WHAT MAKES US DIFFERENT
1. Custom Buyer Profiling
We work with you to define the most likely buyer before we ever go live. Questions we ask:
“Who were you when you bought this home?”
“What’s the common denominator among your neighbors?”
Together, we develop buyer personas and build messaging that resonates then launch with ads, copy, and visuals designed for that target audience.
2. Strategic, Transparent Pricing
We do not “test” the market or list at wishful numbers. We present a Detailed RPR Market Analysis and walk you through pricing strategy based on current supply, demand, and buyer psychology.
Our goal is to avoid price drops later by pricing accurately and strategically from the start.
3. Real Marketing Plan, Not a Promise
Every listing follows a 5-phase plan:
1.Prep & Staging
2.Photography & Media Creation
3.Custom Launch Strategy
4.Buyer Engagement
5.Offer Evaluation & Negotiation
OUR COMMITMENT TO TRANSPARENCY
At New Hope Realty Group, we believe in fully empowering you so you never feel in the dark about the financial side of your sale.
We provide a net sheet for every offer using Independence Title's trusted Seller Tool. You’ll also receive a detailed RPR Market Analysis, updated regularly to track market shifts. We walk through pricing, closing costs, and potential outcomes together before you sign anything. Our role as your REALTOR® is not just to market your home it’s to protect your equity and guide you with clarity, honesty, and databacked advice.
LISTING ENHANCEMENTS & EXPECTATIONS
We believe first impressions drive final prices. We’ll guide you through:
Strategic staging
Professional photography
Showing prep
Only necessary improvements
We syndicate only when the home is 100% launch-ready. That means media is finalized, staging is complete, and documentation is in place.
QUESTIONS WE HOPE YOU ASK (YOUR COMPETITORS)
Use this guide to ask other agents the same things we’ll show you because we want you to choose the best fit. That’s what fiduciary means.
“How do you determine buyer personas for my home?”
“Do you provide a written marketing plan with a launch calendar?”
“Will you give me a net sheet for every offer?”
“Who on your team helps with operations, marketing, and data?”
“How do you ensure the listing is launch-ready before syndication?”
“What do you do differently that avoids price drops?”
We welcome the comparison.
YOUR TEAM OF EXPERTS
Monica Mott, Creative Director
Founder of Mott’s Marketing, top of her class at UT Austin in Sociology & Advertising, and the big-brand strategist shaping our custom listing campaigns.
Kate Crabtree, Operations Director & REALTOR®
Handles all things transaction. She’s the detail-driven force that keeps your listing compliant, on track, and stress-free.
Carson Morgan, Marketing Tech Lead & REALTOR®
Carson handles the backend magic: syndication, targeting, and advanced analytics that help us hit the right buyers fast.
Renée Jordan, Broker & Founder, REALTOR®
Strategic leader and storyteller-in-chief who oversees every listing with vision and market precision.
LISTING STRATEGY
LISTING STRATEGY
We don’t just sell houses. We protect the investment you’ve made in your foundation and we don’t cut corners to do it.
Let’s get to work. © 2025 New Hope Realty Group. All rights reserved.
