SOUVENIR PROGRAMMES MEDIA PACK 2023 13th-18th December 2023 • ExCeL London New Horizon Plastics London Arena International Arena NEW FOR 2023
A LONG AND DISTINGUISHED History
Returning to ExCeL London once more, the inaugural International Horse Show took place in June 1907, attracting visitors to Olympia Way to enjoy the spectacle of horses from all over Europe compete.
That first Show brought together Royals and some of the most wealthy and aristocratic sporting patrons alongside the general public with a desire to see a Show that rivalled events in New York, Paris and Brussels.
The Show returned to Olympia in 1972 when it was relaunched by BBC Commentator, Raymond Brooks-Ward, and since then has become a highlight of the equestrian calendar. In 2022 the Show moved to London’s ExCeL where it has successfully found a home for the past two years. In 2023 the extra space offered by the purpose built exhibition centre means that a new second arena will be introduced which will offer increased competition for Showing and Dog Agility as well as a programme of Masterclasses.
The International Arena will offer its celebrated packed programme of first-class equestrian competitions and international displays, the Show also plays host to the UK’s only qualifiers for three FEI World CupsTM in Dressage, Indoor Driving and Jumping.
As well as the extraordinary international horse displays, The Kennel Club hosts agility competitions for some very talented dogs. With over 220 exhibitors, there are also some fabulous shopping opportunities. The whole event draws to a close with a celebration including dancers, music and Father Christmas.
730k PEAK AUDIENCE WATCHED LIVE BBC COVERAGE ON SUNDAY
75,000 VISITORS ATTEND OVER THE FIVE-DAY PERIOD
350+ HORSES AND PONIES COMPETE IN A UNIQUE MIX OF EQUESTRIAN CLASSES AND ACTIVITIES
220 SHOPS OPEN THROUGHOUT THE SHOW
400 INTERNATIONAL SHOWING COMPETITORS, MASTERCLASSES AND ADDITIONAL KENNEL CLUB DOG AGILITY CLASSES.
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media pack 2 3 londonhorseshow.com londonhorseshow.com
FOR 2023
New Horizon Plastics London Arena
NEW
The
The Audience
This is a rare opportunity for your business or organisation to reach a select, desirable audience that is distinctly high-end and active on social media before, during and after the event. On sale in advance and during the event to entrants and visitors, complimentary copies are also provided to private and corporate hospitality guests, giving you exposure to this affluent sector.
MEDIA REACH
In 2022, The London International Horse Show featured in more than 822 pieces of media coverage in print and online with estimated coverage views of 14.6 million, including 17 hours of live coverage on BBC Sport watched by a peak audience of 730,000 and by 130,000 on the red button, 59,867 plays on H&CTV with 937 PPV passes sold and 79 countries reached by FEITV.
51% OF THE AUDIENCE ARE AFFLUENT ACHIEVERS
More than 112k followers
Engagement rate of 4.8% with a reach of 1.8m accounts
2,281 GUESTS HOSTED IN THE HOSPITALITY BOXES DURING THE WEEK
More than 70.9k followers Engagement of 15% with a reach of 110k accounts
ACORN PROFILING GROUP
90% OF THE AUDIENCE ARE FEMALE
6.84b
TOTAL ONLINE READERSHIP
7 million TOTAL REACH FROM INFLUENCERS ATTENDING THE EVENT
Affluent Achievers, which includes lavish lifestyles, executive wealth and mature money, account for half of the audience, which consistently shows the same pattern as previous years.
495,662 UNIQUE USERS IN
876,990 WEB PAGE SESSIONS IN 2021
GOOD COMPANY
The London International Horse Show attracts leading names from premium lifestyle brands including Longines, The Kennel Club and Taittinger as sponsors. Main sponsors are featured in the Souvenir Programme, so you’ll be in good company when you advertise.
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media pack THE LONDON INTERNATIONAL HORSE SHOW 2023 Media pack 4 5 londonhorseshow.com londonhorseshow.com
International SOUVENIR PROGRAMME
The London International Horse Show attracts leading names from premium lifestyle brands including Longines, The Kennel Club and Taittinger as sponsors. Main sponsors are featured in the Souvenir Programme, so you’ll be in good company when you advertise.
RATES
Full Page £1,495
DPS £2,495
Half Page – Horizontal £795
Quarter Page £445
Premium Positions:
Outside Back Cover £1,995
Inside Front Cover £1,745
Inside Back Cover £1,745
Enhanced exhibitor listing £95 NB: all prices plus VAT 12,000 copies distributed at the event
IT ISN’T!
NEW FOR 2023
New Horizon Plastics London Arena
SOUVENIR PROGRAMME
A limited edition 70-page souvenir programme dedicated to the London Arena, brand new to The London International Horse Show in 2023. The perfect opportunity to present your brand alongside this exciting new development.
RATES
Full Page £1,495
DESIGN & FINISH
The design is both stylish and contemporary with useful signposting throughout, ensuring visitors can use the programme to make the most of their day. High-end production values will add the finishing touches that make this a programme to keep.
Half Page – Horizontal £795
Quarter Page £445
Premium Positions:
Inside Front Cover £1,745
Inside Back Cover £1,745
NB: all prices plus VAT 3,000 copies distributed at the event
THE LONDON INTERNATIONAL HORSE SHOW 2023 Media pack 6 londonhorseshow.com 7 londonhorseshow.com Did you know that this Show’s own ExCel venue carbon neutral? London’s biggest venue’s sustainability practices include using 100 per cent renewable energy, setting any remaining emissions gas, fuel, waste and employee commuting. has had zero-to-landfill policy over decade and home to the UK’s largest commercial wormery create compost from food waste. And what are we doing to be greener? THE LONDON INTERNATIONAL HORSE SHOW 2022 SHOPPING FEATURE CUDDLY ANTON £25 agriapet.co.uk Not only Agria the only insurance insurance, also carbon-positive insurance company. On its stand you’ll find these adorable Cuddly Antons for sale. PEANUT BUTTER BROWNIES £4.20 PER SLICE gluten-free flapjacks are handmade Devon from delicious local ingredients, including bestselling and dangerously moreish peanut Freda’s famous Cornish GOLD AND SILVER STOCK BUCKOVER EQUI-BIBS STAND H395 £30 wife Zoe Daniel makes delightful stocks hand Midlands. stocks biodegradable. ENGLISH BRIDLE KATE NEGUS FROM £265 katenegus.com These British-made bridles are made from full-grain English leather tanned components are sold separately, which means necessarily require buying entirely new bridle. ROCKING HORSE STEVENSON BROTHERS LARGE FROM £4,000 stevensonbros.com and sapling every customer who has bought one beautiful horses. are made Kent workshop from sustainably sourced wood, including HIGH SHINE COAT SHINE PRODUCTS £10 equinerelief.co.uk hand from natural UK. There’s also per cent discount on bottles bestselling product High Shine Coat Shine. MADELINE GILET FAIRFAX FAVOR STAND K050 made London from herringbone tweed milled here the UK. PONY TREAT ADVENT CALENDAR MAXIMA EQUESTRIAN £8 maximaequestrian.co.uk recyclable advent calendar reveals colourful treat your four-legged friend made from 100 per cent natural ingredients. CHEDDAR CHUTNEY GIFT SET £17 godminster.com including Godminster’s award-winning vintage organic Cheddar and beetroot apple chutney. produced the heart Somerset. MAGIC Exciting new morning Masterclasses join this year’s Show line-up, featuring the very best of Eventing, Stunt-Riding and Para Dressage! Read on to meet the stars of our showcases MASTERCLASS Morning Masterclasses take place the Vestey Viewing Arena adjacent the Collecting Ring, free access all ticket holders. For full details and daily timings, see Pippa Funnell’s Winter Survival Guide MONDAY, 19TH 10.45AM-11.30AM part Masterclass aimed keeping your eventing eye in the game through those long winter months. Pippa will present jumping exercises, tips and and easy to take home and try! Getting the festive action, Pippa will assisted social media star Megan Elphick Elphick’s Event Ponies, who will demonstrating exercises improve that all-important cross-country phase riding forward and accurately, the pair will keep your enthusiasm up even through long move grades the coming season and provide an insight into best use winter training time including how best manage young horses About Pippa Funnell MBE Pippa Funnell needs practically introduction. multiple eventing champion, Pippa has been the her game more than three decades, making history 2003 becoming the first (and one only two ever) riders win the Rolex Grand Slam Eventing. Her other accolades include three Olympic medals and five Gold medals European Championships among host other wins. She has won Badminton Horse Trials alone three times, well husband William’s Billy Stud also produces top level jumping and event horses who consistently stars on the circuit. Natasha Baker’s Para Dressage Showcase SATURDAY, 17TH 10.15AM-11AM Hosted by multiple Paralympic Gold medallist Natasha Baker OBE, Green, Natasha covers 360 degree view the sport. Beginning with demo from Grade athlete focusing precision and adaptability, rider-horse-coach relationship essential success, and touch on key training exercises to level your dressage performances, before the Showcase concludes with fantastic finale from champion rider and Paralympian Sophie Wells. After she contracted Transverse Myelitis just months old, Natasha was left with permanent nerve damage, severe weakness her legs and loss of balance and sensation. age nine, she joined the local Riding for the Disabled Association (RDA) and immediately showed incredible natural talent and passion the sport. Inspired by the Sydney 2000 Paralympics, she set herself the goal one day becoming Gold medallist. Twenty-two years Natasha one of Britian’s most prolific Paralympic Gold medals, two Paralympic Silver medals, total six World Championship medals, five European Gold medals and two Her world record-breaking achievements London 2012 were recognised when she was awarded MBE by HM The Queen and 2021 Natasha was recognised the New Year’s Honours List and awarded OBE by The Princess Royal her services to Equestrianism. The London International Riding Academy Live! SUNDAY, 18TH 9.15AM-10AM International Riding Academy yearly event day with the aim joining riders people educate and inform them about the range career options open them within hard top the 2022 edition the Academy Day hosted by famed Hollywood stunt producers Camilla and Dan Naprous! The siblings, who between them boast credit list that includes Game Thrones Harry invited Ebony Horse Club riders attend The Devil’s Horsemen’s yard earlier have look around their workshop, see their collection saddlery and carriages and Join Dan, Camilla and Ebony Horse Club on Sunday morning to see what they’ve learnt and learn first-hand all the secrets training horses Hollywood success! our 2022 displays, turn to page 64. FACING THE BIG RED WALL The take-o rules change when when it’s trying clear 7ft. The last and the best horses get closer the bottom the fence and climb out You look horse with power that brave and prepared touch wall without frightening itself.
How do top showjumpers arrive at the right spot to clear an oxer that’s over 5ft tall? It’s about training, planning and knowing your horse, as William Funnell explains IT LOOKS SO EASY –WALKING YOUR DISTANCES When first walked Grand Prix courses years ago, six horse’s strides together. You wouldn’t help balance the horse for the next line fences back then. But that’s where sport has changed. to that you have be able balance horse going forward, or you’ll get time penalties. Increasingly, we might walk nine, ten eleven strides course you can’t ord put extra strides All this means you have to more skilful and your flatwork has better. But when you watch top riders, you don’t see they make look easy. CLEARING THOSE RAILS – it’s not very tidy with front end, for example. bigger the fence, the bigger the arc horse needs to make over to clear you stand further as they But some horses harder for you you dare them jump from slightly further the fence. John Whitaker rider who’s genius at varying distance try make the horse and fight for him. THE TAKE-OFF POINT There are so many erent factors involved in deciding where you should take about being the right balance and the right take-o spot, and the best riders are super accurate. It’s why we spend so long schooling horses they have prepared come back you [contracting their stride] lengthen without any tension, still rhythm, staying between your hand and leg. Super-exceptional horses like Ben Maher’s Explosion, Scott Brash’s Hello Sanctos [both which have won Olympic Gold medals], will still jump clear with little variation take-o point they’ve got great canter and balance and really want clear those rails for you. But you can’t be out by more than 6cm from your
DPS (Main Souvenir Programme only)
420mm(w) x 297mm(h) (+3mm all edges)*
TECHNICAL SPEC
FULL PAGE 210mm(w) x 297mm(h) (+3mm all edges)*
HALF PAGE HORIZONTAL 185mm(w) x 136mm(h)
QUARTER
90.5 mm(w) x 136mm(h)
File format: PDFX1-a, CMYK, image resolution 300ppi, all fonts embedded * Text safe area: 10mm from all edges Artwork submitted via: ads@newhallpublishing.com
MEDIA TEAM
To discuss your requirements, contact a member of our team on the number or email below. We look forward to working with you.
Gary Turner Commercial Director
gary.turner@newhallpublishing.com 07702 881109
Kim Smith
Media Sales Consultant
kim.smith@newhallpublishing.com 07896 496981
Sarah Buttery
Media Sales Consultant
sarah.buttery@newhallpublishing.com
07966 759083
Heather Borrett
Senior Media Sales Consultant
heather.borrett@newhallpublishing.com 07932 834207
Angela Thornby-Burt
Media Sales Consultant
angela.thornby-burt@newhallpublishing.com 07384 255947
Alison Wigg
Media Sales Consultant alison.wigg@newhallpublishing.com
07973 944940
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