Issue 20 september 2014

Page 10

baby buzz magazine

Meet the Parent behind ... ‘I have so many ideas. I would like to provide a one stop shop for everything premature baby.’ designed are for general day to day use. The cape and the cosy bag are very popular.

My son Clarke was born weighing 3lb14oz which was very unex pected and spent the first week in the special care baby unit at Watford Hospital. Clarke was our first baby so everything was a new experience and albeit scary to start especially seeing him in an incubator with tubes and wires attached to him. It was here that i came up with my first ideas of what I would have liked to dress my tiny son in without having to remove the wires and tubes.

I have so many ideas. I would like to provide a one stop shop for everything premature baby. I know how frustrated I was when i was having to buy everything to suit a premature baby from bottle teats to highchairs and car seats. I want to provide one place with everything you need as well as extending the clothing range.

Sending the first order to our first customer and hearing their feedback. Once we were home I started sharing my ideas of premature baby clothing with my dad who is a great businessman so he agreed to help on the proviso the garments were made in Britain. We looked into the The time it has taken to set it all up. market and saw there was a place for my ideas. The process took a lot longer than I'd initially expected mainly because the patterns needed to be adjusted for sizing and it was a struggle to find a manufacturer in the UK. That being said we have managed to overcome all the obstacles.

Our main objective was to provide Premature baby clothes that make life easier for mum & dad when their baby is in hospital. The designs of the baby suits and vest have poppers at the arms and legs. This allows the garment to open up flat so baby can be placed on top. This is great for babies in an incubator and/or with wires & monitors attached. The other items I've

Be patient and prepared to have a lot of late nights. It's important to balance your time with your baby and your new business. Most of all enjoy it. It's worth the hard work.

‘It's important to balance your time with your baby and your new business. Most of all enjoy it. It's worth the hard work.’

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