Brand Guide designed by Michael Lamson

Endorsement identity Apart from the basic identity, the ACTIVICOR endorsement identity only be used in limited FORM MATTRESS

circumstances where identity need to apply for specific need and must not be used without the prior consent and approval of Activicor Authority, and should be used consistently, correctly and

AMERICAN DESIGN GERMANY ENGINEERING

appropriately.

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Brand Guide designed by Michael Lamson

Published on Nov 18, 2015

紐約設計品牌顧問 New York Design

ACTIVCOR BRAND GUIDE Your brand is the public face of your business; the “skin” that projects your company’s identity and defines how your clients, customers and partners view your business. A brand style guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, point-of-sale and environment. To be effective it must clearly define the rules around your online presence in all channels such as online and offline communications...

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