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while serving in the Pacific Rim. He married in September, and by owning a family business.”

Please see Kubes page 4

Making Luxury Local

By Paul Holewa

The Rolling Stones like to sing about not always getting what you want, but settling on what you need. That doesn’t apply to John Carter, owner of Jack Lewis Jewelers. In June, John and his staff opened a stand-alone super luxury, two-story store that boasts 10,650-square-feet of space. That includes a 6,000 square-foot showroom and 400 linear feet of display case space.

“This space allows us to pack all of our goals into one space,” says John. “It doesn’t feel like anything was missed.”

John’s dream store list of must-haves was lengthy and well researched. Since joining Jack Lewis Jewelers in 1992, John has visited a number of jewelry stores

throughout the country. He took a hiatus from the store to work as a sales rep for watchmaker Maurice Lacroix.

And, he was president of the American Gem Society (AGS), networks aggressively with other retail jewelers and has formed collegial friendships with a number of jewelry store owners - especially in the Midwest. Finally, when it came time to build his super luxury store, John knew exactly what he wanted.

Based in Bloomington, Illinois, Jack Lewis opened its doors in 1927. Founder Jack Lewis was ideally positioned to service railroad workers that needed pocket watches regulated once a month. The store grew up on watchmaking, watch repair and engraving. Then it evolved over the years

Kubes Jewelers’ iconic four-sided clock and neon sign.

Please see Lewis page 4

Myanmar in the Crosshairs

By Diana Jarrett

By Paul Holewa

Gemstone connoisseurs have long revered the extraordinarily rare Burmese ruby. Heralded as the ultimate in corundum quality and beauty, stones from Burma (now Myanmar) were the stuff of legends.

legends.

History of

History of Burma’s Regaled Ruby

Burma’s ruby history dates back thousands of years. And it cannot be separated from the rich cultural and geological heritage of the region. The stone’s exceptional allure played a vital role in the country’s narrative.

Rubies found there some 2,000 years back earned admiration for their lively red hue and striking brilliance thanks to the stone’s extreme hardness. Only a diamond is harder than corundum. Ancient Sanskrit writings pronounced them ‘Ratnaraj’ or ‘King of Precious Stones’. Warriors donned them for protection while royalty flaunted them as symbols of their majestic superiority.

Rubies found there some 2,000 years back earned admiration for their lively red hue and striking brilliance thanks to the symbols of their majestic superiority.

Videos or reels have become content-sharing staples. For some retail jewelers reels are being uploaded more than images. Over the last couple of years jewelry store owners have been stepping up their reels game on social media outlets (namely Facebook and Instagram) and are reaping real reel benefits including growing social media followers, sales indirectly and directly linked to their reels, as well as increased traffic at store events.

“Our numbers have increased significantly,” says Karen Hollis,

Burma natives could access its ruby mines. But when the British annexed the upper region, gaining

Until the 19th century, only Burma natives could access its ruby mines. But when the British annexed the upper region, gaining control over the mines, a thriving gemstone export industry was established.

Distinct Terrain

Today, ruby is commercially produced in several countries. Yet the Burmese variety remains the high-point of excellence. Its rarity in modern times creates a mag-

high-point of excellence. Its rarity in modern times creates a mag-

The most valuable specimens exhibit an intensely saturated hue, universally referred to as “pigeon

netic draw for savvy collectors. The most valuable specimens exhibit an intensely saturated hue, universally referred to as “pigeon blood red.”

Gemologists and other tradespeople understand that a region’s geology plays a key role in gemstone and mineral formation. And Burma’s rubies are closely tied to the tectonic and metamorphic history of the region,

morphic history of the region,

Please see Myanmar page 28

Locals mining for ruby. Photo Myanmar Now

Burma’s Regaled Ruby

Locals mining Photo Myanmar Now

Tammy Geraci showcases the red, white and blue look for Day.

An antique street clock pays homage to store founder Jack Lewis.

KUBeS

LEWIS

Continued from page 3

The newlyweds started out in a corner of a dry cleaner, graduated to the corner of a grocery store a year later, and then moved across town to a beauty salon opposite Texas Christian University. All the while, they carried their inventory and repair items home in a suitcase every night.

to include jewelry. In 1973, John Wohlwend was hired and became the “guy behind the diamond counter.”

In 1993, Wohlwend purchased the store from Jack. The year prior, John Carter was hired. For two years all three of the jewelers worked under one roof. In 2011, John Carter purchased the store and set out to make it his own. A decade later, John Carter’s mind turned to the super luxury store.

By 1952 they closed their suitcase and opened their first dedicated jewelry store, a site on West Berry Street. The couple had six small children in 1956 when Joe took the educational leap of

“Things were going fine at the old location,” says John. “We were simply a plant that had outgrown its clay pot.”

The last four years have been a whirlwind of activities for John. He’s seen hundreds of jewelry stores to date, but concentrated on a dozen or so for inspirations and ideas in the lead up to his new store’s groundbreaking. Site shopping was another task.

Next was finding the right architectural design and construction firms. A personal friend of John’s owns an architectural firm, an easy choice. Then the construction company was selected.

After the groundbreaking on June 13, 2024, the countdown clock clicked louder for John and his staff.

He settled on a piece of open land that is near an upscale shopping and dining area of town. What attracted John to this site on Galena Road were two wellknown and frequently visited restaurants - Biaggi’s Ristorante Italiano and Ancho & Agave, an upscale Mexican restaurant chain in the Midwest.

Kubes moved into their 2nd independent location in 1965.

attending a six-week Gemological Institute of America residency program to become a Certified Gemologist - one of the first Texas jewelers to earn that title.

As the business owner, John quickly became familiar with the acronym OAC (owner, architect and contractor). “Every two weeks we would have an OAC meeting on the job site,” says John. “I’d also visit the work site on occasion.”

“One thing I learned throughout this entire process is that passing road traffic counts for something,” says John. “But the more important factor is how much time people spend parked near your business. For me that’s what is important about this site choice.”

In 1965, Kubes Jewelers moved diagonally across the street to the building they occupy today - taking along their prized original neon sign. When they purchased the building in 1997, they added an iconic four-sided clock to their corner.

Like a well-oiled machine, the business moved along, surviv-

ing and thriving through all kinds of challenges - a burglary in 1956, an armed robbery in 1977, a safety deposit theft in 1988, several recessions, an eight-week shutdown during Covid in 2020, and a flood caused by ruptured pipes from “snowmageddon” in 2021 … just to name a few.

As large steel beams gave shape to the store’s exterior it was time to start shopping for jewelry to fill the anticipated expanded display case space. John turned to his right arm in operations, Missy Ranney. In addition to being the vice president of Jack Lewis and John’s business partner, Missy is also the store’s sole buyer (John focuses on diamonds).

Jack Lewis Jewelers upped their game with new high-end

Meanwhile, Joe Kubes’ educational leap set a pattern for the family: Second-generation owners Rick Kubes and Tony Kubes became GIA Graduate Gemologists in 1980, and today the store

MAJN

Established 1988

Editor, Bill Newnam

Contributing Writers

bill@southernjewelrynews.com

Chuck Frey

Slav Galkin

Publisher, Chris Smith

Slav Galkin

chris@southernjewelrynews.com

Diana Jarrett

Chuck Koehler

Administration and classiﬁed advertising

Martha Osswald

Chuck Koehler

Guy Pineda

Martha Osswald martha@southernjewelrynews.com

martha@southernjewelrynews.com

Mid-America Jewelry News

Southern Jewelry News

2006 New Garden Road - Suite 208

2006 New Garden Road - Suite 208 Greensboro, NC 27410

doing basic sales, cleaning, and so on. Eventually your strengths are identified, and you settle into a role that suits those strengths. My uncle started training me on special orders and custom design.”

says John. “It’s something we’ve wanted to do for a long time but didn’t have the space.”

Piece by piece. Panel by panel. Square by square. The new store came together in early summer. Display cases were filled with jewelry and watches. Then it was time to say goodbye to the old store. The grand opening was August 7.

She is now a custom-design specialist as well as appraiser.

“I can remember being young and Mom brought me to the store. Then in high school I did a research paper on diamonds, and I fell in love with the science, the romance, the nature, the art!

And when I was twenty, I joined the business.”

John and his staff welcomed the good folks of Bloomington/ Normal, Illinois, on that day filled with nearly 100 years of celebration. The ribbon-cutting ceremony was attended by many local

vendors such as Kwiat for diamonds and diamond-set jewelry. Missy also brought on jewelry designer Erica Courtney for color-set, designer jewelry.

boasts three third-generation family members with that distinction - Katie, Brent, and Brent’s wife Miranda, whom he met at GIA in Carlsbad, California. Now, fourth-generation apprentices Ty Kubes and Baylor Adams are set to attend the New Approach School for Jewelers in Arrington, Tennessee.

eration operation, which began around 1979. Under that plan, a buyout policy ensures that owners retire at 65 so each generation has the opportunity to shepherd the store in their vision.

team celebrate this momentous occasion.

Katie Kubes, as well as Brittany Marshall, who became a fourthgeneration part-owner after ten years of service.

Katie says the succession plan allows the store to move forward and try fresh ideas, as when her generation had to nudge their elders to let them respond competitively to internet diamond sales.

“Transparency is important,” she explains. “I’ll work with a customer; I’ll get out my computer and look things up. You know they’re going to do research, so why not do it with them?”

Among all the lessons John learned in building his new store was that community outreach is more than doing well by charities and non-profits. Community outreach is building a store that “improves the community,” says John. “We set out to make luxury local. In the past, people had to drive two to three hours [Bloomington is 125 miles southwest of Chicago] to find a luxury store like this. Now it’s across town. Or, just an hour away for neighboring communities.”

Throughout its history, Jack Lewis stores were always sound retail spaces housing an adept team that knows how to sell luxury while providing helpful services. But the new store is a quantum leap from the past. “It was a constant balance between accessibility and luxury,” says John. “But I’m confident we accomplished that balance.”

The next big thing will be a relocation to a leased space after decades in their current site. Due to development activity by Texas Christian University, Kubes Jewelers plans to move up the street into the mixed-use Grandmarc building, where the store will occupy a prominent corner along with its original vintage sign.

“That was important to us in our negotiations with the building,” Katie says. “That sign is part of our history.”

To this day, the family business thrives on its considerable reputation and healthy word-ofmouth, with little to no advertising.

A favorite feature of the new store for John is the etched panels. A collector of all things Jack Lewis, John’s decades-long Jack Lewis Jewelers memorabilia collection has its own case in the upstairs portion of the store. And, the 23-foot high ceilings let in huge amounts of natural light which is every jewelry store owner’s dream.

“My grandfather used to say, ‘If you treat your customers right, you don’t need advertising.’ We do very little advertising, instead using that money to support local schools and charitable organizations both local and national,” Katie says.

“The added linear space allows us to carry more color,”

“You find your niche,” Katie says of the experience of growing into the business. “You start off

dignitaries, business leaders, and friends. A few weeks before, they even held a preview event exclusively for their jewelry industry friends. Nearly 90 people from all over the country made the trip to Bloomington to help John and his

Currently the store is operated by third-generation members Paul Marshall, Joe Don Kubes, Brent Kubes, Casey Kubes, and

But the best part of the new digs is having his kids visit the store. “They like hanging out in my office or the conference room,” says John. “They have skin in this game because I gave up a lot of time with them to make this happen. Now that it’s done, I hope to have more time for them.”

“We have a double blessing - this family business legacy and the passion, to actually love the industry.”

Staff Writers

Greensboro, NC 27410

Phone: 336-389-1950

Wanda Freeman

Phone: 336-389-1950

Fax: 336-389-1952

Paul Holewa

Fax: 336-389-1952

www.southernjewelrynews.com

Diana Jarrett

Deborah Yonick

Vice President Sales

Elesa B. Dillon

www.southernjewelrynews.com

email: info@southernjewelrynews.com

Any views or opinions presented in this publication are solely those of the author and do not necessarily represent those of Southern Jewelry News.

elesa@southernjewelrynews.com

Any views or opinions presented in this publication are solely those of the author and do not necessarily represent those of Mid-America Jewelry News.

Founders of the family business Joe and Rita Kubes.

A wide-angle image shows the dramatic ceiling height and massive showroom.

Store owner John Carter and vice president Missy Ranney at the groundbreaking ceremony.

The Retailer’s Perspective

Just When You Think You Know Everything

By Chuck Koehler

I was at the Atlanta Jewelry Show recently and ran across a few things I’d like to pass on to everyone.

GemLightbox Pro

A couple of years ago, I wrote about the coolest video system to showcase your inventory online. Here’s what I wrote back then: If one was to jump into the ‘way back machine’, you’d ﬁnd that I was one of the ﬁrst people in the industry to begin posting online videos of jewelry on a rotating turntable. Now mind you, this was

before YouTube and social media and it was a very laborious task! Since then, the process has gotten much easier, and most retailers and wholesalers post videos routinely. But GemLightbox Pro just took this whole process to a new level.

GemLightbox Pro combines a professional lightbox, complete with rotating turntables in the top and the base of the unit, to capture videos of rings, earrings, and pendants. But now, they have an amazing new addition. Instead of using your smart phone to take the videos, they have just intro-

duced The GemCam Pro, the world’s first jewelry camera. This is their most advanced Artificial Intelligence system ever.

Of course, we all know that capturing the video is only one part of the process. You still have to edit and clean up the video, and then write a creative description of the piece. GemLightbox Pro incorporates Artificial Intelligence technology that automatically writes that creative description for you. And it does it about 2 seconds after something really cool happens first.

The GemLightbox Pro automatically edits your video, and completely removes whatever you were using to hold the piece. It’s like it’s just floating in air. The 48MP camera is self-focusing, so the videos are the cleanest and crispest I’ve ever seen. It’s amazing.

GemLightbox Pro is the most advanced system I’ve ever seen. Simply put a piece of jewelry in the lightbox, hit start, and a few seconds later everything is ready to post. Now, you simply open their app on your phone, hit send, and the video will post directly to your social media pages.

Check this system out at Picupmedia.com or via email at Gabriella@picupmedia.com.

Gesswein

I attended a couple of shows over the summer, and had the opportunity to work with Gesswein on a couple of different events. I’ve known about Gesswein for my entire career. I’ve seen the same people working the booth for years. It occurred to me that, although I knew about Gesswein, and I know the people I see at the show, I didn’t really know Gesswein and their history. I decided to change that and do a deep dive on the company.

Gesswein, a Bridgeport, Connecticut company, has roots that start in the 1860s, with the F.W. Gesswein Company, “The Best Tools & Supplies for Metal Workers”, which was located in New York City. In 1914, Paul H. Gesswein founded the current company in Manhattan to supply tools and equipment to the local jewelry and metalworking trades. Gesswein produced their first catalog in 1920. For those bad at math, that was 105 years ago! Many of the products in that catalog had to be hand sketched. Wow.

Throughout the years, the company has grown and expand-

ed, but always staying in the very specific business of providing tools and equipment to jewelers and metalworkers. Some of those expansions include opening an office in Canada in 1974. In 1989, they expanded into Thailand. In the 1990s, Gesswein expanded into India. In 2014, Gesswein celebrated their 100th anniversary. Now, here in 2025, the fourth generation of the Gesswein family is running the company.

I spoke at length with Roger Gesswein, whose great grandfather founded the company, to get the inside scoop on the company. Roger, Vice President of the company, travels to most of the shows personally to meet with customers face to face. In fact, part of my interview was conducted while he was in an Uber on his way to JFK to fly to Bangkok to work a show on the other side of the world. The following week, he is flying over to Hong Kong to work that show.

Roger grew up in the family business, but left to attend college at LeHigh University in Pennsylvania, and then moved to California where he earned his MBA at UCLA. After college, Roger moved overseas for several years where he worked for a gold mining company, before returning home to the family business. For the last 10 years, Roger has been the person that takes our calls, and answers the questions from bench jewelers around the world.

But, if you’ve ever stopped by the Gesswein booth at a trade show, you’ll also meet Adam Kasson, who is their laser specialist. Adam, like Roger, has a lifetime of experience in this industry. Adam grew up in the jewelry business in his family’s store, Kasson Jewelers, in Southport, CT. Kasson jewelers was founded in 1949 by Adam’s grandfather. After high school, Adam went away to college, and spent some time on the west coast seeking fame and fortune in the entertainment industry. A story very much like my own. After a few years, Adam found his way back to Connecticut and was once again working in the family business.

With Gesswein being the local jewelry tool supplier in Connecticut, Kasson Jewelers was a customer of Gesswein. In 2014, Adam started working with Gesswein, and shortly thereafter, became their laser specialist. Gesswein, with Adam’s drive and knowledge, is now one of

Chuck Koehler

the top suppliers of laser welders, and laser engravers to the jewelry industry. If you’ve ever attended a seminar on laser welding, chances are pretty good that Adam was there to explain the complexities of the machines, and to help you make a decision about what product would suit you best. And, if you ever have a question about laser welding, there are few people in the US with Adam’s knowledge of what is happening inside that magic box we all call the laser welder.

I was glad I took the time to do a deep dive in this company that has been servicing our industry since the 1860s. Gesswein has always stayed hyper focused on the tools and equipment that we need to get the job done, all while providing value, information, and education to the trade. So, the next time you’re at a jewelry show, stop by the Gesswein booth and say hi to Roger and Adam. And remember, when you call Gesswein, you’re going to speak with someone who knows this industry - inside and out.

Hoover & Strong While walking the show floor, I came upon the Hoover and Strong booth, and something caught my eye. I didn’t realize that H&S sold mounted goods and finished jewelry. To get to the bottom of this, I talked to Torry Hoover, 4th generation owner. If you were around in 2008, during the Great American Recession, you remember that we melted down EVERYTHING! During that time, we all learned what ‘breakout goods’ were. Breakout goods were all of those thousands of gemstones that were still in the mountings when we sent them in for refining. At some point, we were all overwhelmed with those stones. They either cost you money to pull them before sending off for refining, or they cost you money if you wanted the refiner to remove them for you. H&S created a solution to that problem; they would just buy them from you. So instead of costing you money, they made you money. Also, if you run a repair shop

By Slav Galkin

Direct mail is quietly powering the future of independent jewelry stores

In a marketplace overwhelmed by digital noise, direct mail has emerged as an unexpectedly effective channel for independent jewelers. Far from outdated, it is now considered one of the most reliable drivers of customer acquisition, loyalty, and brand strength. Recent insights from Harvard Business Review, Nielsen, Forbes, and Lob point to a renewed appreciation for marketing that is both tangible and deliberate. These are qualities that align naturally with the values of fine jewelry retail.

Lob’s 2024 report found that

84% of marketers rate direct mail as their highest-performing channel in terms of ROI. And while digital platforms continue to dominate attention, marketers are increasingly acknowledging their limitations, particularly when it comes to building long-term relationships. Nielsen’s data underscores this point. Traditional channels like direct mail are often underestimated in marketing plans, even though they outperform digital formats in key areas like trust, attention span, and emotional impact.

For independent jewelers, the implications are significant. Direct mail is uniquely posi-

Handler

tioned to communicate value in a way that resonates with both new prospects and existing clients. Its physicality invites pause. A beautifully designed mailer, catalog, event invitation or bridal guide signals care, permanence, and thoughtfulness. In other words, it reflects the very same values that customers look for in a jeweler.

Harvard Business Review notes that the most successful brands today are those that integrate performance marketing with brand-building. Direct mail sits comfortably at that intersection. It is measurable and targeted, while also capable of delivering a sense of identity

and emotional connection. This makes it particularly powerful in jewelry, where purchases often carry deep personal meaning and where brand perception is shaped as much by the buying experience as by the product itself.

Acquisition is just one side of the equation. Direct mail is also proving to be one of the most effective tools for client retention. Response rates on house lists often exceed 8%, and campaigns focused on anniversaries, milestones, and loyalty rewards consistently outperform digital efforts. These touchpoints, especially when personalized, reinforce the relationship between store and client and extend the connection far beyond the initial sale.

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Features:

• Baked, enamel finish

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• Spindles: 5/8” tapered

Hoffman JEL-3 Steam Cleaner- 230.789- $1,995.00

With this precise setam cleaner, pesky grease, grime, and mirco-deposits disappear from your jewelry in seconds! See oxidation and built-up mineral deposits vanish before your eyes to leave a lasting, bright spakling finish that’ll dazzle!

Use the Power of Steam to Clean Your Jewelry!

Perhaps the most strategic benefit of direct mail lies in its contribution to brand equity. While digital advertising often prioritizes clicks and short-term conversions, physical mail creates a deeper imprint. It offers an opportunity to showcase the store itself. Its history, perspective and service philosophy. It reinforces the idea that your store is not merely a point of transaction but a destination with a distinct voice and point of view.

Features:

• Stainless steel coated tank

• Compact Size: 17” x 19” x 26”

• No special plumbing or wiring

• Cleaning guide with the steamer

• Long-life heating element included

• Weight: 85 pounds

• Large, easy-to-read PSI guage

• Produces: 70-90 PSI steam

• Quiet steam jet

• Sight glass included

• ASME approved, UL listed

• Made in the USA

The OTi accurately identifies natural diamonds from lab grown diamonds, moissanites, and all common diamond simulants like glass, sapphire, and cubic zirconia. With the dual technologies of Optical/Thermal testing in a single probe, the OTi provides a cost-effective and fast test. The Replaceable Probe Technology minimizes equipment downtime. It has a compact and portable design that is perfect for on-the-spot testing. Dimensions: 4.1” long x 2.7” wide x 0.9” high. Up to 1.5 hours of continuous usage!

at room temperature with a variety of plating ranges without dulling its innate brightness. When plated together on a piece of jewelry, there is no visible difference in the appearance. Add water to the concentrate and mix.

This distinction becomes especially important in a retail environment where many jewelers now carry national brands that also sell direct to consumers. While such partnerships can drive short-term traffic, they often come at a long-term cost. When brands establish their own digital storefronts or open boutiques, they rely heavily on the credibility and context provided by the very stores that carry them. In effect, independent retailers become a platform for elevating someone else’s brand.

Direct mail provides a way to shift that dynamic. By emphasizing the store’s own narrative and identity, jewelers can position themselves as the primary brand experience rather than a secondary outlet. The physical mailer becomes more than just a marketing tool. It becomes a subtle assertion of independence, craftsmanship, and relevance.

For independent jewelry stores, the message is clear. In an age of digital saturation and shifting loyalties, direct mail offers something rare and valuable, a means to engage with clients in a format that feels personal, permanent, and entirely your own. It builds connection. It builds loyalty. And most importantly, it builds your brand.

Slav Galkin is the Vice President of Strategic Business Development for Gems One/Alpha Lab Grown. Learn more about Gems One at GemsOne.com.

Slav Galkin

Most items are of Italian origin

14kt Gold-plated sterling silver with 1 micron plating

The perfect affordable price points for the holidays

Purchase by the piece or build your own group

Displays available with group purchase

Visit our website or request a KIM & Co. Catalog

RJO Summer Buying Show in Schaumburg breaks

all-time records with nearly $24 million in purchases

(SCHAUMBURG, Ill.) -

The Retail Jewelers Organization (RJO) is proud to report their 2025 Summer Buying Show in Schaumburg, Illinois, was a record-shattering success. The event, held July 25 - 28, generated nearly $24,000,000 in total purchases, the highest in RJO’s history for any Buying Showsurpassing the previous record by more than $600,000.

Themed “Shimmer and Shine in Schaumburg”, this year’s show brought together retailers, vendors, and families from across

the country for four days of buying, education, and community. The show officially opened with the lively Kick Off Reception and Tower Display Night, where members enjoyed networking, food, and drinks while vendors competed for the best tower display. Global Liquidators took home the top honor in this friendly competition, setting the tone for a weekend filled with energy and collaboration.

A major highlight of the show was the debut of Gem Quest Kids Camp, RJO’s first-ever pro-

gram designed exclusively for its youngest members. Through interactive games, gemstone activities, and creative jewelry projects, children had the chance to learn more about the artistry of jewelry while building friendships with other RJO families. The program reflects RJO’s commitment to fostering a multigenerational community and cultivating the next generation of jewelry enthusiasts.

Another crowd favorite was the return of the RJO Bench Jeweler Experience. Back by popular demand, this hands-on program allowed jewelers to engage directly with tools, techniques, and innovations in the craft. Demo booths sponsored by Gesswein and Stuller offered retailers the opportunity to test products, observe demonstrations, and gain valuable insights to take back to their stores. This interactive experience underscored RJO’s dedication to providing practical education that jewelers can put to work immediately.

Members and vendors also came together for RJO Foundation Game Night, an evening of

commitment to support each other and the future of independent jewelers.”

Looking ahead, planning is already underway for RJO’s Winter Buying Show in Phoenix, Arizona, scheduled for February 20 - 23, 2026. The event will kick off with the return of the RJO Foundation Golf Tournament on Thursday, February 19, bringing members and vendors together for a fun-filled day in support of the Foundation.

In addition, RJO is excited to launch new educational offerings, including the Owners Academy presented by Edge Retail Acad-

A young participant explores gemstones with a magnifying glass during the inaugural Gem Quest Kids Camp, which welcomed 20 children for hands-on learning and fun.

camaraderie and fun that raised funds to support continuing education in the jewelry industry. The event combined entertainment with purpose, reinforcing the organization’s mission of giving back and investing in the future of its members.

“This summer’s event was a true reflection of the energy and growth within our membership,” said Sarah Streb, CEO of RJO. “Breaking records is exciting, but what matters most is how our members and vendors came together with such passion and

emy, which is a unique, in-depth program designed specifically for store owners.

“We are looking forward to once again gathering with the RJO family in Phoenix,” said Sabrina Smead, COO of RJO. “The new educational opportunities, along with member-favorite events like the Golf Tournament, will make the Winter Buying Show another incredible opportunity for our community to learn, grow, and celebrate together.” Learn more about RJO at rjomembers.com.

10th Annual New York City Jewelry & Watch Show slated for Oct. 23-26

The New York City Jewelry & Watch Show will celebrate its 10th anniversary this fall, marking a decade as a prestigious and anticipated industry event. Taking place October 23 - 26, 2025, at the iconic Metropolitan Pavilion in Chelsea, Manhattan, this milestone edition will bring together an elite roster of dealers from around the globe.

Visitors can expect an extraordinary selection of antique

and estate jewelry, vintage timepieces, and modern designer collections, including signed masterpieces from world-renowned houses such as Cartier, Tiffany & Co., Van Cleef & Arpels, Patek Philippe, and more.

As both a vibrant consumer-facing event and an essential trade platform, the show attracts seasoned collectors, jewelry retailers, jewelry designers, stylists, and watch aficionados seeking

rare and exceptional pieces. Show hours will be October 23 - 26, 11 am - 6 pm and October 26 11 am - 4 pm.

Multi-Day General Admission Tickets are available for $30. Industry Trade Early Buying Badges are available for $2000 (on-site purchase only)

For further information, call 561-822-5440 or visit www. NYCJAWS.com.

Joanna Gruver (center) of Jo and Co Jewelers and her team enjoy a fun moment at the RJO photo booth.

By Chuck Frey

If you’ve ever thought about selling your store, setting a purchase price can be very difficult to do. Whether you want to sell to a buyer you haven’t met or you want to sell to the next generation, until you set a purchase price a transaction can’t begin.

Business Valuation Methods - Market Capitalization, Economic Added Value, Price-Earnings Ratio, Book Value Method, Discounted Cash Flow, are a few methods, there are many more. All of these evaluations are based in acknowledged accounting principles. Evaluations of this type

What’s Your Store Worth?

have their place. What we hear quite often is that they frequently produce a value far exceeding what any buyer could or would pay for your store, and more than what a family member taking the business over could afford to pay out over time. Additionally, evaluations of this nature can be costly, running into the thousands of dollars.

A Realistic Valuation -

The business valuation approach we’ve seen work many times is to have a jewelry liquidation company generate a sale projection of how much a Store Closing or Going out of Business sale would net the owner.

As the owner, why would you settle for anything less than what a closing sale would generate?

A sale projection typically shows a low to high result for the liquidation and could set the range for negotiation between the buyer and owner. Most jewelry store liquidation firms will create a sale projection at no cost to you. A sale projection details sales volume, owned inventory at cost vs retail, sell through percentages, and how much memo, if any, might be sold to achieve the highest sales numbers and net profit. This approach is especially helpful if the sale being considered is

a transition to the next generation. Two Types of “Buyers”There are typically 2 types of buyers for independent jewelry stores:

1. Buyers that have the money or financing, have successfully owned a jewelry store, but only want to pay you for the turnkey location, very little for your inventory, and nothing for the longevity of the business. These could be your competitors within your trading area.

2. Buyers that have no means to pay in full for the store, have some experience running a jewelry store, but are willing to agree with your purchase price provid-

Chuck Frey

ed you take payments over time. Transitions to the Next Generation - typically fall into the second category. The difference being the next generation knows the store and can successfully run it; knows the customer base and can inherit the goodwill; is willing to pay the agreed to purchase price as it may be part of the retiring generation’s retirement plan. The retiring generation may be planning to continue on a reduced or limited basis.

Options for Funding the Sale of the Store - After coming to an agreement on the purchase price, the owner and the buyer could conduct a lesser themed “Retirement/Passing the Torch” sale. The lesser themed sale typically generates enough funds for a down payment to the owner and allows the buyer to replace inventory, leaving a smaller balance to be paid out over time.

Actual Results - One recent example was a Retiring/Passing the Torch sale we conducted for a mom that was retiring and her daughter who is taking over. The sale generated more than 1 year’s sales volume. The store sold through most of its aged inventory and the result was a significant down payment to mom, leaving her daughter with the financial ability to replace aged jewelry with new product. This position set up the store for future success and the ability to continue to pay mom over many years. They also enhanced their customer base by bringing in new customers from advertising the sale.

In summary, a valuation of what we know your store can be liquidated directly to the public for can be the most accurate measure and answers the question, What’s Your Store Worth?

Chuck Frey is the CEO and Founder of Charles Frey & Co. Inc. and has been conducting professionally organized sales events for jewelers for over thirtyeight years. He can be reached by phone at 888-688-1881 or 843991-1062, email at chuck@cfco. us or online at www.charlesfreyco.com.

Stop Being a Hidden Gem: Make your jewelry store the #1 choice in town

By Guy Pineda

Nowadays, waiting for customers to find you is not enough. If your store isn’t showing up when someone types in “jewelry stores near me,” you’re giving customers to someone who’s more visible online.

As Stephen Covey, the renowned author of The 7 Habits of Highly Effective People, put it:

“If you wait until you’re forced to act, you’ll always be reacting instead of creating.”

That’s why successful business owners take a proactive

approach. In this article, we’ll explore actionable ways to jumpstart your digital marketing strategy so you won’t be a hidden gem forever.

Habit #1: Be ProactiveTake Control of Your Online Presence

Take control of your online presence by being proactive about search engine optimization (SEO). Here are some ways to do this:

1. Optimize your Google Business Proﬁle

Your Google Business Profile (GBP) is like Tiffany’s sig-

nature blue box. It makes a statement before anyone enters your store. If you’re not optimizing it, you’re unlikely to show up in both search results and Google Maps, and you will miss out on foot traffic.

Pro-active Ways to Optimize GBP

• Claim & Verify Your Business - To do so, secure a Google Business Profile if you haven’t already done so.

• Upload Gorgeous Photos & Videos - People love nice things! High-quality images (and even short videos) on your GBP

help your store get noticed.

• Use Google posts Like Your Social Media Account - Do you have a promotion, store event, or new arrival? If it’s exciting, share it on your GBP as active profiles get more clicks.

2. Invest in Authentic and Accurate Customer Reviews

Google LOVES reviews. The more authentic, detailed, and positive reviews your store has, the better it ranks. In his book

Inﬂuence: The Psychology of Persuasion, Robert Cialdini also highlighted that customers trust detailed stories in reviews, not star ratings.

Guy Pineda

Pro-active Ways to Gather Customer Feedback

• Ask, and you shall receive. Satisfied customers will not hesitate to leave their reviews, especially if you follow up with a text, chat, or email after the sale.

• Make it effortless. Set up an in-store QR code that links to the Google reviews page. The easier it is, the more likely your customers will do it.

• Handle complaints well. Negative reviews are not the end of the world. Ignoring them is! Reply to all of them - good or bad. A well-managed complaint can actually increase your credibility.

3. Keep Your Business Info in Sync

Ensure that your business name, address, and phone number (NAP) are consistent across all platforms (this has been a core SEO strategy for years). If your Google profile shows an email different from your Yelp and your Facebook has an outdated phone number from 2015, Google won’t trust you. And if Google doesn’t trust you, it probably won’t rank you.

Here are some best practices to ensure consistency in your business details:

• Maintain a “master copy” of your business information. Create a single document that includes your official business name, address, phone number, email address and website. When upgrading listings, always use a copy from this file.

• Manually check your business details on the Internet. Review your profiles on Google Business Profile, Yelp, Facebook, Bing Places, Yellow Pages, and other local directories. Check that all of the information fits exactly. You can also run a free scan using tools like Yext, Moz Local, or BrightLocal. These tools can quickly identify incorrect or inconsistent listings across multiple directories that you might miss in a manual search.

• Use a citation management tool. If you’re the tech-savvy

Please see Pineda page 16

The Story Behind the Stone Orange you Loving This?

By Diana Jarrett

A decade or two back, many bona fide jewelry collectors didn’t fully understand that natural diamonds were produced in a jaw dropping palette of tints. The few people that were on to them expected these colorful jewels to be man-made like so many ‘unbelievable’ stones on the market.

Actually earth mined natural fancy color orange diamonds are a rarity. But they do exist. The few that have come to market have elicited a global frenzy - either to bid on them, or for the privilege of gazing upon them. The treatment of natural diamonds can transform them into bold colors. Diamonds can be induced into exhibiting an orange shade by exposing them to specific radiation or heat. Of course lab-grown stones are now being manufactured in vivid hues these days.

The Orange Standard

In 2013 Christie’s auction house sold the world’s largest fancy vivid orange diamond ever produced - to date.

It is simply named The Orange. At 14.82 carats, the pear shaped stone had notes added to its GIA grading report, ‘According to the records of the GIA Laboratory (this diamond) is the largest Fancy Vivid Orange, Natural Colour, diamond graded as of the date of the report issued.’

Its selling price in 2013 was CHF (Swiss francs) 32,645,000 or nearly CHF 35,000,000 by today’s value. That factors to be $44,170,000 in today’s US dollars. And it’s still the highest achieved valuation for a fancy vivid orange. That price wowed diamond connoisseurs worldwide. But honestly, when there are next-to-none in existence, the price boils down to who is bidding that day and at what point will they bow out.

We know that diamonds have the simplest chemical make up of any gem mineral. A diamond is simply pure carbon. The bonus is, when impurities (meaning parts per million) are caught in this simple chemical makeup, colors can result. The greater the

impurities, the denser the color concentration results. Nitrogen is said to cause the orange color in diamonds.

Jewelry lovers find orange diamonds exciting, and it’s not simply because we recognize them as nearly priceless. The color orange appeals to many collectors who marvel at the fact that nature produces a sherbet hued stone without any intervention.

But there are only a handful of collectors or investors who could ever purchase these scarcities.

Fortunately, the orange aficionado can still get her orange fix with other gorgeous gemstones. They are naturally occurring too, which is a big plus.

What’s so Great About These?

Orange Sapphire

Jewelry connoisseurs love to discover the myriad fancy color sapphires that pop up. Orange is one of the more delightful fancy

colors of this corundum variety. It’s also important to note that all sapphire is exceedingly hardonly a diamond is harder than this species. This hue occurs naturally as a fancy color of sapphire and can also be nudged by heating natural sapphire. Either way, the outcome is a hypnotic hue that draws many devotees.

Orange Spinel

With an impressive Mohs 8 ranking on the hardness scale, jewelry lovers can enjoy wearing spinel jewelry regularly. Or-

PINeDA

Continued from page 14

type, tools like BrightLocal, Moz Local, and Yext can scan the web and show you where your information is out of date. Plus, it can also assist you with the updates.

• Schedule a calendar reminder for updates. Set a reminder and check your listings every 3 - 6 months. When you move, change phone numbers, or rebrand, outdated information might easily fall through the cracks.

ange spinel is one of the many celebrated colors found in this ancient gemstone. Yes, it comes straight from the ground bearing its golden tint. You have countless orange shades to choose from with this stone - one will surely speak to you!

Orange Zircon

This stone is a trifecta in the gem world. Its incandescent orange tint is only surpassed by its doubly refractive nature. Its

high refractive index means that the stone displays appealing brilliance and luster. But collectors quickly learn that the stone is also doubly refractive, a property that doubles its sparkle factor.

Spessartite Garnet

This charmer in the gemstone world is adored for its naturally occurring Creamsicle orange hue. The almost transparent jewel has been called Mandarin garnet in some circles. Whatever you call it, make sure to check out this elegant jewel. It acquired its distinctive name from being first discovered in Germany’s Spessart Mountains.

• Be precise and attentive to details. Even little variations, such as “St.” vs. “Street” or utilizing an old email address, can confound Google’s algorithms.

Bottom Line

Finally, successful jewelry stores don’t wait around for customers! They appear up front when and where people are looking. But, let’s be real. Managing SEO while running a jewelry business is time-consuming. That’s where digital marketers like us step in.

Schedule a free SEO assess-

Diana Jarrett

New Acquaintances

Your customer may not have a fancy color orange diamond budget. But that should not stop her from collecting the color she’s fallen in love with.

Color theorists sometimes mark the orange gemstone lover as creative, upbeat and adept at innovation. If your customer demands something out of the ordinary - and as a complement to their personality, these orange stones sound like a perfect fit. Don’t assume they already know about these jewels either. Introduce them to these lovely gemstones and you’ve ramped up their loyalty to your business too.

Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at diana@dianajarrett.com, visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).

ment now, and take control of your online presence!

Guy Pineda, CEO of Jewelry Store Marketers, has owned an award winning digital agency for the past 15 years and has been working in the jewelry industry for close to 30 years. Jewelry Store Marketers is niche agency that helps jewelry stores get more appointments and increase sales through Local SEO, Digital Marketing, Website Development, Social Media, Videos and more. Learn more at jewelrystoremarketers.com.

Orange sapphire and diamond ring. Photo 1st dibs

Cut and polished orange spinel. Photo Gemball

Orange zircon crystal. Photo eCrater

Heart shaped spessartite garnet.

Photo FireStar Gems

Stuller’s 2024 Holiday Photography Earns National Recognition Use social media to drive more sales and referrals

(LAFAYETTE, La.) - Stuller is proud to announce that its 2024 holiday campaign, Season of Splendor, has received an Award of Excellence in the Communication Arts Photography Annual 66, one of the most prestigious competitions in the visual communication industry.

Communication Arts is a leading publication that recognizes outstanding work in design, advertising, photography, and illustration worldwide.

The award-winning imagery developed for Stuller’s annual holiday brochure and marketing campaign was created by the company’s in-house team: photographers Daniel Maldonado and Noelle White, art director Allison Vizzi, and retoucher Robert Lawson.

“The recognition is a testament to the team’s creativity, technical skill, and ability to bring emotion and elegance to product photography,” says senior creative director Maria Viator. “This series was all about playful elegance.”

This reflects not just artistic excellence, but the quality of marketing tools Stuller provides to its customers. Stuller’s 2025 holiday marketing campaign and the awardwinning team behind Season of Splendor will once again bring their talents to this year’s collection.

“The Season of Splendor images were available to our customers in the 2024 custom-branded holiday brochure, a powerful resource that helped jewelers’ market with confidence and professional support,” said Morgan Waters, vice president of marketing and sales.

Marketing tips & trends from GN Diamond

Imagine that you’re shopping for a new mattress but you’re worried about being pressured by an in-store salesperson. You research extensively online so you can walk in informed and prepared. Every website you visit tells you their mattress is the best, so you turn to social media for more insight.

Finally, you find a brand with a friendly, responsive social media persona, an active following, images of satisfied customers, and glowing comments. You’ve made your decision: If all these

people like this mattress, it must be the best.

It’s no different for diamonds and jewelry. From Boomers to Gen Z, consumers are vetting their purchases online by investigating brands and reading reviews. Which is why it’s critical for independent jewelers to build an active social media following.

Maximize Your Social Proof

More than generating a buzz, the marketing power of social media lies in its unique ability to generate trust in your brand. More powerful than advertisements and website copy, of which consumers are automatically suspect, social media can reveal what real people think of you. When followers are engaging positively with your posts, it sends a signal to others that your words can be believed.

This is the magic of social proof - the phenomenon where people do what they see others doing. While social proof might conjure images of lemmings in your mind, it’s actually part of humans’ highly evolved ability to determine what is trustworthy. If everyone else is buying that product, it’s fairly safe to assume it’s good.

A consistent social media presence automatically increases your social proof simply by showing that you are authentic. You can maximize your social proof by:

• Following and interacting with other users

• Responding quickly to comments and messages

• Sharing images of happy customers

• Highlighting positive reviews

Independent

Jewelers Can

Thrive Online

Don’t stress if you don’t have thousands of followers. Leverage the loyal customers and rave reviews you currently have to make other shoppers take notice. And, fortunately, there’s even more you can do to compete with online retailers.

GN Diamond offers convenient online training and support for brick and mortar jewelers to improve their marketing strategy. Learn how GN Diamond equips independent jewelers to compete with internet vendors at www. gndiamond.com and speak to a representative 7 days a week at sales@gndiamond.com or 800724-8810.

GEMS.

Discover over 8,000 responsibly-sourced diamonds and gemstones — certiﬁed conﬂict-free, mined, lab grown and recycled options. You’ve trusted our metals for years. Now say hello to our stones! From classic solitaires to intricate micro-pavé designs, our expert setters can bring your vision to life with precision and care. Create unique and colorful engagement rings, anniversary bands, pendants, and more — all crafted with Harmony Recycled Precious Metals.

three to four times a week [plus other content], starting the beginning of February, we have increased our total followers on Instagram by 10 percent or 140 followers.”

Engagement from non-followers is even better for Karen and her staff. “Our interactions are up from non-followers significantly on both platforms,” says Karen. “Our interactions from non-followers on Instagram are up 307 percent and up 454 percent on Facebook. This goes to show how much an increase in videos has impacted our reach and engagement with new audiences organically.”

Tammy Geraci, the store manager at Avon Lake, Ohiobased Peter & Co. Jewelers, has been creating reels for many years but increased the frequency of these social media uploads since 2021 when she started the “Tuesdays with Tammy” reels series.

“It gave us a fun and personal way to connect with our audience,” says Tammy. “The increase in video content came from seeing how much more engagement and reach we could get through reels. They allow us to showcase our personality, educate customers, and highlight what makes Peter & Co. special in a way that static posts simply can’t.”

“The reels have definitely had an impact directly and indirectly,” says Tammy. “We’ve had customers come in asking for pieces they saw in a video or referencing something funny we said. They’ve helped boost attendance at events too. One customer even told us she came in just to meet ‘Tammy from the videos,’ which totally made my day. It’s a great way to stay top-of-mind and

build real connections that lead to in-store visits.”

For retailers looking to increase their reels the upside is the cost of resources and time is modest to say the least. Karen and Tammy use the same iPhone they commonly use in their daily lives. The only additions to their iPhones are editing apps that increase the production quality of

logue ideas come from most of the store’s staff. Nothing validates staff members more than seeing their ideas come to fruition in a reel - especially one that increases engagement on social media and drives sales in the store.

“It’s very collaborative,” says Tammy. “Ideas pop up during staff meetings, chats with our sales team, or just during our

their reels.

Reels can also save on the most precious commodity, time. There’s very little structure and the videos are rarely if ever scripted. And, if the video takes are taking too long, bloopers and outtakes tend to get more engagement than the actual videos.

An added bonus is reel topics, subject matters and even dia-

morning coffee. Everyone pitches in, and that’s what keeps it real and relatable.”

Karen concurs but with slightly more structure. “Our subject matter is always around who we are as a brand and how we serve our customers with a unique experience, transparency, and high quality curated product selections,” says Karen, “Ideas usually come from me and our marketing manager and owner. Sometimes staff pitches in with ideas. Another place we like to find inspiration for content is trending reels related to whatever parts of the business we want to highlight, from engagement rings to services.”

Topics run the gamut. More popular reel subjects are new arrivals and trends. How-to-wear reels are also popular as are sales, specials, and store event reels. Custom and redesign reels are also popular, especially for Karen. These reels, however, typically run longer.

“Our top videos are our redesign and custom design reveal videos,” says Karen. “I think they receive the most attention because they get to see a glimpse into the experience we provide and the

organic reaction of our customers when they see their jewelry come back to life. It’s what we love to do and we found a way to show our customers why it’s such a special part of the business. You also don’t have to be a customer or even a local to be drawn in to the videos. They’re entertaining, touching, and they stay until the end to see the final close up of the piece.”

For Karen and Tammy, Facebook and Instagram are favorable

for maximum engagement. Facebook benefits nicely, however, because the reels content complements non-video posts. Karen and Tammy also use TikTok for their third platform. And, both follow the golden rule of 30 seconds or less, unless the content necessitates a longer video.

Other benefits to producing and uploading reels include a unique way to get to know a store’s staff. Given the unscripted nature of reels, such videos are relatable. Reels are also fun and informal while being informative. And, chances are almost all of a store’s staff has a hand in the reel productions, from subject ideas to rough scripts, perhaps even editing practices as well as ideas from unrelated content they consume for personal reasons.

To get more out of their reels Tammy is looking to increase her engagement on Instagram. “Definitely the strongest engagement,” says Tammy. She has eyes on taking her reels to YouTube and YouTube Shorts.

Karen would like to improve on her store’s strategy and consistency. If her videos were “more planned and less spontaneous” they could be more strategic about when and what they post to get the most out of their content.

Custom ring reveals deserve longer reels for Karen Hollis.

A halo ring steals the show in this reel from Karen Hollis.

Tammy Geraci has some fun combining Cinco de Mayo with Mother’s Day.

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Target your best customers and keep them coming back.

Boost staff performance by putting the right people on the floor at the right times.

More than a POS; The Edge is like having a staff with Master’s Degrees in Jewelry Retailing.

Scan to learn why jewelers across the nation trust The Edge.

FURRY FRIENDS ON

Say hello to Finley! Finley is a 3-year-old, 95 pound Bernedoodle - a cross between a Bernese Mountain Dog and a Poodle. He has been working at Newport, Kentucky-based Bihl Brothers Jewelers ever since he was brought home at 8-weeks-old - and a lot smaller. He loves waiting on customers and has won Salesperson of the Year at Bihl Brothers for 3 consecutive years! Salesman extraordinaire Finn is also a huge supporter of the Cincinnati Bengals and quarterback Joe Burrow, as you can see on his bandana.

Meet Lilly, the little furry worker at The Fine European Watch Repair in Jacksonville, Florida. Lilly is a 2-year-old Shih Tzu that works with her human, Valeria Bali at the store. She is the perfect greeter and also doubles up as “watch-dog.” She works every day spreading love to customers who love her right back. She loves to play hostess to visiting doggies and welcomes them with lots of kisses. When not at work, Lilly can be found wherever Valeria is.

Introducing Frankie! The adorable, closing in on 1-yearold, Peekapoo (pictured at 4 months) works with his human, Vicki Robin, owner of Vianna Jewelers in Wake Forest, North Carolina. The young Frankie is honing his skills as Head of Security and Head of Hospitality at the store. He works Tuesday through Saturday, 10:00 - 5:00, and has had no problem adjusting to his job. Frankie is working to improve his endurance, currently requiring frequent naps throughout the day. He joyfully greets customers as they walk in, and accompanies them out, stopping about 3 feet from the door. Best of luck in your career, Frankie!

Email: contact@pickensinc.com

480 E. Paces Ferry Rd. Atlanta, GA. 30305

Do you have a furry friend that helps out in your store? Tell us about it and send a picture to bill@southernjewelrynews.com.

Col/Clar

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D-VS1

E-VS1

F-VVS2

E-VS2

E-SI1

D-VS2

E-VS1

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Continued from page 3

particularly in the Mogok Valley. The site known for its marble formation is also said to be low in iron, allowing for vibrant red Burma ruby crystals to form. The low iron condition is also crucial to Burma rubies fluorescence.

War Weary People

Myanmar has been thrust into the global spotlight over the years when its political rulers have provoked the world’s ire. In 2008, under then US president George W. Bush, severe sanctions against trade with the US were implemented in response to Myanmar’s human rights violations. It was to expire in 2013.

Then in 2021, Centurion Jewelry reported, “In the wake of the February 1 coup in Myanmar, three Burmese gem companies face new U.S. sanctions. The White House on February 11 announced financial and economic sanctions against the Burmese military, its leaders, and their business interests, which include the three companies believed to be wholly-owned subsidiaries of a conglomerate owned or controlled by the Burmese military.”

Where there’s a will, there’s a way to work around such prohibitions. Some dealers claimed that gems were still being sold to US entities, albeit circuitously, during that period.

Jewelers Vigilance Committee, (JVC) asserted: “All U.S.

because these entities are directly connected to the military leaders who undertook the coup.”

Good Changes Ahead?

Those monitoring international news lately say a coup against the ruling military junta has put Mogok, Myanmar’s gem

businesses are now prohibited from doing business with these three entities which cover much of Myanmar’s existing colored gemstone trade. The U.S. government made this policy decision

but a golf course also fell victim to these attacks. Civilians fled while the bombing took place, but in such situations many found themselves helplessly trapped for some time.

It’s All About the Money Myanmar’s military rule has long swiped mining revenues after having hijacked control of licensing in the 1990s. There was good reason for this money grab. Revenues from Mogok’s ruby trade has been valued upwards of $400M-US annually.

After official mining licenses terminated in 2020, local miners raced in to fill the vacuum leftonly to face the junta’s extortion. “The military would sometimes seize miners’ motorcycles and charge exorbitant fees for their return, or demand bribes from bosses for the release of arrested miners,” reported The Frontier

U Kyaw Moe Tun, has appealed to the international community to take concrete steps in supporting the people of Myanmar with ending military rule. “We urge the world to stand with the people of Myanmar,” he said, “and support their efforts to uproot the junta and establish a Federal Democratic Union.”

Myanmar is slated to hold its first elections in 5 years starting on December 28, 2025. The voting is said to take place in both December and January as a security measure.

The country has been mired by violence since its 2021 military coup that unseated an elected civilian government led by Nobel laureate Aung San Suu Kyi.

The military justified its violent coup as a necessary intervention after claiming there was widespread fraud in an election

mining hub back in the crosshairs. Reports from Asia claim anti-junta forces captured the region on July 23, 2025. The strike, part of an all-encompassing move, Operation 1027, was led by the Ta’ang National Liberation Army (TNLA). It gained support from the People’s Defense Force (PDF), a coalition of forces opposing Myanmar’s military junta. Locals victimized by military extortion and violence saw the takeover as liberating. According to Myanmar Now, “Residents welcomed the TNLA-led forces with flowers as they entered the town on Wednesday,” but the victory also brought a swift and punishing response.

Soon after, the junta launched airstrikes, bombing the popular Hotel Golden Butterfly widely considered to be a TNLA base, located near newly opened mining sites. The strike was likely meant for the mining site,

CHUCK

Continued from page 6

and are looking for mixed melee, H&S sells them for well below market. But it gets better.

About 10 years ago, they bought Jan Jewelry, a machine set anniversary-band company. Now, you can send in your OTC scrap, and not only will they pull your melee, they will set it for you in their extensive line of wedding and anniversary bands. And you can pay for it all with the credit from your gold scrap. But that’s not even my favorite part.

News.

Striving for Self-Governance

With the military driven out, miners want to see a larger share of profits. Still, uncertainty lingers. Behind the never-ending chaos, the gemstone market has slowed to a crawl. Mogok dealer’s hope now rests on the TNLA creating more just systems for resource governance.

Myanmar’s Permanent Representative to the United Nations,

If you think about the amount of home shopping type jewelry that gets scrapped every year, think about the amount of colored stones that H&S has in their gemstone inventory. Bench jewelers are often tasked with finding that impossible, one-of-a-kind, offsize, off-color, gemstone to complete a repair. Send it to H&S and they’ll comb through their inventory and can probably find something to match for you. Also, you can buy a mixed bag of gems for your inventory.

H&S has created a large diamond department that you can now add as a resource for your diamond needs. As Torry told me,

three months earlier. That election was won decisively by Suu Kyi’s now defunct ruling party. However, election monitors found no such fraud.

Gemstone professionals worldwide are hoping for a political climate that allows them safe passage in and out of the region. Most of all, they support the locals who should be benefiting directly from mining their own ancient gems.

they were the original ‘recycled jewelry’ dealers. And to think, I thought Hoover and Strong was just a refiner. Turns out they are a powerhouse buyer, seller, and manufacturer of fine jewelry as well.

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. If you would like to contact Chuck or need a speaker or instructor for your next conference/event he can be reached at 615-354-6361, or send e-mail to info@southernjewelrynews.com.

Anti junta protesters. Photo New York Times

Burmese welcome outsiders to Mogok. Photo Gem Society Org.

Stuller Inc. Releases

Two New Catalogs

Expanded selections of findings, tools, equipment, & metals

(LAFAYETTE, La.)Stuller is excited to announce the release of two new catalogs: Findings & Metals 2026–2027 and Tools, Equipment, & Metals 2026–2027.

“Our new catalogs embody Stuller’s commitment to innovation and excellence, providing jewelers with comprehensive resources that elevate their craft and fuel growth,” says Tiffany Adams,

ping experience and equip you with everything you need to work efficiently.

Highlights from Findings & Metals 2026–2027 include:

• More than 2,200 new items.

• More than 750 settings that can accommodate stones larger than two carats.

• 100 gold-filled options within clasp and chain components.

executive director of merchandising at Stuller. “They are thoughtfully designed to inspire creativity while delivering the practical tools needed to succeed in today’s competitive market.”

Each catalog showcases a unique assortment of tools, resources, and product offerings designed to enhance your shop-

GIA launches updated laboratory-grown diamond services October 1

Quality assessment for D-to-Z laboratory-grown diamonds

(CARLSBAD, Calif.)GIA, the Gemological Institute of America, will launch revised evaluation services for D-to-Z laboratory-grown diamonds on October 1. Current GIA laboratory services for D-to-Z laboratory-grown diamonds are available until September 30.

“Using descriptive terms for the quality of laboratory-grown diamonds is appropriate as most fall into a very narrow range of color and clarity,” said Pritesh Patel, GIA president and CEO. “Because of that, GIA will no longer use the nomenclature created for natural diamonds to describe what is a manufactured product.”

The GIA Laboratory-Grown Diamond Quality Assessment will use descriptive terms rather than the GIA-developed nomenclature for natural diamonds. The laboratory-grown diamonds will be described as ‘Premium’

or ‘Standard’ based on an overall assessment of their clarity, color and cut. Any diamond that does not meet all the minimum criteria for ‘Standard’ will not receive a GIA assessment.

Laboratory-grown diamonds that meet all the following criteria will be classified as ‘Premium’:

• Clarity - Very, Very Slightly included and higher

• Color - D

• Polish, symmetry - Excellent

• Cut grade - Excellent (round brilliant cut diamonds only)

Laboratory-grown diamonds that meet any combination of the ‘Premium’ criteria and the following minimum criteria will be classified as ‘Standard’:

• Clarity - Very Slightly included

• Color - E-to-J

• Polish - Very Good

• Symmetry - Very Good (or

Good for fancy shapes)

• Cut grade - Very Good (round brilliant cut diamonds only)

The fee for the GIA Laboratory-Grown Diamond Quality Assessment is $15 per carat, with a minimum fee of $15. Submissions that do not meet the minimum criteria for assessment will be charged a $5 evaluation fee. The minimum size for submission is 0.15 carats. Each submitted stone’s girdle will be laser inscribed with the term “Laboratory-Grown” and the GIA quality assessment number. A printed document with the assessment results will be returned with each laboratory-grown diamond. This update to GIA services for laboratory-grown diamonds was announced in a GIA press release on June 2. Visit GIA online at www.GIA.edu.

Stuller makes space for memories with new Birthstone Spacer Charms

• Expanded lab-grown diamond sections, including shanks, earring components, necklace centers, dangles and links, and more.

Highlights from Tools, Equipment, & Metals 2026–2027 include:

• More than 400 new items.

• Enhanced product layouts that provide information needed to make informed buying decisions.

• An updated section flow that caters to the jewelry-making process.

• Detailed and informative buyer’s guides outlining the contents of each section.

“We understand the daily demands jewelers face, and these catalogs were created with those realities in mind,” says Meagan Faul, senior product manager of merchandising at Stuller. “Beyond product selection, these catalogs offer valuable educational touchpoints to help jewelers feel supported every step of the way.”

To learn more about each of these catalogs, visit www.stuller. com/findingscatalog and www. stuller.com/toolscatalog.

(LAFAYETTE, La.)Stuller is shining a spotlight on its new Birthstone Spacer Charms, a playful twist on traditional birthstone jewelry. Light-catching, personal, and easy to wear, these charms are designed for storytelling - whether layered on a chain, styled between favorite charms, or added to a bracelet to commemorate milestones and honor loved ones.

“Our Birthstone Spacer Charms give consumers new ways to enjoy a timeless favorite,” said Emily Graffagnino, executive director of fine jewelry. “The charms allow jewelers to help their customers celebrate life’s chapters through meaningful, customizable designs.”

Find Stuller’s new Birthstone Spacer Charms on their website at www. Stuller.com/89002.

LASER FOR SALE

Laser Star Model 7000 series for sale

Laser Star Workstation, purchased in 2005, model# 515-7092, with binocular microscope viewing system. Sell for $10,000.00. Contact: Wayne Madere at (225) 772-0756.

MANUFACTURING & RETAIL PARTNERSHIP

84-Year old family business Seeks Manufacturing Partner

Malcolm Jewelers is seeking a manufacturer with established accounts and sales reps to distribute nationally or globally. Must manufacture in-house in Sterling Silver, Gold Plate, 10K & 14K White/Yellow Gold.

Designed by award-winning designer, Todd Malcolm, The “Stories from the Heart Collection” features symbolic designs of love, family, faith, and peace & tranquillity. View online @ malcolmjewelers.com | or contact Todd Malcolm: 309-764-1213

Pro table small jewelry store for sale

Please support our advertisers who help make Southern and Mid-America Jewelry News FREE of charge to you!

Located in mountain city out west, in busy strip mall - 900 square feet

(60% production space, 40% sales oor)

Email serious inquiries to martha@southernjewelrynews.com

Subject Line: Mountain City

Our major competitor just retired and closed his store! NDA required to be able to receive more info

Jewelry store located in the heart of Middle Tennessee, 45 minutes south of downtown Nashville

26 year jewelry business for sale due to owner retirement

Highly proﬁtable business with strong historical revenue growth trends

Email serious inquiries to wtgunn129@yahoo.com

NDA required to receive further info

BECOME YOUR OWN BOSS!

A hometown ﬁne-jewelry store for sale that has been in business for over 25 years with a well-established client list. Desiring to sell all inventory, ﬁxtures, equipment, safe, etc. for a one-package deal. Serious inquiries only.

Please contact Tim Bryant at cell 606-524-7569 or lloydwillia7596@bellsouth.net

www.danaaugustineinc.com

Boston-based GBC has been considered the nation’s largest buyer and wholesaler of ﬁne jewelry surpluses and closeouts. The available position is an opportunity to join our team with responsibilities involving selling existing accounts, developing and maintaining customer relations, and establishing new accounts. GBC’s offerings are ever-changing and value oriented, with prices consistently below market ranging from $50 to $50,000. Sales are generated on a “delivery” basis.