How to Spruce Up Your Listings in the Winter:
4 Winter Open House Tips BY LISA FANT
W
inter open houses present both challenges and unique opportunities. Dreary winter days can deter potential buyers, prompting many to opt for virtual tours and postpone property transactions until spring. However, the winter landscape provides a chance to showcase a property’s features in a different light, and embracing these challenges can transform winter showings into a warm and appealing experience. Share these tips with your agents to warm up potential buyers and make winter open houses as appealing as those in warmer months.
Create a Warm Welcome
Making a strong first impression matters, especially during winter open houses. Buyers might be hesitant to attend due to the cold or inclement weather, and foot traffic tends to slow down during the holidays. Many potential buyers are busy with family and friends, putting their home search on hold. Getting potential buyers to visit becomes a challenge, so it’s crucial to make the environment as inviting as possible. Incorporate comfy throws and cushions to create ambiance, and strategically place winter-scented candles, potpourri, or fresh pinecones for a homey feel. These simple touches help visitors feel comfortable and connected, breaking down initial barriers and forming a positive connection with the home.
Designated REALTOR® | December 2023 | 4
