SOUVENIR PROGRAMME MEDIA PACK 2023 13th-18th December 2023 • ExCeL London International Arena NEWFOR2023 NewHorizonPlastics LONDONARENA
A LONG AND DISTINGUISHED History
Returning to ExCeL London once more, the inaugural International Horse Show took place in June 1907, attracting visitors to Olympia Way to enjoy the spectacle of horses from all over Europe competing.
That first Show brought together Royals and some of the most wealthy and aristocratic sporting patrons alongside the general public with a desire to see a Show that rivalled events in New York, Paris and Brussels.
The Show returned to Olympia in 1972 when it was relaunched by BBC Commentator Raymond Brooks-Ward, and since then has become a highlight of the equestrian calendar. In 2022 the Show moved to London’s ExCeL where it has successfully found a home for the past two years. In 2023 the extra space offered by the purpose-built exhibition centre means that a new second arena will be introduced that will offer increased competition for Showing and Dog Agility as well as a programme of Masterclasses.
The International Arena will offer its celebrated packed programme of first-class equestrian competitions and international displays – the Show also plays host to the UK’s only qualifiers for three FEI World CupsTM in Dressage, Indoor Driving and Jumping.
As well as the extraordinary international horse displays, The Kennel Club hosts agility competitions for some very talented dogs. With over 220 exhibitors, there are also some fabulous shopping opportunities. The whole event draws to a close with a celebration including dancers, music and Father Christmas.
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400 INTERNATIONAL SHOWING COMPETITORS, MASTERCLASSES AND ADDITIONAL KENNEL CLUB DOG AGILITY CLASSES.
730k
PEAK AUDIENCE WATCHED LIVE BBC COVERAGE ON SUNDAY
75,000 VISITORS ATTEND OVER THE FIVE-DAY PERIOD
350+
HORSES AND PONIES COMPETE IN A UNIQUE MIX OF EQUESTRIAN CLASSES AND ACTIVITIES
220 SHOPS OPEN THROUGHOUT THE SHOW
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media Pack 3 londonhorseshow.com
FOR 2023 The New Horizon Plastics LONDON ARENA
NEW
The Audience
This is a rare opportunity for your business or organisation to reach a select, desirable audience that is distinctly high-end and active on social media before, during and after the event. On sale in advance and during the event to entrants and visitors, complimentary copies are also provided to private and corporate hospitality guests, giving you exposure to this affluent sector.
51% OF THE AUDIENCE ARE AFFLUENT ACHIEVERS
More than 112k followers
Engagement rate of 4.8% with a reach of 1.8m accounts
2,281 GUESTS HOSTED IN THE HOSPITALITY BOXES DURING THE WEEK
More than 70.9k followers
Engagement of 15% with a reach of 110k accounts
ACORN PROFILING GROUP
90%
OF THE AUDIENCE ARE FEMALE
7 million
TOTAL REACH FROM INFLUENCERS ATTENDING THE EVENT
Affluent Achievers, which includes people with lavish lifestyles, executive wealth and mature money, account for half of the audience, which consistently shows the same pattern as previous years.
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media Pack 4 londonhorseshow.com
MEDIA REACH
In 2022, The London International Horse Show featured in more than 822 pieces of media coverage in print and online with estimated coverage views of 14.6 million, including 17 hours of live coverage on BBC Sport watched by a peak audience of 730,000 and by 130,000 on the red button, 59,867 plays on H&CTV with 937 PPV passes sold and 79 countries reached by FEITV.
6.84b
495,662
IN GOOD COMPANY
The London International Horse Show attracts leading names from premium lifestyle brands including Longines, The Kennel Club and Taittinger as sponsors. Main sponsors are featured in the Souvenir Programme, so you’ll be in good company when you advertise.
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media Pack 5 londonhorseshow.com
TOTAL ONLINE READERSHIP
WEB PAGE SESSIONS IN 2021
876,990
UNIQUE USERS
International SOUVENIR PROGRAMME
The London International Horse Show attracts leading names from premium lifestyle brands including Longines, The Kennel Club and Taittinger as sponsors. Main sponsors are featured in the Souvenir Programme, so you’ll be in good company when you advertise.
RATES
Full Page £1,495
DPS £2,495
Half Page – Horizontal £795
Quarter Page £445
Premium Positions:
Outside Back Cover £1,995
Inside Front Cover £1,745
Inside Back Cover £1,745
NB: all prices plus VAT 12,000 copies distributed at the event
Enhanced exhibitor listing £95
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media Pack 6 londonhorseshow.com
13 th -18 th DECEMBER 2023 13 th –18 th DECEMBER 2023 londonhorseshow.com SOUVENIR PROGRAMME International Arena £10 SOUVENIR PROGRAMME THE LONDON INTERNATIONAL HORSE SHOW
DESIGN & FINISH
The design is both stylish and contemporary with useful signposting throughout, ensuring visitors can use the programme to make the most of their day. High-end production values will add the finishing touches that make this a programme to keep.
NEW FOR 2023
New Horizon Plastics London Arena
SOUVENIR PROGRAMME
A limited edition 78-page souvenir programme dedicated to the London Arena, brand new to The London International Horse Show in 2023. It’s the perfect opportunity to present your brand alongside this exciting new development.
RATES
Full Page £795
Half Page – Horizontal £495
Quarter Page £295
Premium Positions:
Inside Front Cover £995
Inside Back Cover (gate fold) £995
NB: all prices plus VAT 2,000 copies distributed at the event
7 londonhorseshow.com Did you know that this Show’s own ExCel venue is carbon neutral? London’s biggest venue’s sustainability practices include using 100 per cent renewable energy, setting any remaining emissions for gas, fuel, waste and employee commuting. has had zero-to-landfill policy for over a decade and home to the UK’s largest commercial wormery to create compost from food waste. And what are we doing to be greener? THE LONDON INTERNATIONAL HORSE SHOW 2022 SHOPPING FEATURE CUDDLY ANTON £25 agriapet.co.uk Not only is Agria the only insurance insurance, it’s also a carbon-positive insurance company. On its stand you’ll find these adorable Cuddly Antons for sale. PEANUT BUTTER BROWNIES £4.20 PER SLICE gluten-free flapjacks are handmade in Devon from delicious local ingredients, including its bestselling and dangerously moreish peanut Freda’s famous Cornish GOLD AND SILVER STOCK BUCKOVER EQUI-BIBS STAND H395 £30 wife Zoe Daniel makes delightful stocks by hand Midlands. All the stocks biodegradable. ENGLISH BRIDLE KATE NEGUS FROM £265 katenegus.com These British-made bridles are made from full-grain English leather tanned in components are sold separately, which means necessarily require buying an entirely new bridle. ROCKING HORSE STEVENSON BROTHERS LARGE FROM £4,000 stevensonbros.com and sapling to every customer who has bought one of its beautiful horses. All are made in its Kent workshop from sustainably sourced wood, including HIGH SHINE COAT SHINE PRODUCTS £10 equinerelief.co.uk by hand from natural UK. There’s also a 10 per cent discount on bottles bestselling product is High Shine Coat Shine. MADELINE GILET FAIRFAX & FAVOR STAND K050 made in London from herringbone tweed milled here in the UK. PONY TREAT ADVENT CALENDAR MAXIMA EQUESTRIAN £8 maximaequestrian.co.uk recyclable advent calendar reveals a colourful treat for your four-legged friend made from 100 per cent natural ingredients. CHEDDAR & CHUTNEY GIFT SET £17 godminster.com including Godminster’s award-winning vintage organic Cheddar and beetroot & apple chutney. All produced in the heart of Somerset. MAGIC Exciting new morning Masterclasses join this year’s Show line-up, featuring the very best of Eventing, Stunt-Riding and Para Dressage! Read on to meet the stars of our showcases MASTERCLASS Morning Masterclasses take place in the Vestey Viewing Arena adjacent to the Collecting Ring, free access to all ticket holders. For full details and daily timings, see Pippa Funnell’s Winter Survival Guide MONDAY, 19TH 10.45AM-11.30AM part Masterclass aimed at keeping your eventing eye in the game through those long winter months. Pippa will present jumping exercises, tips and and easy to take home and try! Getting in on the festive action, Pippa will be assisted by social media star Megan Elphick of Elphick’s Event Ponies, who will be demonstrating exercises to improve that all-important cross-country phase riding forward and accurately, the pair will keep your enthusiasm up even through a long to move up the grades in the coming season and provide an insight into the best use of winter training time – including how best to manage young horses About Pippa Funnell MBE Pippa Funnell needs practically no introduction. A multiple eventing champion, Pippa has been at the top of her game for more than three decades, making history in 2003 by becoming the first (and one of only two ever) riders to win the Rolex Grand Slam of Eventing. Her other accolades include three Olympic medals and five Gold medals for European Championships among a host of other wins. She has won Badminton Horse Trials alone three times, as well as husband William’s Billy Stud also produces top level jumping and event horses who are all consistently stars on the circuit. Natasha Baker’s Para Dressage Showcase SATURDAY, 17TH 10.15AM-11AM Hosted by multiple Paralympic Gold medallist Natasha Baker OBE, Green, Natasha covers 360 degree view of the sport. Beginning with a demo from a Grade II athlete focusing on precision and adaptability, rider-horse-coach relationship so essential to success, and touch on key training exercises to level up your dressage performances, before the Showcase concludes with fantastic finale from champion rider and Paralympian Sophie Wells. After she contracted Transverse Myelitis at just 14 months old, Natasha was left with permanent nerve damage, severe weakness in her legs and loss of balance and sensation. At the age of nine, she joined the local Riding for the Disabled Association (RDA) and immediately showed incredible natural talent and passion for the sport. Inspired by the Sydney 2000 Paralympics, she set herself the goal of one day becoming Gold medallist. Twenty-two years on, Natasha is one of Britian’s most prolific Paralympic Gold medals, two Paralympic Silver medals, total of six World Championship medals, five European Gold medals and two Her world record-breaking achievements in London 2012 were recognised when she was awarded an MBE by HM The Queen and in 2021 Natasha was recognised in the New Year’s Honours List and awarded an OBE by The Princess Royal for her services to Equestrianism. The London International Riding Academy – Live! SUNDAY, 18TH 9.15AM-10AM International Riding Academy is yearly event day with the aim of joining up riders people to educate and inform them about the range of career options open to them within It’s hard to top the 2022 edition of the Academy Day hosted by famed Hollywood stunt producers Camilla and Dan Naprous! The siblings, who between them boast credit list that includes Game of Thrones Harry invited Ebony Horse Club riders to attend The Devil’s Horsemen’s yard earlier have look around their workshop, see their collection of saddlery and carriages and – of Join Dan, Camilla and Ebony Horse Club on Sunday morning to see what they’ve learnt –and learn first-hand all the secrets of training horses for Hollywood success! of our 2022 displays, turn to page 64. FACING THE BIG RED WALL The take-o rules change bit when when it’s trying to clear 7ft. The last and the best horses get closer to the bottom of the fence and climb out You look for horse with power that brave and is prepared to touch the wall without frightening itself.
How do top showjumpers arrive at the right spot to clear an oxer that’s over 5ft tall? It’s about training, planning and knowing your horse, as William Funnell explains IT LOOKS SO EASY –WALKING YOUR DISTANCES When first walked Grand Prix courses years ago, or six of the horse’s strides together. You wouldn’t to help balance the horse for the next line of fences back then. But that’s where the sport has changed. to do that – you have to be able to balance a horse as it’s going forward, or you’ll get time penalties. Increasingly, we might walk nine, ten or eleven strides on a course you can’t a ord to put extra strides in. All this means you have to be more skilful and your flatwork has to be better. But when you watch top riders, you don’t see they make look so easy. CLEARING THOSE RAILS – it’s not very tidy with its front end, for example. bigger the fence, the bigger the arc horse needs to make over it to clear it, so you stand further as they go up. But some horses try harder for you you dare them to jump from slightly further the fence. John Whitaker is rider who’s genius at varying his distance to try to make the horse try and fight for him. THE TAKE-OFF POINT There are so many di erent factors involved in deciding where you should take a lot about being in the right balance and the right take-o spot, and the best riders are super accurate. It’s why we spend so long schooling horses they have to be prepared to come back to you [contracting their stride] or lengthen without any tension, still in rhythm, staying between your hand and leg. Super-exceptional horses like Ben Maher’s Explosion, or Scott Brash’s Hello Sanctos [both of which have won Olympic Gold medals], will still jump clear with little variation in take-o point they’ve got a great canter and balance and really want to clear those rails for you. But you can’t ord to be out by more than 6cm from your
IT ISN’T!
13 th -18 th DECEMBER 2023 13th–18th DECEMBER 2023 londonhorseshow.com SOUVENIR PROGRAMME New Horizon Plastics London Arena £8 SOUVENIR PROGRAMME THE LONDON INTERNATIONAL HORSE SHOW
DPS (Main Souvenir Programme only)
420mm(w) x 297mm(h) (+3mm all edges)*
TECHNICAL SPEC
FULL PAGE 210mm(w) x 297mm(h) (+3mm all edges)*
HALF PAGE HORIZONTAL 185mm(w) x 136mm(h)
QUARTER 90.5 mm(w) x 136mm(h)
File format: PDFX1-a, CMYK, image resolution 300ppi, all fonts embedded * Text safe area: 10mm from all edges Artwork submitted via ads@newhallpublishing.com
MEDIA TEAM
To discuss your requirements, contact a member of our team on the number or email below. We look forward to working with you.
Gary Turner Commercial Director
gary.turner@newhallpublishing.com 07702 881109
Heather Borrett
Senior Media Sales Consultant
heather.borrett@newhallpublishing.com
07932 834207
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sarah.buttery@newhallpublishing.com
07966 759083
Kim Smith
Media Sales Consultant
kim.smith@newhallpublishing.com 07896 496981
Angela Thornby-Burt
Media Sales Consultant
angela.thornby-burt@newhallpublishing.com 07384 255947
Alison Wigg
Media Sales Consultant alison.wigg@newhallpublishing.com
07973 944940
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