University of Nevada, Reno Brand Book

University of Nevada, Reno

BRAND STANDARDS AND STYLE GUIDE

University Marketing and Communications | 2024

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TABLE OF CONTENTS WHO WE ARE Our official name .................................................................................................... 2 Our brand position................................................................................................. 2 Our brand promise................................................................................................. 2 Our brand story........................................................................................................ 4

MESSAGING Our brand voice ..................................................................................................... 6 Our brand attributes............................................................................................. 7 Our brand Aspirational, with a passion.................................................... 8

VISUAL IDENTITY Primary Logo: Vertical....................................................................................... 10 Primary Logo: Horizontal..................................................................................11 Logo system............................................................................................................. 12 Color palette............................................................................................................ 13 The four elements of our visual identity............................................... 14 Color combinations............................................................................................. 15 Clear space................................................................................................................ 16 Minimum logo sizes............................................................................................ 16 Embroidery............................................................................................................... 17 College and school logos................................................................................ 18 Logo system: illegal uses................................................................................. 19 Identifiers: The alternative to new logos.............................................. 20 Logos on photos................................................................................................... 21 Athletic brands....................................................................................................... 22 Presidential Seal.................................................................................................... 23

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VISUAL IDENTITY (CONT’D) Alumni Association logo.................................................................................. 24 Lake Tahoe location branding........................................................... 26–36 Typography for print.................................................................................37–39 Typography for web...........................................................................................40 Typography styles for print............................................................................ 41 Typography styles for web............................................................................. 42

WHO WE ARE Our official name Our official name is the University of Nevada, Reno.

This should be used on first reference in all publicfacing communications. “The University” should be used on second reference. While Intercollegiate Athletics uses “Nevada” as the name of the University, the NSHE Board of Regents prefer that

PHOTOGRAPHY & VIDEO

we use our full name. For branding reasons, we do

Diverse images that capture life on campus......................................44

not use the acronym “UNR” in public-facing

BUSINESS SYSTEM Ordering campus stationery.........................................................................46 Business cards......................................................................................................... 47 Letterhead.................................................................................................................48 Envelopes................................................................................................................... 49 Name tags................................................................................................................. 50

BRAND COMPLIANCE What is a print release?..................................................................................... 52

WRITING STYLE GUIDE The University Style Guide....................................................................54-62

communications, although that is fine to use as an internal verbal shorthand when referring to the University. One exception to this rule is the University of Nevada, Reno School of Medicine, whose shorthand is UNR Med.

Our brand position At the University of Nevada, Reno we believe access to education and knowledge is essential to equitable human progress.

UNIVERSITY COMMUNICATIONS

Our brand promise

Our communications mission......................................................................64 News, events and the media......................................................................... 65 Crisis, social media and accessibility........................................................66

Inspiring excellence since 1874.sm

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OUR BRAND STORY What began in 1874 as the State University of Nevada in Elko is today the University of Nevada, Reno. It was established as Nevada’s land-grant institution under the Morrill Act of 1862, which was signed into law by President Abraham Lincoln to provide access and opportunity for working people who were previously excluded from higher education.

The University’s framers understood that education is the great equalizer, and that knowledge is power. For that reason, empowering people from across society to achieve their dreams through education and knowledge is the foundation of the University of Nevada, Reno brand.

Today, the University continues to build on its heritage of access to education and knowledge by investing in the leading-edge academics, facilities, support and vibrant campus life that promote our diverse students’ cognitive growth and academic achievement — all while remaining one of the best values in American higher education.

Armed with knowledge and skills for lifelong learning, University of Nevada, Reno graduates emerge well-equipped to find success in their chosen fields, discover solutions to the world’s most pressing problems and use their gifts to create a more prosperous, equitable and sustainable society.

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MESSAGING

OUR BRAND VOICE As a university built on the belief that access to education and knowledge is essential to human progress, our brand voice is filled with optimism for a future that’s even brighter than today. Our tone is warm, informative and kind, like good friends telling stories over a cup of coffee or tea. Our brand voice has the following attributes:

MESSAGING

• Knowledgeable, but never academic or stuffy

• Inspiring to others

• Filled with a sense of wonder and discovery

• Informal, vernacular, easy-going

• Egalitarian, merit-based

• Always learning from and helping others

• Curious, concerned, caring

• Confident that hard work leads to earned rewards

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MESSAGING

MESSAGING

BRAND ATTRIBUTES

WE’RE ASPIRATIONAL, WITH A PASSION

Academic strength The University of Nevada, Reno fosters a culture of scholarship and achievement for its faculty, researchers, students and staff. Academic rigor turns hard-working scholars into leaders and engaged, productive citizens.

Student-focused Everything we do and all of the investments we make across campus are focused on creating a culture of student success, achievement and positive career outcomes.

Accessible value

Because we offer a top-quality education for substantially less than our peer institutions, our students are in a position to graduate in four years while minimizing exposure to student loan debt.

Growth and innovation The University is classified as an R1 institution — a comprehensive doctoral university with very high research activity — by the Carnegie Classification® for Institutions of Higher Education, and we are committed to the promise of a future powered by knowledge. As Nevada’s original land-grant university, we work tirelessly to develop an innovation ecosystem that fuels growth and economic prosperity for all Nevadans.

World-class location

The University of Nevada, Reno was the first college in the Silver State, and since 1874, we’ve turned students into leaders across Nevada, the nation and the world.

Over the years, our reputation has soared, earning us a place in U.S. News & World Report’s ranking of “Best Global Universities,” “Best National Universities” and “ Best National Public Universities.” Like our students and graduates, we’ll never stop striving to improve. This sense of optimism and knowledge-fueled opportunity defines our brand, and we invite you to be a brand ambassador by incorporating the principles in this guide into all of your public-facing marketing communications.

Located where the high desert meets the High Sierra and Lake Tahoe, the University of Nevada, Reno offers year-round lifestyle and recreational opportunities unmatched by any university in America.

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VISUAL IDENTITY

PRIMARY LOGO The University of Nevada, Reno primary logo is the cornerstone of our identity system. It is the most immediately recognizable signifier of the University brand and should appear on the front of all University marketing communications. The Office of Marketing and Communications works with stakeholders across campus and beyond to ensure the professional presentation of our identity and provides guidance on brand compliance to promote and protect the University’s image and reputation. The most up-to-date University logos are always available online by visiting unr.edu/brand.

Primary Logo: Vertical

VISUAL IDENTITY

The primary vertical logo is the preferred choice for most marketing and communications pieces. It consists of two elements: the University of Nevada, Reno Block N logomark and the University wordmark, which consists of the words “University of Nevada, Reno” custom-set in the Adobe Myriad Pro Regular typeface. Changing the primary logo or making variations is prohibited.

UNIVERSITY OF NEVADA, RENO BLOCK N UNIVERSITY OF NEVADA, RENO PRIMARY LOGO

Notice the thin white outline around the blue box.

UNIVERSITY OF NEVADA, RENO WORDMARK

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VISUAL IDENTITY

VISUAL IDENTITY

THE UNIVERSITY BRAND IDENTITY

LOGO SYSTEM The University’s logo system includes horizontal, vertical, and stand-alone versions. The grid below shows the nine different versions available

Primary Logo: Horizontal

for different situations. It is always preferable to include the University of Nevada, Reno name, because communications often travel to areas where people may not be familiar with our brand. Notice that the Block N logo never varies; the square box always has a blue background.

The primary horizontal logo consists of two elements: the University of Nevada, Reno Block N logomark and the University wordmark, which consists of the

You may be required to print in two or more colors to achieve the brand standards shown below.

words “University of Nevada, Reno” custom-set in the Adobe Myriad Pro Regular typeface. Changing the primary logo or making variations is prohibited.

UNIVERSITY OF NEVADA, RENO BLOCK N

UNIVERSITY OF NEVADA, RENO WORDMARK

Logo choices for white or light backgrounds

Notice the thin white outline around the blue box.

Logo choices for dark backgrounds

UNIVERSITY OF NEVADA, RENO PRIMARY LOGO

About the Block N Mark The University of Nevada, Reno’s Block N consists of a perfectly square blue box containing a white outline of the letter “N” squarely over the middle.

A thinner white line bounds the blue box to offset the Block N when it appears on dark backgrounds. Changing the Block N in any respect is prohibited.

Logo choices for photographs or non-white backgrounds

The University’s letter “N” is in a box to differentiate it from other universities whose logo is a standalone letter “N.” The most up-to-date University logos are always available online by visiting unr.edu/brand.

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Horizontal

Vertical

Stand-alone

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THE FOUR ELEMENTS OF OUR VISUAL IDENTITY

VISUAL IDENTITY

COLOR PALETTE

DARK BLUE PMS: 282 CMYK: C-100, M-72, Y-0, K-73 RGB: R4, G30, B66

SILVER GRAY PMS: 877 C CMYK: C-0, M-0, Y-0, K-40 RGB: R167, G169, B172

METALLIC SILVER OR FOIL PMS: 877 C SILVER FOIL

Aa LOGO

TYPOGRAPHY

COLORS

DIVERSITY

BRIGHT WHITE PMS: White CMYK: C-0, M-0, Y-0, K-0 RGB: R255, G255, B255

The official colors of the University of Nevada, Reno are Silver and Blue. If you are not printing in silver ink or imprinting with silver foil, white is the preferred alternative for accessibility reasons. The University signature can be produced in four-color process (CMYK), PANTONE® colors, black and white and grayscale. If you are not trained in graphic design, please consult with University Marketing and Communications for guidance by emailing designhelp@unr.edu.

The University of Nevada, Reno’s visual identity encompasses our official logo, typography, school colors and an accurate representation of the people on our campus. When we review marketing communications pieces for brand compliance, these are the elements we look for. Please be mindful to incorporate all four of these elements in every marketing communications piece you create.

In this way, we will build equity in our brand communications and reputation for the University.

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VISUAL IDENTITY

COLOR COMBINATIONS

CLEAR SPACE

MINIMUM LOGO SIZES

Clear Space

Signature - Minimum Size

The University Signature can appear in any of the color schemes shown at right. These color combinations work for the “stacked” versions of the logo as well. Remember, on dark or non-white

STANDARD: Blue box, white N; CMYK or two PANTONE® colors (PMS 282 blue + white).

Clear space = 1/2 the height of Block N

backgrounds, there should always be a thin white stroke on the 1/2 height

outside of the Block N logo to show that there is a square box around the letter N. In such cases, you may also need to change the logotype (i.e., the words “University of Nevada, Reno”) to white. If you are not

Block N Alone - Minimum Size

trained in graphic design, please consult with University Marketing STANDARD: Black box, white N; CMYK or two PANTONE® colors (black + white).

FANCY: Blue box, silver N; CMYK or two PANTONE® colors (PMS 282 blue + silver foil).

.25"

and Communications for guidance by emailing designhelp@unr.edu.

.75"

VISUAL IDENTITY

Clear space is the protected area around the logo that

Logos lose their effectiveness when you cannot see or read them.

maximizes its impact. This space must be kept free of all other

For this reason, we recommend the guidelines below when creating

graphics and text. Photos can be placed behind the logo;

designs and artwork. If you are not trained in graphic design, please

however, you may need to add a drop shadow to the logotype

consult with University Marketing and Communications for guidance

(the words only, not the Block N) to ensure legibility. If you are

by emailing designhelp@unr.edu.

not trained in graphic design, please consult with University Marketing and Communications for guidance by emailing designhelp@unr.edu.

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VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO

VISUAL IDENTITY

EMBROIDERY

COLLEGE, SCHOOL AND UNIT IDENTIFIERS Vertical and horizontal versions

When the University logo is embroidered, it is critical that the thread colors match the PANTONE® colors as closely as possible. As a reminder, those colors

We have created official identifiers for all colleges, schools and units of the University of Nevada, Reno to create consistency across the brand.

are PANTONE® 282 C (Nevada Blue) and PANTONE® 11-0601 TCX (Bright White). In the example below, we have specified the thread colors of a leading

These identifiers include the Block N Logo and the college, school or unit name. For questions or guidance, please email designhelp@unr.edu.

thread manufacturer. When using another brand of thread, consult with your embroidery company or email designhelp@unr.edu.

Vertical identifier

Horizontal identifier

Notice the thin white outline around the blue box.

0015 White Isacord Thread or color-match equivalent

3554 Navy Blue Isacord Thread or color-match equivalent

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VISUAL IDENTITY

VISUAL IDENTITY

LOGO SYSTEM: ILLEGAL USES

WOLF PACK Do not place words or images over the Block N logo.

THE BACKGROUND IS NEVER WHITE

It is human nature to want to “brand” new units, projects and events by creating an illustrative logo for them. Please resist the temptation to do this.

These secondary logos conflict with and dilute the University brand. Creating new illustrative logos runs counter to the University’s brand guidelines, and

Our University logos should never be altered in any way

– not stretched, distorted, made transparent, rearranged, beveled, skewed, tilted, drop-shadowed or color-changed

IDENTIFIERS: THE ALTERNATIVE TO NEW LOGOS illustrative logos will not be approved. To help you with your branding needs, our solution is to create typography-only wordmarks or “identifiers” using the University’s primary typeface, Adobe Myriad Pro. Examples are shown below. If you have design skills, you can create one yourself, but make sure to

Do not stretch the Block N logo vertically or horizontally.

from the original files. Remember, the square field behind

Of all the brand violations we see, the

the “N” is always dark blue, or black when printing in

#1 violation is called “flopping” the

check with University Marketing and Communications for brand compliance. Our designers can also help. Contact us by emailing designhelp@unr.edu.

logo. Vendors and designers who do

black and white. Questions? Email designhelp@unr.edu.

not understand our brand standards Do not move elements of the logo.

tend to do this. This is illegal.

If you refer back to page 12, you’ll

Do not reverse the color scheme of the Block N logo. The field surrounding the “N” is always blue.

notice that the field behind the “N” is always dark blue. On dark backgrounds, you’ll notice that a thin Do not change the colors of the logo.

white outline appears around the square box surrounding the “N.” This white outline is actually built into our

Do not create a “half & half” version of the Block N logo. The field surrounding the “N” is always blue.

official logos, so you don’t need to do anything except use the original logo without any alterations.

Do not make the logo transparent.

Do not use the “N” as a standalone logo.

Do not change the proportion of the “N” relative to its square box.

The official logo artwork is always

in

ovation

available at unr.edu/brand. If you have questions or concerns, please email designhelp@unr.edu.

Do not make the Block N part of a word or headline.

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VISUAL IDENTITY

VISUAL IDENTITY

LOGOS ON PHOTOS

ATHLETIC BRANDS

• When using the Block N logo on any non-white background, the thin white outline around the Block N logo should show.

• Never crowd the Block N logo. It must always have clear space around it equal to half the height of the N. • Do not attempt to recreate the Block N logo or logotype. Official logo files are always available at unr.edu/brand.

A logo for every background

VERBIAGE

University of Nevada Athletic Department

University of Nevada™ Silver and Blue™ Blue Thunder™ Note: The University of Nevada, University of Nevada, Reno™ Go Pack™ Reno is the full name of the academic University of Nevada Wolf Pack™ Pack™ institution. For all athletics references, Nevada Wolf Pack™ Pack City™ please only use “University of Nevada” Nevada™ or “Nevada”.

Wolf Pack™ Nevada Athletics Primary Mark Nevada Athletics Sport Wolf

Current revision date: 04-24-23

Established: 1874 Mascot Names: Alphie, Wolfie Jr. BLUE: CMYK RGB HEX

100 / 72 / 0 / 73 4 / 30 / 66 #041E42

Location: Reno, Nevada Confrence: Mountain West SILVER GRAY CMYK 0 / 0 / 0 / 40 RGB 167 / 169 / 172 HEX #A7A9AC

Nickname: Wolf Pack

WHITE CMYK RGB HEX

0/0/0/0 255 / 255 / 255 #FFFFFF

BLACK CMYK RGB HEX

Top Hat Wolf

0 / 0 / 0 / 100 0/0/0 #000000

NEVADA ATHLETIC MARKS:

NEVADA ATHLETICS PRIMARY MARK

The University Signature was designed to be versatile and stand out on a wide variety of backgrounds across all media. Questions? Email us at designhelp@unr.edu.

NEVADA ATHLETICS SPORT WOLF

NEVADA ATHLETICS BLOCK TEXT

NEVADA ATHLETIC VINTAGE MARKS: Nevada Athletics Wordmark

NEVADA ATHLETICS PACK SCRIPT

Nevada Athletics Pack Script

Baseball/Softball Mark Use is not allowed for internal institutional units.

The logos shown above are managed by Intercollegiate Athletics and are trademarks subject to licensing fees or royalties for their use.

Permission to use any of the logos shown above must be obtained from Athletics. Please contact Athletics at (775) 682-6977 for more information.

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VISUAL IDENTITY

VISUAL IDENTITY

PRESIDENTIAL SEAL

ALUMNI ASSOCIATION IDENTIFIERS The Nevada Alumni Association has a unique brand identifier that follows all of the rules that apply to the overall University logo.

The Alumni Association’s logo may only be used with permission from the Nevada Alumni Association.

To request permission, please contact Alumni Relations at (775) 784-6620.

Vertical Identifier

Horizontal Identifier

The president of the University of Nevada, Reno is the official custodian of the University seal. Use of the University seal is reserved for formal and official documents, such as diplomas, certificates, official records and student transcripts. All usage of the seal must be approved by the Office of the President. Use of the seal may be permitted on certain licensed commercial products if approved by the Office of the President.

The seal should not be used as a background image on websites and publications or embroidered on apparel.

A note about the use of the seal on certificates The seal should only be used on certificates signed by the president. All certificates signed by the president require approval by the Office of the President and should be arranged in advance by calling (775) 784-4805.

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VISUAL IDENTITY

THE LAKE BLOCK N LOGO

VISUAL IDENTITY FOR UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

The logo for the University of Nevada, Reno at Lake Tahoe is a special exception to the use of the University’s traditional Block N logo.

The Lake Block N logo is composed of the University’s traditional Block N logo set over the shape of Lake Tahoe. In the four-color version of this logo, the image inside the shape of Lake Tahoe is an original hand-painted watercolor image. The logotype of the Lake Block N logo is hand-set in the Adobe Myriad Pro typeface. If the imprint shows the lake shape less than 1” in height, the designer must use the PANTONE® 660 C solid color for the lake instead of the watercolor image. In instances where the Lake Block N logo can only be printed in three colors, the lake must appear in the PANTONE® 660 C solid color. Changing the Lake Block N logo or making variations is prohibited.

All uses and placements of the Lake Block N logo must be submitted for brand compliance through the University’s print-release system, which can be found at unr.edu/print-release.

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VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

TAHOE LOGO: HORIZONTAL

TAHOE LOGO SYSTEM

TAHOE LOGO: VERTICAL

In printed, full-color collateral where the Lake Block N logo needs to printed on a dark background, the viewer will see a white outline of the lake with the Block N over it. The text and dividing line will also be white. Original logo artwork is always available at unr.edu/brand.

Notice the thin white outline around the blue box.

Notice the thin white outline around the blue box.

THE LAKE BLOCK N LOGOMARK

Logo choices for white backgrounds

TAHOE WORDMARK THE LAKE BLOCK N LOGOMARK

For the Lake Tahoe location, the primary horizontal logo is the preferred choice for most marketing and communications pieces. It consists of two elements: the University of Nevada, Reno Block N, the lake shape and the Tahoe wordmark. Changing the primary logo or making variations is prohibited. The Lake Block N logo should never be recreated.

Original logo artwork is always available at unr.edu/brand.

TAHOE WORDMARK

The primary vertical logo is an alternative choice for marketing and

Logo choices for navy blue backgrounds

communications pieces. It consists of two elements: the University of Nevada, Reno Block N, the lake shape and the Tahoe wordmark.

Changing the primary logo or making variations is prohibited. The Lake Block N logo should never be recreated. Original logo artwork is always available at unr.edu/brand.

Logo choices for non-white backgrounds

Horizontal

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Vertical

Stand-alone

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VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

TAHOE LOGO PROCESS COLORS

TWO-COLOR USE ON WHITE When a two-color Lake Block N logo is needed for a white background, the block N logo, text and dividing line are PANTONE® 282 C and the lake color is PANTONE® 660 C.

PANTONE® 282C CMYK: C-100, M-72, Y-0, K-73 HEX: #041E42 RGB: R4, G30, B66

PANTONE® WHITE HEX: #FFFFFF CMYK: C-0, M-0, Y-0, K-40 RGB: R255 G255, B255

ORIGINAL WATERCOLOR

LAKE TAHOE BLUE PANTONE® PMS 660 C HEX: #407EC9 CMYK: C-79, M-51, Y-1, K-0 RGB: R64 G126, B201

The dark blue color in the Lake Block N logo is the same as the University of Nevada, Reno’s brand color, PANTONE® 282 C.

LAKE TAHOE BLUE PANTONE® PMS 660 C HEX: #407EC9 CMYK: C-79, M-51, Y-1, K-0 RGB: R64 G126, B201

PANTONE® 282C CMYK: C-100, M-72, Y-0, K-73 HEX: #041E42 RGB: R4, G30, B66

The image inside the shape of Lake Tahoe is an original hand-painted watercolor image. This image can only be reproduced in process color and is best to use on signage, screens or imprints larger than 1” high.

Original logo artwork is always available at unr.edu/brand.

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VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

COLOR USE ON DARK BACKGROUNDS

ONE-COLOR USE

When the Lake Block N logo needs to be printed on a dark background, the viewer will see a white outline of the Lake with the Block N over it.

In instances where items can only be printed in one color, the Lake Block N logo appears as shown below. This presentation

The text and dividing line will be white. The Lake Block N logo logomark should never be recreated.

should be rarely used. The preferred presentation of the Lake Block N logo is shown on the opposite page.

WATERCOLOR VERSION

PANTONE® 660 C VERSION

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VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

MINIMUM LOGO SIZES

EMBROIDERY

Both layouts of the Lake Block N logo are generally legible at sizes no smaller than 1.25 inches wide for the horizontal version and

When the Lake Block N logo is embroidered, it is critical that the thread colors match the PANTONE® colors as closely as possible. As a reminder, those

0.75 inches wide for the vertical version. The lake color must be PANTONE® 660 C when the Lake Block N logo is less then 1” high.

colors are PANTONE® 282 C (Nevada Blue), PANTONE® 660 C (Lake Tahoe Blue) and PANTONE® 11-0601 TCX (Bright White). In the example below, we have specified the thread colors of a leading thread manufacturer. When using another brand of thread, consult with your embroidery company or email designhelp@unr.edu.

1.25” wide

0.75” wide

3611 Blue Ribbon Isacord Thread or color-match equivalent

3554 Navy Blue Isacord Thread or color-match equivalent

In rare instances, such as for swag items like golf ball markers and other very small items, the designer may strip all wording from the Lake Block N logo to fit the allowable space. The lake color must be PANTONE® 660 C when the Lake Block N logo is less then 1” high.

0.25” wide

0.25” tall 0015 White Isacord Thread or color-match equivalent

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VISUAL IDENTITY | UNIVERSITY OF NEVADA, RENO AT LAKE TAHOE

EXCEPTION There is also a horizontal and a vertical version of the Lake Tahoe logo that does not include the lake shape. This should be rarely used. For example, if the logo appears over an image (photo or illustration) of Lake Tahoe itself, the designer may remove the lake shape to avoid the visual redundancy.

A NOTE ABOUT LANGUAGE The official name of the Lake Tahoe location is “University of Nevada, Reno at Lake Tahoe” on first mention and “the University at Lake Tahoe” on subsequent mentions.

For branding reasons, we do not use the acronym “UNR” in public-facing communications, although that is fine to use as an internal verbal shorthand when referring to the University.

For social media handles, some exemptions may apply.

Legally, the Lake Tahoe location is what is known as an additional “location,” as opposed to an additional “campus.”

The words “Lake Tahoe location” are also fine to use as an internal verbal shorthand when referring to the University of Nevada, Reno at Lake Tahoe.

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VISUAL IDENTITY

VISUAL IDENTITY

TYPOGRAPHY FOR PRINT

TYPOGRAPHY FOR PRINT

Primary typeface – Myriad Pro

Primary typeface – Myriad Pro Condensed

Myriad Pro is a sans-serif typeface for headlines and body copy. It has a vast range of weights – a number of which are shown here – giving designers tremendous flexibility. If you are using design software that supports optical kerning, please select it when you design. If you need access to this typeface, contact us by emailing designhelp@unr.edu.

Myriad Pro Condensed is a sans-serif typeface appropriate for headlines and subheads. It has a vast range of weights – a number of which are shown here – giving designers tremendous flexibility. If you are using design software that supports optical kerning, please select it when you design. If you need access to this typeface, contact us by emailing designhelp@unr.edu.

MYRIAD PRO REGULAR

MYRIAD PRO REGULAR CONDENSED

MYRIAD PRO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MYRIAD PRO ITALIC

MYRIAD PRO BOLD ITALIC

MYRIAD PRO ITALIC CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MYRIAD PRO SEMIBOLD

MYRIAD PRO BLACK

MYRIAD PRO SEMIBOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MYRIAD PRO SEMIBOLD ITALIC

MYRIAD PRO BLACK ITALIC

MYRIAD PRO SEMIBOLD ITALIC CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MYRIAD PRO BOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MYRIAD PRO BOLD ITALIC CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MYRIAD PRO BLACK CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MYRIAD PRO BLACK ITALIC CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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VISUAL IDENTITY

VISUAL IDENTITY

TYPOGRAPHY FOR PRINT

TYPOGRAPHY FOR WEB

Secondary typeface – Minion Pro Minion Pro is a serif typeface which can used for headlines and longer body copy. It has a vast range of weights – a number of which are shown here – giving designers tremendous flexibility. If you are using design software that supports optical kerning, please select it when you design. If you need access to this typeface, contact us by emailing designhelp@unr.edu.

MINION PRO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MINION PRO ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MINION PRO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MINION PRO MEDIUM ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

39 | BRAND GUIDE

MINION PRO SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MINION PRO SEMIBOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MINION PRO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Primary typeface – Myriad Pro Myriad Pro is a sans-serif typeface for headlines and body copy. For the University website, our web design team has selected the six weights shown below to use within our content management system (CMS). This gives content producers plenty of variety while fostering a consistent branded look.

If you need access to this typeface, contact us by emailing cms@unr.edu, or you can go to unr.edu/web/typography for font sizes and usage information.

MYRIAD PRO REGULAR

MYRIAD PRO SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MYRIAD PRO ITALIC

MYRIAD PRO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MYRIAD PRO CONDENSED REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MYRIAD PRO BOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

MINION PRO BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

BRAND GUIDE | 40

VISUAL IDENTITY

VISUAL IDENTITY

TYPOGRAPHIC STYLES FOR PRINT

TYPOGRAPHIC STYLES FOR WEB

In design software that supports it, please use optical kerning while designing type layouts.

Myriad Pro, our primary typeface, may be used on headlines and titles

Minion Pro, our secondary type face, may also be used on headlines and titles

Use Myriad Pro Regular for shorter body copy, headlines and titles

Use Minion Pro Regular for longer body copy, headlines and titles

41 | BRAND GUIDE

About the University of Nevada, Reno

Myriad Pro Condensed, our primary web typeface, may be used on headlines and titles

About the University of Nevada, Reno

About the University of Nevada, Reno

What began as Nevada’s land-grant university in 1874 is today a Carnegie® R1 research university focused on learning, discovery and engagement that improves communities and businesses throughout the Silver State and the world. The University of Nevada, Reno is ranked by U.S. News & World Report among the “Best Global Universities,” “Best National Universities” and “ Best National Public Universities.”

What began as Nevada’s land-grant university in 1874 is today a Carnegie® R1 research university focused on learning, discovery and engagement that improves communities and businesses throughout the Silver State and the world. The University of Nevada, Reno is ranked by U.S. News & World Report among the “Best Global Universities,” “Best National Universities” and “ Best National Public Universities.”

The University of Nevada, Reno was founded in 1874 as the State University of Nevada in Elko, Nev., about 300 miles northeast of its present-day campus in Reno. The site for the university preparatory school in eastern Nevada (where no state institutions had previously been located) proved to be impractical, as nearly half of the state’s residents lived in the Reno-Carson City area. In 1885, the legislature approved the move of the University from Elko to Reno.

The University of Nevada, Reno was founded in 1874 as the State University of Nevada in Elko, Nev., about 300 miles northeast of its present-day campus in Reno. The site for the university preparatory school in eastern Nevada (where no state institutions had previously been located) proved to be impractical, as nearly half of the state’s residents lived in the Reno-Carson City area. In 1885, the legislature approved the move of the University from Elko to Reno.

Use Myriad Pro Regular for body copy

Morrill Hall, constructed on a bluff overlooking downtown, was the first structure built on a 10-acre campus. The hall, named after U.S. Sen. Justin S. Morrill of Vermont, author of the 1862 Land-Grant College Act that led to the development of the University of Nevada, Reno and similar institutions, was a one-building university housing the president’s and registrar’s offices, classrooms, a library, museum and living quarters for the groundskeeper.

Morrill Hall, constructed on a bluff overlooking downtown, was the first structure built on a 10-acre campus. The hall, named after U.S. Sen. Justin S. Morrill of Vermont, author of the 1862 Land-Grant College Act that led to the development of the University of Nevada, Reno and similar institutions, was a one-building university housing the president’s and registrar’s offices, classrooms, a library, museum and living quarters for the groundskeeper.

BRAND GUIDE | 42

VISUAL IDENTITY

DIVERSE IMAGES THAT CAPTURE LIFE ON CAMPUS

PHOTOGRAPHY & VIDEO

A hallmark of the University brand is the use of professional photography and high-quality videography that feature a rich, vibrant and highly saturated look. This is intentional, as these vibrant colors add interest and vitality to our subdued but regal “Nevada Blue” school color.

University Marketing and Communications uses this style in all public-facing communications, and we use it in a specific way: We always strive to showcase a diversity of real faculty, staff, administrators and students “caught in the act” of teaching, supporting, serving and learning.

Showcasing the rich diversity of our University is a top priority for us. For photo or video shoots, we actively recruit people from different races, ethnicities and cultural backgrounds; young people as well as older (non-traditional) students; military veterans; those with disabilities; and other individuals or groups who represent the wide variety of people who work, live and learn with us.

In recent years, University Marketing and Communications has curated dozens of photo shoots with world-class professional photographers to achieve our signature branded look. University Marketing and Communications makes these images available for University-wide use. To access these images, please request a link to Canto, our digital asset management system, by visiting unr.edu/marketing-request.

Stock photography and videography are not hallmarks of the University brand and should only be used as a last resort. We actively encourage you to engage the services of a professional photographer or videographer to achieve a consistent look for all University communications. University Marketing and Communications can give you a list of preferred vendors. Our team can also provide guidance on achieving diversity in your photo or video shoots, and we can counsel you on handling logistics as well. For help with your project, please visit unr.edu/marketing-request.

BRAND GUIDE | 44

VISUAL IDENTITY

BUSINESS SYSTEM We have created an online catalogue to make ordering your official University business cards, letterhead, envelopes and name tags quick and easy.

BUSINESS SYSTEM

University Marketing and Communications has designed the official business system (including branded business cards, letterhead, envelopes, name tags and more) for all of the colleges, schools, units and programs across the University. No substitute designs are allowed; if you need something designed, please contact our brand design team at designhelp@unr.edu. You can order your stationery items online using your University Purchasing card. To get started, please visit unr.edu/stationery. To use the online catalog, you may need to set up a new account. Please note this system does not recognize NetID. The following pages show examples of the existing templates and guidelines for the University’s business system.

BRAND GUIDE | 46

VISUAL IDENTITY

VISUAL IDENTITY

BUSINESS SYSTEM: CARDS

BUSINESS SYSTEM: LETTERHEAD All University personnel should self-order official letterhead and other stationery items using a Purchasing card through the

Business card, versions 1 and 2

University’s official online catalogue, which you can access at unr.edu/stationery.

All University personnel should self-order official business cards and other stationery items using a Purchasing card through the University’s official online catalogue, which you can access at unr.edu/stationery.

Date

Department Department continued College of Admin. Unit University of Nevada, Reno/#### Reno, NV 89557-####

Name Title Title Continued

office fax email website

Name of Addressee Company Name Address City, State, Zip

Salutation:

(###) ###-#### (###) ###-#### jdoe@unr.edu unr.edu/name

3.5" x 2" business card horizontal single-sided Printing color = PANTONE® 282 (blue) or CMYK equivalent

Date

Name of Addressee Company Name Address City, State, Zip

Name Title Title Continued Department College of Admin. Unit University of Nevada, Reno/#### Reno, NV 89557-#### office fax email website

(###) ###-#### (###) ###-#### jdoe@unr.edu unr.edu/name

2" x 3.5" business card vertical single-sided Printing color = PANTONE® 282 (blue) or CMYK equivalent

Salutation:

This letter demonstrates the recommended typing format for all correspondence and is an integral part of the letterhead design. The typeface used is the system font Arial Roman at 11 pt with 14 pt leading.

The date is top aligned at 3 inches from the top edge of the page and is 1 inch from the left edge, thus setting the margin for the entire letter. The name of the addressee is positioned flush left, two spaces below the date. Title, company name, etc. are positioned flush left under the name of the addressee. The salutation appears two spaces below the address.

The body of the letter begins two spaces below the salutation, using single spacing between lines and double spacing between paragraphs. There are no indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close, with at least four spaces to the name of the sender and the title.

Complimentary close,

The body of the letter begins two spaces below the salutation, using single spacing between lines and double spacing between paragraphs. There are no indentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close, with at least four spaces to the name of the sender and the title.

Name of sender Title

CC/cc

CC/cc College or admin. unit Address University of Nevada, Reno/#### Reno, Nevada ZIP-#### phone 1 personal or main web

47 | BRAND GUIDE

The date is top aligned at 3 inches from the top edge of the page and is 1 inch from the left edge, thus setting the margin for the entire letter. The name of the addressee is positioned flush left, two spaces below the date. Title, company name, etc. are positioned flush left under the name of the addressee. The salutation appears two spaces below the address.

Complimentary close,

Name of sender Title

Letterhead, version 1

This letter demonstrates the recommended typing format for all correspondence and is an integral part of the letterhead design. The typeface used is the system font Arial Roman at 11 pt with 14 pt leading.

University Marketing and Communications | Office of the President University of Nevada, Reno/0208 l Reno, Nevada 89557-0208 l (775) 784-4832 l (775) 784-6150 fax l www.unr.edu

Letterhead Sample, version 2

BRAND GUIDE | 48

VISUAL IDENTITY

VISUAL IDENTITY

BUSINESS SYSTEM: ENVELOPE

BUSINESS SYSTEM: NAME TAG

All University personnel should self-order official envelopes and other stationery items using a Purchasing card through

All University personnel should self-order official name tags and other stationery items using a Purchasing card through the

the University’s official online catalogue, which you can access at unr.edu/stationery.

University’s official online catalogue, which you can access at unr.edu/stationery.

The College of Business University of Nevada, Reno M/S 0024 Reno, NV 89557-0024

Brian Sandoval President

Return address block specifications University Logo = .7323" x .7323" Logo Colors = PANTONE® 282 (blue) or CMYK equivalent

49 | BRAND GUIDE

BRAND GUIDE | 50

BRAND COMPLIANCE

WHAT IS A PRINT RELEASE?

BRAND COMPLIANCE

The University enforces a policy that requires prior approval (i.e., a “Print Release”) for all printing, imaging or embroidery projects costing $50 or more. You must submit a print release request at least five (5) days prior to printing or production so University Marketing and Communications can review your project for brand compliance. Projects printed without prior approval are subject to review, and those found to be out of compliance with University brand standards may need to be reprinted at the originating department’s expense.

You can request your print release by filling out the online form at unr.edu/print-release.

The following do not require a print release: 1. Instructional materials, such as tests, syllabi, articles and reports 2. Scholarly works, such as a dissertation or thesis 3. Items related to the business system (letterhead, envelopes, business cards, name badges, etc.) when printed by the University’s contracted printing vendor, Barker Business Systems (see unr.edu/stationery).

BRAND GUIDE | 52

WRITING STYLE GUIDE

THE UNIVERSITY STYLE GUIDE The University Style Guide is designed to help writers and communicators across campus with matters of grammar and style, whether writing for the University’s internal or external audiences. This guide includes an alphabetical listing of frequently used words and phrases, including University-specific terms. Students and faculty doing academic writing would likely be better served by consulting style guides specific to their disciplines or more general grammar and style guides. For all media relations writing, we use the Associated Press Stylebook as our official editorial guide.

We recognize that different types of publications and different audiences require different approaches. Please use your best judgment to determine the appropriate style for your writing project and determine for yourself when deviating from guidelines makes more sense than following them.

WRITING STYLE GUIDE

The ultimate goal for University communications – whether an event listing or a magazine feature article – is to convey the message effectively.

A Abbreviations and acronyms Avoid abbreviations in general. Spell out words commonly abbreviated in everyday speech, such as laboratory, agriculture and mathematics.

Avoid using unfamiliar acronyms. Spell out the name of the organization on first reference, followed by the acronym in parentheses. On second reference, use the acronym only.

Use periods only with acronyms of two letters: U.N., U.S., M.D., R.N. (Although periods are still used in many abbreviations, often they may be omitted: CPA, GPA, MBA, ACT, SAT, LSAT, GMAT, GRE).

Do not abbreviate the words department, institute or association in narrative text.

Abbreviating the University of Nevada, Reno: For first reference, use the following: The University of Nevada, Reno (This is the official name of the University.)

On second reference, use “the University.”

BRAND GUIDE | 54

WRITING STYLE GUIDE

WRITING STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

A

A

Academic degrees If necessary to mention someone’s degree, try to avoid using an abbreviation and use a phrase such as: “John Smith, who has a doctorate in engineering.”

Academic honors Terms such as cum laude, magna cum laude, with distinction, are used lowercase. The honors for cum laude distinction, in descending order, are: summa cum laude, magna cum laude and cum laude. Italicize these names.

Use “Dr.” only for medical doctors.

Capitalize when using the full mention of the academic degree: Mary earned her Master of Arts degree in literature.

Uses with master or bachelor to form the possessive: He earned his master’s degree in music; She graduated with a bachelor’s in English.

When used after a name, an academic abbreviation is set off by commas: John Smith, Ph.D., spoke to students today. Use these abbreviations only after a full name — never after just a last name.

Some examples of common academic degrees: • bachelor of science – B.S. • doctor of education – Ed.D. • master of arts – M.A. • doctor of medicine – M.D. • doctor of philosophy – Ph.D. Academic departments Uppercase formal department names: the Department of Mathematics.

Lowercase otherwise: the history department.

55 | BRAND GUIDE

Academic titles Capitalize formal titles such as chancellor or chairman when they precede a name. Lowercase elsewhere.

Academic years Lowercase: freshman; sophomore; junior; senior; graduate, postgraduate, postdoctoral.

Adviser Not advisor.

Alum, alumna, alumnus, alumnae, alumni Alum or alums = gender neutral term for an individual or individuals who have graduated from the University Alumna = woman who has graduated from the University Alumnae = a group of women graduates Alumnus = a man who has graduated Alumni = a group of men, or a group of men and women

Alumni, referring to in print At the University of Nevada, Reno, six credits qualifies an individual to be classified as an alumnus.

If at all possible, identify alumni of the University using the following conventions: For holders of bachelor’s degrees, use an apostrophe followed by the person’s class year with the person’s degree field in parentheses, lower case unless a proper noun such as English. No need to specify whether it was a B.A. or B.S.

Apostrophes The genitive case (indicating a possessor or source) requires an apostrophe or an “of” construction: Professor Smith has 15 years’ experience in microbiology.

When writing years, use an apostrophe in shortened versions: The 1960s are a hazy memory; The ’70s were known for disco music.

John Smith ’98 (history) spoke to a group of high school students.

(Note: This is a “right” curly apostrophe, NOT a single open-quote mark (‘).)

An apostrophe should be used in pluralizing single letters: He expects to get all A’s this semester. Don’t use an apostrophe for plurals of degrees: She has enough credits for two MBAs.

For holders of graduate degrees, use the same convention if an academic specialty can be determined: John Smith ’98M.D. (dermatology), Sally Jones ’81M.A. (anthropology). With the MBA, it is not necessary to specify “business administration” in parentheses because there is only one possible specialty within an MBA, i.e., business administration. Note: There is no space between year and degree.

Artemesia/artemisia Artemesia is the correct spelling for the street on which Argenta Hall is located. Artemisia is the correct spelling when referring to the University yearbook.

Use a comma to separate two or more degrees: John Brown ’85 (English), ’88M.A. (sociology) arrived on Friday. No need to set off the string of degrees with commas.

Ampersand Spell out “and” in most instances. Use only if part of an official title: Environmental Health & Safety (ampersand is part of official title); Music and Dance (ampersand is not part of official title).

ASUN ASUN, no punctuation, is the acceptable abbreviation for the Associated Students of the University of Nevada, the University’s undergraduate student government body. Spell out on first reference.

Awards Capitalize award only when it is part of the name of an award.

John Smith won the Student Employee of the Year award.

BRAND GUIDE | 56

WRITING STYLE GUIDE

WRITING STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

B

C

D

Put quotation marks around the names of all such works except the Bible, the Quran and other holy books, and books that are primarily catalogs of reference material. In addition to catalogs, this category includes almanacs, directories, dictionaries, encyclopedias, gazetteers, handbooks and similar publications.

Dates Use the sequence: day of the week, month, day, year. Separate by commas and abbreviate months. The months March, April, May, June and July are not abbreviated: Wednesday, Dec. 17, 2004. Spell out when the month stands alone: December 2004. Omit comma when using just the month or season and year: January 2005; Spring Semester 2002; fall 2003.

Board of Regents The official name of the University’s governing board is “The Board of Regents of the Nevada System of Higher Education.”

Use the following: • Nevada Board of Regents (first reference) • Regents or Board (second reference) • Regents’ or Board’s (possessive) Buildings Capitalize the formal name of buildings: William N. Pennington Student Achievement Center; Frandsen Humanities. Capitalize building, auditorium, hall when used in the full, formal name of the structure.

C Campuswide No hyphen needed.

Capitalization Don’t capitalize short forms of the names of University programs and facilities: the financial aid office; the medical school.

Use capitalization only for the official names of departments or programs, not for the names of disciplines: Department of Mathematics; she is studying algebra in the mathematics department.

57 | BRAND GUIDE

Chairman, chairwoman Capitalize as a formal title before a name: company Chairman Henry Ford; committee Chairwoman Mary Jones.

Where possible, don’t use gender-specific language if you can avoid it. Use chair, not chairman or chairwoman. (Similarly, use firefighter, not fireman or firewoman.) Don’t change the organization’s own titles, though.

CoRetain the hyphen when forming nouns, adjectives and verbs that indicate occupation or status: co-author; co-chairman; co-worker.

Commencement Capitalize when referring to a specific, one-time ceremony of this university: He spoke at Spring Commencement 2006. Don’t capitalize when used generically: it rained during commencement.

See the AP Stylebook online for further detail including guidelines on magazines, newspapers and software.

Core Curriculum Capitalize when used as formal title of program: the University of Nevada, Reno Core Curriculum; the University Core Curriculum. Lowercase when used generically: Bill Jones plans to take some core curriculum classes next semester.

Committees and Subcommittees Capitalize names.

Course listings In an official listing, use caps (Introduction to English Literature).

Don’t use quotation marks. For subject titles, lowercase (art, biology, music, unless a proper noun like French or Shakespeare).

Composition titles Apply these guidelines to the titles of books, movies, plays, poems, albums, songs, operas, radio and television programs, lectures, speeches, and works of art:

Curriculum, curricula Use curriculum when referring to a single educational program.

Curricula is the plural form.

Don’t use “th” suffix when a date is included in a sentence. Wrong: He attended the conference on Sept. 14th. Correct: He attended the conference on Sept. 14.

Dean Capitalize only when it precedes the individual’s name or is part of another official title.

Degrees, degree programs The University offers degree programs. Individuals earn degrees.

Use an apostrophe in bachelor’s and master’s degree. Doctoral degree or doctorate is preferable usage. Use Dr. only when referring to medical doctors. Note: Preferred style for medical doctors is to use M.D., D.O., after the name. The patient was referred to John Smith, M.D. Use capital letters and periods after the initials in most abbreviated degrees: Bachelor of Arts (B.A.), Master of Arts (M.A.) and Doctor of Philosophy (Ph.D.). However, note MBA does not use periods after the initials.

Capitalize all words in a title except articles (a, an, the); prepositions of three or fewer letters (for, of, on, up, etc.); and conjunctions of three or fewer letters (and, but, for, nor, or, so, yet, etc.) unless any of those start or end the title.

BRAND GUIDE | 58

WRITING STYLE GUIDE

WRITING STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

D

G

Departments, office, association, etc.

Should be capitalized only when used in the full, formal title: the Department of Chemistry; the chemistry department; he is a member of the history faculty.

Disciplines Don’t capitalize unless derived from proper nouns: He studied history and English at Harvard; she is applying to the doctoral program in environmental sciences.

Dr. Reserve this title only for medical doctors, not those holding doctorates.

Avoid using a title on first reference. Instead specify what kind of doctor the person is: The society decided to honor Leonard Parr, a cardiologist who runs a clinic for indigent people.

Do not refer to professors as Dr. College professors are generally assumed to hold doctorates. Not all do, but it’s awkward to refer to some as Dr. and not others.

E Email Lowercase the e and don’t hyphenate.

59 | BRAND GUIDE

Emeritus, emeriti, emerita Emeritus is an honorary rank bestowed on retired University faculty.

Always use the construction “professor emeritus” NOT “emeritus professor.”

The title should be in lowercase; avoid constructions with the title before the name. Emeritus and emeriti are the preferred singular and plural terms of professors of any gender. The feminine term emerita may be used given the preference of the subject.

Experiment Station University of Nevada, Reno Experiment Station (first reference); Experiment Station (second reference).

Extension University of Nevada, Reno Extension (first reference); Extension (second reference).

Grade-point average Always hyphenate. Use GPA, with no periods, after first reference.

When giving a GPA, always use a decimal point and carry to at least one decimal place (two maximum): 3.0; 3.96.

Graduate School Capitalize Graduate School, when referring to the Graduate School of the University of Nevada.

Greeks Capitalize when referring to members of the University’s fraternities or sororities.

I

F

IT Acronym for information technology. Spell it out on first reference.

Faculty Use the word faculty to refer to the entire group of faculty members at the University. In this sense, it is a single word: The faculty is going to be surveyed. If you wish to refer to a few members of the faculty, then say: Some faculty members will be surveyed.

Items in a series No comma before conjunction (e.g. red, white and blue).

Fundraising, fundraiser One word in all cases.

J

Joe Crowley Student Union On second reference, use student union or the union.

L

Land-grant Hyphenate when used as an adjective: Nevada’s land-grant university.

Library Don’t capitalize library when used alone, but use University Library when referring to the campus’ main library. The formal title of the University’s largest library is the Mathewson-IGT Knowledge Center. The formal title of the academic unit responsible for administering campus libraries is University Libraries.

M

Mathewson-IGT Knowledge Center Includes hyphen.

Months Do not abbreviate March, April, May, June or July. When a sentence uses only a month and year, don’t separate with a comma: March 2004 was unseasonably warm. When referring to a month, day and year, set off the day and year with commas: March 24, 2004 was a really warm day.

N

Nevada System of Higher Education Board of Regents Official title.

Numerals Spell out whole numbers below 10, use figures for 10 and above. Spell out first through ninth when indicating sequence in time or location (first base, first in line). Starting with 10, use figures.

BRAND GUIDE | 60

WRITING STYLE GUIDE

WRITING STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

THE UNIVERSITY STYLE GUIDE

O

T

Offices of the University The titles of University offices are capitalized. Office of the President.

Lowercase when not a formal title: the admissions office is open today.

On campus/off campus Two words. Hyphenate when used as adjective: on-campus housing is getting hard to find, so more students are living off campus.

P

Phone numbers Put area code in parentheses, abbreviate extension: (775) 784-1581 ext. 18 President Capitalize when it precedes a name. President Marc Johnson; Marc Johnson, president of the University.

Program names Capitalize the names of programs in body text and headlines: Extension’s Master Gardener Program is attracting attention.

Q

Quad Capitalize, and no need to use quadrangle when referring to this University landmark.

61 | BRAND GUIDE

R

Room numbers and names Don’t capitalize room when it is followed by a number, unless it’s the first word in a sentence. Place the building before the room: The meeting will be in Frandsen Humanities, room 3.

Capitalize room and similar words when part of a proper or well-known name: The Student Lounge; the President’s Conference Room.

ROTC, Reserve Officers’ Training Corps Note placement of the apostrophe. ROTC is acceptable in all references.

S

School Capitalize when formal title. Do not capitalize when used alone in text: The University of Nevada, Reno School of Medicine; the nursing school has increased enrollment.

Semesters Do not capitalize the common names of semesters, terms, or academic sessions.

Time Use AP style: 1 p.m.; 3:30 p.m.

Titles Capitalize academic titles when used before a name, lowercase when used after: Professor John Smith; John Smith, professor of chemistry; the president gave a speech. Do not capitalize if used in the general sense: He has risen to the rank of professor; she was appointed vice president.

Titles of works Capitalize the titles of books, plays, movies, operas, published documents, newspapers, paintings, plays, periodicals, television series and journals.

Capitalize and use quotation marks for titles of unpublished materials, part of published works, articles from journals, theses and dissertations, songs.

U

University Capitalize University when it refers to the University of Nevada, Reno (formal name).

University of Nevada, Reno This is the official name of the University and should be used on first reference. On second reference, please use “the University,” especially when the reader understands this refers to our institution. One exception to this rule is that the sports media and Intercollegiate Athletics refer to our institution as “Nevada” from long historical use.

University of Nevada, Las Vegas Include comma, UNLV on second reference.

University of Nevada, Reno Foundation This is the correct title of University’s fundraising nonprofit organization.

University of Nevada Alumni Association Correct title.

V

Vice president, vice dean, vice chancellor Don’t hyphenate. Capitalize before a name.

W

The Wolf Pack The Wolf Pack Family and The Wolf Pack Way should both always be capitalized, including “The.” We are all part of The Wolf Pack Family.

We encourage you to follow The Wolf Pack Way. Wolf Pack Two words. Not Wolfpack.

BRAND GUIDE | 62

UNIVERSITY COMMUNICATIONS

OUR COMMUNICATIONS MISSION In University Marketing and Communications, our communications mission is to advance the University’s reputation, brand position and strategies through an effective, engaging and multimedia, multichannel communications program.

For information or guidance, please contact us at communications@unr.edu.

UNIVERSITY COMMUNICATIONS

BRAND GUIDE | 52 64

UNIVERSITY COMMUNICATIONS

UNIVERSITY COMMUNICATIONS

NEWS, EVENTS AND THE MEDIA

CRISIS, SOCIAL MEDIA AND ACCESSIBILITY

For University news, it’s Nevada Today.

Crisis communications

Nevada Today is the University’s official news source, bringing to life the stories, voices and perspectives of The Wolf Pack Family. From highlighting cuttingedge R1 research insights, to campus life and event happenings, to sharing subject matter expertise from some of the top minds in the country, Nevada Today distributes news that improves lives and sparks discussion for Nevada, the nation and the world.

University Marketing and Communications – a division of the Office of the President – working in coordination with other campus marketing and

University Communications manages Nevada Today and shares news articles, blogs written by students, faculty, staff and alumni via NSights and distributes a weekly email newsletter, Nevada Weekly, keeping everyone well-informed of how the University is fulfilling its vision as a land grant institution to “educate and graduate the best-prepared, confident leaders for the state, national, and global community; to be a nexus for research and creativity that focuses on vital issues of our time; and to serve as a catalyst for the betterment of our society.” We welcome your story ideas. Pitch us your announcements, news and stories by emailing communications@unr.edu, or click “Submit a story” on Nevada Today.

Posting University events

communications personnel, will lead official University communications during a crisis situation. During a crisis, the primary or initial publication of University of Nevada, Reno content and comment will be limited to those University social media sites designated by the crisis communications response director.

Social media guidelines and policies The University recognizes the role of social media to foster communication, collaboration and the exchange of information and ideas. The University establishes and maintains social media sites to support its mission, goals, programs and sanctioned efforts. These sites are clearly identified as University of Nevada, Reno sites and include our official University of Nevada, Reno logo.

Post your events with us! Anyone from a University-sponsored organization can enter events into our official University Events Calendar through an easy-to-use form available at events.unr.edu.

Official University of Nevada, Reno social media sites include those sites representing the University overall or sites representing a University college, division

University media policy and media access

University Marketing and Communications at unr.edu/social-media. They are also maintained in accordance with University policies, including but not limited

In University Marketing and Communications, we coordinate and oversee all communications activities on campus, including all contact with the media. If you would like to issue a press release, please contact us. All news releases are distributed to the media through our designated University communicators. If you have questions about the best ways to make your news available to the public, please email communications@unr.edu.

to University branding; electronic accessibility, computing and network use, intellectual property and copyright, records retention and disposition schedule

We are dedicated to building and strengthening relationships with the news media to responsibly promote the University and its accomplishments, inform the public about policy and positions and provide general news. Members of the media who request information, interviews, photos, University logos or comment regarding University policies or positions should be directed to University Marketing and Communications.

Many University faculty and staff are experts in their fields and are available for media interviews on a wide range of topics. Please be sure to contact University Marketing and Communications when media reaches out to you so we can be aware of any upcoming media coverage and serve as support for both you and the media throughout the interview process.

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or service that are clearly identified as such and include a University of Nevada, Reno official logo. Official University social media sites are registered with

and guidelines and confidential or personnel information protected by law.

Accessibility The University seeks Information and Communication Technology (ICT) that is universal in design and accessible to all individuals, including individuals with disabilities. In the event this is technically infeasible or imposes undue burden, the University ensures an equally effective accessible alternative. For more information and resources, visit unr.edu/accessibility.

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For more information, visit

unr.edu/brand University Marketing and Communications Office of the President Continuing Education Bldg., Third Floor University of Nevada, Reno/0208 Reno, Nevada 89557-0208

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