Berkshire Business Journal - June 2022

Page 1

All in the family

Berkshire Business Journal 75 S. Church St. Pittsfield, MA 01201

Four Dalton cousins team up to open Soulful Intentions. Page 3

Berkshire Business Journal JUNE 2022 | VOL. 1, NO. 1

Tiptoeing back to

normal Berkshire cultural institutions cautiously plan for first full season since the pandemic BY JOHN TOWNES

A

PITTSFIELD

s Berkshire County enters its annual summer season of peak cultural activity and tourism, the region’s theaters, museums and other venues have planned full schedules and are hoping for a return to the busy pace that existed prior to the COVID-19 pandemic. Representatives of these organizations say they are optimistic that this season will be closer to the level of activity and attendance that traditionally characterized the summer cultural calendar before 2020, when COVID-19 emerged and disrupted all aspects of their scheduling, operations and financial management. However, the pandemic is still here, so no one is taking anything for granted, especially after the virus surged in the Berkshires again in May. This virus has proven to be intractable and unpredictable, so Berkshire cultural institutions are prepared to respond to significant surges in cases and the emergence of new variants. NORMAL, Page 9

Berkshire Theatre Group Executive Director Nick Paleologos on the stage at one of BTG’s venues, the Colonial Theatre in Pittsfield. He believes that this year’s summer season will be “closer to resembling pre-pandemic normalcy,” although he concedes that “anything is possible.” STEPHANIE ZOLLSHAN BERKSHIRE BUSINESS JOURNAL

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