C O M PA N Y F O C U S
Innovative natural colours that shine We live in a world where it is hard to escape the power of social media and the influence imagery has on consumer preference. Food photography is no exception. Consumers can easily take a snap of what they have chosen to eat and instantly share it with the world.
N
obody likes to eat and share pictures of food and beverages that are dull, boring and by inference, tasteless. Unhealthy foodstuffs containing high levels of sugar, fat and artificial ingredients are falling out of favour and the craze towards healthy eating shows no sign of slowing down. Research company, Mintel predicts the use of natural colours will continue to grow globally. In answer to these trends, Roha has been developing food ingredients for almost 40 years to meet the demand for bright, vibrant and healthy natural colours. The company is present in 22 countries. Its most recent acquisition took place in Mexico and a new
12
Food Review | November/December 2019
“South Africa has seen the use of natural colours increase by 17 per cent since 2016. Key applications are sauces, seasonings, confectionery, dairy and bakery” manufacturing site was built in Vietnam in 2019. In South Africa, Roha provides a local presence with a global reach. ‘Earlier this year, Roha received the Power Brands Rising Star of the Year Award for innovation in new product development,’ says Carlos Reis,
managing director of Roha South Africa. With fully fitted applications laboratories in St Louis, the US; Valencia in Spain and Mumbai, India, Roha can carry out a range of customer-specific application testing from ice cream and yoghurt to beverages and prepared food. ‘Our PhD and master-trained application specialists are on hand to provide one-on-one technical expertise whether remotely, on-site with Roha at their facilities or a customer’s manufacturing site. Our local presence in Johannesburg means we can easily visit you to discuss your colour needs. Our portfolio is completely
