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2024 BE AU T YENGINE

01

THE STATE OF AESTHETICS

A COMPREHENSIVE, DATA-DRIVEN GUIDE TO HOW PATIENTS NAVIGATE BEAUTY TREATMENTS

BY THE NUMBERS | POWERED BY

02

T H E S TAT E O F A E S T H E T I C S

THE BREAKDOWN 06 INTRO UNPACKING THE DATA + GLP-1 Agonists: Changing the Landscape + Budgeting Preferences + Shifts in Researching an Aesthetic Provider + Where to Promote + Trending Treatments

10 HOT TOPICS NEW TRENDS AND KEY AREAS OF INTEREST IN AESTHETICS + Tracking Patient Weight Loss With GLP-1 Medications + Main Concerns Patients Want to Address Post Weight Loss + How Medication Costs Influence Patient Spending + Popular Aesthetic Procedures Considered by Patients

To learn more about NewBeauty’s “The State of Aesthetics” or to contribute your own aesthetic survey questions, email research@newbeauty.com with any suggestions or recommendations for future topics to cover.

04

T H E S TAT E O F A E S T H E T I C S | T H E B R E A K D O W N

18 EXPLORING OPTIONS INSIGHTS INTO AESTHETIC PROVIDER SELECTION + Recommendations for Effective Social Media Engagement + Creating Impactful First Impressions + Strategic Approaches to Drive Patient Engagement

24 DECISION DRIVERS KEY CONSIDERATIONS FOR TREATMENTS AND PROVIDERS + Factors Influencing the Choice of Aesthetic Providers + Impact of Staff Behavior, Interactions and Consultation Logistics + Preferred Ways to Communicate With a Provider

28 TREATMENT TRENDS COMPARATIVE ANALYSIS OF PLANNED PROCEDURES + Tracking Year-over-Year Procedure Plans + Patient Priorities in Addressing Body Concerns + Emerging Trends in Tackling Signs of Aging

36 BEAUTY BUDGETING OVERVIEW OF CONSUMER PRIORITIES AND SPENDING HABITS + Key Factors Influencing Skin-Care Product Choices + Projected Spending in the Next 12 Months + Expectations for Aesthetic Treatment Prices

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T H E S TAT E O F A E S T H E T I C S

REAL-TIME INSIGHTS UNPACKING THE DATA Now in its third year, “The State of Aesthetics” continues to deliver valuable, up-to-date data from our biannual studies to providers.

Our latest trend report explores the decision-making and purchasing habits of highly engaged and knowledgeable aesthetic consumers in an ever-changing market. Using insights from BeautyEngine, developed

by NewBeauty, we track the evolving attitudes and behaviors of over 67,000 BeautyEngine panelists across the country—the industry’s most sophisticated consumers.

By accessing fresh data, we ensure our partners stay ahead of patient preferences. Leveraging this information helps aesthetic providers swiftly adapt practice strategies and gain a deeper understanding of consumer behavior, like what drives their skin-care purchases, consultation requests, and interest in new treatments and procedures.

DISRUPTIVE INNOVATION. TRUE VISIBLE RESULTS. ™

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T H E S TAT E O F A E S T H E T I C S | R E A L-T I M E I N S I G H T S

HERE ARE A FEW HIGHLIGHTS FROM THE LATEST REPORT. GLP-1s: Changing the Landscape

Insights from users of GLP-1 medications show that these treatments are here to stay. A majority are committed to longterm use, with nearly half planning to continue for more than a year.

Many respondents have also reduced spending in other areas due to its cost. This group of respondents also show a significant interest in future treatments like skin tightening and injectables.

Budgeting Preferences

When it comes to budgeting, the data from Q4 2023 to Q2 2024 shows consistent consumer spending on aesthetic treatments.

When asked about potential areas for reducing expenses, dining out leads as the top choice at 56.1%, followed closely by nail care at 48.3%. Interestingly, while travel and fitness memberships are also likely areas for cutbacks (26.4% and 31.2%, respectively), respondents are less likely to cut spending on aesthetics or cosmetics, with only 19.6% and 19.5% considering these areas. These insights underscore evolving priorities amidst economic considerations.

TREND TRACKER Trend Tracker identifies key areas where we track consumer behavior, revealing the evolving preferences over time.

Shifts in Research

When searching for a provider, data reveals a strong reliance on word-of-mouth recommendations.

Personal referrals from friends and family increased from 61.7% in Q4 2023 to 65.6% in Q2 2024.

Online reviews and search engines continue to be crucial, but the influence of social media and provider websites has slightly decreased. Interestingly, about a quarter of respondents do not use social media for this purpose, highlighting diverse informationgathering habits.

Where to Promote

Although some respondents may not use social media for researching, when it comes to the type of advertisements for aesthetic providers they are most likely to remember, the data clearly favors social media (62%) as a top choice. Following closely are search engines, with 35%, while print media, including magazines, remains highly relevant with a notable reach of 30%.

Skin Focused

Respondents expressed a strong desire for smoother, more youthful skin, with 28% prioritizing the elimination of wrinkles, followed by hyperpigmentation and fine lines.

In body aesthetics, cellulite topped concerns at 20%, emphasizing a focus on improving skin texture.

Trending Treatments

Survey results reveal that in the next year respondents said they planned on undergoing microneedling (38.7%) and teeth whitening (38.7%) treatments next, indicating a preference for procedures with visible and effective outcomes.

Looking forward, neurotoxins (42.9%) and fillers (37.3%) also remain top choices. These findings show a strong interest in noninvasive or minimally invasive face and body procedures that offer significant results with minimal effort.

—Plastic Surgeon M. Bradley Calobrace, MD

Day 0

Day 90

10

T H E S TAT E O F A E S T H E T I C S

HOT TOPICS

H O T T O P I C S | T H E S TAT E O F A E S T H E T I C S

WHEN YOU DECIDED TO TAKE GLP-1 MEDICATION TO LOSE WEIGHT, HOW MUCH WEIGHT WERE YOU AIMING TO LOSE? 31.3%

20–40 lbs

27.6%

40–60 lbs

18.4%

10–20 lbs

11.7%

60–80 lbs

5.5%

80–100 lbs

3.1%

Less Than 10 lbs

2.5%

More Than 100 lbs

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=163]

THE TAKEAWAY Understanding how much weight patients are aiming to lose can help providers proactively tailor treatment plans that align with weight-loss goals. Are there tips, tools and procedures that can be recommended along the way? How can supportive guidance be provided throughout their weight-loss journey and beyond? This approach not only supports physical transformations, but also fosters a trusting patient-provider relationship that is essential for long-term success.

HOW MUCH WEIGHT HAVE YOU LOST IN TOTAL SINCE YOU BEGAN TAKING YOUR GLP-1 MEDICATION? 29.4% 20–40 lbs 25.2%

1–10 lbs

22.7% 22.7 %

10–20 lbs

13.5%

40–60 lbs

3.1%

None

2.5%

60–80 lbs

2.5%

80–100 lbs

0.6%

More Than 100 lbs

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=163]

THE OPPORTUNITY To optimize treatment plans with GLP-1 medication, helping patients understand how to manage the physical changes associated with weight loss is crucial. Data shows significant weight-loss milestones are being met, with 29.4% of patients losing 20–40 lbs, 25.2% losing 1–10 lbs and 22.7% losing 10–20 lbs. As an aesthetic provider, incorporating minor procedures like skin tightening, dermal fillers and body sculpting can help address the physical changes that come with these milestones.

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12

T H E S TAT E O F A E S T H E T I C S | H O T T O P I C S

HAVE YOU EXPERIENCED ANY SIDE EFFECTS FROM TAKING GLP-1 MEDICATIONS FOR WEIGHT LOSS? 53.4% Nausea 41.1%

Fatigue

37.4% Constipation 19.6%

None

17.2%

Diarrhea

14.7%

Headache

14.7%

Vomiting

11.7%

Dizziness

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 163]

THE TAKEAWAY Many patients reported side effects from GLP-1 medications, with nausea (53.4%), fatigue (41.1%) and constipation (37.4%) being the most common. Knowing about these side effects helps manage patient expectations and allows for proactive measures to reduce discomfort. This fosters open discussions about long-term health and aesthetic wellness goals, enhancing the overall patient experience.

HAVE YOU NOTICED ANY HAIR LOSS OR CHANGES IN HAIR QUALITY DURING YOUR WEIGHT-LOSS JOURNEY WITH GLP-1 MEDICATION?

58+42+T 30+70+T 12+88+T 58%

30%

12%

No

Yes

Maybe

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n= 163]

THE OPPORTUNITY Given that 30% of patients have reported experiencing hair loss or changes in hair quality, this presents an opportunity to introduce them to the array of available treatments. Aesthetic providers can offer specialized consultations to assess hair health, recommend supplements or other hair-loss treatments, and discuss advanced therapies such as platelet-rich plasma (PRP) and/or laser treatments for hair restoration.

H O T T O P I C S | T H E S TAT E O F A E S T H E T I C S

WHICH HAIR-LOSS TREATMENT OPTION ARE YOU MOST LIKELY TO CONSIDER FOR ADDRESSING YOUR CONCERNS? 30.6% Topical hair growth treatments (e.g. minoxidil) 28.6% Dietary supplements 14.3% Natural or home remedies 12.2%

Prescription medications for hair loss (e.g. finasteride)

4.1%

Platelet-rich plasma (PRP) therapy

2%

Laser hair therapy

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 49]

THE OPPORTUNITY Patients’ preferences for addressing hair loss while on GLP-1 medications reveal a notable interest in topical hair growth treatments (30.6%) and dietary supplements (28.6%). This presents a prime opportunity for aesthetic practices to incorporate these solutions into the range of services they offer, enabling the delivery of tailored advice and personalized treatment plans.

Educating patients about effective options, such as prescription medications and advanced therapies like PRP, can further expand the service portfolio.

WHICH BODY CONCERN WOULD YOU MOST LIKE TO TREAT OR IMPROVE AS YOU WORK TOWARD YOUR GOAL WEIGHT? 62.4% Loose or sagging skin 46.6% Muscle tone or definition 41.4% Excess body fat 32.3% Stubborn cellulite 12%

Stretch marks

5.3%

I do not have any specific body concerns

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 133]

THE TAKEAWAY After reaching their goal weight, the biggest worry for most patients is loose or sagging skin, as 62.4% of respondents are keen on tightening it up. Muscle tone or definition comes next, with 46.6% wanting to boost muscle mass and improve their physique. These findings highlight a clear interest in treatments that can help reshape the body and improve skin elasticity after making major strides in weight loss.

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14

T H E S TAT E O F A E S T H E T I C S | H O T T O P I C S

IF YOU HAVE EXPERIENCED CHANGES IN YOUR SKIN QUALITY DURING YOUR WEIGHT-LOSS JOURNEY AND WISH TO TREAT IT, WHICH SKIN TREATMENT WOULD YOU MOST LIKELY CONSIDER? 48.5% Microneedling 42.4% Laser skin resurfacing 42.4% Neurotoxins 39.4% Chemical peels 33.3% Fillers 21.2%

Topical acne treatments

15.2%

I am not planning any skin treatments

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 33]

THE OPPORTUNITY Many GLP-1 patients have reported challenges such as loss of facial volume and lax skin on the body, underscoring the need for targeted aesthetic solutions. Reports of side effects like sagging skin and muscle mass loss have prompted a strong interest in minimally invasive and noninvasive treatments such as laser therapy, microneedling and neurotoxins. These treatments are popular for maintaining facial and body aesthetics both during and after weight loss.

HOW MUCH LONGER DO YOU PLAN ON TAKING GLP-1 MEDICATIONS?

46+54+T 21+79+T 18+82+T 16+84+T 46%

21%

18%

16%

More than 12 months

3–6 months

6–12 months

Less than 3 months

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 211]

THE OPPORTUNITY Nearly half of respondents plan to continue using GLP-1 medications for more than a year, presenting an opportunity for providers to support them as they continue with weight-loss management. Understanding this long-term commitment allows for the proactive planning of treatments to address potential side effects down the line.

H O T T O P I C S | T H E S TAT E O F A E S T H E T I C S

HAS THE COST OF GLP-1 MEDICATIONS CAUSED YOU TO REDUCE SPENDING IN OTHER AREAS?

54+46+T 41+59+T 5+95+T 54%

41%

5%

NO

YES

MAYBE

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 211]

THE TAKEAWAY With 41% of respondents indicating that the cost of GLP-1 medications has impacted their spending in other areas, there’s a clear opportunity for aesthetic practitioners to offer cost-effective solutions. By understanding these financial considerations, providers can tailor treatment plans and recommend affordable options such as minimally invasive procedures or package deals. This approach not only addresses patients’ concerns about budget, but also fosters trust and loyalty by demonstrating a commitment to their holistic well-being.

WHICH OF THE FOLLOWING HAVE YOU CUT BACK ON AS A RESULT OF THE COST OF GLP-1 MEDICATION? 59.2% Dining out 40.8% Spa or salon services 38.8% Cosmetic procedures (e.g. neurotoxin, fillers, etc.)

37.8%

Entertainment (e.g. movies, concerts, etc.)

36.7% Travel expenses / vacations 29.6% Professional grooming services (e.g. waxing, threading, etc.)

27.6%

Skin-care products

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 211]

THE OPPORTUNITY While many patients are cutting back in various areas, dining out, spa/salon services and cosmetic procedures top the list.

Low on the list is skin care, underscoring the importance of offering diverse, budget-friendly options in physician-dispensed skin care. Recognizing these shifts in spending priorities allows providers to differentiate themselves in a competitive market.

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T H E S TAT E O F A E S T H E T I C S | H O T T O P I C S

ARE YOU PLANNING TO HAVE IN-OFFICE AESTHETIC PROCEDURES ONCE YOU REACH YOUR GOAL WEIGHT?

49+51+T 33+67+T 18+82+T 49%

33%

18%

Yes

Unsure

No

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 163]

THE OPPORTUNITY With 49% of respondents stating they plan to have an in-office procedure after achieving their goals, aesthetic providers have an opportunity to proactively recommend appropriate treatment options as their patients stop taking GLP-1s. By understanding these intentions, providers can educate patients on how to plan and time the treatments they are considering, ensuring they align with their ongoing weight-loss journey.

WHAT TYPE OF AESTHETIC PROCEDURES ARE YOU CONSIDERING AFTER REACHING YOUR GOAL WEIGHT? 62.4% Neurotoxins (e.g. Botox Cosmetic, Daxxify, Dysport, Jeuveau, Xeomin, etc.)

45.9% Fillers (e.g. Juvéderm, Restylane, RHA Collection, etc.)

39.8% Nonsurgical body-sculpting procedures (e.g. muscle stimulation, fat melting) 30.1%

Energy-based skin tightening for face and/or neck

25.6% Energy-based skin tightening for body 20.3% Facelift 17.3%

Necklift

12%

Eyelid surgery

9%

Browlift

9%

I am not planning any aesthetic procedures

5.3%

Rhinoplasty

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 133]

THE OPPORTUNITY This data highlights a strong demand for minimally invasive aesthetic solutions to complement weight-loss achievements.

Nonsurgical body sculpting procedures (39.8%) rank high, reflecting a desire for targeted fat reduction and muscle toning.

The majority of respondents (62.4%) are also considering neurotoxin treatments, showing a desire for facial rejuvenation and wrinkle reduction. A significant portion (45.9%) is also interested in fillers to restore volume and enhance facial contours.

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T H E S TAT E O F A E S T H E T I C S

EXPLORING OPTIONS

E X P L O R I N G O P T I O N S | T H E S TAT E O F A E S T H E T I C S

TREND TRACKER

WHICH OF THE FOLLOWING HAVE YOU USED TO RESEARCH AND GATHER INFORMATION ABOUT AESTHETIC PROVIDERS? Q4 2023

Q2 2024

61.7% Referrals from friends and family

65.6% Referrals from friends and family

53.7% Online reviews

55.5% Online reviews

50.1% Online search engines (Google, Bing, etc.)

51.6% Online search engines (Google, Bing, etc.)

45.8% Aesthetic provider’s website

50.1% Aesthetic provider’s websites

46.9% Social media (Facebook, Instagram, TikTok, etc.)

44.2% Social media (Facebook, Instagram, TikTok, etc.)

23.1% Magazine articles featuring an aesthetic provider

21.6% Magazine articles featuring an aesthetic provider

15.9% Advertisements featuring an aesthetic provider

17.4% Advertisements featuring an aesthetic provider

17.9% YouTube videos

15.0% YouTube videos

5.8%

Podcasts

5.3%

Podcasts

2.3%

None of the selections

3.2%

None of the selections

Q4 2023 BE AU T Y ENGINE: A EST HE T IC SURV E Y [n= 605]

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=852]

THE OPPORTUNITY: In a rapidly changing online landscape, patients are relying more heavily on referrals from friends and families, provider websites, online reviews and search engine results to make their choices. Providers can capture this trend by reinforcing engagement with satisfied patients, encouraging positive reviews and maintaining a credible online presence.

TREND TRACKER

WHICH SOCIAL MEDIA PLATFORMS HAVE YOU USED USED TO RESEARCH AND GATHER INFORMATION ABOUT AESTHETIC PROVIDERS? Q4 2023

Q2 2024

65%

Instagram

63.4% Instagram

41%

Facebook

39.6% Facebook

22%

I’ve never used a social media platform for this

23.6% I’ve never used a social media platform for this

22%

TikTok

23.5% TikTok

8%

LinkedIn

5.9%

Q4 2023 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 605]

LinkedIn

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n =852]

THE TAKEAWAY While social media engagement has seen a slight decline overall, TikTok remains an exception despite uncertainty about its future in the U.S. Platforms like Instagram and Facebook also continue to play pivotal roles in patient research for aesthetic providers. Maintaining a consistent presence across these platforms ensures that providers reach a diverse audience.

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T H E S TAT E O F A E S T H E T I C S | E X P L O R I N G O P T I O N S

ON A SCALE FROM 1 TO 5, HOW HELPFUL DO YOU FIND THE FOLLOWING WHEN RESEARCHING AND GATHERING INFORMATION ABOUT AESTHETIC PROVIDERS BEFORE SELECTING ONE? 1

2

3

4

5

3.8%

5%

21.5%

30.4%

39.3%

2.9%

6.7%

26.1%

32.9%

31.5%

12.3%

13.1%

23.6%

26.1%

24.9%

43.5%

18.1%

21%

10.2%

7.2%

29.7%

17.6%

21.6%

18.9%

12.2%

3.5%

2.2%

10.8%

25.1%

58.3%

3.1%

4.5%

18.3%

33.9%

40.5%

Advertisements featuring an aesthetic provider

20%

22.2%

29.9%

19%

8.9%

Magazine articles featuring an aesthetic provider

20.3%

19.2%

27.5%

18.8%

14.2%

Online search engines (Google, Bing, etc.)

Aesthetic provider websites

Social media (Facebook, Instagram, etc.)

Podcasts

YouTube videos Referrals from friends and family

Online reviews

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=852]

THE OPPORTUNITY Although patients predominantly research providers online, media formats such as podcasts and YouTube videos offer less utility compared to provider websites and search engines. Building strong patient relationships remains paramount for enhancing both online and in-person engagement.

E X P L O R I N G O P T I O N S | T H E S TAT E O F A E S T H E T I C S

13+ T + 87 9+ T + 91 30+70+T 8+92+T 35+65+T 6+94+T 62+38+T 3+97+T 30%

Print media like newspapers and magazines

35%

Search engines

62%

13%

9%

TV

Radio programs or podcasts

8%

Website banners

WHEN IT COMES TO ADVERTISEMENTS FOR AESTHETIC PROVIDERS, WHICH TYPE WOULD YOU SAY YOU ARE MOST LIKELY TO REMEMBER?

6% Billboards

3%

Social media

Other

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=852]

THE OPPORTUNITY Social media ads remain highly effective for reaching prospective patients. Aesthetic providers can enhance this by investing in geo-targeted ads. Print media also excels, outperforming billboards, TV and radio for engagement.

TREND TRACKER

ON AVERAGE, HOW MANY DIFFERENT AESTHETIC PROVIDERS DO YOU SCHEDULE CONSULTATIONS WITH PRIOR TO DECIDING ON AN AESTHETIC TREATMENT OR PROCEDURE? Q4 2023

59%

Q2 2024

Two to three providers

57%

Two to three providers

31.7% One provider

32.3% One provider

3.6%

Four to five providers

4.1%

Four to five providers

1.2%

Six or more providers

0.8%

Six or more providers

Q4 2023 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n= 601]

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=852]

THE TAKEAWAY As most patients explore their options, with 61.9% of respondents choosing to meet two or more practitioners before making a decision, it remains critical to provide a standout and engaging experience from the first consultation. With about a third of respondents (32.3%) choosing to move forward with a treatment or procedure after just one consultation, making an impactful first impression is paramount to remaining competitive.

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22

T H E S TAT E O F A E S T H E T I C S | E X P L O R I N G O P T I O N S

40+60+T 36+64+T 31+69+T 59+41+T 13+87+T 13+87+T 62+38+T 40%

Followed the provider on social media

59%

Checked the provider’s reviews or ratings

62%

36%

Contacted the provider for more information

31%

Scheduled an appointment

WHICH OF THE FOLLOWING ACTIONS HAVE YOU TAKEN AFTER SEEING AN ADVERTISEMENT FOR AN AESTHETIC PROVIDER?

13%

I have not taken any actions from advertisements

13%

Shared the advertisement with others

Researched the provider online

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=852]

THE OPPORTUNITY Advertisements from aesthetic providers continue to prompt substantial action from prospective patients, with nearly a third of respondents noting that they have scheduled an appointment in response to an ad. Providers that create engaging and memorable targeted ads can encourage patients to dive head-first into online research, where a provider’s curated digital presence can help them easily find essential information.

WHAT IS YOUR PREFERRED METHOD FOR SCHEDULING APPOINTMENTS FOR AESTHETIC TREATMENTS OR PROCEDURES?

54+46+T 38+62+T 8+92+T 54%

38%

8%

An online booking app or website portal

Phone

In-person

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n=852]

THE TAKEAWAY With over half of respondents preferring a digital booking system, it is vital that providers offer a streamlined online booking option that provides all the information necessary for patients. Continuing declines in phone and in-person scheduling reinforce the importance of online platforms operating at peak efficiency.

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T H E S TAT E O F A E S T H E T I C S

DECISION DRIVERS

D E C I S I O N D R I V E R S | T H E S TAT E O F A E S T H E T I C S

56� 55� 44� 38� 58� 62� 38� 28� 64� 66� 5�� 12� 56% Price and affordability

58%

Education and training of the provider

62%

Recommendations from friends and family

64%

Before-and-after cases

Board certification of the provider

Recommendations from healthcare professionals

38%

WHAT ARE THE KEY FACTORS THAT YOU TAKE INTO CONSIDERATION WHEN CHOOSING AN AESTHETIC PROVIDER?

Location

38%

Online reputation

28%

Range of services offered

Patient reviews and testimonials

66%

44%

55%

5%

Advertising from a brand or practice

12%

Social media presence

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 852]

THE OPPORTUNITY Researching aesthetic providers has never been easier, or more complex. As patients navigate a shifting online landscape, they’re relying more than ever on board certification and word-of-mouth reviews and recommendations. Providers can enhance their appeal by prioritizing and spotlighting these crucial elements, maintaining positive relationships with patients post-procedure and highlighting education, training and qualifications.

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T H E S TAT E O F A E S T H E T I C S | D E C I S I O N D R I V E R S

TREND TRACKER

WHEN CONSIDERING AN AESTHETIC SURGICAL PROCEDURE, WHICH OF THE FOLLOWING WOULD YOU BE MOST LIKELY TO CHOOSE FOR YOUR SURGEON? Q4 2023

Q2 2024

55.3% Board-certified plastic surgeon

63.9% Board-certified plastic surgeon

22.6% Board-certified surgeon

18.1%

Board-certified surgeon

7.5%

Unsure

5.5%

Unsure

3.2%

General surgeon

1.6%

General surgeon

Q4 2023 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 557 ]

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE OPPORTUNITY Data demonstrates a significant rise in interest in pursuing board-certified plastic surgeons for aesthetic procedures, indicating a continued trend toward choosing qualified and certified practitioners. Aesthetic providers should leverage their qualifications and experience across multiple platforms, including advertisements, to establish credibility.

WHICH FACTORS DO YOU CONSIDER OFF-PUTTING WHEN HAVING AN AESTHETIC TREATMENT OR PROCEDURE CONSULTATION? 79.9% Rude or unhelpful office staff 74.6%

Provider’s poor bedside manner

56.1%

Insufficient time with the provider during the consultation

50%

Cost of the treatment

49.1%

Difficulty scheduling the consultation

48.2% Long wait time to see the provider 44.1%

Cost of the consultation

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 852]

THE OPPORTUNITY The power of a positive experience cannot be overstated, as factors such as rude staff, poor bedside manner and inadequate time with the provider are among the top off-putting experiences for respondents. It’s crucial for providers to prioritize cultivating a positive environment that emphasizes patient needs, actively listens to and addresses their questions and concerns and ensures ample one-on-one time with practitioners.

D E C I S I O N D R I V E R S | T H E S TAT E O F A E S T H E T I C S

32+ T + 68 56+44+T 18+82+T 56% Medspa

66+34+T 66%

Board-certified aesthetic provider’s office

32%

18%

Salon or spa

FROM WHICH OF THE FOLLOWING FACILITIES HAVE YOU RECEIVED AN AESTHETIC TREATMENT OR PROCEDURE IN THE PAST?

Cosmetic dentist

6+94+T 6%

Non-board-certified aesthetic provider’s office

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE TAKEAWAY Patients overwhelmingly report having treatments and procedures in medspas and in the offices of board-certified aesthetic providers, demonstrating continued favoring of accredited practitioners. It’s essential to offer the services patients are seeking while building an environment that highlights qualifications, licenses and safety measures. This approach builds trust with prospective patients and establishes a provider’s practice in a competitive market.

WHAT IS YOUR PREFERRED METHOD OF COMMUNICATION TO RECEIVE UPDATES AND INFORMATION FROM YOUR AESTHETIC PROVIDER? 70.1%

Text message

64.1%

Email

19%

Phone call

8.1%

Physical mail Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 852]

THE OPPORTUNITY Patients should be provided with multiple options to receive information and updates, including a functional and responsive text and email system. Maintaining a clear focus on what these systems communicate and how frequently they do so will contribute to patient satisfaction and help providers ensure effective communication channels.

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T H E S TAT E O F A E S T H E T I C S

TREATMENT TRENDS

T R E AT M E N T T R E N D S | T H E S TAT E O F A E S T H E T I C S

TREND TRACKER

WHICH OF THE FOLLOWING PROCEDURES DO YOU PLAN TO HAVE IN THE NEXT 12 MONTHS? Q4 2023

Q2 2024

41.1%

High-tech facial

42.9% Neurotoxin

41.1%

Neurotoxin

37.3%

Filler

35.5% Microneedling

35.9% Microneedling

35.2% Filler

33.1%

High-tech facial

21.7%

Teeth whitening

23.5%

Teeth whitening

18.1%

Skin tightening

20.9% Skin tightening

6.3%

Body contouring

7.5%

Body contouring

4.7%

Facelift

4.7%

Necklift

3.8%

Liposuction

4%

Liposuction

3.8%

Necklift

3.8%

Breast augmentation

3.2%

Tummy tuck

3.6%

Facelift

2.7%

Veneers

3.6%

Veneers

2.3%

Blepharoplasty

3.5%

Tummy tuck

2.0%

Breast reduction

3%

Blepharoplasty

1.8%

Breast augmentation

2.5%

Fat transfer

1.1%

Fat transfer

1.5%

Brazilian Butt Lift

0.7%

Brazilian Butt Lift

1%

Breast reduction

Q4 2023 BE AU T Y ENGINE A ESTHE TIC SURV E Y [n = 945]

Q2 2024 BE AU T Y ENGINE A ESTHE TIC SURV E Y [n = 94 4]

THE TAKEAWAY Marginal drops in planned procedures across the board indicate a continued trend of financial caution that aesthetic providers need to be aware of to maintain success in challenging economic times. Additionally, providers can consider tailoring their offerings to align with popular treatments and procedures such as neurotoxins, fillers and microneedling, which remain in high demand.

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T H E S TAT E O F A E S T H E T I C S | T R E AT M E N T T R E N D S

USING A SCALE FROM 1 TO 5, HOW IMPORTANT ARE THE FOLLOWING FACTORS WHEN DECIDING WHICH NEUROTOXIN TO USE (BOTOX COSMETIC, DAXXIFY, DYSPORT, JEUVEAU, XEOMIN)?

Duration (how long results last)

Onset (how quickly results appear)

Natural-looking results

Provider recommendation

1

2

3

4

5

0.5%

1.1%

7%

19.5%

71.9%

5%

11.1%

28.7%

22.9%

32.3%

2%

2%

9.3%

21.7%

65.1%

2%

3.9%

12.9%

26.7%

54.5%

3.2%

6.5%

23.7%

28%

38.7%

Price

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 558]

THE OPPORTUNITY With the duration of results paramount in patient decision-making, it’s clear that patients are looking for effectiveness, the appearance of results, and expert recommendations in order to make the most informed decision. Prioritize communicating expected outcomes to patients to help them choose a neurotoxin with confidence.

T R E AT M E N T T R E N D S | T H E S TAT E O F A E S T H E T I C S

30+70+R 26+74+R 24+76+R 19+81+R 35+65+R 35+65+R 15+85+R 5+95+R 39+61+R 63+37+R 3+97+R 26%

30%

Glabellar lines (11’s)

Crow’s-feet

35% Forehead

35%

Under-eye (tear trough)

24% Jawline

WHICH AREAS DO YOU PLAN TO HAVE TREATED WITH FILLER IN THE NEXT 12 MONTHS?

19% Chin

15% Temples

39%

5%

Cheeks

Nose

63%

3%

Lips

Hands

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 352]

THE OPPORTUNITY In a shift from recent years, respondents indicated an expanding interest in using filler to treat their lips and cheeks, surpassing the forehead as the most commonly treated area. Aesthetic providers can ensure that patients are aware of their full selection of offerings and can readily access before-and-after images for each procedure. This approach helps establish a provider’s practice as a leader in placing filler in the most desired areas.

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T H E S TAT E O F A E S T H E T I C S | T R E AT M E N T T R E N D S

15+ R + 85 15+85+R 17+83+R 15+85+Q 20+80+R 64+36+Q 6+94+R 6+94+R 69+31+R 86+14+R 1+99+R 15%

17%

15%

Jawline

Chin

Temples

20% Lips

64%

Glabellar lines (11’s)

WHICH AREAS DO YOU PLAN TO HAVE TREATED WITH NEUROTOXIN IN THE NEXT 12 MONTHS?

15%

Under-eye (tear trough)

6% Cheeks

69%

6%

Crow’s-feet

Nose

86%

1%

Forehead

Hands

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 405]

THE OPPORTUNITY Patients place a clear focus on the forehead, crow’s-feet and glabellar lines when it comes to where they plan to be treated with neurotoxins. The preference for these areas underscores a desire to address lines and wrinkles, presenting aesthetic providers with an opportunity to engage in tailored discussions about patients’ goals. Understanding these preferences enables providers to align their techniques and treatment options with the areas patients are most interested in enhancing.

T R E AT M E N T T R E N D S | T H E S TAT E O F A E S T H E T I C S

WHICH OF THE FOLLOWING PROCEDURES WOULD YOU NEVER CONSIDER DOING? 69.3%

Brazilian Butt Lift

45.4%

Breast reduction

29.1%

Breast augmentation

26.6%

Tummy tuck

25.3%

Fat transfer

22.5%

Liposuction

20.7%

Veneers

17.5%

Blepharoplasty

16.2%

Facelift

12.2%

Body contouring

12.2%

Necklift

7%

Neurotoxin

6.2%

Filler

4.2%

Skin tightening

2.5%

Microneedling

2.4%

Teeth whitening

1.5%

High-tech facial

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE TAKEAWAY Survey results indicate a high aversion to the Brazilian Butt Lift, with 69.3% reporting they would never consider the procedure. There is an opportunity to educate patients about these procedures to illustrate possible outcomes.

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T H E S TAT E O F A E S T H E T I C S | T R E AT M E N T T R E N D S

WHICH OF THE FOLLOWING PROCEDURES WOULD YOU CONSIDER DOING AT SOME POINT IN THE FUTURE (MORE THAN 12 MONTHS FROM NOW)?

41.7%

Microneedling

41.3%

Skin tightening

40.4%

High-tech facial

40.1%

Filler

32.7%

Facelift

31.4%

Neurotoxin

31.1%

Teeth whitening

29.6%

Necklift

27.8%

Body contouring

20.9%

Tummy tuck

20%

Liposuction

19.5%

Blepharoplasty

17.6%

Breast augmentation

14.4%

Fat transfer

14.2%

Veneers

6.7%

Breast reduction

6.6%

Brazilian Butt Lift

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n= 94 4]

THE OPPORTUNITY Patient interest in noninvasive treatments that offer skin quality improvement are high on the priority list when planning future treatments. Meet this interest by offering a full suite of the latest and greatest in nonsurgical options, highlighting before-andafter results from these procedures and staying on top of the latest technologies.

T R E AT M E N T T R E N D S | T H E S TAT E O F A E S T H E T I C S

11+89+T 28+72+T 11%

Hyperpigmentation

28% Wrinkles

10+90+T 10+90+T 10%

10%

Fine lines

Dark circles

9+91+T 7+93+T

IF YOU COULD PERMANENTLY ELIMINATE ONE FACIAL CONCERN, WHICH WOULD IT BE?

9%

Droopy eyelids

7%

Under-eye puffiness

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE TAKEAWAY

While wrinkles continue to hold the top spot when it comes to facial concerns, growing focus on hyperpigmentation, fine lines and dark circles may indicate an overall emerging trend toward tackling the most obvious signs of aging. Practitioners can stay ahead of the curve by offering a combination of at-home and in-office solutions to address patient concerns.

20+80+T 7+93+T 12+88+T11+89+T 11+89+T 10+90+T 20% Cellulite

12% Loose skin

IF YOU COULD PERMANENTLY ELIMINATE ONE BODY CONCERN, WHICH WOULD IT BE?

11%

11%

Hair thinning or hair loss

Flabby arms

7%

Saggy breasts

10% Crepey skin

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE TAKEAWAY Our study data suggests an intensified focus on skin texture and quality across the board when it comes to body concerns.

Cellulite, loose skin, flabby arms and crepey skin have all seen growth as primary body concerns in the past year, which practitioners can respond to by promoting in-office treatments designed to eliminate textural skin concerns and laxity.

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T H E S TAT E O F A E S T H E T I C S

BEAUTY BUDGETING

B E A U T Y B U D G E T I N G | T H E S TAT E O F A E S T H E T I C S

34� 23� 34%

23%

Made for menopausal or hormonal skin concerns

Eco-friendly (sustainably produced and packaged)

48� 66� 48%

Cruelty-free (not tested on animals)

66%

“Clean” ingredients (free from harmful chemicals)

WHEN SELECTING SKIN-CARE PRODUCTS, WHICH OF THE FOLLOWING DO YOU TAKE INTO CONSIDERATION? Q4 2023 BE AU T Y ENGINE: A EST HE T IC SURV E Y [n = 557 ]

29� 13� 29%

Organic (made with organically grown ingredients)

13%

Vegan (contains no animalderived ingredients)

THE TAKEAWAY Consumers prioritize “clean” ingredients, cruelty-free products and solutions for menopausal or hormonal skin concerns, with a rising demand for organic and vegan options. Providers can meet these preferences by offering skin-care products that align with consumer desires, catering to key considerations influencing consumer purchases.

WHICH ACTIVE INGREDIENTS DO YOU LOOK FOR WHEN SELECTING BODY-CARE PRODUCTS? 73.5%

Hyaluronic acid

59%

Ceramides

56.6%

Retinol

55.7%

Vitamin C

46%

Alphahydroxy Acids (AHA)

44.5%

Niacinamide

30.6%

Betahydroxy Acids (BHA)

6.8%

Benzoyl peroxide

Q4 2023 BE AU T Y ENGINE: A EST HE T IC SURV E Y [n = 557 ]

THE OPPORTUNITY There is a growing focus on body care with benefits comparable to facial care, emphasizing ingredients such as hyaluronic acid, ceramides and retinol. Interest in vitamin C and niacinamide for body products is also on the rise. Aesthetic practitioners should leverage this data by stocking and recommending body-care products featuring these popular ingredients.

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T H E S TAT E O F A E S T H E T I C S | B E A U T Y B U D G E T I N G

TREND TRACKER

THINKING ABOUT THE PAST 12 MONTHS, WHERE HAVE YOU PURCHASED SKIN-CARE PRODUCTS? Q4 2023

65.4%

Beauty retailer (Sephora, Ulta Beauty, Bluemercury, etc.)

59.1%

Directly from a brand’s website

58.2%

Online retailer (Dermstore, SkinStore, etc.)

42%

Aesthetic provider/doctor’s office

38.8%

Amazon

38.1%

Department store (Macy’s, Nordstrom, etc.)

34.8%

Spa or salon

30.5%

Drugstore (CVS, Walgreens, etc.)

Q4 2023 BE AU T Y ENGINE: A EST HE T IC SURV E Y [n = 557 ]

Q2 2024

69.9%

Beauty retailer (Sephora, Ulta Beauty, etc.)

62.2%

Directly from a brand’s website

55.5%

Online retailer (Dermstore, SkinStore, etc.)

43.4%

Amazon

40.5%

Aesthetic provider / doctor’s office

34.5%

Department store (Macy’s, Nordstrom, etc.)

34.2%

Spa or salon

32.8%

Drugstore (CVS, Walgreens, etc.)

0.7%

I haven’t purchased skin-care products in the past 12 months Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE OPPORTUNITY With more than 40% of patients purchasing skin care in-office, there remains a valuable opportunity at aesthetic practices and medspas to capture consumer attention and guide them to the right skin-care routine based on professional recommendations.

A focus on strengthening in-office product offerings and personalized skin-care consultations can help convert more clients and enhance their outcomes.

B E A U T Y B U D G E T I N G | T H E S TAT E O F A E S T H E T I C S

TREND TRACKER

THINKING ABOUT THE NEXT 12 MONTHS, PLEASE TELL US IF YOU THINK YOU’LL SPEND MORE, THE SAME OR LESS THAN YOU DID THE PREVIOUS 12 MONTHS FOR EACH OF THE FOLLOWING? Q4 2023

Q2 2024

M O RE

L ESS

SA ME

M O RE

L ESS

SA ME

Aesthetic treatments

29.8%

8.6%

58.5%

29.6%

9.2%

59.2%

Skin-care products

26.6%

6.5%

65.2%

21.5%

6.8%

71%

Spa / salon treatments

28%

8.6%

60.1%

27.4%

9.2%

71%

Cosmetic dentistry treatments

13.3%

17.1%

46.7%

15.7%

18%

45.7%

Q4 2023 BEAUTYENGINE: AESTHETIC SURVEY [n= 557]

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n= 944]

THE TAKEAWAY: The data from Q4 2023 to Q2 2024 shows consistent consumer spending on aesthetic treatments, with a trend toward maintaining current levels rather than increasing. Providers can leverage this by enhancing client retention strategies, such as loyalty programs and personalized services. Emphasizing the value and results of ongoing treatments in marketing efforts can help sustain client engagement and satisfaction during this period of cautious spending.

WHICH OF THE FOLLOWING BEST DESCRIBES HOW YOU EXPECT THE PRICE OF AESTHETIC TREATMENTS OR PROCEDURES TO CHANGE IN THE NEXT 12 MONTHS? Q4 2023

Q2 2024

52.1% I expect the price to INCREASE

52.3% I expect the price to INCREASE

42.4% I expect the price to stay the SAME

42.2% I expect the price to stay the SAME

5.0%

5.0%

I expect the price to DECREASE

Q4 2023 BEAUTYENGINE: AESTHETIC SURVEY [n = 557 ]

I expect the price to DECREASE

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 9 4 4]

THE OPPORTUNITY: The survey shows consumers expect prices for aesthetic treatments to go up next year. Aesthetic physicians should highlight the value and benefits of their services to justify any price changes. Educating clients about treatment benefits can also help maintain satisfaction and trust amid anticipated price changes.

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T H E S TAT E O F A E S T H E T I C S | B E A U T Y B U D G E T I N G

TREND TRACKER

IF YOU HAD TO REDUCE OVERALL SPENDING, WHAT ARE THE THREE AREAS YOU ARE MOST LIKELY TO CUT BACK ON? Q2 2024

56.1%

Dining

48.3% Nail care 41.7%

Clothing

38.8% Spa / massage 31.2%

Fitness / gym memberships

26.4% Travel 19.6%

Aesthetic treatments or procedures

19.5%

Cosmetics

9.9%

Hair care

5.6%

Skin care

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 94 4]

THE OPPORTUNITY: Consumers shared they are more willing to cut back on dining, nail care and clothing compared to aesthetic treatments and procedures, which were lower on their list of priorities for spending reductions. Providers can leverage this sentiment by emphasizing the lasting benefits and value of their services, positioning them as investments in self-care and well-being that hold greater long-term value amidst cutting back on non-essential expenses.

TREND TRACKER

HOW DO YOU PREFER TO PAY FOR IN-OFFICE AESTHETIC TREATMENTS OR PROCEDURES? Q4 2023

Q2 2024

56.6% Pay the full amount upfront

52.4% Pay the full amount upfront

28.5% No particular preference

27.1%

14.5% Utilize financing options

20.1% Utilize financing options

Q4 2023 BEAUTYENGINE: AESTHETIC SURVEY [n = 557 ]

Q2 2024 BE AU T Y ENGINE: A ESTHE TIC SURV E Y [n = 9 4 4]

No particular preference

THE OPPORTUNITY: The majority of consumers indicated they prefer to pay the full amount upfront for in-office aesthetic treatments or procedures, with a slight decrease from Q4 2023 to Q2 2024. However, there is an increasing trend in utilizing financing options, suggesting a growing openness to payment plans for these services. Providers can leverage this trend by offering flexible financing options, which may attract more clients who prefer to spread payments out over time.

CareCredit can help keep your patients coming back.

2024

Everyday promotional financing with the CareCredit health, wellness and personal care credit card can help make you a top choice.

What can this do for your practice?

Help improve patient loyalty Offering convenient financing provides your practice with an easy way to help attract more patients and keep them coming back for other procedures and continued care.

Simplify the payment process Patients can see if they prequalify with no impact to their credit score and, if approved, use their CareCredit credit card to pay for any additional care.

Help increase treatment acceptance CareCredit provides your patients with a smart way to finance your full recommended plan and help fit care into their budget.

50% of non-cardholders said they would postpone procedures if they could not use credit.1

Stay up-to-date with all things CareCredit. Scan for access to CareCredit insights.

Not enrolled?

Join the CareCredit enrolled provider network by visiting carecredit.com

Already enrolled?

Visit carecredit.com/providercenter/resourcescenter to order your free marketing materials.

1 CareCredit Path to Care, Cosmetic Care Findings, conducted by Chadwick Martin Bailey on behalf of CareCredit, October 2022.

PSN2024CA © 2024 Synchrony Bank

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