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Lincoln adopts 5-year tourism action plan By Mike Williscraft NewsNow The Town of Lincoln has put its money where its mouth is by adopting a five-year Tourism Action Plan. “We believe tourism is a key pillar to drive sustainable growth that serves the long-term interest of our economy, businesses, environment and our citizens,” says Town of Lincoln Mayor Sandra Easton. “This plan lays the groundwork for making Lincoln a leading tourist destination in Ontario.”
Initial steps have included: • Approving a fiveyear tourism action plan; • Securing funding from the Tourism Industry Association of Ontario, and; • Working with the Twenty Valley Tourism Association (TVTA) to re-envision the destination marketing organization. Part of the formula for the plan includes at $146,000 grant from the Tourism Association of Ontario. See TOURISM, Page 3
The bus stops here
GBF food bank coordinator Dean Foster and executive director Stacy Elia posing next to the GBF bus can only mean one thing: it is back-to-school season once again. The Benevolent Fund is one of the community service organizations that will be helping struggling families in West Niagara prepare for a new school year. Please turn to Page 8 for more details. Marks - Photo
Grimsby DIA offers shopping spree incentive Seven $500 prizes will be given out weekly from Aug. 20-Oct. 1
By Tristan Marks NewsNow Shoppers, restaurant goers and clients who frequent downtown Grimsby over the next two months may have an opportunity to leave with more money than they arrived. Grimsby’s Downtown Improvement Area Board has put together a unique shopping spree promotion which will include a weekly $500 shopping spree to be used at any DIA business. The first draw period will be Aug. 13 to Aug. 20. “This is something we have set up in a way that any customer or client
of any business could be a lucky winner. All anyone has to do is spend more than $25 at any DIA business to be eligible,” said DIA president Mike Williscraft. “Someone could be paying an insurance or legal bill. They could be eligible. A couple going out for dinner or someone buying a new top or dress shirt could win. For the DIA, it is rare opportunity to include all businesses in an activity should they choose.” The program also connects to the Canada United program, a Shop Canadian, Shop Local themed event sponsored by Royal Bank of Canada
and the Canadian Chamber of Commerce. Under this program, Canadians are encouraged to shop and eat locally during the Canada United Weekend from Aug. 28-30 and watch Canada United videos online at GoCanadaUnited.ca As well, one can like posts from @GoCanadaUnited on social media and use #CanadaUnited on Twitter to demonstrate their support. For each of these actions until Aug. 31. RBC will contribute five cents up to a maximum contribution amount of $2 million to the Canada United Small Business Relief Fund, while working with government and cor-
porate partners to source additional contributions to the fund during the course of the campaign, according to RBC’s website. The Fund will provide small Canadian businesses with grants of up to $5,000 to cover expenses related to personal protective equipment (PPE), renovations to accommodate re-opening guidelines and developing or improving e-commerce capabilities. “Participating businesses will submit eligible customers for the draw each week. Winners will be contacted and asked what businesses would See DIA, Page 4