Nûby - The collections 20/21

THE

CO L L E C T I O N S 20/21

The Nûby Collections

BE

W E LCO M E A N D GET INSPIRED

The Nûby range has extensive product categories that are useful in every aspect of a baby’s or child’s life. Our product development division spends much of its time perfecting the abundance of products, by researching and understanding the preferences of both parents and children and the evolving industry. With the Nûby collections in this magazine, we created a new way of classifying the Nûby range that transcends the classic product categories. We divide our products to connect with current trends and look to the future for new trends.

The collections ‘Prime’, ‘Playful Spirit’, ‘Animation’, ‘Colour Expression’ and ‘Sketch’ are not temporary novelties, they are timeless and non-exclusive collections and show the different styles that can be found. They represent the visual communication of our products and are the perfect guideline through the extensive range. In this magazine we combine the ideas behind each collection with the practical side when it comes to the products.

So, jump in, get inspired and discover the Nûby brand from a whole new perspective.

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PRIME ...

SOMEWHERE BETWEEN DUSTY POWDER

&

C A N DY F LO S S

In a nutshell The pastels are becoming dustier. The subtle textures add the illusion of tactility and a soft brutalism: more matte than gloss and soft finishes.

Tropical pastels carry an inherent femininity and youthfulness.

Dusty powder pigments perhaps are more neutral, even nudging toward the masculine end of the spectrum.

Translated to Nûby Pastel colours are still very popular for children’s products, making them a must have for the Nûby range.

Clean but soft design, including round edges, attractive to both stylish parents and children.

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T E X T U R E S A D D TA C T I L I T Y

D U S T Y PA S T E L S

ROUND EDGES

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P L AY F U L ...

SPIRIT

FUN IN ITS PUREST FORM

In a nutshell The playful and inherently positive colours in their purest form give both rest and moments of delight.

Patchwork of colours that remember us of the colouring books we had in our childhood.

Greater interest in ‘old school’ back to basics colours.

Translated to Nûby Because fun should always be in the centre of a child’s life, it’s a logical part of Nûby.

Pure bright colours that are the first colours babies are able to see in their development.

POSITIVENESS

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B A C K T O B A S I C S C O LO U R S

P L AY F U L S P I R I T

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C O LO U R E X P R E S S I O N ...

WITH A SQUEEZE OF CITRUS

E XC E S S I V E

In a nutshell Colour is going wild: excessive, psychedelic, over-saturated, artificial, and electric are some suitable adjectives.

Neon throws light back at us in fascinating ways, as if it’s an experiment in iridescence.

The palette goes beyond the organic world with unnatural colours in unnatural explosions.

NEON

Translated to Nûby Young children are attracted to bright, flashy colours, making Nûby noticeable immediately.

The designs feature neon colours with or without several details in texture and form; twirls, nubs, curls and curved lines.

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EXPRESSION

U N N AT U R A L

E X P LO S I O N

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A N I M AT I O N ... A

WORLD OF MAGIC

&

I M A G I N AT I O N

In a nutshell Childlike expressions of fantasy where they bend, stretch and reinterpret the rules of reality.

For brands, a cartoonish style speaks volumes about their curiosity and ease of use.

Creatives are exploring fantastical materials and designs that could only exist in an imaginary world

Translated to NÝby Frequent use of cartoon characters from children’s imaginary worlds who will quickly become their best friends.

Oversized or even deformed designs in the prints.

Glitter will make its entry in new products, the ideal way to make them stand out.

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I M A G I N AT I O N

OVERSIZED

DESIGN

MAGIC

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SKETCH ...

N AT U R A L H A N D I W O R K M E E T S Q U A L I T Y

In a nutshell Progressively phasing out the shiny newness, to make room for soft aquarelle colours.

CRAFTS

In a world of plastic mass-production, the concept of handmade craftmanship symbolizes the opposite.

Hand-drawn grounded tones can communicate a sense of premium quality, especially when subtly textured to activate the idea of touch.

Translated to Nรปby The designs have a hand-drawn look that creates a timeless softness.

With the use of premium materials, such as Tritan from Eastman or soft muslin, to make a statement about the Nรปby quality.

Representations of nature in all its different forms on all kinds of different products.

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AQUARELLE

N AT U R E

SOFTNESS

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Images Page 3-4: Cualiti, loft.com, wattpad.com, dulux.com.au Page 5-6: elle decor Italia, mebaby.nl, Gemma Tickle&Catherine Losing, fieggebtrio.blogspot.com Page 7-8: Carlos Cruz-Diez, honestlywtf.com, apartmenttherapy, exploratium.edu, Bahar Yurukoglu, Georgia Perry, Victoria Cea Díaz Page 9-10: behance.net, etsy.com, Helen Musselwhite, Amey Kandalgaonka Page 11-12: etsy.com, citymom.nl, haber.songggoals.com, muralswallpaper.com

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