Our noninvasive, nodowntime treatment uses nanoinfusion technology, a targeted retinol peel and LED red light therapy to revive skin luminosity.
How it works
+ Resurfaces with a retinol peel and advanced exfoliation stacking
+ Infuses active ingredients with nanoinfusion without downtime
+ Renews with LED red light therapy to instantly reveal healthy, luminous skin
UNPACKING
+ GLP-1 Agonists: Changing the Landscape
+ Budgeting Preferences
+ Shifts in Researching an Aesthetic Provider
+ Where to Promote
+ Trending Treatments
NEW TRENDS AND KEY AREAS OF I NTEREST IN AESTHETICS
+ Tracking Patient Weight Loss With GLP-1 Medications
+ Main Concerns Patients Want to Address Post Weight Loss
+ How Medication Costs Influence Patient Spending
+ Popular Aesthetic Procedures Considered by Patients
To learn more about NewBeauty’s “The State of Aesthetics” or to contribute your own aesthetic survey questions, email research@newbeauty.com with any suggestions or recommendations for future topics to cover.
18 INSIGHTS INTO AESTHETIC PROVIDER SELECTION
24
28
36
+ Recommendations for Effective Social Media Engagement
+ Creating Impactful First Impressions
+ Strategic Approaches to Drive Patient Engagement
KEY CONSIDERATIONS FOR TREATMENTS AND PROVIDERS
+ Factors Influencing the Choice of Aesthetic Providers
+ Impact of Staff Behavior, Interactions and Consultation Logistics
+ Preferred Ways to Communicate With a Provider
COMPARATIVE ANALYSIS OF PLA NNED PROCEDURES
+ Tracking Year-over-Year Procedure Plans
+ Patient Priorities in Addressing Body Concerns
+ Emerging Trends in Tackling Signs of Aging
OVERVIEW OF CONSUMER PRIORITIES AND SPENDING HABITS
+ Key Factors Influencing Skin-Care Product Choices
+ Projected Spending in the Next 12 Months
+ Expectations for Aesthetic Treatment Prices
Now in its third year, “The State of Aesthetics” continues to deliver valuable, up-to-date data from our biannual studies to providers. Our latest trend report explores the decision-making and purchasing habits of highly engaged and knowledgeable aesthetic consumers in an ever-changing market. Using insights from BeautyEngine, developed by NewBeauty, we track the evolving attitudes and behaviors of over 67,000 BeautyEngine panelists across the country—the industry’s most sophisticated consumers.
By accessing fresh data, we ensure our partners stay ahead of patient preferences. Leveraging this information helps aesthetic providers swiftly adapt practice strategies and gain a deeper understanding of consumer behavior, like what drives their skin-care purchases, consultation requests, and interest in new treatments and procedures.
Insights from users of GLP-1 me dications show that these treatments are here to stay. A majority are committed to longterm use, with nearly half planning to continue for more than a year. Many respondents have also re duced spending in other areas due to its cost. This group of re spondents also show a significant interest in future treatments like skin tightening and injectables.
When it comes to budgeting, the data from Q4 2023 to Q2 2024 shows consistent consumer sp ending on aesthetic treatments. When asked about potential areas for reducing expenses, dining out le ads as the top choice at 56.1%, followed closely by nail care at 48.3%. Interestingly, while travel and fitness memberships are also likely areas for cutbacks (26.4% and 31.2%, respectively), respondents are less likely to cut spending on ae sthetics or cosmetics, with only 19.6% and 19.5% considering these areas. These insights underscore evolving priorities amidst economic considerations.
When searching for a provider, data reveals a strong reliance word-of-mouth recommendations. Personal referrals from friends and family increased from 61.7% in Q4 2023 to 65.6% in Q2 2024. Online reviews and search engines continue to be crucial, but the influence of social media and provider websites has slightly de creased. Interestingly, about a quarter of respondents do not use social media for this purpose, highlighting diverse informationgathering habits.
Although some respondents may not use social media for re searching, when it comes to the type of advertisements for ae sthetic providers they are most likely to remember, the data clearly favors social media (62%) as a top choice. Following closely are se arch engines, with 35%, while print media, including magazines, remains highly relevant with a not able reach of 30%.
Respondents expressed a strong de sire for smoother, more youthful skin, with 28% prioritizing the elimination of wrinkles, followed by hyperpigmentation and fine lines. In body aesthetics, cellulite topped concerns at 20%, emphasizing a fo cus on improving skin texture.
Trend Tracker identifies key areas where we track consumer behavior, revealing the evolving preferences over time.
Survey results reveal that in the next ye ar respondents said they planned on undergoing microneedling (3 8.7%) and teeth whitening (38.7%) treatments next, indicating a preference for procedures with visible and effective outcomes. Looking forward, neurotoxins (42.9%) and fillers (37.3%) also remain top choices. These findings show a strong interest in noninvasive or minimally invasive face and body procedures that offer significant re sults with minimal effort.
Understanding how much weight patients are aiming to lose can help providers proactively tailor treatment plans that align with weight-loss goals. Are there tips, tools and procedures that can be recommended along the way? How can supportive guidance be provided throughout their weight-loss journey and beyond? This approach not only supports physical transformations, but also fosters a trusting patient-provider relationship that is essential for long-term success.
To optimize treatment plans with GLP-1 medication, helping patients understand how to manage the physical changes associated with weight loss is crucial. Data shows significant weight-loss milestones are being met, with 29.4% of patients losing
As an aesthetic provider, incorporating minor procedures like
sculpting can help address the physical changes that come with these milestones.
Many patients reported side effects from GLP-1 medications, with nausea (53.4%), fatigue (41.1%) and constipation (37.4%) being the most common. Knowing about these side effects helps manage patient expectations and allows for proactive measures to reduce discomfort. This fosters open discussions about long-term health and aesthetic wellness goals, enhancing the overall patient experience.
12 12% 58 58% 30 30%
THE OPPORTUNITY
Given that 30% of patients have reported experiencing hair loss or changes in hair quality, this presents an opportunity to introduce them to the array of available treatments. Aesthetic providers can offer specialized consultations to assess hair health, recommend supplements or other hair-loss treatments, and discuss advanced therapies such as platelet-rich plasma (PRP) and/or laser treatments for hair restoration.
Topical hair growth treatments (e.g. minoxidil)
Prescription medications for hair loss (e.g. finasteride)
Patients’ preferences for addressing hair loss while on GLP-1 medications reveal a notable interest in topical hair growth treatments (30.6%) and dietary supplements (28.6%). This presents a prime opportunity for aesthetic practices to incorporate these solutions into the range of services they offer, enabling the delivery of tailored advice and personalized treatment plans. Educating patients about effective options, such as prescription medications and advanced therapies like PRP, can further expand the service portfolio.
After reaching their goal weight, the biggest worry for most patients is loose or sagging skin, as 62.4% of respondents are keen on tightening it up. Muscle tone or definition comes next, with 46.6% wanting to boost muscle mass and improve their physique. These findings highlight a clear interest in treatments that can help reshape the body and improve skin elasticity after making major strides in weight loss.
Many GLP-1 patients have reported challenges such as loss of facial volume and lax skin on the body, underscoring the need for targeted aesthetic solutions. Reports of side effects like sagging skin and muscle mass loss have prompted a strong interest in minimally invasive and noninvasive treatments such as laser therapy, microneedling and neurotoxins. These treatments are popular for maintaining facial and body aesthetics both during and after weight loss.
Nearly half of respondents plan to continue using GLP-1 medications for more than a year, presenting an opportunity for providers to support them as they continue with weight-loss management. Understanding this long-term commitment allows for the proactive planning of treatments to address potential side effects down the line.
With 41% of respondents indicating that the cost of GLP-1 medications has impacted their spending in other areas, there’s a clear opportunity for aesthetic practitioners to offer cost-effective solutions. By understanding these financial considerations, providers can tailor treatment plans and recommend affordable options such as minimally invasive procedures or package deals. This approach not only addresses patients’ concerns about budget, but also fosters trust and loyalty by demonstrating a commitment to their holistic well-being.
While many patients are cutting back in various areas, dining out, spa/salon services and cosmetic procedures top the list. Low on the list is skin care, underscoring the importance of offering diverse, budget-friendly options in physician-dispensed skin care. Recognizing these shifts in spending priorities allows providers to differentiate themselves in a competitive market.
THE OPPORTUNITY
With 49% of respondents stating they plan to have an in-office procedure after achieving their goals, aesthetic providers have an opportunity to proactively recommend appropriate treatment options as their patients stop taking GLP-1s. By understanding these intentions, providers can educate patients on how to plan and time the treatments they are considering, ensuring they align with their ongoing weight-loss journey.
62.4% Neurotoxins (e.g. Botox Cosmetic, Daxxify, Dysport, Jeuveau, Xeomin, etc.)
45.9% Fillers (e.g. Juvéderm, Restylane, RHA Collection, etc.)
39.8% Nonsurgical body-sculpting procedures (e.g. muscle stimulation, fat melting)
30.1% Energy-based skin tightening for face and/or neck
Energy-based skin tightening for body
20.3% Facelift
THE OPPORTUNITY
This data highlights a strong demand for minimally invasive aesthetic solutions to complement weight-loss achievements. Nonsurgical body sculpting procedures (39.8%) rank high, reflecting a desire for targeted fat reduction and muscle toning. The majority of respondents (62.4%) are also considering neurotoxin treatments, showing a desire for facial rejuvenation and wrinkle reduction. A significant portion (45.9%) is also interested in fillers to restore volume and enhance facial contours.
This is a revolutionary treatment that calls on radio frequency and HIFES technology to strengthen and tone the face noninvasively. EMFACE can help address sagging, laxity, wrinkles, and loss of volume by stimulating the muscles in the upper, mid and lower face.
DOUBLE DOWN ON THE DOUBLE CHIN
EMFACE Submentum uses revolutionary technology to target both muscle and skin to reduce the appearance of a double chin without invasive surgery— all in 20 minutes.
This is a two-in-one body-shaping treatment that stimulates muscle contractions and destroys subcutaneous fat at the same time. This musclebuilding and fat-burning treatment can be applied to abs, buttocks, thighs, arms, calves, and flanks.
Q4 2023 BEAUTYENGINE: AESTHETIC SURVEY [n=605] THE OPPORTUNITY:
In a rapidly changing online landscape, patients are relying more heavily on referrals from friends and families, provider websites, online reviews and search engine results to make their choices. Providers can capture this trend by reinforcing engagement with satisfied patients, encouraging positive reviews and maintaining a credible online presence.
TREND TRACKER
While social media engagement has seen a slight decline overall, TikTok remains an exception despite uncertainty about its future in the U.S. Platforms like Instagram and Facebook also continue to play pivotal roles in patient research for aesthetic providers. Maintaining a consistent presence across these platforms
that providers reach a
Online search engines (Google, Bing, etc.)
Aesthetic provider websites
Social media (Facebook, Instagram, etc.)
Podcasts YouTube videos
Referrals from friends and family
Online reviews
Advertisements featuring an aesthetic provider
Magazine articles featuring an aesthetic provider
THE OPPORTUNITY
Although patients predominantly research providers online, media formats such as podcasts and YouTube videos offer less utility compared to provider websites and search engines. Building strong patient relationships remains paramount for enhancing both online and in-person engagement.
As most patients explore their options, with 61.9% of respondents choosing to meet two or more practitioners before making a decision, it remains critical to provide a standout and engaging experience from the first
With about a third of respondents (32.3%) choosing to move forward with a treatment or procedure after just
consultation, making an impactful first impression is paramount to remaining competitive.
40 40% Followed the provider on social media
59 59%
Checked the provider’s reviews or ratings
62 62%
Researched the provider online
THE OPPORTUNITY
36 36%
Contacted the provider for more information
31 31%
Scheduled an appointment
13 13%
I have not taken any actions from advertisements
13 13%
Shared the advertisement with others
Q2 2024 BEAUTYENGINE: AESTHETIC SURVEY [n=852]
Advertisements from aesthetic providers continue to prompt substantial action from prospective patients, with nearly a third of respondents noting that they have scheduled an appointment in response to an ad. Providers that create engaging and memorable targeted ads can encourage patients to dive head-first into online research, where a provider’s curated digital presence can help them easily find essential information.
8 8% 54 54%
38 38% In-person An online booking app or website portal Phone
2024 BEAUTYENGINE: AESTHETIC SURVEY [n=852]
TAKEAWAY
With over half of respondents preferring a digital booking system, it is vital that providers offer a streamlined online booking option that provides all the information necessary for patients. Continuing declines in phone and in-person scheduling reinforce the importance of online platforms operating at peak efficiency.
Researching aesthetic providers has never been easier, or more complex. As patients navigate a shifting online landscape, they’re relying more than ever on board certification and word-of-mouth reviews and recommendations. Providers can enhance their appeal by prioritizing and spotlighting these crucial elements, maintaining positive relationships with patients post-procedure and highlighting education, training and qualifications.
Data demonstrates a significant rise in interest in pursuing board-certified plastic surgeons for aesthetic procedures, indicating a continued trend toward choosing qualified and certified practitioners. Aesthetic providers should leverage their qualifications and experience across multiple platforms, including advertisements, to establish credibility.
THE OPPORTUNITY
The power of a positive experience cannot be overstated, as factors such as rude staff, poor bedside manner and inadequate time with the provider are among the top off-putting experiences for respondents. It’s crucial for providers to prioritize cultivating a positive environment that emphasizes patient needs, actively listens to and addresses their questions and concerns and ensures ample one-on-one time with practitioners.
Patients overwhelmingly report having treatments and procedures in medspas and in the offices of board-certified aesthetic providers, demonstrating continued favoring of accredited practitioners. It’s essential to offer the services patients are seeking while building an environment that highlights qualifications, licenses and safety measures. This approach builds trust with prospective patients and establishes a provider’s practice in a competitive market.
Patients should be provided with multiple options to receive information and updates, including a functional and responsive
Maintaining a clear focus on what these systems communicate and how frequently they do so will contribute to patient
and help providers ensure effective communication channels.
Marginal drops in planned procedures across the board indicate a continued trend of financial caution that aesthetic providers need to be aware of to maintain success in challenging economic times. Additionally, providers can consider tailoring their offerings to align with popular treatments and procedures such as
fillers and microneedling, which remain in high demand.
(how long results last)
Provider recommendation
THE OPPORTUNITY
With the duration of results paramount in patient decision-making, it’s clear that patients are looking for effectiveness, the appearance of results, and expert recommendations in order to make the most informed decision. Prioritize communicating expected outcomes to patients to help them choose a neurotoxin with confidence.
Forehead
Under-eye (tear trough)
39 39% Cheeks 35 35%
3 3% Hands 5 5% Nose 26 26% Glabellar lines (11’s) 30 30% Crow’s-feet
THE OPPORTUNITY
DO YOU PLAN TO HAVE TREATED WITH FILLER IN THE NEXT 12 MONTHS?
63 63% Lips
In a shift from recent years, respondents indicated an expanding interest in using filler to treat their lips and cheeks, surpassing the forehead as the most commonly treated area. Aesthetic providers can ensure that patients are aware of their full selection of offerings and can readily access before-and-after images for each procedure. This approach helps establish a provider’s practice as a leader in placing filler in the most desired areas.
Glabellar lines (11’s)
Patients place a clear focus on the forehead, crow’s-feet and glabellar lines when it comes to where they plan to be treated with neurotoxins. The preference for these areas underscores a desire to address lines and wrinkles, presenting aesthetic providers with an opportunity to engage in tailored discussions about patients’ goals. Understanding these preferences enables providers to align their techniques and treatment options with the areas patients are most interested in enhancing.
Survey
Patient
puffiness
THE TAKEAWAY
While wrinkles continue to hold the top spot when it comes to facial concerns, growing focus on hyperpigmentation, fine lines and dark circles may indicate an overall emerging trend toward tackling the most obvious signs of aging. Practitioners can stay ahead of the curve by offering a combination of at-home and in-office solutions to address patient concerns.
THE
Our study data suggests an intensified focus on skin texture and quality across the board when it comes to body concerns. Cellulite, loose skin, flabby arms and crepey skin have all seen growth as primary body concerns in the past year, which practitioners can respond to by promoting in-office treatments designed to eliminate textural skin concerns and laxity.
48% Cruelty-free (not tested on animals)
34% Made for menopausal or hormonal skin concerns
23% Eco-friendly (sustainably produced and packaged)
“Clean” ingredients (free from harmful chemicals)
THE TAKEAWAY
29% Organic (made with organically grown ingredients)
13% Vegan (contains no animalderived ingredients)
Consumers prioritize “clean” ingredients, cruelty-free products and solutions for menopausal or hormonal skin concerns, with a rising demand for organic and vegan options. Providers can meet these preferences by offering skin-care products that align with consumer desires, catering to key considerations influencing consumer purchases.
There is a growing focus on body care with benefits comparable to facial care, emphasizing ingredients such as hyaluronic
Interest in vitamin C and niacinamide for body products is also on the rise. Aesthetic practitioners should leverage this data by stocking and recommending body-care products featuring these popular ingredients.
With more than 40% of patients purchasing skin care in-office, there remains a valuable opportunity at aesthetic practices and medspas to capture consumer attention and guide them to the right skin-care routine based on professional recommendations. A focus on strengthening in-office product offerings and personalized skin-care consultations can help convert more clients and enhance their outcomes.
THINKING ABOUT THE NEXT 12 MONTHS, PLEASE TELL US IF YOU THINK YOU’LL SPEND MORE, THE SAME OR LESS THAN YOU DID THE PREVIOUS 12 MONTHS FOR EACH OF THE FOLLOWING?
THE TAKEAWAY:
The data from Q4 2023 to Q2 2024 shows consistent consumer spending on aesthetic treatments, with a trend toward maintaining current levels rather than increasing. Providers can leverage this by enhancing client retention strategies, such as loyalty programs and personalized services. Emphasizing the value and results of ongoing treatments in marketing efforts can help sustain client engagement and satisfaction during this period of cautious spending.
Consumers shared they are more willing to cut back on dining, nail care and clothing compared to aesthetic treatments and procedures, which were lower on their list of priorities for spending reductions. Providers can leverage this sentiment by emphasizing the lasting benefits and value of their services, positioning them as investments in self-care and well-being that hold greater long-term value amidst cutting back on non-essential expenses.
The majority of consumers indicated they prefer to pay the full amount upfront for in-office aesthetic treatments or procedures, with a slight decrease from Q4 2023 to Q2 2024. However, there is an increasing trend in utilizing financing options, suggesting a growing openness to payment plans for these services. Providers can leverage this trend by offering flexible financing options, which may attract more clients who prefer to spread payments out over time.
Everyday promotional nancing with the CareCredit health, wellness and personal care credit card can help make you a top choice.
What can this do for your practice?
Help improve patient loyalty
O ering convenient nancing provides your practice with an easy way to help attract more patients and keep them coming back for other procedures and continued care.
Simplify the payment process
Patients can see if they prequalify with no impact to their credit score and, if approved, use their CareCredit credit card to pay for any additional care.
Help increase treatment acceptance
CareCredit provides your patients with a smart way to nance your full recommended plan and help t care into their budget.
50% of non-cardholders said they would postpone procedures if they could not use credit.1
EXO CR is the latest innovation utilizing the power of exosomes. Its unparalleled traceability, purity and potency set a new benchmark for aesthetic treatments. This highly bioactive product hits all the marks:
Single-source Wharton’s Jelly
Formulated to target dermal fibroblasts
Over 50 billion particulates
Over 10 billion intact exosomes
Over 1,000 growth factors & cytokines
Unmatched safety & potency testing
