BATH & BODY CARE
Sustainable ways to reach your beauty destination Sustainability in the beauty industry is far more complex than simply formulating with natural or naturally derived ingredients. Today, it focuses on manufacturing processes, ethics and traceability in the supply chain, minimising waste to have zero impact and shows a clear shift away from synthetic chemicals to incorporate more organic and biodegradable options in new product development.
T
he eco-conscious beauty
Table 1: Mild and natural shower scrub CL-S0020(EU)
concept by Lubrizol Life Science showcases innovative formulations
INCI
% wt Trade name
1
Deionised Water
60.65
to focus on natural ingredients. Leveraging
2
Sodium Lauroyl Methyl Isethionate (32% active)
15.20
a combination of its technical expertise,
3
Cocamidopropylbetaine (40% active)
12.50
4
Coco-Glucoside (51% active)
3.80
5
Phenoxyethanol
0.50
6
Glycerin, Cellulose, Cellulose Gum
5.00 Arbalon R-50 cellulose liquid
7
Citric Acid (50%)
0.05
8
Starch Hydroxypropyltrimonium Chloride (32% TS)
1.60 Sensomer CI-50 polymer
9
Prunus Armeniaca (Apricot) Seed Powder
0.20 Actiscrub apricot
10
Fragrance
0.50
differentiated in a market that tends
market knowledge and consumer insights, in association with Carst & Walker in South Africa, Lubrizol partners with its customers in the development of sustainable solutions, which would benefit from the low impact profile of its ingredients.
The surprising shower powder offers dual benefits of convenience and sustainability Lubrizol’s value proposition is based on partnerships and co-developments of lower impact solutions which can be used as a differentiator.
Mild and natural shower scrub For sustainable skin cleansing applications, Lubrizol Life Science has created a variety of formulations, including a natural scrub and surprising shower powder, to offer
consumers a quick and easy route The high natural
DID YOU KNOW?
scrub (see Table 1 for
that offers foam boosting benefits and is also easy to process/cold processable.
Surprising shower powder The surprising shower powder CL-B0155(EU) offers dual benefits
| MARCH 2020 | P C Review
consumers. This solid product
format without added water This concept is based provides an unexpected and on five sustainability pleasing experience the formulation), with claims: minimalistic/clean labels; fair trade/social during application. more than 95 percent impact; biodegradability; Lubrizol ingredients of the ingredients responsible formulations; included in the formulation are and nature-based coming from natural ingredients. Hydramol TGL ester, a naturally origin, makes this product derived ester for humectancy mild enough to gently buff and moisturisation; AlgaPūr HSHO algae oil, a highly stable palm-free away dead skin cells. The ingredients fermentation derived oil that provides have a favourable biodegradation profile emolliency and softness during and and are sulphate-free and PEG-free. after washing; Glucamate CCO Key Lubrizol ingredients in the shower thickener, which helps to mix both scrub are Arbalon R-50 cellulose liquid, phases of the formulation; and KelcoCare diutan gum, a fermentation which is cold processable, naturally derived derived polysaccharide that provides and has a high suspension yield; and slipperiness during washing. • Sensomer CI-50 polymer, Lubrizol’s naturally content of the shower
derived dry cationic conditioning polymer
42
of convenience and sustainability, making it ideal for eco-conscious
to smoother, healthier skin.
Lubrizol has a global collaboration agreement with Corbion for AlgaPūr HSHO algae oil and with CP Kelco for Arbalon R-50 cellulose liquid and Kelco-Care diutan gum in the beauty and personal care markets.
Carst & Walker – www.carst.co.za Lubrizol – www.lubrizol.com/Beauty
