Professional
Profile
Bertola Custom Homes & Remodeling
Joe Bertola moved to the United States in 2002 to study at Berklee College of Music. To help with his studies, Joe began to work as a carpenter’s helper and, by the end of his college career, he realized that life in the building industry would open more professional doors than a musical career. From a carpenter’s helper, he progressed to lead carpenter, and then project manager until he was the company’s prospective vice president. After nine years of work, Joe opened his own business. His passion for construction led Joe to thoroughly explore the Boston area and travel to other countries to study architectural construction and understand the traits and idealizations of each building. Joe integrates comfort, technology, and beauty into traditional environments and adds a touch of modernity to his works. Excessively detail-focused, he identifies the needs, tastes, and lifestyle of each client, thus creating beautiful customized homes. His work has been featured in architecture magazines and interiors in Boston and Brazil. Text by Leila Petersen Almeida
WHAT IS YOUR FAVORITE CITY? Barcelona. Between ancient and modern features, it is possible to walk through this city and find a unique magic. The city has the spectacular architecture of Gaudí; the artist brings life to his works. Barcelona is filled with inspiration and renewal. WHO ARE YOUR GREATEST PROFESSIONAL INFLUENCES? Oscar Niemeyer was a Brazilian architect considered to be one of the key figures in the development of modern architecture. It is indisputable how his sculptural buildings are influential not only in Brazil, but also in the United States, France, Germany, and other countries. His ideas have brought evolution to building and have made us all move to another level. WHAT DO YOU COLLECT? Wristwatches are par excellence a passion and a fascinating toy for me. Complex mechanisms, and mysterious and precise gears, almost always exaggerated, make me feel complete. A watch is more than just functional, it’s an expression of one’s personal style.
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