TVBE April 2015 digital edition

Page 37

TVBEurope 37

April 2015


Ten inspirational women in the broadcast industry Sophie Wilson, director of sales and marketing at PHA Media, draws attention to the hugely successful women in our industry and recognises their important contributions to the broadcast sector


his year’s January edition of TVBEurope

have inspired me throughout my career a voice

outlined some sobering statistics

and show how, through their success, they are

surrounding gender imbalance in business,

bucking the broadcast business trend.

citing the 2013 Interbrand annual list, which

The gender imbalance in broadcast was discussed at BVE in a session hosted by Sadie Groom, far left

Anne-Louise Buick, head of portfolio marketing, Ericsson TV Compression

of Brightcove, estimated the even bleaker 1:50

Abigail Walmsley, sales manager, SES ASTRA

female to male ratio in the broadcast industry.

Walmsley’s technical

of the industry is as broad

With the gender pay gap at an all-time low,

knowledge and business

as it is deep. In the time that

according to the CMI’s National Management

tenacity, combined

I’ve known her, she has led

Salary Survey 2014, members of the sisterhood

with her ability to read

the marketing drive at IP

revealed that only 19 per cent of FTSE 100 board members are female. Sue Thexton, SVP

could be forgiven for thinking that all is doom

people and understand what their business

and gloom.

objectives, are what makes her, in my eyes,

Buick’s technical knowledge

technology manufacturers, vendors and manufacturers

‘the full package’. She describes being sales

to the broadcast industry. Her ability to understand

has not simply survived, but thrived in the

manager at SES ASTRA UK as her “ideal job” and

and explain the often complex product portfolios

broadcast industry, I wanted to paint a more

spends most of her time in high-level negotiations

she looks after is always something that I have

positive picture. Throughout a ten-year career

with current and potential clients who want to

admired about her, as well as her brilliance with

spanning everything from licensing, production,

rent space on SES transponders. With millions of

building relationships with stakeholders at all levels.

playout and satellite through to transcoding,

pounds at stake, Walmsley readily admits that

advertising, transmission, digital and post, I have

this is what makes her career so stimulating.

TV Compression, Buick says: “Compression

encountered many talented women touching all

“I’ve always loved the cut and thrust of selling.

performance (delivering unrivalled video and

areas of the broadcast chain.

You have to know your product inside out and

picture quality at optimum definition, while

backwards, as well as the technology that

protecting bandwidth) is the absolute mantra

agency that is 60:40 weighted towards women,

enables everything to happen.” As one of a very

within the Ericsson TV Compression business. This

and the only employer that I have ever worked for

small minority of women working in this side of the

belief and investment in quality over bandwidth,

to have a female member of the board, I thought

business, Walmsley has inspired me by smashing

achieved through an established, market leading

that the time was right to give ten women that

the satellite industry glass ceiling.

product portfolio is a marketer’s dream.”

However, speaking as a woman who

Now in the fortunate position of working for an

Now head of portfolio marketing at Ericsson