PROP OSAL
PROPOSAL
NEW YORK URBAN LEAGUE
A B O U T U S
For the past 100 years, the New York Urban League has worked hard to help New Yorkers live the lives they deserve to lead. From landing living wage jobs with good benefits to putting our youth on the path to a fruitful educational career, or business sustainability, it’s the New York Urban League’s role to strengthen underserved communities, ensuring everybody has a seat at the table.
Our Small Business SOLUTIONS Center is committed to cultivating entrepreneurship in greater New York City and beyond. Our philosophy is centered on anchoring locally and thinking globally.
In addition to connecting entrepreneurs to resources required for success, we are also focused on promoting entrepreneurial ecosystems.
The NYUL SBSC provides technical assistance, one-to-one business consulting, workshops, and events. If you are a business owner or ready to become an entrepreneur, stay connected to learn more about our dynamic programming
PROPOSAL
NEW YORK URBAN LEAGUE
I N T R O D U C I N G - S E C O N D A C T
Empowering Boomers and Gen X to Embrace Entrepreneurship in Their Second Act
Coming to a new generation of business owners in March 2025.
G E N E R A T I O N N E X T
The transition from long-term careers to entrepreneurship represents a powerful opportunity for seasoned professionals to channel their experience, wisdom, and networks into ventures that drive innovation and create societal Impact. This proposal outlines a sponsorship opportunity to support an initiative that encourages and equips Baby Boomers and Generation X individuals to embark on their entrepreneurial “Second Act ”
Growing Demographic: With increasing longevity and evolving retirement goals, many seasoned professionals seek meaningful ways to stay engaged and financially active.
- Nearly 49% of Gen Xers view starting a business as part of their retirement strategy, driven by financial uncertainty and a desire for engagement.
Economic Potential: Boomers and Gen Xers often have financial resources, professional networks, and industry knowledge that make them uniquely positioned for entrepreneurial success
- 65% of small business owners report profitability, demonstrating the potential for financial success, even for late-stage entrepreneurs. Corporate Responsibility: Supporting this initiative aligns with corporate social responsibility goals, particularly fostering innovation, diversity, and community development
PROPOSAL
NEW YORK URBAN LEAGUE
O V E R V I E W
“Second Act” is designed to:
Educate: Provide workshops, webinars, and resources tailored to latecareer entrepreneurs, covering creativity, funding, technology adoption, and scaling businesses
Mentor: Connect participants with successful entrepreneurs and experts to guide them through the transition.
Network: Create opportunities for participants to build relationships with peers, potential partners, and investors
Showcase: Celebrate success stories of entrepreneurs who have successfully transitioned, inspiring others to take the leap.
One-Day or Half-Day Workshop: As part of the program, we propose a focused workshop designed to deliver high-impact learning and networking opportunities
This workshop will:
Content Focus: Cover essential topics such as business planning, leveraging existing networks, and adopting technology for modern entrepreneurship
Interactive Sessions: Include breakout discussions, hands-on activities, and case study analysis.
Expert Speakers: Feature-seasoned entrepreneurs and industry professionals sharing practical insights
Networking Opportunities: Facilitate peer-to-peer connections and mentoring sessions.
Format: Flexible delivery as a one-day or half-day session, catering to the schedules of busy professionals
PROPOSAL
NEW YORK URBAN LEAGUE
O V E R V I E W
Target Audience
- Professionals aged 45-65 transitioning from corporate roles or considering post-retirement ventures.
- Individuals with diverse industry backgrounds, including finance, healthcare, technology, education, and more
Sponsorship Benefits
Brand Alignment: Align your brand with innovation, experience, and empowerment.
Visibility: Showcase your company’s commitment through:
- Logo placement on event materials, websites, and promotional campaigns
- Speaking opportunities during key events
Engagement: Build connections with a high-potential demographic of decision-makers and influencers.
Community Impact: Demonstrate leadership in fostering entrepreneurship and economic development
PROPOSAL
NEW YORK URBAN LEAGUE
S P O N S O R S H I P B E N E F I T S
Brand Alignment: Align your brand with innovation, experience, and empowerment.
Visibility: Showcase your company’s commitment through:
- Logo placement on event materials, websites, and promotional campaigns
- Speaking opportunities during key events
Engagement: Build connections with a high-potential demographic of decision-makers and influencers.
Community Impact: Demonstrate leadership in fostering entrepreneurship and economic development
Sponsorship Tiers
Title Sponsor
$20,000+
- Prominent logo placement and acknowledgment in all materials
- Key speaker opportunity.
Gold Sponsor $15,000+
- Logo placement in all materials.
- Opportunity to host a workshop or webinar
- Featured acknowledgment during events
Silver Sponsor $5,000+
- Logo placement on the website and select materials.
- Acknowledgment in newsletters and social media posts
By sponsoring Second Act, you can champion a transformative movement that empowers experienced professionals to redefine their careers, drive innovation, and contribute to economic growth. Join us in creating a legacy of impact and inspiration for future generations