How to Spruce Up Your Listings in the Winter: 4 Winter Open House Tips

BY LISA FANT

W inter open houses present both challenges and unique opportunities. Dreary winter days can deter potential buyers, prompting many to opt for virtual tours and postpone property transactions until spring.

However, the winter landscape provides a chance to showcase a property’s features in a different light, and embracing these challenges can transform winter showings into a warm and appealing experience. Share these tips with your agents to warm up potential buyers and make winter open houses as appealing as those in warmer months.

Create a Warm Welcome

Making a strong first impression matters, especially during winter open houses. Buyers might be hesitant to attend due to the cold or inclement weather, and foot traffic tends to slow down during the holidays. Many potential buyers are busy with family and friends, putting their home search on hold. Getting potential buyers to visit becomes a challenge, so it’s crucial to make the environment as inviting as possible.

Incorporate comfy throws and cushions to create ambiance, and strategically place winter-scented candles, potpourri, or fresh pinecones for a homey feel. These simple touches help visitors feel comfortable and connected, breaking down initial barriers and forming a positive connection with the home.

Showcase Winter Curb Appeal

Although a snow-covered landscape enhances a property’s visual appeal, it’s important to highlight the home’s well-groomed exterior. Keep driveways and walkways clear of snow and ice to ensure safe access for visitors. Adding winter seasonal decor, such as pine garlands, potted plants, and seasonal foliage, can create a visual contrast against the winter backdrop, but remember to balance these additions with appropriate staging practices. Potential buyers need to envision themselves in the home. Steer clear of holiday-specific decor, as it might not align with the buyer’s preferences. Instead, opt for tasteful and subtle choices, like a green plaid throw blanket or simple pine garlands, to add a festive touch without overwhelming the space.

Provide Comfort for Visitors

Create a designated space for guests to comfortably remove their shoes and offer disposable shoe covers to keep floors dry. Maintain a comfortably warm temperature, taking advantage of the opportunity to highlight cold-weather features such as fireplaces, woodburning stoves, or heated floors. Cultivating a warm and welcoming atmosphere for guests is key, as it may encourage them to linger and explore the property, showcasing its cozy and winter-ready amenities.

Emphasize Key Selling Points

The winter season can bring out the best in certain property features. Remind your clients of those standout points during the colder months, like a wellinsulated home, energy-efficient heating systems, or cold-weather-friendly landscaping. Don’t miss the chance to flaunt outdoor spaces even in winter; consider setting up a comfy outdoor seating area with cushions and throw blankets to help buyers envision themselves in the home in every season.