Forest Park

A proposal to develop the branding, communications and digital assets of Forest Park

We are Newhall

Based in the north west of England, Newhall has an agile and imaginative team of dedicated and enthusiastic people. Our company has a strong and diverse portfolio of national and international clients offering a unique approach to multichannel content publishing.

Having celebrated 60 years in business in 2022 and becoming an employee-owned agency in the same year, we continue to grow, employing new talent and working with existing and new clients. The new ownership structure is a further step in setting us apart from our competitors.

Our company offers a full service comprising digital, magazines, content and marketing strategy, design, media sales, subscription and membership management, data management, distribution and fulfilment, and events.

We know – supported by the endorsement of our clients – that we bring a refreshing approach to working with businesses and membership organisations to gain greater engagement and sales for those with whom we work in partnership. We have always run the business with our employees at its heart and truly believe we offer a uniquely transparent approach.

Proud of our track record, we enjoy what we do, strive to go beyond the brief, and ensure measurable results for our projects.

Our experienced team understand the power of communications to engage and enthuse and we look forward to working with you.

Richard Woolliams Managing Director

Newhall Publishing is an employee-owned multichannel content publishing and marketing agency offering an integrated marketing and communications service through intelligently written and beautifully designed branded content

Introduction

This proposal follows a project briefing meeting held on Tuesday 11 July 2023 at Northrepps Hall. Richard Woolliams, Managing Director of Newhall Publishing, was instructed to consider a number of branding and communication developments for Forest Park. This proposal and fee structure is a result of those deliberations.

We are confident that we can produce a refreshed brand that reaches out to your Forest Park community, truly engages with a known and new audience, demonstrates the Park’s values, reinforces the benefits, its location and history, and importantly, the different management approach of the Park.

The key is to ensure your homeowners and visitors become your ambassadors and recommend your variety of holiday options to others. Your brand communications, whether in print or online, should serve as a reminder of their experience and encourage them to buy a home or simply visit again and again.

We have included within our proposal a ‘shopping list’ of developments, including a brand refresh, which retains elements of your existing brand to reflect the respected history of the Park.

We believe, this proposal offers an all-round quality service and communications strategy fit for purpose.

This is an exciting opportunity for Forest Park and Newhall Publishing to work in partnership. Richard Woolliams lives only a 15-minute drive away from Forest Park and will be hands on throughout the process. Working together with Newhall’s senior management, we will approach the project with huge enthusiasm, supported by a talented and experienced team, who already work on a range of leisure and hospitality projects.

We are confident we are different. Our approach is straightforward, transparent and hassle-free and we are looking forward to elaborating on our proposal.

Thank you

Thank you for inviting us to submit this proposal to work with you to create, deliver and publish a rejuvenated brand, website, newsletter and social communications strategy for Forest Park

Your objectives

Your objectives

Objectives

Our understanding of what you are looking for is an experienced agency to provide advice and support to:

■ Consider the development of the Forest Park brand, including the logo and descriptor/strapline

■ Promote the full breadth of holiday opportunities at Forest Park

■ Promote the history/family ownership story

■ Strengthen communications with owners by introducing a regular newsletter (but designed so it can be used as a wider marketing communication with visitors)

■ Sell more holiday homes

■ Support the new management team to deliver faster growth, albeit with medium-to-long-term ROI goals

■ Build a contact database and increase social media followers

■ Promote Forest Park location, landscape and the AONB

■ Promote benefits of the ownership and Trust management of Forest Park

■ Ensure that your target audience have not just heard of Forest Park but have it in the forefront of their minds, over and above the competitors, when thinking of holidaying in Norfolk

Delivery

This will be achieved through:

■ Refreshing the Forest Park brand, while retaining the integrity and history of the brand/logo

■ Creating brand guidelines to ensure consistency of the brand across all printed and digital communications

■ Developing a tone of voice that reflects the appeal of Forest Park

■ Introducing a quarterly newsletter in print and online

■ Designing and developing a new, engaging website with intuitive content management to make it easy to keep the site up to date

■ ‘Tidy up’ing social media channels and developing a social media strategy

■ Providing a support/hand-holding package for six months to follow through the social media and newsletter strategy

■ A phased updating of external branded signage and messaging across the Park

Forest Park is situated amongst 90 acres of outstanding natural beauty and woodlands, providing a touring and camping haven on the north Norfolk coast, just one mile east of Cromer.

The competition

Obviously, marketing and business strategy should not be governed by what the competition are doing. However, it is always good to ‘look over the hedge’ and consider how those operating in similar markets present themselves, what they have to offer and what activities they undertake to drive business growth.

As part of refreshing your brand and improving communications, we would spend time working with you to consider the competition, especially their websites and marketing activity.

Creating stand-out will be key. Forest Park has a strong story to tell, and projecting its personality, fabulous location and wide range of holiday options and facilities, will set it above its competitors, making it the north Norfolk holiday park destination.

As part of the due diligence on every branding exercise, it is important to reflect on the current marketplace

The creative journey

Your existing logo works on a white background, and at size, but we consider that you need to develop a brand device that can be used across all media, from the letterhead to the site signage.

There is a lot ‘going on’ with your existing logo and one really needs to study it to appreciate the different elements. From experience, and following trends of some of the world’s leading brands, a simpler design can result in higher impact and greater recognition of the business.

Your brand needs to project a modern and fresh ‘look and feel’ while ensuring an acknowledgement of the past and the heritage of the brand. After looking at your website and signage, we have started the process of fine-tuning your logo, taking elements of the existing logo – the rhododendron and seagull – and incorporating a butterfly. These elements reflect the park’s landscape, the fact that the park is next to the sea, and the inclusion of a butterfly injects wildlife and promotes sustainability.

To support the simplified logo device, we suggest a slight change of the font used to upper and lower case for the words Forest Park. This small change transforms the logo creating a modern and eye-catching brand, while retaining heritage and history.

We have also considered a number of new straplines to support the new logo. This has caused much debate internally. However, we have incorporated ‘Outstanding Natural Holidays’ and ‘Norfolk’s Premier Coastal Holiday Park’ to start the discussion!

Outstanding Natural Holidays

The Outstanding Norfolk Holiday Destination

Norfolk’s Premier Coastal Holiday Park

Norfolk’s Ultimate Luxury Holiday Park

Norfolk’s Luxury Coastal Holiday Park

The Norfolk Coastal Holiday Park

Norfolk’s Coastal Holiday Gem

It can be difficult to discuss the development of a business’s brand, particularly the logo, when it has been in existence for many years and has become part of the family. The next few pages start the discussion and creative journey. Brands need to evolve and adapt to changing communication needs, especially for digital and social

Branding

Over the following pages we have included a selection of typefaces, colour palette, graphic elements and how these would be incorporated in both print and digital. This is just the start of the creative journey to consider the overall look and feel of the brand.

Primary typefaces

IvyPresto Display Bold

IvyPresto Display Light

IvyPresto Text Light

IvyPresto Text Regular

IvyPresto Text Bold

Graphic Elements

PANTONE368C

C60 M0 Y100 K0

R118 G189 B34

#76BD22

PANTONE7526C

C29 M80 Y95 K32

R140 G59 B26

#8C3B1A

PANTONE143C

C2 M33 Y85 K 0

R 246 G180 B 54

#F6B436

PANTONE7699C

C82 M49 Y33 K18

R51 G100 B127

#33647F

PANTONE631C

C70 M7 Y20 K0

R55 G176 B201

#37B0C9

PANTONE416C

C49 M37 Y47 K22

R126 G127 B116

#7E7F74

Logo design

When looking at a potential logo redesign, it is important to consider the usage of the logo and any graphic elements with multimedia in mind, as the brand should be consistently reflected in print and digital and all social media

Forest Park

OUTSTANDING NATURAL HOLIDAYS

The first steps in the logo design we considered was to retain some key elements of your existing logo, which can help with brand recognition and develop for modern use across platform. In addition, we have considered amending the tagline to better reflect visitor expection and entice new people to want to find out more if they come across your brand for the first time.

Forest Park

OUTSTANDING NATURAL HOLIDAYS

Again, these concepts are simply presented to open up a discussion around updating and modernising the logo.

Forest Park

OUTSTANDING NATURAL HOLIDAYS

NORFOLK’S PREMIER COASTAL HOLIDAY PARK

Preferred logo design

OUTSTANDING NATURAL HOLIDAYS

OUTSTANDING NATURAL HOLIDAYS

Website development

Not only is your website your shop window to potential and existing customers, it is fundamental to your business credibility. Your website can drive brand awareness, generating sales, and is therefore key to driving business growth.

The recent pandemic has caused a seismic shift in the digital landscape. Many of your customers and potential customers have shifted the way they work, socialise and live to depend more heavily on the internet. This shift to online has placed more importance on a well-designed and functioning website. The quality of a business’s online presence is now a key marker for potential customers to the quality of your services and offerings. As a result many businesses across the world have upped their game.

Staying current with web trends in terms of design and functionality, therefore, is crucial for Forest Park. While your current website is entirely functional, the increase in the standard being set by businesses means that there is a danger that what may have been seen as adequate in the recent past, now has the potential to undermine your business’s reputation and standing and hinder growth.

Choosing Newhall to develop your website, we will work closely with you, giving you the control to create the website that you want with our guidance.

Some of the key features we would recommend for any new website include:

■ High-quality personal photos – ideally these will be your photos but using high-quality relevant stock images while you build up your own personal library.

■ Minimalism – less is more! When laying out your website, aim to have a balance of visuals, written content and white space. A good balance of content will help visitors consume information and navigate more easily. The longer a visitor is engaged on your website the higher your chances of converting them.

■ Video integration – in addition to high-quality images, video is key to capturing your audience’s attention and keeping them on your website longer. Video ideas include: walk through of properties for sale, about us video, interviews with staff, guest, behind the scenes, local attractions, etc.

■ Mobile first – currently almost 60 per cent of all web traffic is from mobile devices. It is important to design your website with this in mind, ensuring all users have the same capability of getting everything they want out of their visit to the site.

You won’t need us to tell you that your website is a crucial hub to your business - let’s make it the “centre of everything”

Website - Home Page

Your homepage should be clean, welcoming and aspirational to visitors and potential buyers, while also having simple navigation to increase user experience and extend time on the website.

We would also suggest prominent promotion of your awards and associations to be displayed on the website to underline the quality of Forest Park.

Website - Holiday Home Sales

Crucial to your site is the sales functionality. A suggested revision of the selling pages taking inspiration from several market leading property websites is mocked up here.

1. Lead with a large prime image of the property, with a scrolling / autoscroll carousel feature that displays the properties features beautifully.

2. A walk-through video of the property. This will help bring the property to life. Video improves sale conversions on websites by on average 86%.

3. A floorplan will give the user a quick and easy idea of the layout of the property.

4. The written details should be scrollable with the key opening information displayed above the fold (the portion of screen visible to a user on a web page without scrolling.

5. Prominent calls to action on the page highlighted by colour, size and location. Not everybody wishes to talk on the phone – make sure these people can engage. We would also recommend a share facility. This will enable a browser to share these details via email, WhatsApp, social – very rarely is a purchase decision of this scale made alone. Making it easier to share increases your chances of conversion and grow site traffic.

6. Personalisation sells – put the headline in quotations and include an image of a member of the sales team describing it.

Website - About Us

Putting people at the heart of the website would reflect the family ethos and heritage of Forest Park, while also providing clear points of contact for sales and other aspects of communication.

An email newsletter template would be developed and provided. This would ensure consistency in the use of branding with the website and reflect the desired tone of voice in all communications.

Social Media

Social media is an essential tool to help you engage with your customers and find out what people are saying about you. You can also use social media for advertising, promotional competitions and mobile applications. Social media can help your business to attract customers, get customer feedback and build customer loyalty. For a small business looking to improve their stock of photography – photo competitions using social platforms can be a very cost-effective way to do this.

We can either operate a full social media management service or if preferred we can operate in a supporting/ consulting capacity. During this time we will do the following:

■ Identify the platforms that Forest Park should be utilising and the purpose of each platform.

■ Create a playbook for your social activity. What are you posting? Why are you posting it? Where are you posting it? When are you posting it? What is your tone of voice? And who is each post speaking to?

■ Creating a content calendar to ensure timely and relevant content and optimising workflow.

■ How to beat platform algorithms maximising organic engagement and driving users to your site.

■ Effectively utilising a modest paid budget.

■ How to maximise community management to drive engagement to your platforms.

Newsletters

We would recommend a quarterly newsletter, available in print and online, published with the seasons. The printed newsletter can be given to owners in person when they return to their holiday home, as well as given to visitors who express an interest in ‘being part of the family’. The newsletter should be more than just reporting back to owners – it needs to engender a real sense that the reader is part of, or could join and be part of, a special community.

To receive the online e-newsletter, visitors to your website would simply have to sign up, providing key contact details, with appropriate unsubscribe and tick boxes for marketing purposes. This way you are starting to build a database that can be utilised for marketing purposes in the future.

Print newsletters and e-newsletters are an engaging and cost-effective way to share relevant and up-to-date developments of all things Forest Park to your existing owners and visitors. E-newsletters can also be enhanced with the use of video and we can support content creation as required.

Both print and digital have a role to play, but you can’t beat putting a quality physical product in people’s hands and the skill is to then make the reader stop, read, think and then behave differently in response. Part of that response may be to find out more information that would lead the reader to your website.

Content creation can come from your own team, or we work together on ideas, capturing the key messaging and establishing the flatplan for each edition. Either way, our editorial team are on hand to support the sub-editing of content and to ensure it is grammatically correct.

We are suggesting an A5, eight-page newsletter, printed on uncoated stock. Content would be repurposed for the e-newsletter, for which we would design the template to be shared via your preferred platform.

We have already discussed the need to improve communication with existing owners and visitors to Forest Park

Print - Newsletter

A seasonal quarterly printed newsletter could become a cornerstone of communications with owners as well as provide a sales opportunity to visitors in showcasing the special community found at Forest Park.

Cover image selection for the seasonal printed newsletter would allow you to showcase the beauty of the site and local area throughout the year, from summer on the beach to autumnal forest walks.

Print - Newsletter

The newsletter should be personal, engendering a real sense of the community, while also showing seasonal highlights and more. Content can come from your own team, or we work together on ideas to establish the flatplan for each edition.

Stationery and more…

When developing any brand, it is important to extend the use to all assets. This includes branded business cards, letterheads, compliment slips, email signatures, in print advertising for newspapers and magazines and so on.

A timeline to delivery

Brand development and phased implementation

Project tasks: July August September October November December January 2024

PROJECT PLANNING

Brand guidelines

Photography and videography

Social media platforms – review

Social media campaigns

Newsletter template creation

Enewsletter template creation

Newsletter content upload and delivery

Update business cards, letterheads, etc

Park signage

Press/award support ahead of 2024 season

Website planning guide and road to delivery

Project tasks:

PROJECT PLANNING

Client briefing

Prepare requirements document

Conference call with client to sense check thinking

Consider CMS requirements

Draft proposal

Initial consideration of design

Submit proposal – inprint and online

Client feedback and fine-tuning

Client approval to proceed

DESIGN, BUILD AND PRODUCTION

STAGE 1

Sign off site specification

STAGE 2

Development and design

STAGE 3

Content creation and input

STAGE 4

Testing (including links to third-party sites and databases

STAGE 5

Training and documentation

STAGE 6

Web standards and quality assurance testing

STAGE 7

Soft launch

Agree service level agreement requirements

STAGE 8

Site promotion

MONITOR AND MEASURE

Costs

It is important that there are no surprises, and in order to provide a guide to likely costs, below we set out our estimates for undertaking the various initiatives that, from our initial meeting and subsequent conversations, we consider need addressing. Please note that while this provides a ‘shopping list’, we would recommend that the majority of developments are undertaken in tandem to ensure maximum impact and engagement with target audiences.

Brand refresh and development

■ New brand guidelines

■ Refreshed logo and descriptor

■ Template creation for advertising, business cards, letterhead etc

■ Tone of voice £2,750

Social Media

■ Tidy up existing platforms and set up Instagram

■ Create a six-month posting strategy

■ Support existing team to deliver the strategy £2,225

Quarterly newsletter

■ Template creation – in print and digital £250

■ Editorial and design support per newsletter £350

■ Printed, eight-page/A5 x 1,000 copies £250

Photography and videographer

■ Five days on site and in surrounding area to capture unique images £2,500

Stationary, signage and marketing materials

■ Business cards – 250 cards/person (design and production) £60

■ Letterhead – 2,000 sheets £175

■ Signage – various, as required

Website Development & Design

■ Creative design, branding and templates

■ Site map and navigation planning

■ Sub-editing content and upload £2,200

Technical Build

Including…

■ Website and CMS development (Wordpress)

■ Custom database

■ Responsiveness/mobile optimisation

■ Compatibility

■ Accessibility

■ Development and QA testing

■ SSL Certificates installation and DNS services configuration

■ Load and performance testing

■ Monitor and alerting set up £5,000-£6,500

Content Management Training

■ One-day training workshop £450

Site & CMS hosting, maintenance and support (tbc)

Including…

■ Resilient hosting and infrastructure

■ Annual application security penetration testing £800 per annum

■ SSL Certificates £300 per annum

Account management, planning and meetings £1,200

A full website specification and cost breakdown will be agreed subject to further discussion and confirmation of the project requirements. These costs are presented in good faith and based on our current understanding of your objectives.

Our Senior Leadership Team

Richard Woolliams Managing Director

Gaynor Whorton Human Resources & Payroll Manager

Fergus McShane Editorial Director

Shaw

Peter Stanley IT Support Manager

Gareth Evans Creative Director

Sue Thompson Client Services Manager

Christine Blackford Finance Director

Dave Stone Digital Development Director

Robyn Barr Digital Media Manager

Steve Hatch Event Sales Manager

Picture Desk Production & Fulfilment Media Sales Business Development

Alex Murphy Production & Operations Manager Operations Team Operations x 2

Tracey Pocock Picture Editor

Andy Phelan Business Development Director

Gary Turner Commercial Director

Heather Borrett Senior Media Sales Consultant

Complete service

Newhall Publishing offers a fully integrated content publishing and marketing solution

Print

Through our team of creative editors and sub-editors, whether the requirement is for a monthly magazine or one-off marketing materials, we offer a bespoke service covering the whole production process.

Digital

Working with a specialist partner, we create interactive digital solutions covering websites, apps, video production and digital communications, together with social media and brand campaign strategies to maximise digital engagement.

Design

We offer a complete design service. Our team knows that for a quality end result with built-in longevity, the balance between beautifully crafted editorial content and inspirational design is key.

Media Sales

Our team takes a targeted approach to attracting the right advertisers to fit each audience, with series bookings, results-driven brand extensions and partnership packages.

Data Management

Our experienced team will help maximise the revenue potential of data, maintaining and analysing to provide insight into demographics and behaviour, helping you to come up with the right strategies to generate income and long-term customer loyalty.

Subscriptions & Membership

Our service includes the collection of subscription payments, refunds, preparation of daily banking and the reconciliation of banking as well as working with third parties, giving our clients complete peace of mind that their brand is in safe hands.

Strategy

We specialise in providing invaluable insight to help build effective communication strategies, from initial concept to delivery.

Distribution & Fulfilment

We can handle short runs or full-membership mailings, as well as letters or magazines with inserts. We offer an excellent level of support, and ensure a reliable, prompt and streamlined service for clients.

Events

Our friendly and professional event sales team has an excellent track record working with prestigious clients to ensure every event we work on is a success and sales targets are met and exceeded.

For more information, please visit newhallpublishing.com

Our clients...

Client profile

The Brief

To produce a monthly membership magazine for the 60,000+ members of Candis Club, alongside a website that includes exclusive offers and additional content for members. Supported by media sales and subscription revenue, Newhall is also responsible for the distribution and fulfilment of the title and managing social media promotion of content.

The Result

Members are engaged both in print and online. With higher than average open and click-through rates for all its digital communications, and average membership lifetime exceeding five years, Candis remains a welcome and familiar part of thousands of people’s lives every month. The magazine has also recently undergone a redesign, and fulfilment uses a paperwrap rather than traditional polywrap and carrier.

Editorial Design Strategy Digital

Print Media Sales Data Management

Subscription & Membership

Distribution & Fulfilment Events

“For more than 30 years, I have seen first-hand the impressive way in which the Newhall team has delivered engaging, relevant and readable content for Candis magazine, on time and on budget month after month. The team is both professional and approachable at all times.”

Bob Hyatt Chairman, Candis Club

What the client says

Production of a monthly magazine

Media sales

Website build, maintenance and support

Candis Club services

Website content creation, upload and management

Creation of digital magazine

Creation of digital advertising

Sourcing and management of regular reader competitions

Promotion of charitable campaigns

Social media post creation, management and delivery

Subscription management

Data management

Client profile

The Brief

The Game Fair Society was a newly launched membership organisation transforming The Game Fair into a year-round experience, with a quarterly magazine and full suite of branded assets in print and digital.

The result

We worked closely with the team at The Game Fair to develop and build on the growth strategy for membership. Newhall produced the first issue of The Game Fair Magazine in December 2020, with high-quality editorial features from across The Game Fair sectors and costs supported by media sales revenue. In addition to managing the membership and fulfilment, we built year-round promotion for strategic marketing and sales opportunities, utilising our full digital offering. In addition, Newhall produced the programme for The Game Fair in 2021 and 2022.

Editorial Design Strategy Digital

Print Media Sales Data Management

Subscription & Membership

Distribution & Fulfilment Events

What the client says

“From our first meeting, Newhall was contributing ideas for creating a different concept for visitors to our event. Within days, a full membership/benefits package was established, tried and tested, and ready for launch. The first quarterly magazine – supported by a social media campaign – has been very well received. The team are incredibly positive, supportive and helpful.”

Gemma Payne, Head of Marketing, The Game Fair

Client profile

The Brief

To provide effective, engaging communications both in print and internationally with a digital flipbook.

To develop Bibby Line Group’s brand guidelines and produce branded assets and stationery. Newhall also worked with Bibby Hydromap on event materials, using Newhall’s new digital engagement platform to share information and engage with show attendees.

The Result

With a clearly defined editorial strategy, Bibby Line Group has brought to life its brand values with personal stories to engage with all its employees worldwide. Spotlight interviews with senior management also provide clear insight into the company goals and bring together the spectrum of industries within the group.

Editorial Design Strategy Digital

Print Media Sales Data Management

Subscription & Membership

Distribution & Fulfilment Events

What the client says

“The Newhall team is helpful and flexible. They offer insightful, strategic advice and deliver high-quality, cost-effective printed publications and digital communications that help tell our story, look fantastic and –most importantly – engage our audiences.”

Ian White Group Communication Manager, Bibby Line Group

BIBBY LINE GROUP IDENTITY GUIDELINES

Bibby Line Group digital services

Creation of new brand guidelines for Bibby Line Group for digital and in-print communications

Creation of digital assets for website banners and social-media posts

Creation of animated graphics for marketing and promotion high-impact displays

Creation of conference stand design and graphics

Creation of promotional conference displays and marketing materials

Utilisation of Newhall’s Digital Engagement Platform – leaf – for event promotion

WHAT ARE THE BENEFITS? MEMBERSHIP OPTIONS

Client profile

The Brief

BRANCH

For Members with their own pony and who are able to travel to Pony Club rallies and events.

NON-RIDING BRANCH MEMBER

For Members taking part in Triathlon and developing knowledge through Achievement Badges, the National Quiz and other un-mounted activities.

CENTRE

For Members without access to their own pony but who ride at a registered Pony Club Linked Centre.

HELP BY VOLUNTEERING

The Result

a full year, when they are with their pony.

Newhall started working with The Pony Club in 2017, developing a new logo for their annual conference and creating all associated conference materials. Following the successful event, Newhall was commissioned to develop all printed materials for The Pony Club.

Members are encouraged to give back to their community by supporting their Branch or Centre to develop their social skills and support others. The Young Equestrian Leaders Award recognises the time and effort young volunteers give to equestrianism.

CENTRE PLUS

For Members who keep their own horse or pony at a registered Pony Club Linked Centre and who may also have access to ride a pony outside of the Centre.

pcuk.org

Newhall was the preferred agency for in-print membership communications on some of The Pony Club’s highest-profile events, including the Annual Conference, the 2018 National Championships, the 2019 Coaching Conference and the ‘Ride Around the World’ 90th anniversary celebrations. In addition, Newhall produced print and digital branded marketing materials and provided an account management service, as well as strategic social media support.

Editorial Design Strategy Digital

Print Media Sales Data Management

Subscription & Membership

Distribution & Fulfilment Events

What the client says

“Newhall’s high level of professionalism and quality products have enabled us to present a much more cohesive and up-to-date image. They also really understand us as an organisation and will always go the extra mile, demonstrating a commitment and dedication to the partnership.”

Marcus Capel Chief Executive, The Pony Club

Design and printing of programmes, rule books, handbooks and bespoke 90 years of The Pony Club design and production

Membership materials

Pony Club services

Marketing materials, both print and digital

Conference branding, banners and display graphics

Event signage

Event photography

Account management

Social media strategy and support

Media sales

Client profile

The Brief

Elite Hotels is a collection of three of the finest hotels in the south east. All seamlessly blending elegant living with contemporary touches, Ashdown Park in East Sussex, Tylney Hall in Hampshire and the world-famous Grand Hotel in Eastbourne are outstanding examples of luxurious hotels. In 2022, Newhall was commissioned to develop Elite Hotels’ existing publication into a highquality magazine, befitting the brand and exclusive readership.

The Result

Working closely with the Elite Hotels team, Newhall developed the editorial strategy and design, delivering a successful new biannual magazine. This coffee table-style magazine is presented to hotel guests and includes high-quality editorial features showcasing the very best of country and city life, including arts, culture, food and drink, as well as exclusive interviews.

Editorial Design Strategy Digital

Print Media Sales Data Management

Subscription & Membership

Distribution & Fulfilment Events

What the client says

of Marketing & Communications, Elite Hotels

“I can honestly say that we are delighted with the final product. It hit the brief perfectly and has delivered a real quality publication that not only fits our brand like a glove, but also holds its own when displayed side-by-side with high-end consumer magazines.”

Warren Elliott Head

Summary

Why Newhall Publishing?

■ A partner with a proven track record of helping clients achieve their objectives and transform their engagement with target audiences, both digitally and in print

■ An experienced team with a passion and enthusiasm to work alongside your quality brand, Forest Park

■ A creative design team with the ability to deliver new or refreshed brands, ensuring an engaging ‘look and feel’ for client businesses

■ An experienced digital team to create and deliver an eye-catching, user-friendly and engaging website and supporting social media strategies

■ We can provide a considered, end-to-end package that offers value for money, but never at the expense of quality and high production values

■ A friendly and professional team, providing complete transparency

■ A realistic, detailed approach and reporting on costs of production

■ Proactive, hassle-free and collaborative approach to the production process

■ An editorial team as required to support tone of voice

■ Complete transparency and regular project reporting, working to agreed timescales, providing reassurance and peace of mind

■ Honest, friendly, professional, quality customer service with a partnership that goes beyond the brief

We look forward to working with you