New Orleans Real Producers April Issue

NEW ORLEANS

C O N N E C T I N G .

E L E VAT I N G .

I N S P I R I N G .

RISING STAR Brian Maurice of eXp Realty INSPIRATIONAL AGENT Karen Guerra of Latter & Blum PETS OF REAL PRODUCERS Karon Reese, Allie Reese, and Tara Loftis of Reese & Co. PARTNER SPOTLIGHT Lydia Hodges of Home Warranty of America

COVER STORY

COURTNEY KATTENGELL & TIFFANY RIDDLE of TCK Property Marketplace Terrific Teamwork

Cover Photo by Noel Marcantel of Noel Marcantel Photography

APRIL 2021

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Marlin N. Gusman, Jr.

When you’re ready, we’re ready!

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1521 A Washington Ave, New Orleans, LA 70130

Armand Alvarez

Kandice Legleu

504-635-0635

Licensed Loan Partner | NMLS # 1710242

Loan Partner

True Title Gretna 901 Derbigny Street Gretna, LA 70053 (504) 368-1118

Branch Manager | NMLS # 1301823 AR Lic # 116370, GA Lic # 66216 MS Lic # 1301823, VA# MLO-44231VA

InterLinc Mortgage Services, LLC. NMLS ID: 205696. Arkansas Combination Mortgage Banker-Broker-Servicer License ID #103543. Georgia Mortgage Lender License ID #42026. Louisiana Residential Mortgage Lending License NMLS ID# 205696. Mississippi Mortgage Lender License ID #205696. Licensed by the Mississippi Department of Banking and Consumer Finance. Licensed by the Texas Department of Savings and Mortgage Lending (SML) Mortgage Banking Registration | Virginia Lender License ID #MC-6620. InterLinc is an Equal Housing Lender.DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. www.nmlsconsumeraccess.org. *Notice Complaints - http://interlincmortgage.com/wp-content/uploads/2016/07/TX_Notice_Complaints.pdf

2 • April 2021

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True Title Metairie 110 Veterans Boulevard Suite 525 Metairie, LA 70005 (504) 309-1030

www.TrueTitle.net

New Orleans Real Producers • 3

TAB LE OF

CONTENTS 08

10

12

Index of Trusted Partners

Publisher’s Note

Partner Spotlight: Lydia Hodges of HWA

18

20 Rising Star: Brian Maurice

24

Avoiding the 5 Major Pitfalls When Buying a Home

28 34

Pets of Real Producers: Producers Reese & Company

30

Staying Real Safe: Spring Into Action!

32

34 36

38

44

Tax-Saving Business Structure for REALTORS®

My Pets Secret of Real to Producers Finding Great Investment Deals

Around the Community: Mardi Gras

Inspirational Agent: Karen Guerra

Cover Story: Courtney Kattengell and Tiffany Riddle

If you are interested in contributing or nominating Realtors for certain stories, please email us at julian.landry@realproducersmag.com.

DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the New Orleans Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies.

4 • April 2021

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New Orleans Real Producers • 5

MEET THE NEW ORLEANS REAL PRODUCERS TEAM

Protecting What Matters Most "His customers definitely come first. He is the first person that comes to mind when I need something in a

Julian Landry

Lori Landry

Owner/Publisher

Kayla Perrault

Account Executive

Account Executive

Lacy Davillier Photographer

pinch. Most of my clients who

Knakeesha Samuels

finance through Interlinc

Event Planner

continue to work with Gabe.”

- Kiley Martin, REALTOR®

Katherine Fondren Content Coordinator

Suzy Delong Ad Manager

Dave Danielson Writer

David DeSue

Publishing Assistant

Noel Marcantel Photographer

ecko360 Estates/ ecko360 Media

Residential & Commercial

Videographer

Homeowners | Renters | Flood | Auto | & MORE!

Contact me today for a FREE quote!

If you are interested in contributing or nominating REALTORS® for certain stories, please email us at julian.landry@realproducersmag.com

Gabe Corchiani

504-444-1880 | gcorchiani@rivins.com Born and raised in New Orleans.

Insuring my community since 2010.

$3MILLION

contract to CLOSED

DONATED THIS YEAR TO HELP BREAK THE CHAINS OF MODERN- DAY SLAVERY.

Virtual Transaction Coordinators + PLUS

Necole has been a huge asset to our team, Capital Homes Specialists. From under contract to close (and beyond), she is amazing! She handles all aspects of our client's files with great care. We get raving reviews from our client's and have seen repeat business due to Necole's professionalism and work ethic. It truly matters who you have in your corner in this business and with Necole, we never have to worry about anything because we know that she has every detail handled. We highly recommend her to any of our realtor colleagues, because she is truly a valuable extension of our team. We have seen exponential growth in the two years she has been assisting our team and we can't thank her enough for all that she does for us!

- Terry Johnson , Capital Homes Specialists

Did you know there are more victims held against their will today than ever before? That’s why N2 Publishing, the company behind this magazine, is financially committed to helping end human trafficking.

Necole S. Weaver

And through their advertising partnerships, the businesses seen within these pages are helping us break these chains, too. Learn more about our cause by visiting n2gives.com.

Cell: (504) 669-4703 | Office: (225) 435-9815 www.theexecutivelady.com @Executive_Lady_ 6 • April 2021

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New Orleans Real Producers • 7

PREFERRED PARTNERS

This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community!

APPRAISER Bryant Appraisal Services LLC Rosalyn Bryant (504) 828-2779

HOME WARRANTY Home Warranty of America Lydia Hodges (985) 869-6111

AUTOMOBILE SALES & SERVICE Porsche of New Orleans (504) 832-2112 porscheofneworleans.com

Old Republic Home Protection Webb Wartelle (225) 241-2088

CLOSING GIFTS Cutco Closing Gifts Lori Reyna Landry (916) 420-2540 girlwithanedge.com

INSURANCE Riverlands Insurance

EXTERIOR CLEANING SERVICE Safe Wash Solutions (985) 789-8018 safewashsolutions.com GENERAL CONTRACTOR Professional Construction & Restoration Stephen Emmons (504) 738-7380 pcrnola.com

HWAHomeWarranty.com

ORHP.com

Gabe Corchiani (985) 331-2766 JUNK REMOVAL Junk King Miller Gunn (504) 457-7800 junk-king.com/location/neworleans MARTIAL ARTS XS Martial Arts Dojo Jason Horne 2000 Earhardt Blvd., Ste B New Orleans, LA 70113 (504) 558-9850 xsmad.com

HOME INSPECTION Axelrad & Associates Home Inspection (504) 799-9401 AxelradHome.com

MORTGAGE Angel Oak Home Loans (504) 319-9186

House Call Ed Rowley and Bill Harris (504) 888-7378 HouseCallUSA.net

Eustis Mortgage Sunny Shannon (504) 905-4881

AngelOakHome Loans.com

EustisMortgage.com/ Sunny-Shannon Jordan Gerard Mortgage Team (337) 501-0155

8 • April 2021

NOLA Lending Group, A Division of Fidelity Bank (800) 220-2497 NOLALending.com Standard Mortgage Corporation (504) 569-3695 StanMor.com MORTGAGE / LENDER InterLinc Mortgage Services Alex Shafirovich (504) 292-3443 InterlincMortgage.com/GNO PHOTOGRAPHY Davillier Photography and Graphics Lacy Davillier (504) 821-2666 davillierbranding.com PHOTOGRAPHY PORTRAITS & HEADSHOTS Noel Marcantel Photography Noel Marcantel (504) 323-9317 NoelMarcantel.com

PROTECTING THE HEALTH OF YOUR HOME

Need a home inspection report fast?

We provide instant results with on-site reporting!

TAX PROFESSIONAL/C.P.A. Norton Accounting Services LLC Bob Norton (985) 690-4498 TITLE COMPANY Fleur De Lis Title Jeff LeSaicherre (985) 277-5550 fdtitle.com

Bill: 504-496-1505 · Ed: 504-388-3870 www.housecallusa.net

Our Team’s #1 Goal is our Customers’ Complete Satisfaction

HOME INSPECTION | TERMITE & PEST CONTROL | VIDEO PIPE INSPECTION

Left to right: Bill, Tiff and Ed

Homestead Title (504) 581-6427 HomesteadTitle Corp.com True Title - Gretna Office (504) 368-1118 TrueTitle.net True Title - Metairie Office (504) 309-1030 TrueTitle.net TRANSACTION COORDINATOR Executive Lady (504) 669-4703 theexecutivelady.com

REAL ESTATE Northshore Real Estate Investors Association Courtney Fricke (985) 259-2858

UTILITY CONCIERGE Utility Boss Tyler Chapman (985) 981-3252 UtilityBoss.net

REAL ESTATE VIDEO & PHOTOGRAPHY ecko360 Estates (985) 662-3600 ecko360estates.com

VIDEO PLUMBING INSPECTIONS Tunnel Vision Video Inspections Sharon Polizzi (504) 885-8761 TunnelVision01.com

@realproducers

504.828.2779 www.bryantappraisalservices.com rosalynb@bryantappraisalservices.com

Ask about our listing consultation.

FULL SERVICE RESIDENTIAL REAL ESTATE APPRAISERS

We take pride in our accuracy and personal commitment to each client. realproducersmag.com Call us today to find out why WE are referred for a reason!

New Orleans Real Producers • 9

For those of you who have been receiving this publication for a while, it means you’ve consistently ranked within the top 10% of the Greater New Orleans Real Estate industry, or run a top-notch brokerage in the area. We hope you’ll be proud to receive this exclusive publication, attend our events, and connect with the other top producers.

In case you’re wondering, all of the agents featured are based solely on nominations and featured entirely for free (there’s no “pay to play” for agent feature articles). If you have an agent or business that you would like to see featured, please email us at julian. landry@realproducersmag.com.

This publication is being provided to you FREE OF CHARGE as a top producer in real estate — the cost of producing, printing, and mailing each magazine is covered by the advertising partners. If you’re ever in need of top-notch services, we hope you’ll turn to our partner index for recommendations, as each has been thoroughly vetted, and contributes significantly to help produce the New Orleans Real Producers platform. Our partners can be found in the index of this magazine.

10 • April 2021

The events and publications are designed to increase social connections between top REALTORS® and top affiliates so that the best of the best can grow their businesses together. It is our goal that our events create a culture where there is no “hard selling” and rather a culture of relationship-building on a more intimate level.

(985) 981-3253 | Tyler@UtilityBoss.Net

soitgoesproductions.com kenny@soitgoesproductions.com 504-810-1420

www.utilityboss.net

BRANDING - LIFESTYLE - PORTRAITS - FILMMAKING

BECKY ROBERTS 985-847-0570

broberts@stanmor.com Slidell • NMLS# 315911

For more information on our platform, visit our Facebook or Instagram page or email julian.landry@realproducersmag.com.

SINCE 1925

Inside This Edition

NMLS#44912

THE RIGHT WAY HOME... FOR ALL THE RIGHT REASONS Local In-House Processing, Underwriting, and Servicing SLIDELL

With gratitude,

METAIRIE

1401 Gause Blvd.

Slidell, LA 70458

110 Veterans Blvd., Suite 430 Metairie, LA 70005

NEW ORLEANS

MANDEVILLE

701 Poydras St., #110 Plaza New Orleans, LA 70139

Julian Landry Owner/Publisher New Orleans Real Producers julian.landry@ realproducersmag.com

2 Sanctuary Blvd., Suite 201 Mandeville, LA 70471

www.stanmor.com @realproducers

realproducersmag.com

eweller@stanmor.com

Mandeville • NMLS# 1017645

Partner with us and let us show you how we've built a solid organization with nearly a century of real estate experience!

This month’s edition includes the stories of featured agents Courtney Kattengell and Tiffany Riddle with TCK Property Marketplace, a Rising Star feature on Brian Maurice with eXp Realty, a feature on Karen Guerra with Latter & Blum, a Pets of Real Producers feature on Tara Loftis, Karon Reese, and Allie Reese of Reese & Co. Real Estate, and a Partner Spotlight on Lydia Hodges with Home Warranty of America. Additionally, we have articles by Bob Norton, Courtney Fricke, Stephen Emmons, and Master Jason Horne.

ERIC WELLER 985-778-2807

NORTHSHORE TEAM

Every year, we update our mailing list to include the Top 500 Real Estate Agents in Greater New Orleans from the previous year based on independent data estimates. If you’re receiving this publication, it’s because you cracked the top 500 list for 2020 or manage a brokerage with agents on the list — so congratulations!

Contact us today to become a partner!

EMILY PAULE 504-828-2990

epaule@stanmor.com Metairie • NMLS# 1035917

STACIE KERRY 504-828-2994

skerry@stanmor.com

Metairie • NMLS# 1716663

KASEY SARTIN 504-569-3782

ksartin@stanmor.com

New Orleans • NMLS# 260580

JAMES TOPPING JR. 504-569-3781

SOUTHSHORE TEAM

NOTE

PUBLISHER’S

jtopping@stanmor.com

New Orleans • NMLS# 1763757

New Orleans Real Producers • 11

partner spotlight Written by Dave Danielson Photos by Noel Marcantel of Noel Marcantel Photography

Lydia

HODGES and Home Warranty of America Bringing Peace of Mind Home...

In All Directions The first-time homebuyers you’ve just brought to the finish line have their keys. As they walk through the front door of their home, they look forward with hope to the next chapter in life.

In the process, it’s good to know you can count on a partner like Lydia Hodges and Home Warranty of America, bringing peace of mind home.

As Lydia says, “When a young couple purchases their first home, the value of a home warranty is real. If they have something catastrophic, they don’t have extra money to pay for a new air conditioning system.

The home warranty provides an absolute value to help them through a financial need. We’re very proud to help people this way.”

That peace of mind is something that Lydia drives home to clients in all directions … from east to west and north to south across the south Louisiana region, serving New Orleans, St. Tammany, and Baton Rouge.

12 • April 2021

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New Orleans Real Producers • 13

I found my edge in this business is my personalized level of service.

“In time, I’ve transplanted myself in an area where I can serve a wide range of locations — from New Orleans to Baton Rouge. I live in Slidell, and moved here to be centrally located to serve my customers in St. Tammany Parish,” Lydia says. “One thing I like about living over here is it’s very convenient for me to get to the city. I’m only about 20 minutes away from New Orleans, and a little over an hour from Baton Rouge.”

Lydia has built a strong reputation for results based on her genuine care for people. She gets calls on a regular basis from agents and homeowners alike to consult with her on putting a comprehensive home warranty plan in place customized for their needs.

“I found my edge in this business is my personalized level of service. People today don’t want to deal with a website and calling an 800 number. They want to deal with a person they trust who is very knowledgeable,” Lydia emphasizes. “It’s not an easy business, and they want to be able to rely on someone who will be there for them.”

“Lydia with Home Warranty of America has been such a pleasure to do business with. I can honestly say that she goes above and beyond, not just for myself and my company, but for our clients. Lydia makes you feel like you are never bothering her if you need assistance. The company as a whole offers great plans at affordable prices, with excellent customer service.”

What Her Clients Say

Cherrian Levy Multi-million Dollar Producer Delisha Boyd, LLC

“Over the years, home warranty companies were not very popular. Everyone felt that they made promises they did not keep for the services paid for. Until Home Warranty of America, Lydia Hodges, I pretty much felt the same way. Lydia, as our representative, has always gone that extra mile to make sure the customers got what they were entitled to, and took the time to investigate the situations when necessary. Seventy-five percent of my clients have continued their service with Home Warranty of America because of their satisfaction and representation.”

Nina Loup Latter & Blum Realtors

Amanda Miller Amanda Miller Realty Group

“Lydia is great to work with! She is extremely professional, communicative, efficient, professional, and goes above and beyond for her clients. Turnaround time is usually minutes from order to completion. I have utilized her service many times as she’s always able to assist me easily, quickly, and usually at a moment’s notice. Lydia takes the initiative to let me know about discounts being offered so clients can get the most bang for their buck!

Buying a house can be stressful for most, so having a home warranty from a company and rep that stands by their product and offers good service is great for putting buyer’s minds at ease.”

Lydia knows Laura’s former customers wish her all of the very best!

Lydia’s passion for the business comes from strong roots of relationship-building sales for many years. As Lydia says, “It’s not just selling a product. It’s about being accessible to my agents and giving them the highest level of service and responsiveness.”

What Matters Most

Laura Meadows was the rep for St. Tammany Parish for many years and elected to retire due to illness. She is doing well now in her retirement and has found health again.

14 • April 2021

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“I enjoy people and working with the agents to make their clients’ dreams come true, and making that home-buying experience a smooth, seamless process. Also, working with the office leaders and brokers to help them focus on agent education about home warranties is one of my favorite things to do.”

Not everything goes as planned in the home warranty world. During the steamy summer months of “claims” season, it’s not uncommon to have multiple issues at the same time.

When the unexpected happens, Lydia is there to make things happen when they need to.

“It’s about being there when people have a problem,” Lydia says. “In our industry, nothing is black and white.”

Whether something should or shouldn’t be covered, she is always there as a problem solver.

As Lydia says, there’s a spirit that guides her to provide complete peace of mind for her clients that, if something did not go right in the claims experience, she stands behind her product and company to make it right for the client and homeowner.

Away from the work spotlight, Lydia enjoys travel to new close and far places, spending time with friends and family and her dog, Nola. She also has a passion for sports, especially Saints and LSU football.

For more information about Home Warranty of America: Phone: 985-869-6111 Email: Lhodges@HWAHomeWarranty.com Website: www.HWAHomeWarranty.com

New Orleans Real Producers • 15

16 • April 2021

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New Orleans Real Producers • 17

tax-saving BUSINESS STRUCTURE

for REALTORS®

I call self-employment taxes the “stealth tax.” You hear a lot of talk about income tax brackets, yet you rarely hear any talk about self-employment tax. SE taxes are social security taxes and Medicare taxes. This tax is 15.3% of your earned income. Employees pay half of this tax and employers pay the other half. Self-employed persons, like you, pay both halves!

You pay SE taxes on top of your income tax! And, you can owe SE taxes even when you do not owe any income tax!

Written by Bob Norton, CPA

As a Top Producer and an independent contractor, you pay a lot of tax! In this article, I’ll discuss the primary strategy I recommend that my clients use to manage the amount of taxes that they pay.

Before we get into that, I’d like to point out two things. First, that taxes are a cost of doing business and costs can be controlled. Second, as an independent contractor (and business owner), you pay two types of tax – income tax and self-employment (SE) tax.

The Real Estate Tax Pro SM

Real Estate Specific CPA Specializing in Taxes for Realtors and Real Estate Investors Complete Tax and Bookkeeping Support 1375 Lindberg Dr, Suite A, Slidell, LA 70458 985-690-4498 | info@nortonaccountingservices.com www.NortonAccountingServices.com

What’s the strategy to control these taxes? You separate your business income into “wages” and “profits.” SE taxes are paid on wages, not on profits. This strategy requires that your business be taxed as an S-Corporation, which allows you to pay yourself a salary and also take profit distributions. I recommend setting up an LLC and electing it to be taxed as an S-Corp.

How does this work? The IRS requires an S-Corp owner to be paid a “reasonable” salary. While you will pay income tax on both your salary and income from your S-Corp, you will only pay SE taxes on your salary. So, if your net income as a REALTOR® is more than what would be considered a reasonable salary, you will benefit by using this strategy.

In fact, Top Producing REALTORS® like yourself can save thousands of dollars in SE tax each year!

How do you get started with this strategy? First, you need an LLC for your agency business and have your broker issue your commissions to your LLC. Then, you will need to file an election with the IRS to have it taxed as an S-Corp. Next, you will need to set up the company for payroll tax reporting and determine a reasonable salary for yourself.

The longer you delay, the more tax you’ll pay! If you need help setting up this structure for your business, give us a call. We can assist with this process and payroll reporting to make sure you are saving the most tax possible under the law.

We Remain Strong and Stable Since 1956 Are you getting ready to buy a home?

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STACEY WINOKUR LOAN OFFICER ASSOCIATE NMLS# 883208

My name is Bob Norton and I’m The Real Estate Tax Pro℠. I’m a real estate investor and entrepreneur that just happens to have a CPA license. I specialize in working with REALTORS®, real estate investors, and small business owners. My mission is to help my clients become financially free by growing profitable businesses, investing in real estate, and minimizing taxes. My website is www.NortonAccountingServices.com.

O: (504) 586-0075 C: (504) 293-5835 StaceyW@EustisMortgage.com

BEST BUSINESS OF 2018

E x celle nce

@realproducers

VICE PRESIDENT, LOAN OFFICER NMLS# 87255

O: (504) 210-2742 C: (504) 905-4881 Sunny@EustisMortgage.com

www.eustismortgage.com/Sunny-Shannon/ 798 S. RAMPART, NEW ORLEANS, LA 70113

NMLS# 70345

18 • April 2021

SUNNY SHANNON

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FOLLOW US HOME New Orleans Real Producers • 19

rising star

BRIAN MAURICE

Written by Dave Danielson | Photos by Noel Marcantel of Noel Marcantel Photography

Lasting Service & Results

of eXp Realty

While his passion for teaching was strong, Brian found in time that he was ready for a new direction.

“My daughter was born and I realized that I wanted to devote my full attention to her and give her things that a teacher’s salary may not be able to provide,” he remembers. “I got my license in six weeks. At first, I planned on doing it part-time, but then I made the decision to go fulltime, and I haven’t looked back since.”

Like most who enter real estate, Brian experienced a trying transition.

“There was some anxiety with a new child and a new career and a lot of responsibilities,” he says. “But one of the things about real estate I enjoy is that you bet on yourself, and what you put in, you get out. I was confident I would make it. I always felt that way.”

The efforts you put forth today don’t have an expiration date. They go on making an impact on the lives you touch.

One who exhibits that impact is Brian Maurice.

As a REALTOR® with eXp Realty, Brian delivers true, lasting service and results.

“I’m a big people person.

That’s the part I love the most about my work,” he says. “It means a lot to be part of a huge chapter in life for them. It’s amazing and fun. I come from the mindset that real estate is such a great way to store your wealth. I appreciate knowing I’m being of service to them at the same time.”

Teaching and Learning

As Brian came of age, he attended LSU and majored in secondary education. After graduation, he launched his career as a high school teacher and coach, where he shaped young minds for six and a half years.

In time, Brian and his wife, Christy, found their path in life moved them closer toward real estate.

20 • April 2021

Making His Mark

“When we bought our first home, it was a foreclosure. We fixed it up, lived in it for two years, and sold it, making some good money in the process,” Brian remembers. “As a teacher, I would have three months off in the summer, so I would find a property and work on it all summer. That’s how real estate introduced itself to me.”

Brian worked hard, started fast, and has continued to grow in the business. During his first year, he recorded $5.5 million in sales volume.

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One of the things about real estate I enjoy is that you BET ON YOURSELF, and what YOU PUT IN, YOU GET OUT. realproducersmag.com

New Orleans Real Producers • 21

In 2020, he finished the year with nearly $8 million as an individual agent.

Brian’s world in life and business revolves around his family, beginning with Christy.

“Christy keeps me organized, and we share this experience,” Brian explains. “I always knew that we were going to do this together.”

Brian and Christy have two daughters — 3-year-old Payton and 3-month-old Leah.

In their free time, Brian and Christy stay active. Brian has a passion for sports — playing basketball and flag football.

Together, he and his family enjoy visiting parks.

Rising Above

Life can take hard turns when we least expect it. That’s the way it was about a year and a half ago.

“Payton was a year and a half old at the time,” Bryan recalls.

“She was always a very good sleeper. But one night, she wouldn’t go to sleep. She had a different cry than what she had before, and I knew something was hurting her.”

Brian and Christy took Payton to the emergency room, where tests were run revealing a large mass in her abdominal cavity.

As Brian says, “It was about the size of a softball. In that moment, it was disbelief, and from that point on, it was, ‘What do we do now?’”

There have been many treatments and appointments since then.

22 • April 2021

“We went at it with everything we could. Her doctors have been amazing. We relocated to Houston for two months for proton therapy,” he says. “It was a very all-over-the-place kind of year in terms of what was going to happen next.”

Together, Brian and his family have come through this trying chapter feeling blessed.

“Payton is doing great. She is cancer-free and still going through chemotherapy. She has done tremendously well.

She is the strongest kid. I admire her more than anyone in

my life, the way she has been able to handle things,” Brian emphasizes. “She’s taught us more than I could ever teach her. She hasn’t skipped a beat.

There were days when she couldn’t do as much, but she never let it get to her. In the process, it meant so much, the way our community came together for us. It’s something I’ll never forget.”

The partnership Brian and Christy enjoy in life means a lot to him.

“I have so much appreciation for how Christy has supported me in what I do, and how she stepped up, especially during Payton’s treatment. She deserves all the credit,” he emphasizes.

Things seem to work the way they were meant to be.

As Brian says, “What was interesting about the career change was that I moved into a position where I could be relatively more flexible and my wife had moved into virtual teaching so she could also be relatively more flexible, and all of that happened with our career changes a month or two before Payton was diagnosed.”

Truly, Brian is a man who takes a big-picture view of life and his role in helping others.

“I’m in this for the long haul.

Like I mention to my clients, I don’t want to be your REALTOR® for this transaction,” he smiles. “I want to be your REALTOR® for life.”

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New Orleans Real Producers • 23

5

Avoiding the

Now, we are on to the kitchen. The kitchen is probably the most important room in the house to a potential buyer. Let’s evaluate the countertops, the appliances, the floor, and the lighting. Does anything jump out that is an issue? Make notes, and let’s get to work.

Major Pitfalls When Buying a Home

1. Pick the low-hanging fruit first!

Now that we have a good overview of the property, we always tackle the easiest projects first.

In almost all cases, we start with exterior curb appeal.

We will freshen up the gardens, trim the bushes, etc.

We like to add some bright flowers to the gardens and sometimes utilize pots to add height. From there, we pressure wash the house, driveway, and sidewalks.

This is also a great time to take a look at the roof. Soft washing the roof can make a dramatic difference. We also take a look at exterior lighting, address numbers, mailboxes, etc. Swapping the lights out to LED with matching bulbs makes a huge difference. We always use soft white bulbs for a warmer appearance. On average, we budget $1,000-1,500 for this. However, most of these items can be completed by a homeowner for much less.

A Contractor’s Perspective Written by Stephen Emmons | Partner Professional Construction and Restoration

As a contractor specializing in real estate investing, I discuss one topic more than any other. It’s the same question from agents, homeowners, and investors:

What home improvements can I make with a limited budget that will add the most value and get the house sold fast?

Simple question, right? Not exactly!

Just a few episodes of your favorite home improvement show will have your head spinning. With a snap of the fingers and the modern marvels of TV, they complete a new, white, subway bathroom that is twice the size of the old bath overnight! Let me be the first to tell you that you can’t renovate

24 • April 2021

a complete bathroom for $600 in one day! It’s easy to get overwhelmed by all of the information out there. Most homeowners end up with “analysis paralysis” and don’t move forward with anything.

I’m going to break down the simplest and best ways to add major value to your home. Whether your goal is to increase the value or get it sold fast, this article will help you get there!

The first thing we like to do when working with a homeowner or an agent is a quick assessment of the property. We drive up to the home, look at the neighboring houses, the area, the yard, curb appeal, or lack thereof. Is there anything that jumps out to you?

2. Declutter.

Weird colors, overgrown gardens, dirty roofs, dirty houses, etc. Make notes of anything off-putting, and let’s move inside.

Once inside the home, how do you feel when you walk in the front door? How will your buyers feel? Is it dark and drab, or open and airy? Is there a ton of furniture? What does it smell like? How are the colors and flooring? Make notes as you walk through the home.

Many experts say that kitchens and baths sell houses. Let’s take a look at those. In the baths, what does the flooring look like? Are the toilets clean, or are they old and stained? Are the vanities wood or painted? Make notes of things that jump out as issues.

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As we move inside the home, if the home is furnished, we always declutter first. We remove anything that is not necessary. This is a good time to discuss packing with the occupant. Remember, we’re going to sell this house quickly! We recommend they get a storage unit and start removing clutter from the home. Remove personal photos, such as wedding and family portraits, and replace them with neutral art or mirrors. We want the potential buyer to visualize themselves in the home.

3. Utilize the existing furniture and add or subtract as needed.

In many cases, we can utilize the available furniture and make some adjustments for staging. Our goal is to make every room feel large and inviting. We want open floor space. Think less is more. We keep furnishings to a minimum. Once the furniture is reconfigured, we also like to add some throw pillows, table settings, coffee table books, fresh flowers, or houseplants to add some color and style.

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So, we’ve done everything we can with what we were given, but there is only so much that can be done without some upgrades. Several things can be done inexpensively that will add huge value.

KITCHEN:

1. Cabinetry

In the kitchen, we like to start with cabinetry. In most cases, cabinets can be painted. If you’re going to tackle this yourself, be sure to use good paint. Most manufacturers offer latex paint that is specifically for cabinets. We always recommend light sanding and primer first.

Our go-to color is White Dove by Benjamin Moore. If there is an island, you can also add an accent color to the island.

We like Wrought Iron or Chelsea Gray, both by Benjamin Moore. These colors pair well with dark bronze or even gold hardware. Just remember, less is more! We don’t need to overdo it to make a huge change. A professional painter will normally complete a standard-sized kitchen for $800$1200. A homeowner could complete this for around $300.

There are many videos on YouTube that go into detail on this process. Do your research, and don’t overthink it!

2. Countertops

Quartz countertops are our go-to right now and add tremendous value to a kitchen. There are several local companies who can take care of this. Imported countertops are the least expensive; however, American-made quartz prices have really become affordable. The cost to complete a standard-sized kitchen is $2500-$3500. We prefer to use white counters with light gray veining. This makes the kitchen feel larger and brighter.

3. Backsplash

Another great upgrade is to do a tile backsplash. Tile backsplashes are inexpensive and can dramatically change a kitchen. We prefer white or light gray. A glazed subway tile is a great option. The cost to have a standard backsplash installed is around $1200-$1500. A homeowner could complete this for around $300 in materials.

New Orleans Real Producers • 25

It's more than a headshot.

3. Hardware and lighting

B AT H R O O M S :

Bathrooms are our favorite rooms to design, as they are small and easy, adding dramatic effects with minimal cost. There are a few simple options to make quick changes.

1. Vanity and countertops We normally replace the vanity and top in lieu of painting.

Lowes and Home Depot both have a ton of really nice vanities, complete with tops, sinks, and mirrors in all sizes. Shop the sales and use online coupons for additional discounts. Replacement vanities range from $200-$600. They are relatively easy to install, as they come preassembled.

2. Flooring

Because most bathrooms are small, flooring is inexpensive. We love to add patterned tile, mosaics, or even marble bath flooring. The cost to replace a standard bath floor is $800-$1500.

We always upgrade bath hardware and lighting. These low-cost items make for huge changes in bathrooms.

We like mixed metals and dark bronze fixtures. Adding a towel bar and hand towel hanger with decorative towels makes a huge difference and allows for some decorative towels to be staged.

It’s easy to get overwhelmed and want to change everything at once. Our goal is to make the biggest impact with the lowest investment. We recommend taking it slow and completing one task at a time. On all of our projects, we create a list with our wants and needs in separate columns. We compare these items to the budget and hone in on our scope of work. If you spend some time planning, you can make a huge impact that will add value and get the home sold fast!

"Working with Lacy was a fantastic experience!

Her method is both free flowing and thorough, and allowed us to really collaborate during the shoot. I felt comfortable from the moment I met her, which put me at ease and allowed me to loosen up and get authentic expressions in my photos. By the time I left, I felt like me and Lacy were old friends! Great photos, great edits, great experience! Highly recommend!" - Anthony Watley "Lacy was a dream to work with. I felt very comfortable working with her, everything felt natural. She's an out of the box thinker and doesn't mind if you offer suggestions. She's a beautiful person inside and out, that made it VERY easy for me to work with her as my photographer.

A+++++." - Beth

"I saw Lacy’s work with some other industry professionals and knew that I NEEDED HER to take my professional branding photography. From the first meeting, Lacy was professional and had the know-how to create a whole new vibe for my brand.

She has a knack for making you feel comfortable, so that your personality really shows in your story. I’m so excited to see my brand continue to develop with Lacy Davillier!" - Jamie Magee

Our staff is comprised of 40 of the finest craftsmen in the industry. Unlike most contractors, we perform the majority of our work in house, and subcontract very little. We have a full millshop that has the ability to fabricate any type of molding and millwork, no matter how rare, mechanical installers, decorative painters and several other specialists to take your project to a new level.

"Everyone deserves a photo that they absolutely love and not one they have to live with.

At DPG, we have made it our mission to capture your essence and to give you that wow factor. Connect with us today to change your photo experience forever." - Lacy

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Visit www.davillierbranding.com Call 504.821.2666 Email info@davillier.com Follow us @dpgbranding

Stephen Emmons: 504-415-6681 | www.pcrnola.com 26 • April 2021

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New Orleans Real Producers • 27

Karon Reese, Allie Reese, and Tara Loftis of

Reese & Company

Tara Loftis and her Golden Polish chickens, Larry and Mo Tara’s 13-year-old rescue dog, Abbie

Written by Dave Danielson Photos by Kenny Lass of So it Goes Productions

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Karon Reese and her rat terrier mix, Albert

A LIVELY G ROUP

R

eese & Company is a premier real estate brokerage serving area residents. It’s also the home to several of the most beloved pets you’ll ever see … a truly lively group.

Three of the firm’s owners – Karon Reese, Tara Loftis, and Allie Reese – are family.

Their pets include Albert, Olivia, Abbie, and two high-spirited chickens.

Albert is Karon’s 5-year-old rescue dog, a lovable rat terrier mix. Karon found him through the Southern Animal Foundation.

“He is an 8-pound squirrel chaser. We take him to Coliseum Square twice a day where he optimistically chases all the squirrels,” says Karon. “He screeches to welcome people. He knows the FaceTime ring on my phone and loves interacting with my son, Brad, on the phone,” Karon says. “In fact, whenever Brad is on, Albert starts howling. Anytime he hears the FaceTime ring, he gets excited.”

Olivia is Allie’s 14-year-old Yorkie, who acts like a little celebrity.

“Olivia used to be a consummate squirrel chaser in her younger years. Her best friends are cats. She had a cat in the neighborhood named Hambone, and on walks, she used to wait to see him outside his home,” Karon says. “She has a lot of

pets of real producers

28 • April 2021

Allie Reese and her Yorkie, Olivia

attitude and doesn’t mind bossing around much bigger dogs. She is just seven pounds, but big dogs are usually intimidated by her. She appears frequently on social media.”

Abbie is Tara’s 13-year-old rescue dog from the Dominican Republic. Tara rescued her while serving in the Peace Corps there.

“Abbie is the sweetest dog in the whole world. She’s shy and unassuming. She is super chill and loves running on the beach. She grew up on the beach in the Dominican Republic,” Karon says. “She loves fish and will come stand quietly by me whenever I’m cooking it, waiting patiently for her portion. Tara has a scooter, so one of Abbie’s favorite things to do is hop aboard and ride all over the city with her mother.”

Larry and Mo are Tara’s two Golden Polish chickens.

“They are very unique and have huge personalities. They are two females Tara got during the pandemic as babies. The chicks travel to our beach house with us, where we have constructed a pen for them. They love watermelon and come when you call them. They love to be held. If you sit down, they will actually get on your lap or shoulder, and they make the sweetest sounds when you’re holding them. They very much want to be with humans.”

The Reese & Co. pets add life to those who get to know them. And like their owners, they are definitely a lively group.

New Orleans Real Producers • 29

S PRI N G IN TO staying real safe

Parking Awareness

ACT I O N !

Let us SPRING into action!

Let’s talk about parking awareness. Do you ever pay attention to where you park when you are in public places? Well, you should!

Whenever you are out shopping, I want you to observe the cars around you. Also, pay close attention to how far you are from the entrance of the store/shop that you are visiting. Did

Personal Safety & Realtor Defense Training

Written by Jason B. Horne

you park around the corner of the building of the establishment? Will you be able to get back to your vehicle without compromising your safety and visibility to others, while you have packages in your hands?

Another thing to think about is what time it will be when you leave to go back to your vehicle? What’s in your hand?

Make sure that you keep a key, pen, or something sharp in your hand.

Always be ready! Stay alert! You never know who’s watching.

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New Orleans Real Producers • 31

inspirational agent

K G aren

FAITH TRUST

&

You can work with extreme dedication.

You can learn everything possible. And you can stretch the day to 18 hours.

Yet there’s something more at work when it comes to defining longstanding careers of influence …things like Faith and Trust.

Those are the qualities Karen Guerra brings to life and business as a REALTOR® with Latter & Blum.

“I love helping people find their perfect home,” Karen says. “I love working with first-time homebuyers. They are so appreciative and put their faith and trust in you.”

HOMETOWN SPIRIT

Karen grew up in New Orleans, moving with her family to Metairie, and graduated from Grace King High School.

She worked as a secretary in a law office, married young, attended UNO, and received a paralegal certificate. Her daughter, Angelle, was born, “cutest little strawberry blonde you have ever seen.” Continuing her passion for law, she then studied at Tulane University, earning a paralegal studies degree with a proud 4.0 GPA. Her field was defense litigation, and she was rapidly promoted to a senior paralegal at a well-known law firm.

“It was a difficult time in my life, and I was a pretty busy lady,” she smiles.

32 • April 2021

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uerra OF LATTER & BLUM

For a time, Karen continued along the legal path but lost interest as she became more involved with defense litigation.

In the meantime, Karen and her first husband divorced. Yet, there seemed to be a plan at work. It wasn’t long, a few years later, before she met Wayne, “the love of my life, my soul mate, the man I have been married to for 33 years now.”

After she and Wayne married, Karen pulled back from her career, pouring her energy into their family. They both had a daughter from a prior marriage, and then they had two sons together.

Karen’s world consisted of lots of carpooling (Mom’s Taxi) and volunteering in a wide range of organizations.

Once the girls were off on their own and the boys were grown, “A good friend of mine said she thought I would be great in real estate. She said, ‘You love people and volunteer

Written by Dave Danielson Photos by Noel Marcantel of Noel Marcantel Photography

for everything,’” Karen says. “So, I took the two-week course, went to Baton Rouge, and passed the real estate exam. Then, I interviewed with several brokers, but Gardner REALTORS® (then Prudential Gardner), and now Latter & Blum, is where I knew I wanted to be because of the atmosphere and the people. It felt like home!”

POSITIVE ATTITUDE AND GRATITUDE

Karen credits several key people for helping her get her start and continued growth in the business, including Gayle Sisk (her mentor), Sandy Sandusky (her first manager), the Gardner family, as well as Ashley Nguyen (her current manager), and not to forget her real estate BFF, Stephanie Villani, who she bounces everything off.

Through time, Karen has built on her success. In fact, for the past eight years, Karen has achieved Top Producer

New Orleans Real Producers • 33

My LOVE of the business comes from giving of my TIME and SELF. FULFILLING LIFE

Platinum status. This past year, she achieved her first Ruby status.

“All I can say is wow to that and God is good,” she says.

Along the way, her achievements have been fueled by a passion for her work, no matter what price point or type it is.

“I always like to make people feel special, no matter what. I answer my phone, and I work constantly. If I don’t know an answer, I find out and I get back to my clients right away,” she says.

Karen’s world revolves around family, including Wayne and their four children — Stacy, Angelle, Christopher and Brandon. They also have four grandchildren. She also enjoys time with her Yorkie, Sammie, who sometimes accompanies her to the office or maybe a showing or two!

In her free time, Karen has a love of traveling, solving puzzles, and volunteering. Some favorite organizations she supports include St. Anna’s Episcopal Church, New Orleans Mission, the SPCA, and Lynn Haven, along with the Special Olympics.

In addition, Karen has a heart for giving back to the industry she loves.

She was president of the Northshore Association of REALTORS® in 2019, and she served on the Executive Committee for the Louisiana REALTORS®. Plus, she was named REALTOR® of the Year in 2018. The same year, she received the Gardner Service to the Industry Lifetime Achievement Award. For both of these awards, Karen was very humbled, yet proud to receive them. She currently serves as a director on both the Northshore Board of REALTORS® and Louisiana REALTORS®, along with several committees.

As she thinks about her career and her ongoing mission of helping others, Karen remembers when she was diagnosed with breast cancer, and in the same year, she lost her sister.

“I went through chemotherapy and radiation. I had a difficult time (many complications), but I never gave up. I was determined, even though I couldn’t even drive. I had agents come and pick me up and take me to my office so that I could continue working,” Karen says.

“I had the attitude of the Little Engine that Could. I used to tell myself that I could do it. The power of positivity and prayers got me through that time.

There was recurrence in 2017, which taught me to appreciate every day.”

Truly, Karen moves forward in faith and trust.

“The most important thing I think is to put God first, be honest with people, be compassionate and help people as much as you can. I do love people. I’m not in it for the money. My love of the business comes from giving of my time and self,” she says with a smile.

As Karen says, “I live by something my grandmother taught me. If you look in the mirror and you like who looks back, it means you’re doing a good job.”

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34 • April 2021

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New Orleans Real Producers • 35

My Secret to Finding

GREAT INVESTMENT

D

DEALS

Do you have investors begging for their next project in a time when deals are tough to come by? Below are some of my tips on where to find great deals so you can show up big for the investors that you serve.

Since 2015, I have been able to find 100+ deals with most being on the Northshore. How? I’ve never bought a property without some type of distress. Either the property was in such a rough condition or the owner was in a situation where they needed to sell at a discount or quickly. For example, my partners and I own a rental property that we bought on Carey Street in Slidell where we are all in (purchase and repairs) for $40,000 and it is worth $110,000! It’s also currently rented out for $1,075. I don’t know about you, but I’d do that deal 100 times over!

How did we manage that in 2020 in the midst of a crazy seller’s market? We stopped a property tax foreclosure within days of its deadline. As in, we finally got ahold of the seller on a Tuesday afternoon and closed that Friday, where we had to rush the recording to the courthouse just in time! My secret sauce is problem-solving and often the larger the problem, the better the deal!

Written by Courtney Fricke Real Estate Investor & Educator at Northshore Real Estate Investors Association

Fixer-uppers are easy to identify, but let me suggest some target situations that you can either market to or track on the MLS for your investor clients: 1. All stages of foreclosures: Short sales, pre-foreclosure, REOs 2. Tired landlords with non-paying tenants 3. Divorce liquidations 4. Estate liquidations 5. For commercial properties, look for ones that are undermanaged or mismanaged Zig Ziglar says, “You can have everything in life you want if you will just help other people get what they want.” From small to multi-million dollar deals, I have been able to get great returns AND I have held my head high while serving the sellers and our community well. I like to refer to this as “doing well while doing good.”

I am an active investor as well as the founder of Northshore Real Estate Investors Association. If we haven’t met yet, I’d like to change that. Feel free to reach out to chat about real estate investing or solving real estate related problems.

Are you interested in real estate investing or do you want to serve your investor clients better?

LANorthshoreREIA.com Facebook.com/northshorereia Join our regional groups on Facebook to share any investor specific deals you have or to engage with the investor communities throughout the state: LANorthshoreREIA.com/louisiana-investors

36 • April 2021

Northshore Real Estate Investors Association (REIA) is our region's leading investor meet up. Since 2018, we have reached thousands of investors and real estate professionals in our area through in person and online events that focus on actionable education and networking without the sales pitch. We want to keep it simple yet effective. Education + Instruction + Business Relationships = Results. The resources we provide and meetings are free and open to the public. Follow us online to stay in the loop for info on our next event or webinars! We welcome new and experienced investors as well as real estate professionals.

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New Orleans Real Producers • 37

“My partner and I joined along with 35 other REALTORS® for a tour bus ride to see the YARDI GRAS YARDS decorated. Hosted by Select Title.

Lindy Schexnayder, NOLA Living Realty

around the community

“We moved our B. Fos Mardi Gras painting into the foyer and gave it a little extra swag. King cakes weren’t canceled so my son and I made one from scratch!” - Stephanie McKeough, Keller Williams

MARDI GRAS, YARDI GRAS AND EVERYTHING IN BETWEEN

NOLA Living Realty Photo provided by Emily Scalf, Sunlit Studio Photography

“We spent Thoth Sunday boiling crawfish with our neighbors and Mardi Gras Day with the New Orleans Jeep Club.” -Gary Ogle, Home Smart Realty South

“We are huge Mardi Gras people. Usually traveling to Napoleon Avenue multiple times during the season and taking in the Northshore parades when the weather cooperates. This year, we just couldn’t let those special weeks pass by without some celebrating. We decided our theme would be ‘May the (Rain) Forest Be with You.’ Our daughters did a great job designing rainforest animals and we added some fun flora to round out the scene. Day of Mardi Gras we had Popeyes, king cake daiquiris, multiple king cakes, and finished the day with grilled steaks with our neighbors.

It was a great day given the circumstances.”

-GINNY BABST SAXTON, BERKSHIRE HATHAWAY HOME SERVICES

38 • April 2021

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Photos submitted by the New Orleans Real Producers Community

The MCENERY RESIDENTIAL float theme was “2021 A Total Renovation.” Their installation was part of the Krewe of Red Beans’ “Hire A Mardi Gras Artist” project. Artist Sean Gautreaux with Royal Artists Experience was the designer and handled the installation. Parke McEnery said, “Making an active contribution to the Carnival experience in New Orleans is a priority for our company.”

“Each house makes up their own theme to go with the neighborhood theme, and our neighborhood theme is ‘I’d rather be...’ I didn’t really stick with that. My dad (Grumps) and uncle (Beans) were both killed in a fireworks explosion in 2002. They were pyrotechnicians at the time. But before that, they worked at Jazz Fest since the ‘80s. My dad was the transportation director and my uncle was the construction director. Nan with Stronghold Studios does all the signs and decor for Jazz Fest. So, I had her make three signs for my family in honor of my dad and uncle. They both loved Mardi Gras and are greatly missed by everyone at Jazz Fest.” -NICHOLE LIUZZA, KELLER WILLIAMS REALTY SERVICES

“On Mardi Gras Day, we listened to some music on the front porch on Annunciation Street. It was obviously cold as all get out, but the music was great, the crowd was dressed up, and we had a lot of fun bouncing around from music to music all day. On Thoth Sunday, here we are at Tchoupitoulas and State. Not a soul in sight – normally a corner that is overflowing with people and activity on Thoth Sunday. I ride, and the one on the left, Hattie, is 8 years old and was supposed to be a lady-in-waiting this year, but will have to wait another year in 2022.” -WILLIAM MCINTYRE, COLDWELL BANKER

“We decorated for Mardi Gras with the Krewe of House floats. My husband and I both contributed to and helped raise funds to benefit those impacted by Covid-19 and carnival cancellations. Our house was quite the spectacle and we did many news interviews throughout the season. We spent Mardi Gras day giving more interviews, eating Popeyes, and drinking champagne with friends.” -MICHELLE K. SOLIMAN, THE MAISON COLLECTIVE, BERKSHIRE HATHAWAY HOME SERVICES PREFERRED

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New Orleans Real Producers • 39

“Neighborhood golf cart parade!”

-FELICITY KAHN, FELICITY KAHN & ASSOCIATES AT RE/MAX ALLIANCE

“Mardi Gras this year was celebrated a new way.

Instead, me and my family went to our beach house in Daytona and brought our fur baby on his first vacation and played mini-golf as a family.” -NICK WRIGHT, LATTER & BLUM

“Family went to see Floats in the Oaks for some live dancing from the 610 Stompers and the live-action floats with their lights and smoke machines. Kenley, 21 months old, is riding in her own custom float, ‘The Mardi Craws,’ a crawfish boil-inspired custom float and unicorn hoody.” -ALEX SHAFIROVICH, INTERLINC MORTGAGE SERVICES

Photo by David Mora

“Sitting in front of my fireplace...doing KW Family Reunion on laptop.” -KAREN MOORE, KW FIRST CHOICE

“Exnicios Group had our own Extravaganza for Endymion night!”

-JOHN EXNICIOS, EXNICIOS GROUP

“Mardi Gras 2021...’The one with no parades’...Staying warm and making homemade king cake!” -CHRISTINA VERRETT, AMANDA MILLER REALTY TAMMY O’SHEA, CMO OF FIDELITY BANK AND NOLA LENDING, was selected to participate in the 51-yearold tradition of Greasing the Poles at the Royal Sonesta Hotel. This year, the event was virtual, but still officially kicked off Mardi Gras weekend.

“This year, I struggled to celebrate Mardi Gras, but it was the people, the culture, the liveliness of the New Orleans spirit that we saw come alive with things like Yardi Gras and neighborhood parades that helped.

Thankful for this city and spending time with family this year!” -COURTNEY FRICKE, NORTHSHORE REIA

“Escaped to TN, but then we were iced in and stuck here!”

-TAMMY RAMOS, NOLA REAL ESTATE 4-U

“Staying warm, and cooking seafood gumbo!”

-CLIFF MELERINE, EXP REALTY

“We spent our Mardi Gras cozying up to our Covid-friendly king cake!

We all celebrated at home with our families as Louisiana froze this Mardi Gras season.”

-MADISON TRIPP AND JARED MIGUEZ, FLEUR DE LIS TITLE COMPANY “In Breckenridge!” -LINDA NGUYEN, ARMSTRONG REALTY

40 • April 2021

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New Orleans Real Producers • 41

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504-885-8761 | www.TunnelVision01.com New Orleans Real Producers • 43

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&

Courtney KATTENGELL

Terrific

Tiffany

Teamwork

RIDDLE

Tiffany Riddle

cover story Written by Dave Danielson Photos by Noel Marcantel of Noel Marcantel Photography

of TCK Property Marketplace

In a business like real estate, with a seemingly endless number of details and requirements, there’s no replacement for teamwork.

Courtney Kattengell

44 • April 2021

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That’s something Courtney Kattengell and Tiffany Riddle know all about.

As brokers/owners with TCK Property Marketplace, Courtney and Tiffany put terrific teamwork into action for their clients.

“We never fit the conventional mold. We work as partners, and work our listings together,” Tiffany explains. “Our personalities are very different from each other, but that’s a good thing. I think that personality difference is so important because depending on the type of people we’re meeting with, they can relate to at least one of us.”

“One thing we definitely share is the vision for the experience we give our clients,” Courtney says. “We work with integrity and honesty, and are committed to the best interests of the individual.”

New Orleans Real Producers • 45

One thing we definitely share is the vision for the experience we give our clients.

GETTING THEIR START

Courtney and Tiffany have had parallels in their lives, including the fact that they both had earlier career paths that have shaped who they are.

Courtney started off in education.

“Much to my father’s dismay, I was a teacher and worked in the public school system,” Courtney says. “He encouraged me to get my real estate license during the summer to supplement my income. I got my license and he pointed me where to go to hang my license.”

Tiffany’s prior experience was in banking.

“I worked with a bank for 13 years and wanted a career change,” Tiffany says. “It was right around the time of the housing market crisis in 2008. As part of that, there were a lot of regulations coming down in the banking world. I was ready for a change, and real estate was somewhat related to the industry I had been in.”

RIGHT PLACE. RIGHT TIME.

As luck would have it, Courtney and Tiffany ended up working at the same brokerage.

“When we met, we really clicked and had a lot in common business-wise,” Courtney remembers. “It wasn’t long after that that I made a brokerage change in April 2011. We kept in touch, and in July that year, she came over to the same brokerage where I was.”

46 • April 2021

At that point, the two agreed that they would become business partners.

As Courtney says, “We both had small children at the time and saw the value of a cohort to bounce ideas off of and enhance the experience of our clients, offering them two different types of personalities, skillsets, and having each other to fall back on. “

SIMILAR PATHS

As they got to know each other, the two ladies discovered all they had in common.

“At first, we didn’t realize. It came out over time that we both went to the same high school, and we both earned degrees from UNO,” Tiffany says.

“Plus, we both have two girls and are each married to our high school sweethearts. We also both live in very similar areas,” Courtney points out.

Eventually, Courtney and Tiffany became independent brokers in January 2020. In the meantime, they’ve built a brokerage and recently closed on a new office location. They also have agents within their organization, yet maintain a separation when it comes to production tracking. They also have an administrative assistant who is part of their success story.

Through time, they’ve helped nearly 800 families buy or sell properties. In the process, their business mix has been remarkably equal, with about 52 percent of their work coming with sellers and 48 percent with buyers.

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“We appreciate what that mix gives us,” Courtney says, “It allows us to be very tuned into what buyers want because we’re working with that segment as often as with listings. By the same token, we know what sellers need. Year after year, those ratios have pretty much maintained themselves.”

Their reputation for results continues to grow. In fact, in 2020, Courtney and Tiffany had their best year yet, recording 100 units, representing $32 million in sales volume.

REWARDING LIVES

Away from work, family stands at the heart of life for both women.

Courtney and her husband, Mark, have two children — 11-year-old daughter Madeline and 6-year-old daughter Juliette.

In her free time, Courtney enjoys time spent with her family at the beach. She also enjoys wine, cooking, entertaining and travel. Courtney is also on the

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board of directors for the Community Center for Life and on the board for GretnaFest.

Tiffany is married to Jason. Together they also have two daughters — 20-year-old Madison and 11-year-old Emma.

Like Courtney, Tiffany shares many of the same interests, including time spent with her family taking vacations — especially to places like the beach.

Tiffany is on the board of directors for Westbank Rotary Club and Westbank ARC, and also serves as president for her homeowner’s association in Garden Park.

As they reflect on their real estate roles and the terrific teamwork they share, they do so with gratitude.

“It feels good to be able to offer expertise in our market,” Tiffany says. “We both grew up here, and we have a lot of fun together with our clients. That comes through. We enjoy our jobs and each other.”

New Orleans Real Producers • 47

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