Mid-America Jewelry News Digital Magazine by newsmithinc

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Mid-America Jewelry News

Southern Jewelry newS

By Paul Holewa

Houston’s Diamond Jim turns PINEFOREST JEWELRY into an Experience

By Wanda Freeman

Two generations of family jewelers in 75 years. That’s a lot of years in business for Bud Becker and his son A.G. who dedicated their lives to the family store that opened in autumn 1949. In October, A.G. and his wife Angie will be celebrating the store’s 75th anniversary.

Pineforest Jewelry in east Houston, Texas, will move a mere hop, skip, and jump down the road this fall, but the new location will feel like a different world, thanks to the ambitious vision of proprietor Diamond Jim Mills. The new store - dubbed Diamond Jim’s PINEFOREST JEWELRY

It’s a milestone moment that says more about the past and present than it does the future. At this stage, that’s just fine for the Beckers. After years of hard work exclusively in the family business, A.G. and Angie are “enjoying the fruits of their labor” by spending time with their daughter, who resides in Arizona and is currently studying medicine.

Experience - promises customers a taste of the jewelry industry from the ground upan 8,000-square-foot themed space based on an 1860s working gold mine.

Succession plans? “That is one big question that will be answered in the next few years,” says A.G., president of Becker Jewelers.

wife are entitled to live in the moment and enjoy the milestone anniversary on their own terms. A.G. and Angie hosted a March Madness store event in the spring. Customer reactions to the 75th anniversary were overwhelmingly positive.

Becker Jewelers Celebrates Diamond Anniversary

gold-mining operations, and watch scenes of diamond cutting and setting, jewelry making, a Rolex watch being overhauled, gold and silver mining operations, and the processes of pearl diving, sourcing, drilling, and stringing, as well as how gold is assayed - all shown on multiple big-screen TVs suspended from a 20-foot black ceiling, to give the feel of the inside of a mine.

It was the first event this year that acknowledged what A.G. and Angie have known for years: the family store has made a positive impact on the people of Breese, Illinois, and that the family business has been an integral part of the communitythrough hard work and perseverance - for many decades.

An authentic mining cart and rail will mark the path to the entry, where a massive gold nugget will usher customers through a rock-lined mine entrance. They’ll walk on a concrete floor, pass innumerable mining artifacts, hear the sounds of authentic

After dedicating his entire life to the family retail jewelry business, A.G. and his

The Becker Jewelers story begins with A.G.’s father, Forrest “Bud” Becker, who earned a degree in horology from Bradley University. Watchmaking and watch repair work were a natural extension of Bud’s work in the armed forces. In his service to the country Bud was an instrument specialist. “This gave him experience working

A large glass wall the length of the shop will let customers view the art of jewelry making and repair, he says. Videos in the shop will constantly show activities currently happening on the jewelers’ benches.

“We’ll cover every facet of the industry, pardon the pun,” says Diamond Jim,

Transforming Retail Spaces with Luxury Design Innovation

Transforming Retail Spaces with Luxury Design and Innovation

By Deborah

By Deborah Yonick

Interior

ing play roles ing customers’ impressions and overall shopping experience when store.

Interior design and lighting play crucial roles in shaping customers’ first impressions and overall shopping experience when they enter a store.

Strategic design and lighting help to create an ambiance that reflects the brand’s identity and values. Moreover, these key considerations help to guide customers through the store, highlighting important areas and products, ensuring visitors see the items retailers want to emphasize.

By Diana

Making Room for Success

By Diana Jarrett

It something like Prior to global pandemic, jewelry retailers flaunted their in the fine of to luxury - the more better. want be over and treated as they’re the only customer that

It went something like this. Prior to the global pandemic, top jewelry retailers flaunted their prowess in the fine art of high-touch service. When it comes to luxury goods - the more high touch the better. Luxury shoppers want to be fussed over and treated as if they’re the only customer that store will ever have.

attention, and of for a unique experience that allows a consumer to be certain they must have that piece.

So personalized attention, and of course handling the items makes for a unique experience that allows a consumer to be certain they must have that piece.

Putting the Brakes on Business

the Brakes on Business put the kibosh for a couple years. During that developed penchant online shopping. The simple. Shop at your and in pajamas if you Solicit pre-purchase opinions tribe via or FaceTime. like No problem. a label in guaranteeing a

Covid-19 put the kibosh on the instore experience - for a couple of years. During that time, consumers developed a penchant for online shopping. The advantages were simple. Shop at your convenience 24/7, and in your pajamas if you like. Solicit pre-purchase opinions from your tribe via Zoom or FaceTime. Don’t like it? No problem. There’s a preprinted return label in your shipment guaranteeing a full refund.

“We don’t try clients something; try to underwhat they need and want, and reality,” explains

Strategic design and lighting help to create an ambiance that reflects identity and values. Moreover, these siderations help to customers through the important areas and products, ensuring visitors the items tailers want to emphasize. designer, manufacturer and service and nearly 100 countries worldwide, GAL Interiors has brought to the fine business since 2016 comprehensive bespoke solutions, including ture and ticated, functional spaces that match the unique and functional requirements of each customer.

A designer, manufacturer and service provider in the U.S. and nearly 100 countries worldwide, GAL Interiors has brought to the fine jewelry business since 2016 comprehensive bespoke solutions, including custom furniture and fixtures, to create sophisticated, functional retail spaces that match the unique aesthetic and functional requirements of each customer.

“We don’t try to sell our clients something; we try to understand what they need and want, and make that a reality,” explains

Yusuf Bas, a key officer with the company in Coral Gables, Florida. “Brands have their own concepts and want something special and unique to them.”

Bas, a key officer with the Coral Gables, Florida. “Brands their concepts and something special and them.”

Artist rendering of the soon to open Diamond Jim’s PINEFOREST JEWELRY Experience.

Becker Jewelers, a mainstay in the Breese, IL community since 1949.

BECKER

EXPERIENCE

both learned the essentials of jewelry repair and gemstone setting.

Continued from page 3

79. “We are on schedule, and we’re 40 percent complete (as of early July). The walls are up and we’re working on the interior. Showcases are being built. …

with his hands and small details,” says A.G.

Bud found work at Becherer’s in Bellville, Illinois. During his time there he learned that Eschmann Jewelry in Breese (a 10-minute commute from his hometown of Trenton) was for sale. In 1949, Bud decided to buy the store and named it Becker Jewelers.

“For years I’ve wanted to allow people to have an insider’s look at the jewelry industry,” he says. “So many customers are young and want to be involved in the process, they want to see how everything is done. … So, over the years I’ve simply refined the idea of how to give my customers a true jewelry experience. Thus, the word ‘Experience’ was added to the name.”

A.G. also completed much course work with GIA (Gemological Institute of America).

It was time for postsecondary education for A.G. He decided to study advertising. But the year A.G. started college was also the time Bud experienced medical issues. “I used to commute home on the weekends to help my father in the store,” says A.G.

in a strip center, and Diamond Jim and wife Linda were “forced” to expand to their 7,200-square-foot current location after three years of watching customers stand in line inside and outside the store. Today the store enjoys nearly 1,600 five-star Google reviews and has been listed by Three Best Rated as the number one jewelry store in Houston for three years in

Early in the store’s history, Bud and his wife Gloria had to make a difficult decision. The jewelry store was on the main floor of a two-story building. The enterprising couple inherently knew there was a better store location to pursue their retail ambitions. In 1954, they made the arduous decision to move the store to a different location on North Main Street, which would become the store’s permanent home.

Swearing by the benefits of

Diamond Jim credits his success to placing great emphasis on giving attention to every cus-

Bud and Gloria relied heavily on newspaper ads to drive in customers. Early on, the 1,000-square-foot store housed merchandise ranging from typewriters, fountain pens, lamps, clocks and some jewelry. “Back in the day Becker’s was known for watch and eye glass repair work,” says A.G. “Bud was a watch inspector for the B&O Railroad, which had a depot in Breese.”

the advertising world, but landing such a job was never part of the universe of career possibilities.

Early days of construction of Diamond Jim’s PINEFOREST JEWELRY Experience.

smell associations with simple things that make people happyfood being at the top of the listDiamond Jim intends to continue serving food onsite and to introduce an in-store deli or restaurant.

In the late 1960s and early 1970s, A.G. worked in the family store as a young boy. A.G. did the usual store maintenance and then graduated to engraving work around 10 to 12 years old. Four years later it was watch repair work.

“It was an easy transition for me,” says A.G. “I was very creative and could do things and create things with my hands. Plus the jewelry industry has provided a good living for our family over the years.”

for my customers. I love to have home-cooked food odors wafting throughout the store. Everybody who walks in says it smells like home. … It’s the association - if it smells like home, it smells like family.”

Bud’s legacy lived on in many ways outside the family store. In 1980, Bud joined the RJO (Retail Jewelers Organization). Originally the buying group helped cost-savings by buying collectively. The industry-related education that came with buying events was a big bonus. At a young age A.G. became very active in RJO.

“I have three kitchens and five restrooms in my current store,” he adds, “and I sometimes appear on the floor wearing an apron and carrying bowls of gumbo for my guests while showing engagement rings, etc. I love to cook

Like his father, A.G. attended Trenton Jewelry School, where

When A.G. took over the store in 1990, his degree in advertising was a key strength. He successfully leveraged that knowledge and helped the business grow. Unfortunately, Bud wasn’t around long enough to watch his son’s ambition take hold. Bud died the year A.G. took over the family business.

Other jewelers have told Diamond Jim they don’t want food smells in their stores.

“I just think, well, that’s why I have fifty thousand customers and you don’t.”

SJN MAJN

Established 1988

Editor, Bill Newnam

Another benefit of onsite food, he says, is the convenience it provides customers who are on a strict one-hour lunch break. They can bring a piece in for repair and have a free bite in-store while waiting for it.

After PINEFOREST JEWELRY opened in 1986, the business grew like gangbusters. It occupied an 1,800-square-foot store

“At a young age I was asked by Ed Bacon to join the merchandise review committee, which I served on for approximately nine years and then stepped up to a board of directors position for the last approximately 20,” says A.G. “Our store would not be in the financial position or as large as it is

and serve the people we do without the support of RJO.”

Milestone anniversaries are just as much about reflection of the years as it is celebrating them.

A.G. and his wife opened a second store in Highland, Illinois in 1995. The expansion brought much in terms of business expansion and sales growth. As many store owners of multiple locations will attest, it’s hard work having more than one door.

with ability, friendliness, knowledge, and sincere help to fill their needs. We offer twice the quality of the chains and big boxes at one-half the price. … Every customer is an extension of your family. Selling is what happens after you make a friend, develop trust, and fill their needs. …

business acumen on the store location where it all started. “At this stage of our lives we accomplished much and we’re ready to concentrate on what really matters - family,” says A.G.

90 percent of everything you do?’ The answer in unison is ‘Common sense.’”

With this idea constantly in the minds of the staff, Diamond Jim says everyone in the store helps customers on the sales floor because they don’t need super sales skills.

The North Main Street store hardly remained its modest store size. Through expansions and renovations over the years the couple now has a fine jewelry store boasting 5,000 square feet.

Seventy-five years of retail success and experiences will be

He hires people who are engaging, comfortable speaking to strangers, and who will treat every person entering the store as though they are family.

“Every staff member has unique knowledge. Even our bench jewelers move to the sales floor at busy times. If anyone lacks sufficient knowledge to help a customer, they will have another associate step in. In the meantime, they are serving drinks

Diamond Jim has scheduled a two-week grand opening during October and plans to be fully op-

Rather than open more than one location, the 40-year jewelry veteran intends to convert the current store, which has operated for more than three decades on Uvalde Street, into a much-needed veterans’ center.

celebrated with customers from October 7 to 12. A.G., Angie and their staff will be giving away $7,500 worth of fine jewelry.

Diamond Jim and Linda, his wife of 58 years, are life members of the North Channel Chamber of Commerce, as well as Rotary International and The Pilot Club International, respectively, and have always believed in the motto “Service Above Self.”

Eventually the Highland store was closed and the businesses were consolidated. A.G. and Angie are concentrating all their

“At the end of our store meetings I always ask, ‘What is

“We’ve organized with our local hospital and will be able to raise money for a further auxiliary scholarship fund,” says A.G. “We call this Dig for Diamonds. The first of the year each month we’ve held events such as donating money to the Clinton County Humane Society based on a percentage of sales we’ve had at national charity buying events. And, we’ll be hosting a Whiskey and Watches event for the gents.”

“We believe giving back to the community that has given so much to us is the way business should be conducted. We have raised over a million dollars for our local community … and we’re still going!”

Editor, Bill bill@southernjewelrynews.com

bill@southernjewelrynews.com

Chris Smith

Publisher, Chris Smith

chris@southernjewelrynews.com

chris@southernjewelrynews.com Administration and classiﬁed advertising

Administration and classiﬁed advertising

Martha Osswald

martha@southernjewelrynews.com

Staff

Staff Writers

Wanda

Wanda Freeman

Paul Holewa

Diana Jarrett

Deborah Yonick

Vice President Sales

Elesa Dillon

Elesa B. Dillon

elesa@southernjewelrynews.com

Contributing Writers

David Brown

Diana Jarrett

Mia Katrin

Chuck Koehler

Joel McFadden

Mid-America Jewelry News

Southern Jewelry News

2006 New Garden Road - Suite 208 Greensboro, NC 27410

2006 New Garden Road - Suite 208

Greensboro, NC 27410

Phone: 336-389-1950

Fax: 336-389-1952

www.southernjewelrynews.com

email: info@southernjewelrynews.com

Any views or opinions presented in this publication are solely those of the author and do not necessarily represent those of Southern Jewelry News.

Groundbreaking for Diamond Jim’s PINEFOREST JEWELRY Experience.

Store owners A.G. Becker and his wife Angie.

Becker Jewelers has been at this North Main Street location since 1954.

Trusted staﬀ at Becker Jewelers: (l-r) Beth Tebbe, Chelsy Gaurdian, Angie and A.G. Becker, Lisa Dumstorﬀ and Danielle Heflin.

JA New York Fall Show announces new pavilions and enhanced partnerships

(NEW YORK) - The upcoming JA New York Fall Show, taking place at the Javits Center October 27-29, is being strategically designed to meet the nuanced needs of the fine jewelry industry. In addition to a number of show floor activations in development, the event will be augmented by an enhanced partnership with Jewelers of America (JA), who are curating a 1600 square foot, flagship pavilion highlighting the association’s services, benefit partners and advocacy work, including an 800 square foot exhibit space that

will allow their supplier members the opportunity to showcase their collections, and an additional 400 square feet dedicated to 10 designer fine jewelry makers.

JA New York will also play host to an elevated, 800 square foot gemstone pavilion, which is being produced in conjunction with International Colored Gemstone Association (ICA).

“JA New York and Jewelers of America share a long history of supporting and championing jewelry designers, and their new pavilion, as well as our dedicated

ICA gemstone pavilion, will bring a dynamic and diverse range of offerings to our Fall show,” said Group Show Director, Matthew Tratner. “JA New York is uniquely positioned to meet the varied needs of all sectors of our industry. We are located in the heart of the industry, we have strong relationships with thought-leaders and industry influencers, and we have our finger on the pulse of trending topics within the trade; we are committed to creating an event that fosters relationship building, community networking and bringing together motivated buyers with qualified vendors.”

“Jewelers of America has a long-standing partnership with the JA New York Shows. We wholeheartedly believe that the JA New York Shows provide an excellent place for the industry to connect, source and buy in the heart of New York City - the jewelry capital of the U.S.,” said Jewelers of America President & CEO, David Bonaparte. “We work closely with JA New York to bring our members value and

look forward to having a pavilion of Jewelers of America members at the October show as well as hosting a day of education with our Multifaceted Learning Workshop.”

Brevani, a contemporary, family-owned jewelry brand, will be a key exhibitor in the Jewelers of America pavilion. “As a longtime member of Jewelers of America, we’re excited to be back at the New York Show and to be a part of the JA member pavilion,” explains Jordan Peck, Head of Operations for Brevani. “The show is headed in a new, innovative direction and we can’t wait to see it flourish and to be a part of supporting the organization that’s supported us for so many years.”

ICA’s membership consists of close to 700 industry leaders that work in all areas of the global gem trade, from mine to market.

“We are always looking for favorable opportunities for our ICA members to expand their reach among motivated, qualified buyers,” explains Douglas K. Hucker, CEO of ICA. “The timing of the JA New York Fall show is advantageous for stocking up in time for the busy holiday selling season and the venue is conveniently located for both our U.S.-based and international dealers. We are delighted to align with JA New York in the creation of a dedicated, ICA Pavilion and we are hopeful that this is a first milestone in an ongoing partnership that is mutually beneficial to the success of both of our organizations.”

JA New York is taking place October 27-29, 2024 at the Jacob Javits Center. To register to attend or to apply to be an exhibitor, visit www.JA-NewYork.com.

The ICA Pavilion at the JA New York Show will allow gemstone buyers at all touchpoints of the industry ecosystem, from retail outlets with in-house bench jewelers to manufacturers to independent designers, the opportunity to source stones from best-in-class dealers in an elegant and thoughtfully curated environment.

2025 AGTA GemFair Tucson adds extra day to meet needs of attendees

(DALLAS) - Show growth and accommodating shopper needs are why the American Gem Trade Association (AGTA) is pleased to add one extra day to the 2025 AGTA GemFair Tucson. The new show dates will be Monday, Feb. 3 - Sunday, Feb. 9, 2025. Hours will be 9:30 a.m. - 6 p.m. Monday, Feb. 3 through Friday, Feb. 7 (the Grand Ballroom opens at 9:30 a.m. and the GemHall floor and Galleria opens at 10 a.m.); 9:30 a.m. - 5 p.m. Saturday, Feb. 8; and 9:30 a.m. - 2 p.m. on Sunday, Feb. 9. (Previously, the show closed at 4 p.m. on Sunday, the last day.) The show returns to the Tucson Convention Center (TCC).

“GemFair Tucson is a premier destination and shopping experience for the natural colored gemstone and natural and cultured pearl industry,” explains John W. Ford, Sr., CEO. “AGTA attendance and exhibitor figures have been on the rise, so we surveyed exhibitors about extending the show. Based on those responses, the AGTA board decided to test this new date pattern to accommodate buyers and capitalize on the robust sales exhibitors routinely enjoy.”

For 42 years, AGTA GemFair Tucson has been a can’t-miss jewelry event, so it is a natural progression for the event to expand to reflect interest and explore additional sales for exhibitors.

“We did this for our buyers,” says Kimberly Collins, AGTA Board President and owner of Kimberly Collins Colored Gems. “The board strives to accommodate loyal buyers and wants to capitalize on the strength and popularity of GemFair Tucson for exhibitors. I’m an exhibitor myself, so I understand that lengthening the show may seem to be a daunting choice, in the end we are all there to sell. So, besides extended robust sales, we can all look forward to a 2 p.m. close on Sunday to watch the Super Bowl!”

A GemFair kickoff party will take place in the Tucson Convention Center on Tuesday, Feb. 4., from 6 p.m. to 8 p.m. Seminars will run from Wednesday to Friday in the TCC’s new meeting rooms, and the AGTA Spectrum & Cutting Edge Awards Gala will be on Saturday evening, Feb. 8, also in the TCC.

GemFair 2025 registration opened in August 2024. All registered buyers will receive a hotel link once they register.

AGTA is looking at another sold-out show in 2025. For more information, contact AGTA staff at info@ agta.org or visit agta.org.

Positive reviews assure return of Symposium in 2025

The Plumb Club announces date for Symposium ‘25

(NEW YORK) - The Plumb Club is pleased to announce that, due to extremely positive survey reviews and retail feedback, their retailer-focused learning event will be returning next year. The event will take place during the week of March 10th at a new creative and convenient Manhattan location, to be announced shortly.

Survey results, done by Reed Exhibition after the event, showcased that the show team, location, keynote and registra-

tion were highly rated, all at 90% and above satisfaction. 76% of respondents were satisfied in their objectives of gathering industry knowledge and learnings through the education conference program and 89% said they were “likely” to “extremely likely” to recommend Symposium to a friend or colleague in the industry. Individual retailers also provided feedback after the event.

“Our team found a lot of value from Symposium ’24”, said

Bobbi Hansen, director of merchandising, Fred Meyer Jewelers. “It was a terrific line up of speakers and something for everyone - sales, marketing, technology, industry insights and more. It was nice to take the time out to invest in learning and networking.”

Brittany Merrill, GMM, merchandising for Helzberg Diamonds, added, “Symposium offered an impressive lineup of sessions featuring high-caliber, engaging speakers on topics con-

fronting the jewelry industry. The diverse range of subjects, covering relevant issues around sustainability, artificial intelligence, and leadership, amongst others, provided an enriching experience, enabling attendees to think about their businesses innovatively outside their typical day-to-day environments.”

Independent retailer, Susan Eisen of Susan Eisen Fine Jewelry in Texas, adds, “I was amazed by the quality of the speakers.

The information we received was top-notch and not your typical jewelry seminar topics. This was world-class learning from people who are entrenched in a variety of different business categories. It opened my eyes to areas that I was unfamiliar with and provided information that I can adapt to my business plans.”

The event will continue to provide world-class learning from a variety of leading experts, as well as business networking opportunities. In 2025, the Symposium event format will be tailored slightly based upon the feedback, making it an easier to attend one day event. Learning will be focused to a single track, responding to the concern that the multitrack format made it difficult for retailers to choose between all of the valuable presentations. Additionally, a retailer-based advisory committee is in formation to provide input on the presentation content and a fun infotainment evening event will be added to round out the day.

“The extremely positive survey results, compounded by the exuberant feedback from retailers, made the decision to move forward with the event again for 2025 a ‘no brainer’,” said Roger Forman, president of The Plumb Club. “One of The Plumb Club’s pillars is education of the industry, and it’s pretty obvious that there is a strong desire for quality learning. It’s a natural fit.”

Retailers interested in being considered for the next event should email info@plumbclub. com.

Design

50+ Years Experience

Mentor Class Jeweler

Creator of the Tradeshows Bench Jewelers Challenge

Serving Our Wholesale Clients

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JMDJewelry.com (984) 212-2217

MentorJeweler@gmail.com

1000 Novus Lane Unit 534 Chapel Hill NC 27514

Successful Custom

The Modern Store Phone

By Joel McFadden

Nearly everyone has cell phones these days. The traditional land line has become almost as nostalgic an idea as a rotary dial phone or pay phone booth. The innovation of the cell phone industry has made land lines nearly obsolete. So why do so many businesses still rely on them? Don’t get me wrong, they do have some advantages for business, but considering the benefits available with cell phones, there is definitely an advantage to using them.

Sometimes it seems like we just can’t put our phones down. So why not make them work for us and use our phones as a selling tool? I worked in a store that had purchased it’s first store cell phone. It quickly became an indispensable item that we used for a number of things and the more we used it the more things we thought of to do with it.

The cell phone was the new portable intake camera! Immediately, right there in front of the customer we laid out everything we were taking in and took pic-

Pepetools Ring Bending Tool

tures of it. This small simple step had the unforeseen benefit of giving the customer an opportunity to lay everything out and “remind them” of those little, “Oh yeah, by the way” details that the sales staff would typically have to call them later to get clarification on. It also gave the sales staff the opportunity to thoroughly look over the items and ask any questions they may have regarding the work. We would still do detailed photos later if needed, but this initial step saved a lot of time and confusion.

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Whenever jobs were finished we texted the customer from the cell phone. Tell your customers when they drop off the work that this is the number they will be texted from. Texting is so much faster for you than calling and most customers prefer it. The side benefit was that we slowly added most of our customer list to the phone contacts. When we had a special announcement to make to our customers we could just text everyone.

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Another thing is we made sure we had an extensive gallery of our custom work easily accessible on the phone. Anyone wanting to see an example of our work could be shown wherever they were.

And lastly, when we deliver a finished piece and the customer is raving about it. Ask about taking a picture or video of them wearing it!

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Sometimes its those little things, like getting a store cell phone, that can make a big difference, and you probably won’t even have to train your staff on how to use it!

Custom guru Joel McFadden is the owner of Joel McFadden Designs in Chapel Hill, NC. He developed pricing for custom jewelry and repairs for the IJO Prototype Store, opened a business which became a million-dollar store focusing on custom, was named MJSA’s ﬁrst Mentor Jeweler, was the ﬁrst director of the Council of Custom Jewelers, and is the creator of the Bench Jewelers Challenge. He is an industry writer and speaks at events. Available for CAD work, stone setting, and complete custom pieces for the trade. Contact Joel at MentorJeweler@gmail.com, 984-212-2217, JMDJewelry.com, Facebook and YouTube.

Joel McFadden

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Joel McFadden

GN Diamond awarded 2024 RJO Vendor of the Year for Loose Goods

GN Diamond, an industry leader for finished diamond jewelry and for both loose lab and natural diamonds, has earned the 2024 Vendor of the Year for Loose Goods from the Retail Jewelers Organization (RJO). This marks GN Diamond’s third RJO Vendor of the Year for Loose Goods award in the last four years, having also been awarded in 2021 and 2022. The RJO awards are selected by the retail membership and are given to draw attention and recognize outstanding members for excellence in sales, service and support.

“Every morning I tell my team the most important asset of this company is the employees I have that make up GN,” said Asaf Herskovitz, CEO for GN. “Our team strives hard each and every day to consistently provide the best customer service in the industry and to build long lasting relationships with our retail partners. We are so humbled to have been voted Vendor of the Year for Loose Goods by RJO members for 2024. Thank you RJO members!”

GN Diamond is open 7 days a week. Contact GN at 800-7248810, sales@gndiamond.com or www.gndiamond.com.

Sharri Jones of Sissy’s Log Cabin appointed to Arkansas 250 Commission by Governor Sanders

(PINE BLUFF, Ark.) - Sharri Jones of Sissy’s Log Cabin has been appointed to the Arkansas 250 Commission by Governor Sarah Huckabee Sanders. This committee will coordinate Arkansas’ participation in the U.S. celebration of the 250th anniversary of its independence in 2026.

Through an executive order, the governor established the Arkansas 250 Commission to ensure Arkansas fully participates in the nationwide commemoration of America’s Semiquincentennial. Jones joins a distinguished group of 15 members, including seven members designated by the governor, representatives from the Arkansas House and Senate, and leaders from various state departments and organizations.

“I’m incredibly honored to be appointed to the Arkansas 250

Commission by Governor Sanders,” said Jones. “Just as Arkansas’ diamonds reflect our state’s natural beauty and resilience, I believe our contributions to the nation’s 250th-anniversary celebration will showcase the spirit of Arkansas, and I look forward to working with my fellow Commission members to plan events and activities throughout the next year.”

Sissy’s Log Cabin, a family-owned-and-operated jewelry store with six locations, has spent over 50 years dedicated to community service initiatives across Arkansas. In addition to delivering on the Sissy’s Promise of extraordinary service, selection, experience, and quality, the company frequently partners with local charities and organizations across its footprint to help raise awareness and critical funding for various community programs.

Sharri Jones

The Retailer’s Perspective

Buckle Up Cowboys and Cowgirls

By Chuck Koehler

A couple of years ago, around this time of the year, I wrote about the following topic and I feel it’s appropriate to cover it once again. It’s about the upcoming Presidential election that is about 60 days away. It’s important to small business owners to understand the dynamics about what is happening right now. And, what will probably happen over the next couple of months. Let me start by giving you some background on my basis of knowledge regarding this subject. Here’s an excerpt from

my column back in late 2022. ********************

Decades ago, I did trade work for a store smack dab in the middle of downtown Nashville, TN. Coles and Waller had a ground floor retail location in a 20+ story office building full of lawyers, corporate offices, and government agencies. The owner’s name was Jim Carter, and he was a third generation owner and had a great business until he decided to retire. Sometime around late September, early October, in the late ‘90s, both of our businesses were very, very slow. He

didn’t seem as concerned as I was about it, and I asked him why. He said, “It’s a Presidential election year.”

I didn’t understand what he was talking about, so I just gave him a blank stare and waited for him to explain. He said that every four years, the country has the opportunity to elect a new president. Every four years, the direction of the country can take a hard 180 degree turn, for the good or for the bad. That being said, every four years, about 3-4 months out from the election, the powers-that-be in all aspects of

our lives, put a temporary hold on lots of decisions. He said business expansions, either planned, or in the planning stages, could be cancelled or expanded, depending upon the results of the upcoming election. Hiring could be slowed or expanded, depending upon the results of the upcoming election. Layoffs could be implemented or cancelled, once again, depending upon the outcome of the upcoming election.

Chuck Koehler

I had never thought about the big picture in those terms before, but they’ve made a lot of sense to me ever since. And to think, I thought my business was slow because of record high inﬂation, skyrocketing grocery bills, and soaring gas prices. Silly me.

As owners, managers, and employees of small businesses, we don’t have the luxury that major corporations have to hedge bets because of the numbers on an Excel spreadsheet, or outcomes of an election might, or might not meet our expectations. Usually, if we plan an expansion, we’re committed to it, regardless of what happens in any upcoming election. If we choose to hire additional staff, we’re doing it because we need additional staff now, not in 60-90 days, and not depending upon outcomes we have no control over. And worse, if the political winds shift away from what we were hoping for, we’re still forced to commit to those plans.

********************

In 2024, the October surprise is going to be interesting since the big surprise already took place back in July when one of the two major parties swapped out their candidate. I don’t know if that’s ever happened before in our history, but I know it’s never happened before in my lifetime.

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The mainstream media, as usual, are spinning up stories to try and sway your opinion to what they want you to believe. Are their facts correct? No. It doesn’t even matter what facts they are pushing, I just assume they are made up, especially at this juncture in the campaign season. One network says one thing is true, and another network says the exact opposite is true. Who are you to believe?

Our national media used to be anti-government. Now, they’re pro-government, and wouldn’t tell you the honest truth if their life depended on it. But, how does any of this apply to you and your business?

Customers right now are nervous. A big chunk of retail consumers in America work for large companies and corporations.

AGTA unveils the Alﬁe Norville Women in Excellence Award for the 2024 AGTA Spectrum & Cutting Edge Awards

(DALLAS) - The American Gem Trade Association (AGTA) is pleased to announce the Alfie Norville Women in Excellence Award, sponsored by Allan Norville and the Norville family. The Awards honor female designers in the Bridal Wear, Classical, Engagement Rings, Evening Wear, Business/Day Wear and Men’s Wear categories. The Alfie Norville Women in Excellence Awards are open to all women entering these categories who indicate eligibility on their entry forms.

Allan and Alfie Norville were Tucson, Arizona–based real estate developers. Alfie’s love of jewelry served as the catalyst for the start of the Gem & Jewelry Exchange (GJX) show in Tucson in 1994.

Patti Norville Spector is their oldest daughter and worked with her father for more than 25 years in land development, property management, leasing, bookkeeping, and office management as well as the first year of GJX. Her mother nurtured her love of gemstones and fine jewelry, and their show is attended by thousands each year. Patti runs GJX

RETIREMENT • PASSING THE TORCH MOVING • FINANCIAL DISTRESS GOING OUT OF BUSINESS

I was able to completely fund my retirement and couldn’t have done it without Charles Frey & Company. I would tell any jeweler thinking of retiring, to hire Chuck – you’ll be happy you did. — Will Feller Goldsmith Co. Jewelers | Provo | UT We made more than two years of revenue in 90 days!

CHUCK

Continued from page 14

Their jobs, paychecks, and livelihoods are at the whim of those companies and corporations. To those companies, their employees (your customers), are just numbers on a spreadsheet. To us small business owners, those customers are our friends. They are also the source of our jobs, paychecks, and livelihoods.

In corporate boardrooms, all across America, ‘C-suite’ executives are staring at spreadsheets right now. If the election goes one way, they add numbers to the spreadsheet. If it goes the other way, they take numbers off of the spreadsheet. Those ‘numbers’ that they are adding or subtracting are our customers!

If a corporation likes the results of the upcoming election, then they will go ahead and expand production and add jobs. The employees that work there will breathe a sigh of relief because their job is safe. It’s also safe for them to go ahead and buy that special anniversary presentfrom you!

If the corporation doesn’t like the results of the upcoming election, then they could possi-

bly ship production overseas and shut down the plant entirely. The employees that work there will not breathe a sigh of relief because they just lost their job. It is no longer a safe move to buy that special anniversary present - from you!

One thing is for certain though; none of those decisions are being implemented now. Everything is on hold until after the results of the election are known. Executives all over America right now are in a ‘wait and see’ condition. This is not a new phenomenon that just started during this election cycle. I’ve known about it, and have studied it for decades as a business owner. Every four years I just kind of prepare for it.

I expect that things are going to be a little unpredictable at the retail level for the next couple of months, so I tend to be a little more frugal than normal. If your customers’ livelihoods can be affected by the results of the upcoming election, then it makes sense for them to cut back on their spending right now for non-essential luxury items, like jewelry. Since our paychecks depend on their paychecks, we get caught in the same cycle that they get caught in.

today and enjoys visiting with both longtime and new exhibitors, buying jewelry, and helping VIPs find special pieces for their collections. Most recently she has been involved with the University of Arizona Alfie Norville Gem & Mineral Museum, established in part to honor Alfie’s passion for jewelry and devotion to the industry.

Patti will preside as judge for this Award. Judging takes place in Dallas in late October 2024. For more information about the AGTA Spectrum & Cutting Edge Awards, contact AGTA staff at info@agta.org. To enter the AGTA Spectrum Awards, visit agta.org.

The Presidential election, every four years, doesn’t affect everyone’s livelihoods, but it affects enough of our customer base that we will all feel it for the next couple of months. So, what’s ahead for all of us? I have no idea. Just turn on the nightly news and you’ll find out that this country, that we all know and love, will be lost forever if candidate A wins. Change the channel and you’ll find out that this country, that we all know and love, will be lost forever if candidate B wins. This sounds exactly like what the mainstream media were saying in 2020, 2016, 2012, 2008, 2004, and 2000. Yet here we all are, still standing strong.

My point is this; tighten your belt, pull up your bootstraps, and put on a sturdy helmet. It’s probably going to be a bumpy ride through the end of the year. Oh yeah, and in the middle of all of that, don’t forget to gear up for the biggest event in our industry, the Christmas season!

Good luck navigating the fourth quarter this year. In January, let’s all get together for a beer and compare horror stories about how we survived the same thing our country has been surviving for 248 years.

Like I said, Buckle Up!

Let’s talk about your needs. Let’s talk about your goals. Let’s talk about how to make you the most money.

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. If you would like to contact Chuck or need a speaker or instructor for your next conference/event he can be reached at 615-354-6361, or send e-mail to info@southernjewelrynews.com.

Patti Norville Spector, oldest daughter of Allan and Alfie Norville, founders of the GJX Show in Tucson, Ariz.

Alfie Norville, cofounder of the GJX Show in Tucson, Ariz.

The Story Behind the Stone

I’ll Toast to at!

By Diana Jarrett

Colored gemstone fans consider citrine to be at the top of their must-collect list. The sunny yellow stones are celebrated for their cheerful range of hues and exceptional clarity. These appealing traits are classic to the material’s species - quartz. Quartz, as many rockhounds are well aware, is about the most abundant mineral on earth.

This pleasant gemstone has been beloved for centuries and took its pretty name from Old French, meaning lemon. How apt.

A Deeply Storied Past

The luminous stone harkens back to ancient China, we’re told. They called it ‘The Stone of Success’, and because of that, Chinese people believed citrine should only be given to generous and worthy people. Citrine jewelry was revered by China’s ancient emperors who said it had an ability to increase intellectual capabilities.

Modern Chinese students, it’s said, keep citrine on hand to help them succeed in exams. Their professors have citrines nearby to aid their lecturing.

With a Mohs Scale hardness

rating of 7, citrine resists scratching and is durable enough for day-to-day wear. Citrine is mainly produced in Brazil. Quantities can be found in Madagascar, Sri Lanka, Bolivia, Spain, Burma, Canada, and in the US, Colorado. Available in large crystal sizes, this stone is ideal for many applications. If you look long enough, you’ll discover gemstone artists using large citrine crystals for sculptural work, besides jewelry.

Big Discovery

How large does citrine get, you wonder? In 2010, possibly

the largest citrine was unveiled in Malaga, Spain - and it weighed over 20,200 carats. It was actually found in Brazil, but it took on the Malaga moniker since it was shown for the first time to the international gemstone world in Malaga, Spain.

Thanks for the Color Citrine owes its delightful tint to the presence of iron in the quartz. The greater the concentration of iron, the more intense the coloration. So you’ll see tones ranging from pale yellow - simi-

lar to lemonade, all the way to an intense reddish-brown - think strong Lipton tea. The reddish-brown varieties display a range of tints. They are lesser known and offer intriguing options as a jewelry choice. Madeira Citrine, one such variety of citrine is rich and complex in its coloration. Gemstone fans who adore spessartites, padparadschas, and orange sapphire and zircon will take quickly to Madeira citrine.

Madeira for the Win

The sophisticated Madeira citrine tint was named after the Brazilian word meaning wood, or wood colored. But it is also associated with Madeira wine -

that robust caramel colored Portuguese drink that originated in the Madeira Islands off the coast of Africa. That kind of citrine deserves a toast!

Madeira citrine can be found in Zambia, Brazil, Uruguay, and Madagascar. Before we had reliable gemstone testing, the variety was often mistaken for topaz. Nowadays, Madeira citrine is considered one of the most coveted of citrine’s varieties. While it can hold its own in the company of orange sapphire, zircon, spessartite garnet and the like, its affordable price points makes it especially attractive. Madeira citrine’s use in bridal jewelry and other special jewelry is affordable for the designer as well as the price conscious consumer. Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at diana@dianajarrett.com, visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).

Diana Jarrett

Rose gold, white diamonds and citrine ring. Courtesy John Dyer Gems

Citrine cut by John Dyer Gems.

Museum visitors admiring the Malaga Citrine in Spain.

Jewel-Craft awarded IJO VIP Vendor of the Year Amber Gustafson named ‘America’s Retail Champion”

(ERLANGER, Ky.) - Jewel-Craft, a premier source to the industry for comprehensive B2B jewelry services, has been named one of the VIP Vendors of the Year by the Independent Jewelers Organization (IJO).

Jewel-Craft co-owner and Senior Director of Sales and Service Ross Wesdorp said, “It’s a tremendous honor to be named IJO VIP Vendor of the Year! Thank you to IJO members for trusting us with your customers’ special projects - we take pride in crafting every one of them with care.”

IJO is an elite group of jewelers. Vendor membership to IJO

is by invitation only after selection of the annually assembled review board, and only members of IJO may attend and exhibit at the shows. The title of VIP Vendor of the Year is awarded to outstanding vendors as a recognition of excellent service in the jewelry industry.

Since 1947, Jewel-Craft has provided top quality service in everything from jewelry manufacturing to CAD/CAM, custom design and much more. Earl Wesdorp founded the company in his small garage attic with some old tools and a passion for craftsmanship. Today, the fourth generation of the Wesdorp family continues

the Jewel-Craft legacy.

Jewel-Craft serves B2B only, expertly completing client projects on behalf of jewelers nationwide from their headquarters in Erlanger, Kentucky. While the family-owned business is no stranger to awards, having won multiple titles for the last three years in a row, they are extremely proud to also be recognized as IJO VIP Vendor of the Year for 2024.

Jewelers who could benefit from reliable repairs, fast turnaround times and over 75 years in the trade can find more information about Jewel-Craft at www. jewel-craft.com.

(KATY, Tex.) - Texas jeweler Amber Gustafson has been named a 2024 America’s Retail Champion by the National Retail Federation (NRF). Now in its seventh year, the program honors small retailers from across the country who speak out on public policy debates affecting the retail industry at the national, state and local levels.

Retailers were nominated by state retail associations and their peers based on engagement in public policy discussions. Fortyfour retailers from 27 different states were selected as champions for the program and five were named as finalists.

“I am here to effectively represent the interests of small retailers in the legislative process. it’s crucial to maintain a clear and open line of communication with lawmakers,” Amber says.

“Small businesses are the lifeblood of the American economy and are at the heart of every Main Street throughout the country,” NRF Executive Vice President of Government Relations David French said. “The 2024 America’s Retail Champion honorees represent the breadth and depth that the retail industry offers to millions of customers on a daily basis.”

Amber Gustafson is a master jeweler with 45 years of experience, renowned for her exquisite craftsmanship and innovative designs. She is the founder and owner of Amber’s Designs Fine Jewelry, located in Katy, Texas. Amber’s exceptional talent has earned her numerous awards, solidifying her reputation as a leading figure in the jewelry industry.

Under her leadership, Amber’s Designs Fine Jewelry has grown into a thriving business, employing over 18 skilled professionals. Amber is currently expanding her business by building her own standalone facility, a testament to her dedication and success.

Amber’s influence extends beyond her business. She has served on several prestigious boards, including:

• President of the Katy Business Association

• Chair of the Texas Retailers Association

• Currently, President of the Texas Jewelers Association

Her commitment to excellence and her leadership in various industry organizations underscore her significant contributions to the retail and jewelry sectors.

The overwhelming majority of retailers are small businesses, with more than 98 percent of all retail companies employing fewer than 50 people.

For more information, please visit ambersdesigns.com or call 281-391-6333.

Amber Gustafson

e beneﬁts of starting your day early

By David Brown

I’m sure those of you who are night owls will immediately be turned off by this headline, but most research does show rising early contributes hugely to both your results in life and your health. Armed with those facts I recently decided to read “The 5am Club” by Robin Sharma. The fable details the story of an entrepreneur and an artist who learn the benefits of planning their day effectively from a business tycoon and his mentor. Through the story, diagrams and charts included, the book details how starting early and planning your day can

deliver huge results across many areas of your life.

Starting at 5am can help rewire your thinking system and is an ideal time for maximizing the positive thoughts of the brain. The book touches on the concepts of Heartset, Healthset, Soulset and Mindset with Heartset encompassing emotional wellbeing and Healthset obviously the physical condition. Soulset focuses on your purpose and place in the world, and, of course, Mindset requires no explanation.

The book advocates the benefits of the 20/20/20 method to start your day off well. The 20/20/20 method allocates 20

minutes each to Movement (vigorous exercise), Reflection (gratitude and journaling as well as meditation) and Growth (reading and learning).

Early exercise has been shown to reduce cortisol, the hormone that causes stress and anxiety which can heighten on awakening. This explains why often troubles appear larger in the middle of the night if you’re not asleep. Although I wouldn’t suggest five minutes of calisthenics at 2 am as a plausible way to nod off again, it can be highly effective first thing in the morning to help you overcome some of that anxiety that may be lurking.

Although primarily focused on an early start to the day, the book also has other suggestions on ways to maximize your results in life. The book is a big advocate of preparing for sleep correctly, including reducing the use of electronic devices in the evening. How you prepare for sleep will have an enormous impact on the sleep results you get once your head hits the pillow.

In addition to how you start the day, the book delves into the process of how to effectively work during the day. A productive day works best with 60 minutes of intense focused work with a 10-minute break to rest and

David Brown

recharge, walk around or deal with other issues such as fellow staff members or emails, etc. This process can then be rinsed and repeated.

With regards to long-term planning the suggested structure is what’s known as the 90/90/1 method - for the next 90 days schedule the first 90 minutes each day on the one task that will make the biggest impact on your results. Too often we are distracted attempting several tasks at once and achieve nothing as a result. This method allows you to determine your major outcome and to keep it top of mind until it is completed.

The book also talks about the need to tightly protect your five primary assets - mental focus, physical energy, personal willpower, original talent, and daily time. Use time wisely by taking the opportunity while commuting to listen, watch or read educational content rather than mindless social media or confrontational talkback. It’s crucial to protect what goes into your brain, particularly in this modern world where social media can encourage huge periods of time wasting and constant online outrage can have a negative effect on your mental wellbeing.

In addition to a 90-day focus, the book discusses the Daily 5 Concept, identifying the five achievements that would constitute a successful day. By defining this each morning, you can establish a quantifiable definition of success for the day ahead.

Contrary to the “old formula” that it takes 21 days to form a new habit the book instead advocates it will take 66 days to create a new habit. This consists of 22 days to destroy the old habit, 22 days to install the new one and 22 days to integrate it as part of the routine.

I’m not in the habit of preparing book reviews but I found this one to be particularly valuable, not only in terms of the message it had but the practical tools it provides to help you implement. For those without the time to read the full book, a summary version can also be read providing an overview of the key points. If you’re

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Gen Z. Millennials. Who are they? And what do they really want?

By Mia Katrin

Understanding and catering to the preferences of Millennials and Gen Z consumers is key in the jewelry industry. Born between the early 1980s and the mid-2010s, these generations are reshaping the market with their unique values and preferences.

Who are Millennials and Gen Z?

Millennials, often characterized as digital natives and pioneers of social media, value authenticity, sustainability, and individuality. They seek experiences over material possessions and are willing to invest in products that align with their personal beliefs. Gen Z, the subsequent generation, shares many of these values but have grown up in an even more interconnected and socially conscious world. They prioritize diversity, inclusivity, and are known for their pragmatic approach to finances.

Jewelry Preferences and Trends

Contrary to stereotypes, both Millennials and Gen Z are enthusiastic about jewelry, albeit with distinctive tastes. They prefer jewelry that tells a story, resonates with their personal identity and reflects their values. This has driven the popularity of genderneutral jewelry styles, which blur traditional boundaries and embrace inclusivity. Pieces like signet rings, minimalist chains, and sleek bracelets are favored for their versatility and timeless appeal.

Gender Neutral Jewelry

Gender-neutral jewelry has gained prominence for its ability to appeal to a broad audience. Pieces like unisex rings, which blend classic motifs with modern designs often feature clean lines, geometric shapes, and neutral tones, appeal to consumers who value self-expression.

Experiences and Sustainability

Both Millennials and Gen Z prioritize experiences over material possessions, seeking jewelry that aligns with their values of sustainability and ethical sourcing. They are more likely to support brands that demonstrate transparency in their supply chain

and offer eco-friendly options. Metals like recycled gold and silver and ethically sourced gemstones, resonate well with these conscientious consumers.

Popular Metals, Gems, and Styles

Rose gold continues to be a favorite among younger consumers for its romantic hue and

contemporary appeal. Gemstones like lab-grown diamonds and colored stones are gaining popularity due to their affordability and ethical considerations. Styles such as minimalist designs, asymmetrical shapes, and mixed metals are favored for their modern aesthetic and ability to complement a variety of fashion choices.

Telling a Story Through Jewelry

For Millennials and Gen Z, jewelry serves as more than mere adornment. It’s a form of selfexpression and storytelling. Personalized pieces such as engraved pendants or birthstone jewelry allow customers to create meaningful connections with their accessories. Jewelry that celebrates cultural heritage or incorporates symbols of significance holds particular appeal, resonating with these generations’ desire to connect with their roots and express their individuality.

For the retailer, tapping into the Millennial and Gen Z market requires an understanding of their values, preferences, and evolving trends. By offering gender-neutral designs, prioritizing sustainability, and embracing meaningful storytelling through jewelry, you can attract and retain younger consumers. Keeping abreast of popular metals, gemstones, and styles ensures that your offerings remain relevant in a dynamic market landscape. Ultimately, by aligning your products with the values and desires of emerging generations, you can carve out a distinctive niche in the competitive world of jewelry retail. Stay tuned! Gen Alpha, birth years beginning around 2010, are coming up soon! Early signals - they value eco-friendliness and entrepreneurship.

Mia Katrin is an award-winning jewelry designer featured in over 100 stores nationally. To become a Jewel Couture LLC retailer, contact www.jeweljewel. com, 828-406-1105 or mia@jeweljewel.com. A recognized industry spokesperson, Mia also writes for several jewelry magazines and often is invited to speak at major national trade events. She recently launched a new marketing agency to help you sell online, TheJewelersMarketer.com.

Check out TikTok for a sampling of what Millennials and Gen Z are in to.

Mia Katrin

Noble Pack announces release of new catalog for jewelers

(CEDAR GROVE, N.J.)Noble Display & Packaging, a leading supplier of jewelry displays, packaging, tools and supplies to the professional jeweler, has announced the release of its new catalog. The company is well known by jewelers throughout the US and Canada for its high-quality jewelry displays, customizable packaging, tools and supplies. Noble also offers custom-made luxury packaging for unique personal custom packaging programs to create a lasting impression.

The new 2024-2025 catalog highlights Noble’s most popular box lines and jewelry displays. The company has added in-stock jewelry showcases, store fixtures and an all new line of innovative tools.

“Our new catalog showcases our best selling boxes, bags and displays,” said Blake Mobley, Vice President of Sales and Marketing at Noble. “The full product line that features not only display and packaging, but showcases, tools, equipment and store supplies can be easily shopped on our website noblepack.com.”

“Browse our new catalog to experience new jewelry box collections in all colors and presentation styles, including our elegant new ‘Wales Collection,’ which features matte slide boxes in assorted sizes,” Mobley added. “Please see our comprehensive offering of jewelry making tools and equipment. You will find everything you need for your store all in one place at an unbeatable value. All orders ship for free inside the US.”

For more information visit www.noblepack.com.

ASHI introduces Advanced Analytics Report

ASHI is excited to unveil their Advanced Analytics Report, now available on the ASHI B2B website and powered by Microsoft Power BI. This comprehensive report provides a detailed analysis of crucial Key Performance Indicators (KPIs) essential for gaining insights into business performance. Featuring intuitive visualizations and interactive dashboards, the report provides a transparent view of organizational performance metrics, empowering informed decision-making and strategic planning for the future.

Key Features of the ASHI Analytic Report

• Comprehensive Analytics: Gain deep insights into sales performance and preferences with intuitive visualizations and detailed reports.

in today’s competitive landscape.

• Comprehensive Excel File: This Excel report provides an exhaustive analysis of data gathered over the past four years. It includes detailed sections on Purchases, Memos, Returns, and Special Orders for in-depth evaluation. This report can be shared with internal users, ASHI, or any external stakeholders.

• Efﬁcient Operations: Save time and resources with automated processes for data analysis, reporting, and inventory management, enabling a focus on driving sales and business growth.

“The features of the Analytics Report Module will be continuously enhanced over the next few months,” said Mr. Pandya, partner at ASHI. “Prepare to transform business strategies with the ASHI Analytics Report. ASHI is excited about the potential of this feature and remains committed to supporting growth through innovation.”

• Data-Driven DecisionMaking: Harness near real time data and analytics to make informed decisions, elevating sales strategies.

• Drill-down Capabilities: Equip your teams with actionable insights from the ASHI Analytics Report, empowering them to optimize operations and drive growth

For more information on the ASHI Analytics Report, please call ASHI at 800-622-ASHI, contact your regional sales representative, or visit www.ashidiamonds.com.

MJSA publishes 2024–25 Buyer’s Guide

Manufacturing Jewelers & Suppliers of America (MJSA), the trade alliance dedicated to professional excellence in jewelry making and design, has published the 2024-25 edition of its annual Buyer’s Guide, the industry’s most complete resource for the equipment, supplies, and services needed to make, sell, and repair jewelry.

A prime resource for jewelry manufacturers and designers since 1927, the Guide lists suppliers and subcontractors offering hundreds of jewelry-making products and services - from abrasives and

anodizing to XRF analysis and zircon. To make sourcing easier, they are broken down into several categories, including Beads, Business Equipment & Services, Chain, Contract Manufacturing Services, Findings, Gemstones, Packaging & Display, and Tools & Equipment.

The 2024–25 Buyer’s Guide also includes several articles to help readers make the best investments possible:

• Al Gilbertson, product manager of cut-research at GIA’s Carlsbad Laboratory, offers an illustrated overview of how to

determine whether a piece of jewelry is “fit for purpose” - i.e., designed and made to suit the application for which it is intended.

• Three award-winning designers describe their favorite gemstone purchases, and the creations that resulted.

• Le Vian’s 2025 Trends Forecast offers a road map for developing inspired - and soughtafter - designs and collections in the year ahead.

The 192-page Guide is free to MJSA members and available to nonmembers for $35. Visit MJSA.org or call 800-444-6572.

ONLY

OCTOBER 6-9, 2024

With a focus on high-end retail environments, GAL Interiors brings a deep insight into how to create an inviting and elegant atmosphere that appeals to jewelry consumers, immediately capturing their attention. From consultation to installation, GAL handles all aspects of the process, ensuring the final product is exactly what the client expected.

Customer Centric

GAL brings a fresh and dynamic perspective to its work, changing the way architecture is built for clients by using virtual reality in the building process.

“Our designers plan and lay out spaces, make visual presentations, and communicate design intent using immersive previews

with 3D renderings, photos and videos, and virtual walk-throughs that help clients actually see what it will look like,” says Bas, who described the technology as game changing and very important for customers.

GAL Interiors emphasizes the significance of a comprehensive, customer-centric approach to jewelry store design, underscoring that the layout should be strategically planned to optimize space and enhance engagement.

“A well-designed layout incorporates key areas like display cases, seating arrangements and consultation spaces in a way that pulls customers into the store and encourages them to explore,” Bas explains. “Identifying special sections for bridal or custom design also helps retailers cater to specific needs and make navigating the store easier.”

The atmosphere of a jewelry store is set by thoughtful design elements like color schemes, artwork, music, comfortable seating, and touch-friendly displays that can all create a more engag-

Illuminating History

Proper lighting, especially LED fixtures, is crucial for jewelry display and can significantly impact presentation and perception. With its roots some 16 years

ing shopping experience, encouraging longer visits and increasing sales opportunities.

GAL Interiors works with a diverse range of interesting and innovative materials in its projects, enhancing both aesthetics and functionality. Some notable materials include woven resin, a versatile material that offers a 3-D surface effect for walls, adding texture and color; 3D gypsum board, used for creating continuous wall surfaces with sleek, modern finish; and laminated glass that offers a high-end appearance and can be customized with colors, textures and inlays.

The company explores innovative materials that contribute to sustainability, like those integrating smart technology and biophilic design elements that mimic natural textures and patterns to create a more engaging and healthful environment.

ago in the luxury lighting industry, the company pioneered LED technology in the fine jewelry industry, with brands Marcled and VitalVio.

Marcled specializes in advanced LED lighting solutions, offering high-quality illumination that enhances jewelry displays. VitalVio is recognized for integrating disinfection technology with LED lighting to provide continuous antimicrobial action to maintain hygiene standards in retail environments.

These affiliations - which gave rise to GAL Interiors - provide jewelers with state-of-the-art lighting solutions that not only showcase products beautifully but also contribute to a clean, safe shopping experience, says Bas.

The company offers several advanced LED lighting technologies tailor made for jewelry stores, ensuring optimal presenta-

tion and enhancing visual appeal. GAL uses high-quality American-made LED-lights with a high Color Rendering Index, making it appear vibrant and true to life, especially important for showcasing precious gemstones and metals.

A wide range of LED lighting models are available, such as Ray Spots and Downlights that are designed to highlight specific areas and items in the store, says Bas. The variety of styles, shapes, and sizes the company works with allows for versatile lighting setups.

GAL’s LED lighting solutions are designed to be energyefficient and have a long lifespan, typically from 50,000 to 100,000 hours, to ensure cost-effectiveness and reduce the need for frequent replacements.

These innovations and more help jewelers create an inviting, luxurious environment, making the displayed jewelry even more attractive.

EARLY

Continued from page 24

looking to improve results across various areas of your life, be sure to put it on your reading list.

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staff performance, recruiting, and retirement/succession planning - All custom-tailored to your store’s needs. They offer Edge Pulse to better understand critical sales and inventory data, improve business proﬁtability, benchmark your store against other Edge Users, and ensure you stay on top of market trends with over $3 billion of industry sales data.Contact David at 877-569-8657, ext. 001, Inquiries@EdgeRetailAcademy. com or www.EdgeRetailAcademy. com.

Good design in showcasing and display has never been more important than it is today. “We are working in 80 countries, 50 to 60 of them I have visited many times,” tells Bas, who shares that most of its clients are repeat customers with new projects. “While mentalities are different, everyone wants nicer looks, different than exhibition booth showcases. They understand how new design is important for growth.”

Jewelers can find GAL Interiors exhibiting throughout the year at such prestigious trade shows as RJO, IJO, CBG, JIS, INSTORE, JA, and JCK. For more information visit www.galinteriors.com.

Photo of one of Gal Interior’s latest projects.

Say hello to Hazel! Hazel is a 7-year-old Pit Bull service dog that works with her human, Nathan Rayburn, at Amber’s Designs in Katy, Texas. Nathan, an injured veteran, works as a CAD designer at Amber’s, and Hazel is always there with him, focused and comforting. Hazel got her training at Healing4Heroes in Peachtree City, Georgia. Healing 4Heroes is a charitable organization that connects wounded service members, as well as those with Post Traumatic Stress Disorder and Traumatic Brain Injury, with A.D.A. compliant service dogs. Thank you Nathan and Hazel, we appreciate your service!

Meet DD! DD is a “beloved” Black Pomeranian that enthusiastically works at Diamond Exchange Houston in - you guessed it - Houston, Texas. She loves spending time at the o ce where she wears multiple hats; from answering phones and managing invoices, to providing security and warmly greeting clients. DD is the perpetual Employee of the Month at Diamond Exchange. She loves to give kisses, snuggle, nap, and of course her lunchtime snack. The customers adore meeting her, and she’s a cherished member of the team.

It Wasn’t All Bad

“There is a silver lining in the pandemic era shift to online shopping,” found Jesse Balaity, owner of Balaity Property Enhancement in Sarasota, Florida. “Jewelers were forced to invest in their websites with live inventory, better photography, and most importantly, a shift from templates to online experiences that capture their individual store cultures.”

And this is key Balaity says, those returning customers to in-person shopping are armed with greater product knowledge and affection for the brand. “Anecdotally, my clients report that customers are returning. They still crave the touch and feel of jewelry and the luxury experience.”

So of course, retailers are revisiting the impact of their instore experience and realizing it might be time to up their game as consumers flock back to the stores. Some retailers have not touched

their selling space for decades, while others keep it minimally fresher with frequent smaller interior changes that speak to their market.

Ask Yourself

In whatever place you find yourself, assessing your goals with a professional can make all the difference. It ends up saving money, which may seem counterintuitive initially. Well thought out goals with a critical eye on the store’s current situation prevents missteps from occurring along the road to renovation.

You have questions - the pros have answers. How old is your current store’s interior and front exterior? Are you shifting your sights on who your core customer is? More posh? Or maybe the reverse. Perhaps you now want to attract casual shoppers buying impulse purchases. Are you at that stage of rebranding to match modern expectations?

By reaching some crucial answers, you’ll create solutions that make sense for your brand. If

your business model has shifted over time, make room for that too. Are you doing more custom work now - or are your customers buying more vintage and antique pieces? Make room for the success of your business by allocating additional square footage for those growing areas where needed.

Each Jeweler is Unique There’s no one-size-fits-all in the jewelry landscape, however. And there is no single answer to these questions, as Yusuf Bas, owner of Gal Interiors points out. “It depends on the customer type. Some of them have kept the same store for over 20 years.” Others, he says, “only change their current showcases and keep the exact same products. Then some are looking to refresh the store’s design. It all depends on the customer.”

There is something that shouldn’t be overlooked. A store owner knows more than anyone else who their customer base is - and that is a foundational con-

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sideration for a store’s update. “Interestingly, especially for midrange stores that do not cater to high-end customers, there is a concern that the store’s appearance after renovation might look too luxurious,” Bas cautions.

“They worry that if their store appears too high-end from the outside, their target customer may be hesitant to enter.” It’s at that point that Gal Interior’s design team steps up with designs that meet the desired features and style, helping to alleviate these concerns.

Independent Retailers

Balaity observes several trending patterns emerging now. “I see more smaller market jewelry stores making serious investments to create big city retail experiences. They’re no longer content to be just the hometown jeweler for lower ticket purchases and repairs. They see the value in giving customers a reason not to travel for their bigger purchases, even when that means more building area and more expensive finishes.”

Still some mom and pop jewelers with a long standing presence in the community take the ‘if it ain’t broke, don’t fix it” approach. Gal Interior’s Bas offers insight to help these jewelers form the right mindset. “Jewelry design and fashion trends change over time,” Bas points out. “Updating the store design helps keep the store relevant and attractive to customers who follow current trends. Modern and fresh store designs can enhance the shopping experience and attract a younger, trend-conscious demographic.”

With regard to optimizing the store’s functionality, Bas says, “A redesign can address any functional issues in the store layout, improving the flow and accessibility for both customers and staff.”

Prioritize Updates

Interior designer Leslie McGwire, owner of Leslie McGwire & Associates, offered a wealth of common sense for updates in a Rapaport article “When to Remodel Your Store”, October 14, 2023. Her top redesign considerations are Cost, Proper Lighting and Displays, Proper Color Schemes, and Least Inconvenience during the renovation.

Bigger jobs can appear overwhelming to retailers who’ve never tackled a renovation before. The good news is it doesn’t all have to happen at once, especially when the updates are superpricey.

“First, I give my clients a ‘wish-list’ with their goals, desires and needs for the entire space,” McGwire explains. “The

wish-list has everything from how many linear square feet of diamonds they need to display, how many square feet of watches they must show, the companies that they are working with and the companies that they want to work with. This gives me an idea of how many jewelry cases are necessary in the space plan, lighting, color scheme, floor style and much more.”

The Experience Matters And speaking of diamonds, this niche often represents a retailer’s biggest revenue stream. Bill Warren, owner - president at Gold Mine Fine Jewelry & Gifts in Hudson, North Carolina points out something critical to delivering a luxury experience to diamond customers. “It is nice to see private viewing areas for diamond customers. One thing that has been crucial for us was putting in a custom jewelry design center where we do CAD CAM.”

Warren adds, “From my experience, it makes the client feel special to go into a private area of the store, plus it also removes any distractions that could potentially rob the client of a great experience.”

Balaity sees more retailers engage in out-of-the-box-thinking too. “Clients with shop-in-shops increasingly ask for their nonbranded areas to match the levels of quality and design provided by the brands. They are no longer content for those brand zones to outshine their own brand.”

No aspect of a redesign should be left untended, experts say. A true luxury customer experience must include stylish restrooms. “I ask clients to gather inspiration photos for their stores, and inevitably I see beautiful hotel and restaurant bathroom photos,” Balaity reports. “I love this dedication to every detail of the customer experience.”

Safety First

With style and functionality covered, retailers inevitably turn the discussion to security measures that ensure the safety of the store and its staff. “Security is becoming a real priority nowadays,” agrees Bas. “I’d say it is one of the top priorities for all store owners today.”

Case Closed

“To address these concerns, he continues, “we are trying to stand out from our competitors with our up & down case, which we launched at the JCK Vegas Show. This case not only saves our customers the time they spend arranging their merchandise at the beginning and end of each day but also takes security to the next level.”

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