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What is a Super Reader?
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What is a Super Reader? She spends hours reading a single copy of a magazine she trusts and will pay a premium for valuable content. She has the highest household income of any MRI measured fashion or beauty magazine. She’s the first to try new products, share her opinions and purchase products she loves regardless of price.
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She is Driven. She Trusts. She is Engaged. She Influences. She takes Action.
She is a NewBeauty reader.
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She is Driven. She pays a premium for NewBeauty magazine. At $9.95 NewBeauty is almost 3x the price of other women’s titles and has experienced continual growth in newsstand sales year after year.
17.5%
DOUBLE-DIGIT NEWSSTAND SALES GROWTH, WITH A $9.95 COVER PRICE -1.8%
-23%
-27.2% -38.7% -44.3%
Source: Curtis Distribution LLC 5-Year Trend Dec 2011.
-47.2%
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$138,000 Average HHI (27% HHI over $200,000)
The HIGHEST HHI of ANY MRI measured fashion or beauty magazine.
Source: GfK MRI NewBeauty Reader Study Dec 2011. Compared to titles Allure, Vogue, InStyle, Elle, Harper’s Bazaar, W, Self and More.
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She Trusts. With its unique editorial approach and highly active editorial advisory board, NewBeauty has earned the confidence of the consumer.
73% of readers are more likely to trust an expert that has been featured in NewBeauty than in other fashion and beauty titles. Source: GfK MRI NewBeauty Reader Study Dec 2011.
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93%
Trust NewBeauty as THE BEST AUTHORITY when it comes to beauty.
83% 71% Trust the advertising in NewBeauty based on the quality of the editorial.
Source: GfK MRI NewBeauty Reader Study Dec 2011.
Refer to NewBeauty as their “beauty bible.”
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She is Engaged. Presenting the most content of any magazine, NewBeauty captivates readers—they invest a staggering 94.5 minutes reading each issue.
60% keep NewBeauty magazine as a resource. Source: GfK MRI NewBeauty Reader Study Dec 2011.
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3x
she spends
longer reading NewBeauty
89% 60% Of NewBeauty readers don’t just flip through the magazine.
Source: GfK MRI NewBeauty Reader Study Dec 2011.
Kept NewBeauty in their personal library for future reference.
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She Influences. Our readers are leaders. They are the go-to source for beauty advice among their group of peers.
/
12
over
of NewBeauty readers
share their opinions on products, by posting reviews online. Source: GfK MRI NewBeauty Reader Study Dec 2011.
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7
the number of people a NewBeauty reader will tell when she loves a product.
75% Source: GfK MRI NewBeauty Reader Study Dec 2011.
of NewBeauty readers are the first of their friends to try new products
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She takes Action. NewBeauty has the largest audience of highly engaged, affluent beauty consumers.
NewBeauty readers spend 6x more on beauty purchases than other magazines’ readers. Source: GfK MRI NewBeauty Reader Study Dec 2011.
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97%
Of NewBeauty readers HAVE TAKEN ACTION after reading the magazine.
67% 88% Purchased a product or service they read about in NewBeauty.
Source: GfK MRI NewBeauty Reader Study Dec 2011.
Will purchase a product she loves regardless of the price.
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The Beauty Authority