New Patient MD Digital Brochure – Full Services List Page 8 newpatientmd.com & npmdtraining.com
Our favorite definition of traditional marketing is very simple: “Everything you communicate to a customer or a potential customer.”
So why does traditional healthcare marketing fail to leverage your most valuable asset when it comes to communicating your brand to patients? This hideous thing actually cost us money. But it’s not the aesthetics or the bill that has us so worked up. * NEWPatientMD believes your healthcare organization’s greatest leverage point for growing your revenue is your existing staff. By investing in them first, or as part of a larger strategy, talented and trained team members become revenue producers able to perpetuate your brand from within. That is why every year we serve hundreds of successful physician practices across the country that focus on NEWPatient Generation… a paradigm shift for how healthcare organizations drive new patients through their front doors with an average new patient increase of 41.2% for our clients. And YES… when it comes to attention grabbing creative work, captivating copywriting, SEO/PPC, websites, brand development, physician liaison training, talent acquisition, sales and strategic planning, we have you covered. See page 8 for full services list.
But what drives us crazy is how traditional healthcare marketing fails to integrate your practice’s greatest asset, your staff, into the strategy for generating new patients and perpetuating your brand. Your brand, vision, healthcare philosophy, doesn’t resonate from the outside in, right? So why do healthcare organizations try to ‘market’ that way?
“Leveraging your existing team to reflect your practice’s brand and vision transforms them into revenue producers, active agents engaged in generating new patients for your practice.” -Zac Wright, President & Difference Maker
*The graphic above ignores the fundamental element that drives any physician practice’s strategic growth and brand reputation: talented and trained team members, from initial contact to check out, and every interaction between and beyond.
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