Social Media 101
Tools to Help You Grow Your Channels BY ERIN McFEETERS
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oughly seven in ten American adults use social media, according to the Pew Research Center, making it one of the best ways to grow your business and find potential clients. However, with constantly changing algorithms and new features, when it comes to staying relevant on social media, it’s vital to stay current on trends and engage your audience. If you’re not a social media guru or algorithm specialist, try these social media tools designed to make you look good.
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1. Animoto
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2. Photofy 4
3. Sprout
Photofy graphic design
member perk
5
free
New Jersey Realtors knows graphic design is not every Realtors® forte, which is why the National Association of Realtors® and NJ Realtors® collaborate with Photofy to bring you customizable social media assets. Get started for free by visiting photofy.com/nar—upload your headshot, input your contact information, and you’ll be ready to go to share graphics on all your social media accounts. ®
Kicksta brand awareness
One way to grow your Instagram following is by engaging with others online. Kicksta makes it easy by finding accounts that are like yours and automatically engage with accounts. Kicksta will help you obtain the boost you’ve been looking for and help you grow your audience.
22 | NEW JERSEY REALTOR® | September/October 2021
4. Canva 5. Hootsuite 6. Kicksta
Hootsuite
Canva
scheduler
links
collaboration features
analytics
free version
Whether you’re a part of a real estate team or manage your accounts all on your own, Hootsuite can help you manage all your social media platforms. Schedule content to your profile, reply to direct messages, discover new trends, and more.
Sprout analytics
scheduler
free version video
graphic design
photo editing
scheduler
collaboration features
Canva set out on a mission to make designing and publishing accessible to everyone from anywhere. With Canva, you can create beautiful graphics and videos for social media and print materials for your next open house—it’s a do-all tool. Use one of the premade templates or start from scratch using their smartphone application or desktop version.
collaboration features
This social media management tool can help you create and stick to a marketing strategy. Why post without a purpose when Sprout can help you achieve your social media goals with listening features, publishing tools, analytics, and more.
Tezza photo editing
video
graphic design
Create a new aesthetic online with presets and easy-to-use editing tools. Tezza is full of fun filters, presets, and effects you can use to make your account pop. Their templates for Instagram Stories make posting every day a dream.
