P R O F I L E
SMALL BUSINESS PROFILE
Small Business
36 l NEW NORTH B2B l JUNE 2011
PROFILE
A clear view
Second-time-around entrepreneur learns from mistakes and grows window cleaning firm to 12 employees Story by Cheryl Hentz
We’ve all heard the expression “I don’t do windows.” Some of us may have even said it in jest. But someone who has never said it is Bob Serwas, co-owner of Serwas Window Cleaning Service, an Oshkosh-based company that services a good portion of northeast Wisconsin. Serwas has been doing windows practically his entire life and can’t imagine doing anything else. Established in 2004 to promote the professional image and reputation of the window cleaning industry, Serwas Window Cleaning Service was not Serwas’ first business. But it’s what his lifetime of experience and education in the business school of hard knocks led him to.
An early start Serwas first began washing windows at the age of 13, when his mother owned a janitorial service and he worked in the company. When it merged with another service in Minneapolis that did commercial as well as residential windows, www.newnorthb2b.com