Souvenir Show Guide 2024 Media Pack 01
A celebration of dogs The greatest dog show in the world, Organised by The Kennel Club, the UK’s largest organisation dedicated to the protecting and promoting the health and welfare of all dogs. Started in 1891 by the great showman, Charles Cruft, Crufts has grown in both size and scope to become the marque event and an essential date on any dog lovers’
calendar. Crufts returns this year with many opportunities for sponsors and advertisers to promote their products and services to an engaged audience of dog lovers.
155,000 Attended in 2023
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Everything a visitor will need The Show Guide is the musthave publication for visitors to the show taking place over four days. In addition to highquality editorial features to be enjoyed after the event, the Show Guide includes timetables of events, details
Daily planner - Thursday
Thursday ring timetables Resorts World Arena
What’s on Thursday Day one Working & Pastoral
10.45
East Anglian Staffordshire Bull Terrier Display Team
11.15
Freestyle Heelwork to Music Competition
12.40 Break Agility – Kennel Club British Open Final (Agility)
14.05
Agility – Championships Small/Medium (Agility)
15.15
Flyball – Team Quarter Finals
15.55
West Midlands Police Display
16.25
Freestyle Heelwork to Music Competition Winner
16.30
Break
17.15
Agility – Championships Small/Medium Final Group Judging (Working) and Presentation Group Judging (Pastoral) and Presentation
19.40
Programme Ends
Programme may be subject to alteration
Friday 10 March 15:00-16:00 Channel 4 18:30-19:30 More4 19.30-21:00 Channel 4
15:00-18:00 Channel 4 19:00-21:00 Channel 4
The Paddocks, Long Green, Wortham, Suffolk IP22 1PU e atouchofsilver22@yahoo.com
Sunday 12 March
www.atouchofsilverjewellery. co.uk
15:00-17:30 Channel 4 19:00-21:00 Channel 4
Silver and magnetic jewellery.
Rally
09.30
Handling 18-24 years (W&P)
10.15
Heelwork to Music
10.15
Handling 6-11 years (W&P)
10.45
Showing and Ringcraft
10.45
18-24 Jumping
09.30
Silver Award display
09.50
Star Citizens - Heelwork to Music
10.10 10.20
Bronze Factor Challenge Hooper Holics
10.35 10.40
Southern Golden Retriever DT (main arena) Puppy Foundation display
10.55
West Midlands Police display
11.10
Gundogs
12.00
Obedience
12.30
Agility
3T Innova Ltd 4-91 anniversary, and in that time we have seen Crufts grow and expand in not only space and size, but in popularity as well. As such, we are delighted to have the special Kennel Club 150th Anniversary Celebration Stakes held here, commemorating many of the nation’s wonderful dogs who have seen success this year across our various Championship shows. We must say thank you to our dedicated and supportive sponsors, who help shape Crufts into the fantastic event that it is, and without whom the show wouldn’t be possible. And, for those who are competing, whether a Crufts regular, or if this is your debut on the green carpet, we wish you the best of luck and hope you enjoy what promises to be an exciting and memorable four days. Tony Allcock OBE Chairman
3T Innova Ltd., Haydon, Wells, BA5 3EF t 01749 685685 t 07725 655558 e rthompson@pbtigroup.com wwww.nedpetcare.com
Pet wash/shampoo bars – solid bars, UK produced with natural and naturally derived ingredients, easy wash, easy rinse. No heat/ no water manufacturing method maintaining properties of natural ingredients.
4 Healthy Pets BVBA 5-171 Unit 208 - Clerkenwell Workshops, 31 Clerkenwell Close, London, EC1R 0AT www.edgardcooper.com
On the day: we will be selling predominantly dog food, treats and dental products with a small display also highlighting our cat range. On our stand we have a small photo op with a swing seat and also an engagement driver of a wheel of fortune whereby ticket holders will be able to spin the wheel to win a free treat or dog food product.
Absolutely Animals Ltd 2-84a
43b Burnt Ash Hill, Lee, London, SE12 0AE t 0208 6907191 t 07957 395130 e info@absolutelyanimals.biz
Grooming courses in London. Inspired to learn dog or cat grooming? We have the course for you by qualified and awardwinning groomers.
44 Charles Darwin Road, Plymouth, Devon PL1 4GU
e evesgrooming@icloud.com www.abbfabb.com
Adios Plastic LTD 3-117a
Grooming equipment and scissor sharpening.
Absolute Dogs 1-186
East Bowerland Farm, Okehampton, Devon EX20 4LZ t 07934 230709 e madeleine@absolute-dogs.com
absolutedogs absolutedogsofficial www.a-ok9.com
Meet the brains behind international dog training phenomenon ‘AbsoluteDogs’ and find out how hundreds of thousands of owners have transformed their relationships with their dogs!
Good Citizen Dog Training Scheme Ring Hall 3
Time
Graduate Agility
18-24 Agility
Bronze Factor Challenge
11.45 11.55
Therapy Dogs Nationwide Robert Alleyne- Beyond Dog Borstal
12.15
Gold Award display
12.35
Star Citizens - Heelwork to Music
Heelwork to Music
12.55
Puppy Foundation display
13.10
Agility Presentations
13.10 13.15
Manchester & Cheshire Dogs Home Silver Award display
13.30
Bloodhounds
13.30
13.35
13.45
Working Trials
Handling 12-17 years (W&P)
14.15
Obedience
14.15
Heelwork to Music (HTM)
14.45
Showing and Ringcraft
14.50
Heelwork to Music (Freestyle)
15.15
Gundogs
16.00
Rally
16.30
Agility
17.00
END
YKC AV Working Final
16.35
YKC AV Pastoral Final
17.35
END
Inter-Regional Rally competition levels 1 – 4
12.00
Obreedience competition
14.45
Inter-Regional Rally competition levels 5 – 6
Scentwork display
11.30
13.00
15.50
Obedience Ring Hall 5
Time
09.00
Medical Detection Dogs
13.55
Tunnel of Temptation
14.10
Bronze Factor Challenge Test
15.00
Robert Alleyne- Beyond Dog Borstal
15.20
GCDTS Presents ‘On the Money’
15.35 15.45
Therapy Dogs Nationwide Hoopers
16.05
Silver Award display
16.25 16.35
Puppy Foundation display Southern Golden Retriever display
16.55
Gold Award display
17.15
Star Citizens - Heelwork to Music
17.30 17.35
All Teams Stay END
167 crufts.org.uk
AbsolutelyAnimalsLtd absolutely.animals/ www.absolutelyanimals.biz
Abbfabb Grooming Scissors Ltd 1-98a
Exhibitor A-Z
Unit 21/22 Miners Way Business Park, Miners Way, Aylesham, CT3 3AW t 07598 858683 e ben@adiosplastic.co.uk
adiosplastic @adios_plastic www.adiosplastic.co.uk
Adios Plastic offers a full range of compostable dog poo bags. We have a range of colours and both handled and non-handled options.
Adrian Guest Design 1-195a 43 Bramble Green, Old Park Farm, Dudley, DY1 3TP
e info@adrianguestdesign.co.uk www.adrianguestdesign.co.uk Handmade ceramic dogs.
Animal Krackers Crafts 4-88a
Animal DNA Diagnostics Ltd 5-28
Agria Pet Insurance 3-25
First Floor, Blue Leanie, Walton St, Aylesbury HP21 7QW t 03330 30 10 00 e info@agriapet.co.uk agriapetuk agriapetinsurance AgriaPetUK www.agriapet.co.uk
Protect your dog with lifetime insurance that’s a Which? Best Buy. Visit us in Hall 3 for your quote and a free gift!
Ahmeds Leathers Ltd 1-34 6 Manston Way, Gateford, Nottinghamshire S81 7NX t 0190 9484916 t 07971 484916 e ahmedsleathers@gmail.com
Handbags, purses, wallets, leather belts cut to size and dog collars at very reasonable prices.
Akela Pet Foods Ltd 1-50
Unit 6 Cooil Smithy, Isle of Man Business Park, Douglas, Isle of Man IM2 2QA t 0330 001 0320 t 07912 977203 e akela@wholeprey.com wholeprey akelawholeprey @akelawholeprey wholeprey.com
Top-rated raw, dry and wet complete working dog foods, pet cat food. and treats. Ranked 1 in dog food – eDogadvisor.
Amaze Brush 4-68
39 Arcon Ave, Mossblown, Ayrshire, KA6 5BT t 07788 995022 e johnthomson535@hotmail.com www.amazebrush.com
The Amaze Brush is fantastic for the removal of pet hair, pilling and wool balls from carpets, soft furnishings, car mats and clothing.
146 Broadway, Grimsby, DN34 5RP t 01472 594873 t 07884 061775 e animalkrackerscrafts@yahoo.
William James House, Cowley Road, Cambridge, Cambridgeshire CB4 0WX t 01223 395577 t 07870 456808 e info@animaldnadiagnostics.
com AnimalKrackersCrafts
Embroidered cushion covers, T-shirts, as well as wooden dog bowl holders, and lead and key hooks.
co.uk animalDNAdiagnostics www.animaldnadiagnostics. co.uk
www.astorwi.co.uk
Neutrahaze odour eliminator products.
Animal Health Co Ltd, The 1-68
38-40 Broton Drive, Broton Industrial Estate, Halstead, Essex CO9 1HB www.animal-health.co.uk
Disinfectants, shampoos, grooming products and feed supplements.
Animal Health Co Ltd, The 3-124 38-40 Broton Drive, Halstead, Essex CO9 1HB Disinfectants, shampoos, grooming products and feed supplements.
Aquamat has been at Crufts for over 30 years - experts producing drying and cooling products for dogs. Check out our special show offers.
Aquamat Dog www.aquamatdog.com
Cooling, drying, warming and waterproof products for dogs. All our own manufacturer. We have been at Crufts for over 30 years.
Unit 6, Ilford Trading Estate, Paycocke Road, Basildon, Essex SS14 3DR
Animal PoisonLine 3-15
Arden Grange 3-76
VPISGlobal animalpoisonline www.animalpoisonline.co.uk
ardengrangefacebook ardengrangeuk ArdenGrange www.ardengrange.com
2nd Floor Godfree Court, Apex Yard, 29 Long Lane, London, SE1 4PL e admin@Vpisglobal.com
The UK’s only 24hr emergency telephone service dedicated to helping pet owners who are worried their pet may have been exposed to something harmful.
Aquamat Dog Towel 1-72 22 High Street, Brinsley, Nottingham, NG16 5BN
t 01773 716237 e events@aquamatdogtowel.com Aquamat www.aquamatdog.com Aquamat has been at Crufts for over 30 years - experts producing drying and cooling products for dogs. Check out our special show offers.
1 2 t e
Aquamat www.aquamatdog.com
22 High Street, Brinsley, Nottingham, NG16 5BN t 01773 716237 e trade@watermasterltd.com
Animal Health & Hygiene Ltd 2-5
A 2
22 High Street, Brinsley, Nottingham, NG16 5BN t 01773 716237 e events@aquamatdogtowel.com
Aquamat Dog Towel 1-64
DNA tested services; inherited disease testing, parentage verification, studbook verification, DNA profiling, breed analysis. Professional, accurate and affordable.
www.animal-health.co.uk
Aquamat Dog Towel 4-100
London Road, Albourne, West Sussex, BN6 9BJ t 01273 833390 e enquires@ardengrange.com
Celebrating 25 years of nutrition without compromise, Arden Grange’s range of award-winning recipes made from quality ingredients promotes optimum health, vitality, and condition for pets.
Aromesse Ltd 4-128
Aromesse, Croft Farm, Blyton Carr, Gainsborough, DN21 3EN t 01427 811765 t 07500 016605 e karen@aromesse.com aromesse aromesse aromesse www.petnat.com
Effective rapid relief for dogs with itchy, sore and irritated skin. PETNAT natural skin remedies are unique, highly acclaimed and professionally recommended worldwide.
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ARTERO UK Ltd 3-20
Unit 18 Ringway Center, Beck Road, Huddersfield, HD1 5DG t 01484 799900 t 07801 028747 e alisonrogers@artero.com
artero.grooming.uk/ www.artero.co.uk
Artero has specialised in dog grooming since 1909. We do a wide range of shampoos, tools and equipment, and now have a showroom in the UK.
Artificial Lawn Company 3-122
Harts Hill Nursery, Thong Lane, Shorne, Gravesend, Kent DA12 4AD artificiallawn.co.uk
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3 crufts.org.uk
Welcome.indd 3
Bloodhounds
09.45
Young Kennel Club Ring Hall 3
166 crufts.org.uk
A Touch of Silver 5-183a
Saturday 11 March
On behalf of The Kennel Club, it is my pleasure and privilege to welcome you to Crufts 2023.
T
09.30
Trade exhibitors
Thursday 9 March 15:00-16:00 Channel 4 18:30-20:00 More4 20:00-21:00 Channel 4
his year will once again be a wonderful celebration of dogs, and the ways in which they enhance and enrich our lives. There is plenty for visitors to enjoy, from the huge variety of competitions and displays, to meeting many of the 222 pedigree breeds in our dedicated Discover Dogs area.
Working Trials
Exhibitor A-Z
TV times
Of course, the pinnacle of Crufts is the prestigious Best in Show final, which will take place on Sunday evening in the Resorts World Arena. Over the four days, just seven dogs (each representing each Group) will make it through to the arena to be crowned Best in Show. We are also delighted to be welcoming back two highly popular competitions for the first time since the pandemic – the Junior Warrant Competition Final on Thursday, the finalists of which qualified at Discover Dogs in October, and the Joe Cartledge Memorial International Junior Handling Final on Friday. Outside of the main arena, there is still plenty more to discover, whether that’s finding out about the wide variety of activities that dogs and owners can enjoy together, meeting rescue dogs and representatives from our Kennel Club breed rescue organisations, or watching the dog handlers of the future in the Young Kennel Club ring. Whatever your background, the one thing that unites everyone here, from competitors to breed experts, welfare organisations to dog trainers, is a love of dogs. We hope that guests will come away equipped with all the information and advice they need as they start their journey towards dog ownership. This year is The Kennel Club’s 150th
09.00
Anna Szabó©
Welcome
Megan Williams Photography/The Kennel Club©
Time 08.45
11.45
09.40 Agility – Championships Small/Medium (Jumping)
13.10
Dog Activities Ring Hall 3
11.15
08.45 Agility – Kennel Club British Open final (Jumping)
of show highlights and a guide to the hundreds of exhibitors at the NEC, it is the musthave publication to make the most of the event and a great opportunity to market your products and services.
A warm welcome to Crufts 2023
The Resorts World Arena seats 7,000 dog fans and showcases a wealth of displays and competition finals including the agility championships and Best in Show that is sure to enthral and bring a smile to everyone’s face.
Time
109 crufts.org.uk
22/02/2023 16:40
03
110 crufts.org.uk
The Show Catalogues The Show Catalogues contain vital information regarding the 18,000 dogs being shown along with breeder and judging information and is used as an important reference tool for the breeders. There are four Show Catalogues representing the breeds listed below. There is one for each day of Crufts and your advertisement will appear in all four guides.
Gundogs Working and Pastoral Terrier and Hound Utility and Toy
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The Show Catalogues provide a targeted opportunity for you to promote your products and services to breeders showing their world-class dogs at the event.
05
VIP Goody Bag Visitors to Crufts 2024 can enjoy a VIP experience with the Crufts branded VIP Goody Bag. used at the event. There are also opportunities for select products to be included, from chews to toys, with select brands including carefully curated materials.
6,000
bags will be available
2022 VIP BAG
The high-quality jute bag will contain a copy of the souvenir Show Guide alongside an assortment of dog-related vouchers and discounts available to be
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A platform for your brand
Crufts social reach during the show 1.9 million
The Show Guide will be promoted as part of the Show Guide Package in the build-up to the event.
Trended number 1 on Twitter above the Baftas on the Sunday
People booking tickets for Crufts 2024 will be given the option to pre-order the show guide with their tickets and there will be various sales points at the show selling the Package that will include the Show Guide.
17 million
Facebook page likes: 376,801
115,000
Instagram followers
500,000
Instagram reach
35-64 Average age.
115,000
Tik Tok followers Top performing video had over 11 million views
Majority ABC 1
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2023 in numbers Media coverage Radio coverage Event covered by all nationals and featured in picture galleries, news and editorial features across ALL the nationals (in print and online) during the week of Crufts Over 4000 pieces including national and broadcast during the show
Broadcast
Altogether 2,100 national, regional and local BBC and commercial radio stations covered the event
Television broadcasts reached a cumulative peak of 9 million views over the four days
Over 130 radio stations covered Crufts pre, post and during the event with a combined audience reach of 5.8 million listeners
Crufts was also featured on Steph’s Packed Lunch, Alan Titchmarsh, Good Morning Britain, ITV This Morning, BBC Sunday Morning Live, GB News, Talk TV, ITV News and BBC West Midlands to name but a few!
BBC Radio 2, BBC Radio London and Times Radio were just a few who had live outside broadcasting from the show
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Digital statistics Website users 370,101 Page views 1,755,510 YouTube 2,689,600 impressions, 856,755 video playbacks
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Technical specifications
Souvenir Show Guide
The Show Catalogues
Print run: 15,000
Print run: 16,000 (in 2020)
Finish: Perfect bound
Finish: Perfect bound
Cover price: £10
Cover price: £8
Pagination: 192pp + 6pp cover
Pagination: 450pp + 4pp cover (in 2020)
Stock: Cover 250gsm Woodfree Silk. Text 90gsm Woodfree Silk
Size: A5
Size: 275mm x 210mm
ó© Szab Anna
166 .uk s.org cruft
tion altera ct to subje e b y e ma ramm Prog
09 9
VIP Goody Bag Inserts
Inserts into VIP bag £999 + vat
2024 Rate card Souvenir Show Guide
The Show Catalogues
Double page spread £3,495 + vat
Double page spread £2,995 + vat
Full page £1,995 (Classified £1,495 + vat)
Outside back cover £2,495 + vat
Half page £1,295 + vat (Classified £895 + vat)
Inside front/back cover £2,250 + vat
Quarter page £795 + vat (Classified £495 + vat)
Full page £1,995 + vat
Eighth Page Classified £375 + vat
Half page £1,295 + vat
Premium positions on request
Prices are for all 4 days
Gary Turner, Commercial Director 0151 632 7632 or 07702 881109 gary.turner@newhallpublishing.com
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Advert dimensions Souvenir Show Guide
The Show Catalogues
Double page 420mm (w) X 275mm (h) +3mm bleed
Double page 296mm (w) X 210mm (h) +3mm bleed
Full page 210mm (w) X 275mm (h) +3mm bleed
Full page A5 - 148mm (w) X 210mm (h) +3mm bleed
Half page portrait 91(w)mm X 254mm (h)
Half page 122mm (w) X 92mm (h)
Half page landscape 186mm (w) X 125mm (h)
Quarter page 59mm (w) X 92mm (h)
Quarter page 91mm (w) X 125mm (h) Eighth page 91mm (w) X 60.5mm (h)
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