New York Cares
Corporate Sponsorship Program
Our mission is simple: New York Cares meets pressing community needs by mobilizing caring New Yorkers in volunteer service. Our Model Founded in 1987 by a group of friends who wanted to take action against social issues facing the city, New York Cares provides vital volunteer support to nonprofits, city agencies and public schools — our Community Partners. Each volunteer team we deploy is led by a volunteer Team Leader, who ensures the quality of our projects and extends the reach of our staff. As a result, we place books in the hands of more children, revitalize more parks and gardens and secure more tax refunds for low-income New Yorkers. By allowing our Community Partners to outsource volunteer management to New York Cares, we bridge the gap between our partners’ needs and the New Yorkers who want to give back — helping to address the city’s critical issues.
Our Value Every dollar donated to New York Cares is worth six times that value in community service through the power of our volunteers.
Our Annual Reach WE ENGAGE:
54,000
active volunteers
WE COLLABORATE WITH:
1,200
community partners
WE SERVE:
400,000 disadvantaged New Yorkers
The Need
85%
of nonprofits expect an increase in service demand in 2011 *Nonprofit Finance Fund 2011 Survey
New York Cares | 212.228.5000 | www.newyorkcares.org
Our Corporate Sponsorship Program Your home. Your city. Your world. Make a difference in the neighborhoods, communities and city where your employees and their families live and work. With almost 25 years of experience, New York Cares’ Corporate Relations team works hand-in-hand with each of our corporate sponsors to create and grow comprehensive and highly successful employee engagement programs. Explore the many volunteer opportunities we have to offer:
Customized Employee Engagement –
Work with New York Cares’ staff to develop, plan and implement a service program tailored to the needs and priorities of your company. Volunteer opportunities can occur once or multiple times; can be large- or smallscale; and can target any of our core program areas, including children’s education and recreation, adult career preparation and community revitalization.
Citywide Service Events – Spend the day making a difference in your city by forming a team of your colleagues and volunteering alongside thousands of other corporate, civic and youth participants at one of our large-scale, annual service events — New York Cares Day Spring and New York Cares Day Fall. Holiday Programs – Brighten the lives of children in need by purchasing gifts or read some of the thousands of holiday requests submitted as part of our annual Winter Wishes program. You can also give the gift of warmth to cold New Yorkers by collecting or sorting coats during our seasonal Coat Drive.
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Top Photo by Eric Michaelson, Bottom Photo by Eric R.Williams
As Gap Inc. has evolved our volunteer programs over the years, New York Cares has been with us every step of the way. New York Cares’ staff works creatively to find opportunities that match our company culture, and our employees consistently report positive experiences working on their projects. We look forward to further advancing our partnership with New York Cares.
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Year-round Volunteering – Empower your employees to volunteer on their own time at one of New York Cares’ 1,200 monthly projects by hosting orientations at your office.
— Gail Gershon, Senior Director, Employee Engagement & Service Leadership, Gap Foundation, Gap Inc.
Our Corporate Engagement
625
companies mobilized in volunteer service
14,000
customized employee volunteer opportunities planned for corporations
Customized Employee Engagement Capitalize on New York Cares’ long-standing relationships with our 1,200 Community Partners by becoming a corporate sponsor at the $5,000 level or above and benefitting from volunteer projects designed specifically for your employees. The New York Cares Customized Employee Engagement model fosters cooperation and leadership through our unique team-based approach. As our professional staff creates, develops and executes your projects, we will also work with you to train volunteer Team Leaders to help recruit, motivate and communicate with your volunteers. The collaboration of New York Cares staff and leadership from your company ensures that each project is engaging, meets community needs and reflects your corporate culture and values.
Engaging employees in volunteering is as
easy as 1, 2, 3...
size, type, location (on- or off-site) and timing of your project. Your project can target a wide range of issue areas, and our team is trained to advise you on which type of project best meets your company’s particular interests and needs.
2
COLLABORATE with New York Cares as we plan a project to match
3
CONTRIBUTE to the community on your day of service. New
your company’s requirements. In just eight weeks, our staff will conduct site visits to the receiving Community Partner, create curricula and project schedules, order supplies, organize lunch and transportation (all billed separately, if applicable), and train your company’s Team Leader on his or her role in the process.
York Cares staff will be on site to ensure your project runs smoothly and your corporate Team Leader and team of volunteers understands the tasks and impact of the day.
New York Cares | 212.228.5000 | www.newyorkcares.org
Sampling of our Projects • Painting murals or classrooms • Accompanying children on cultural experiences • Beautifying parks and gardens • Teaching reading, writing, math and science to students • Visiting with seniors
Photo by Marian Goldman
1
CONTACT New York Cares’ Corporate Relations team, and select the
Annual Citywide Programs
Our Annual Impact
New York Cares’ annual citywide programs are tailor-made for corporate participation and bring New Yorkers together to provide services that enhance the quality of life in all five boroughs. The result: the city grows stronger and your employees grow together through team-based programming.
Citywide Service Events – Join the dedicated teams of
5,000
civic, youth and corporate volunteers who come together for one day to transform the face of our city.
volunteers revitalize our public spaces on New York Cares Day Spring
April NEW YORK CARES DAY SPRING Give our public spaces a much-needed spring greening. Prepare community spaces for summer by raking leaves, pruning trees and bushes, painting fences and benches, planting hundreds of flowers and bulbs and removing winter debris.
7,000
October NEW YORK CARES DAY FALL
volunteers transform our schools on New York Cares Day Fall
Enliven the spirits and minds of New York City’s school children by transforming public schools into inspiring learning environments. Brighten indoor and outdoor spaces with vibrant murals and a fresh coat of paint or organize libraries during the city’s largest day of volunteer service. Photo by Butch Kemp
Holiday Programs – Engage your employees in the spirit of
giving by participating in New York Cares’ holiday season opportunities. October - December WINTER WISHES Fulfill the wishes of low-income children, teens and families, who may not otherwise receive a holiday gift, by participating in our Winter Wishes program. November - December NEW YORK CARES COAT DRIVE Give the gift of warmth to thousands of New Yorkers who are desperately in need during the winter season. Collect or sort coats for recent immigrants, seniors on fixed incomes and homeless men, women and children. ADDITIONAL OPPORTUNITIES New York Cares also provides a range of volunteer opportunities related to Martin Luther King Day of Service, National Volunteer Week and September 11th National Day of Service and Remembrance.
33,000 holiday gifts are given through our Winter Wishes program
58,000 coats are distributed to men, women and children in need through our Coat Drive
Make Your Money Count Your corporate contribution supports the critical work our 54,000 volunteers provide year-round.
A Groundbreaker Sponsorship supports at least 8,434 at-risk New Yorkers A Chairman Sponsorship provides at least 500 students with
one year of individualized tutoring
A Platinum Sponsorship secures at least $4.92 million in tax return dollars for low-income New Yorkers
A Silver Sponsorship
teaches at least 97 students SAT skills
New York Cares | 212.228.5000 | www.newyorkcares.org
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New York Cares’ volunteers give our students their time and energy, expecting nothing in return. They greatly expand our students’ opportunities to grow by exposing them to new experiences and enhancing their imagination. With every project a corporate volunteer works with us on, another student is inspired and empowered to succeed.
— Faye Oldak, Program Coordinator, PS 20 - The Anna Silver School
$5,000 - 9,999
$10,000 - 14,999
Groundbreaker
Founder
Chairman
President
NAME
NAME
Gold
31- 76- 151- 251- 351- 501- 751- 100175 150 250 350 500 750 1000 1250
Silver
130
Customized Employee Engagement Total Available Volunteer Opportunities
Bronze
Bronze
Patron
Patron
Donation Levels
Platinum
Benefits of Corporate Sponsorship
Citywide Service Events Exemption from Registration Fees
Silver $15,000 - 24,999
Gold $25,000 - 34,999
Platinum $35,000 - 49,999
Priority Site Placement
Holiday Programs Exclusive Group Opportunities
Year-round Volunteering Free On-site Orientations
President $50,000 - 74,999
Chairman $75,000 - 99,999
Founder $100,000 - 124,999
Groundbreaker $125,000 +
Recognition Name in Annual Report
3,500 copies printed, 1,000 downloaded
Newyorkcares.org Supporters Page
12,400 hits per year
New York Cares Day Materials
5,000 posters, 8,500 shirts 8,000 website users
Logo in The New York Times Advertisement*
Circulated to 1.1 million readers
Logo Placement on Newyorkcares.org Homepage
1.26 million hits per year
NOTE: All recognition quantities are subject to change.
NAME
LOGO
LOGO
LOGO
LOGO
TIER 1 LOGO
TIER 1 LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
LOGO
*Subject to continued support from media donor.
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Working with New York Cares allows our employees to enhance their teamwork and leadership skills outside of the traditional working environment. The New York Cares staff helps us translate our vision of corporate engagement into reality. The feedback we get is unbelievable – after a day with New York Cares, our employees feel more engaged and connected to the city and our company.
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— Joan Steinberg, Managing Director, Morgan Stanley Community Affairs, Morgan Stanley Foundation
New York Cares Corporate Relations 214 West 29th Street, 5th Floor New York, NY 10001 212.228.5000 info@newyorkcares.org www.newyorkcares.org Recognition
Cover Photo by Katheryn Mohr
Partnerships
Printed: August 2011