ACTIVCOR BRAND GUIDE
Your brand is the public face of your business; the “skin” that projects your company’s identity and defines how your clients, customers and partners view your business.
A brand style guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, point-of-sale and environment. To be effective it must clearly define the rules around your online presence in all channels such as online and offline communications...
