COMPANY FOCUS
Welcome to a celebration of the senses
As a rapidly growing company, o6 Agencies has made its mark and risen to success, firmly rooting itself in the southern and eastern African markets. In line with this growth, the company is rolling out a new corporate identity, which coincides with the launch of its new logo and website.
o
6 Agencies’ logo is its
An expanding division
‘As a young, enthusiastic and driven
unique mark created
Ross & Foxwell now has over 2 000
company, we have built a reputation
to highlight the
active customers, based in 13 cities
for having a super-fast turnaround
company’s corporate
around South Africa, which buy any
on lead times and for offering world-
colours of green, white and black.
of its 410 locally stocked fragrances.
class service.’
The logo was carefully crafted to
Operating as a division of o6
reflect the company’s core business.
Agencies, it offers a range of locally
Streamlined processes
The green dot within the logo not
stocked fragrance oils for use in fine
Located in Corporate Park North, in
only represents the o for o6 but
fragrances or perfumes, shower gels,
Midrand, Gauteng, with distribution
also reflects that it is always online
body lotions, hair care products and
hubs in KwaZulu-Natal and the
– available and connected. The
deodorants in smaller pack sizes
Western Cape, o6 Agencies and Ross
visually designed number 6, which
starting at 100g.
& Foxwell operate from two separate
embraces the dot, stands bold and robust, and is confident in form.
It also holds a selection of perfume
yet adjacent buildings. While this
bottles, labels and ethanol and body
setup has worked perfectly well in the
The fusion of these two concepts
lotion base, offering entrepreneurs
past, Adam and his father, Richard
beautifully represents the core value
in the direct selling market almost
Owen, co-owner of o6 Agencies,
of o6 Agencies, which is to connect
everything they will need to either
have decided the time is right to
in strength. The green colour
get their product off the ground or to
streamline all operations through
symobolises energy, safety and
expand their existing range or portfolio.
Kerridge, a leading ERP system, to
growth. White symbolises purity and perfection, and black symbolises strength. Since inception, o6 Agencies’ core focus of supplying fragrances and flavours to manufacturers and brand owners has remained unchanged.
Through our excitement and passion for the African market, we have become a people’s business As a result of its incredible success,
allow the company to generate new
‘It has always been our focus to be
Ross & Foxwell also has a new logo
opportunities for innovation
a raw materials supplier and we’ve
and a bigger team, with o6 Agencies
and growth and stay ahead of
never lost sight of this,’ says co-owner
having recently employed five young
the competition.
Adam Owen. ‘In 2018, we established
new employees within the division.
the Ross & Foxwell division of the
‘We are very focused on people,
‘The system has been implemented to support the growth
business to provide entrepreneurs
training and empowering individuals
of the business by focusing on
with tools and training to grow
both within our company and
stock control and more formalised
sustainable businesses using direct
among our customers. Between Ross
processes, and ensuring customer
selling. But this has not cannibalised
& Foxwell and o6 Agencies, we have
service is never overlooked,’ Richard
our core supply business.’
doubled our workforce,’ adds Adam.
adds. ‘We have also diversified in
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| MARCH 2020 | P C Review
