published in the BMC Medicine comparing blood samples and intestinal biopsies of those with celiac disease and gluten sensitivity revealed that those with the latter had undamaged intestinal lining. Megan Roosevelt, RD, LD, the founder and CEO of Healthy Grocery Girl, LLC, explains that gluten intolerance differs from celiac disease in that “the body views gluten as an invader and elicits a response to fight the gluten with inflammation both inside and outside the digestive
4. Keratosis pilaris (skin rash on arms that looks like “chicken skin”)
5. Dizziness or loss of balance
6. PMS or infertility issues
7. Migraine headaches
8. Chronic fatigue or fibromyalgia
9. Swelling or pain in joints
10. Anxiety, depression, or ADD
tract. Someone who is gluten intolerant does not have celiac disease, yet their health improves on a gluten-free diet and worsens again if gluten is eaten.”
messing with mother nature
Celiac Disease and Leaky Gut
Those with celiac disease may be prone to leaky gut syndrome because their gluten sensitivity has led antibodies to attack the lining of their small intestine. This often causes breaches in that wall, which allows food particles and bacteria in the gut to migrate into the bloodstream. The best way to fight leaky gut is to work on your gluten-free diet with a nutritionist who can guide you in choosing foods that won’t lead to bacterial overgrowth in the intestines. That overgrowth can easily be avoided by steering clear of processed foods.
Why the rise in gluten sensitivity? “Celiac disease, a gastrointestinal manifestation of gluten sensitivity, has increased 400 percent over the last 50 years, according to The New England Journal of Medicine,” says Dr. DaSilva. According to The Journal of Agricultural and Food Chemistry , the amount of gluten in wheat products today is about 13 percent. Years ago, this gluten content in bread products was approximately 8 to 15 percent.
The answer to this question lies in the introduction of genetically modified wheat. In the 1950s, in an attempt to end world hunger, American agronomist Norman Ernest Borlaug began developing new varieties of wheat in Mexico that were resistant to diseases that plagued the crops. By 1962, he had cross-pollinated the wheat 8,156 times in just 15 years, a feat that would have taken nature thousands of years to accomplish. The end product consisted of six semi-dwarf, high-yield, diseaseresistant wheat varieties. The media declared that it was going to save the world from starvation. In 1970, this grain abundance, dubbed the “Green Revolution,” landed him the Nobel Peace Prize. Today, Borlaug’s wheat varieties
dominate the entire US supply.
While ending world hunger is a noble endeavor, messing with the genetics of the food supply comes with its own set of problems. “Borlaug designed his wheat to have heavy heads of enlarged grains supported by thick, dwarfed stalks. This ‘dwarf’ wheat, was by definition, a mutation,” says Dr. DaSilva. “The wheat genes were drastically changed in a short amount of time, and our bodies simply haven’t had time to adapt.”
testing for gluten sensitivity
If you think you have gluten sensitivity, a physician specializing in functional medicine can recognize the symptoms. One of the easiest ways to test yourself is to eliminate gluten for a two- to three-week period, then reintroduce foods containing gluten to see if you notice a difference.
There are also some blood tests available to determine celiac or gluten sensitivity. Clinical evidence shows that more than 90 percent of those diagnosed with celiac disease are positive for either the HLA-DQ2 or HLA-DQ8 genetic mutation. Blood tests for certain antibodies such as anti-gliadin (AGA), immunoglobulin A (IgA), or AGA-IgG are indicators of gluten sensitivity. Gluten sensitivity studies conducted by the University of Maryland’s Center for Celiac Research found that almost half of those
FISH FRIED RICE
Ingredients:
3 tsp canola oil
2 cups yellow squash
4 cloves of fresh garlic, coarsely chopped
1 pound whiting, tilapia, or crab
1 cup red pepper, diced
Directions:
1 cup onion, diced
3 cups pre-prepared, gluten-free white or brown rice
Salt and pepper, to taste
½ cup gluten-free soy sauce
Handful of parsley, freshly chopped
Add oil to skillet, and sautée squash and garlic for 3 minutes.
Add all vegetables and fish, and sautée until cooked through.
Add rice and seasoning. Top with soy and parsley.
Recipe provided courtesy of Chef Kimberly Fonville, KF Culinary Designs, LLC
ROASTED SPAGHETTI SQUASH
Ingredients:
1 spaghetti squash
1 tablespoon olive oil
1 teaspoon garlic, cloves or powder
1 small onion, finely chopped
2-3 chopped tomatoes
¾ cup feta or goat cheese
¼ cup basil leaves
Directions:
Cut spaghetti squash in half. Place cut sides down on a baking sheet. Bake at 350 degrees for 30 minutes. In the meantime, sautée olive oil, garlic, onion, and tomatoes on medium heat. Stir until warm. Let simmer on low heat while you carve out the spaghetti-like fibers in the squash. (Remove seeds and discard, or save for later use.)
Toss all ingredients together in a bowl or serve in the carved out squash for an extra festive look.
tivity. Gluten sensitivity studies conducted by the University of Maryland’s Center for Celiac Research found that almost half of those individuals diagnosed with gluten intolerance tested positive for these two antibodies. Food sensitivity for gluten can also be determined using a blood test that detects certain food allergies. A combination gut health profile test, which encompasses all these parameters, is available from Cell Science Systems (located in South Florida) and can be ordered by your physician.
Another option is stool testing. Dallas-based EnteroLab offers a self-test for anti-gliadin antibodies. EnteroLab’s founder, Dr. Kenneth Fine, is a gastroenterologist who developed the test. He believes that measuring the antibodies coming directly from the intestinal tract is a more accurate measurement for gluten sensitivity than monitoring the bloodstream.
treating gluten sensitivity
Unfortunately, there is no magic pill or treatment to cure celiac disease or gluten sensitivity. The best treatment strategy is strict avoidance of any and all products containing gluten. This is best achieved by avoiding all bread or baked goods, pasta, and many processed foods. As with any lifestyle change, our experts agree that savvy supplementation is important whenever a person goes gluten-free. Some nutrients that may become depleted when an individual eliminates gluten from his or her diet include B vitamins, fiber, and iron.
“Eating a diet rich in whole, plant-based foods is an optimal choice for those who eat glutenfree,” says Roosevelt. “There are many whole, plant-based foods that are naturally gluten-free like brown rice and quinoa, beans, nuts, seeds, fruits, and vegetables.”
The smart avoidance of gluten seems to be much more than a trend. Research shows that the modern American diet—rich in wheat-based glutinous foods—is increasingly wreaking havoc on our health. Not everyone suffers from gluten sensitivity, but if you are experiencing persistent health concerns that don’t go away with conventional medical treatment, “going against the grain” and giving up gluten can potentially heal the things that ail you. l
