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Network of Executive Women


Annual Report 2013

6 8 10 12


Attract, retain and advance women in the consumer products and retail industry through education, leadership and business development.

2 Mission 3 Message 4 People 4 Shilpa Pai 6 Vicki Schwartz

8 Latoya Conners Gray 10 Donna Giordano 12 Case Study: Ahold USA 14 Community 18 Year

2 Network of Executive Women Annual Report 2013

22 Members 24 Regions 26 Sponsors 28 Leaders 30 Financials

Message e want to open this 2013 annual report with one simple word: “Thanks.” Thanks to the 8,500 members from 750 companies who make up our growing women’s leadership community. Thanks to our nearly 100 national sponsors who provide much more than financial support. Thanks to the more than 600 regional officers and committee members who bring our mission home to their local communities. Thanks to our Board, officers, national committee members, Ambassadors and Champions who guide us. Thanks to our speakers, workshop leaders, researchers, partners, staff members and industry friends. And thanks to the thousands of supporters in retail and consumer goods who attend Network events, share our best practices and speak up for women’s leadership. Most of all, thank you for driving change and helping make 2013 a pivotal year for the Network of Executive Women and our women’s leadership community. Together we touched more lives, changed more careers, delivered more learning, hosted more events, raised more money and connected more people than any time in our history. Thank you. Warm regards,

Catherine Lindner Board Chair

Joan Toth President and CEO

Network of Executive Women Annual Report 2013 3

Our people

Shilpa Pai gets more than she bargained for A rock-climbing accident becomes an opportunity to grow efore Shilpa Pai walked into her first NEW Greater Philadelphia event five years ago, she planned to sit with her Deloitte colleagues, maybe say “Hello” to a few women she didn’t know and walk out with a business card or two. That didn’t happen. She was given an assigned seat and instructed to participate in an ice-breaking exercise. “I was uncomfortable,” Shilpa remembers. “But I left the event energized and with a different perspective. Here was a fantastic group of talented, driven movers and shakers. The passion and energy were infectious! We were truly networking. I didn’t leave with business cards. I left with connections. I was hooked.” She soon volunteered for a NEW Greater Philadelphia committee and in 2012 was honored as that region’s leader of the year for her outstanding commitment to NEW and its mission. Today, she serves as the region’s co-chair for programs. “I learned very quickly that NEW provides great opportunities, and they are yours for the taking,” she says. “In the workplace, women often wait to be invited or for someone to tell them what to do. With NEW, I’ve learned how to be in the driver’s seat.” As her involvement with the Network deepened, Shilpa was promoted to positions of increasing responsibility at Deloitte. “The skills I’ve had the opportunity to hone through my work with NEW, like how to negotiate and how to stand firm, have helped prepare me for new roles,” she says. “I’ve learned life skills and not realized it, because I’ve been having a ball.” Perhaps the most meaningful trait she’s developed, Shilpa says, is mental resilience. “NEW has connected me to many women, working at all levels, in different departments, at different stages in their lives, who are facing the same challenges and are making the same kinds of tough decisions I am. I’ve heard their message: ‘This is our work4 Network of Executive Women Annual Report 2013

place. This is what we need to do to be successful. We will be pushed out of our comfort zone and it will not be easy.’ Having this support group and being told, ‘We acknowledge this is hard’ gives me strength to push through the times when I think, ‘I don’t know if I can do this.’” The support proved invaluable two years ago, when Shilpa was in a rock climbing accident and was required to recuperate at home. After she healed, she took a few months off as a sabbatical, earned her CPA and contemplated her career. During this time, she helped the Network assess its social media and offered recommendations for strengthening engagement. “Completing the social media project was fantastic for me,” she says. “It gave me a sense of purpose and helped me realize I needed this feeling of accomplishment.” “I can’t do it all myself” Looking back on her 12 years at Deloitte, Shilpa says developing as a leader has been one of her greatest challenges. “I can’t do it all myself,” she says. “I need a team and delegation is key. If I can’t lead a team with purpose and they aren’t behind me 100 percent, we will not be successful.” The Network has influenced how she communicates, manages herself and manages her team, Shilpa says. “I’ve learned to be more proactive. I have been able to take all the tools NEW offers — whether it’s career strategies, something a speaker said, facts about women in the workplace from the NEW Women 2020 report, something reported on the website — and leverage all of that for my team and for Deloitte. I’m not afraid to share all of this with my team, including the men, and say, ‘This is important and this may be applicable to your situation. Let’s figure out how to use this information to our advantage.’ I volunteer for NEW, but NEW does more for me than I do for NEW.” Shilpa says NEW has taught her to brand herself and to ask for what she wants and needs at work.


“Women often don’t take credit for what they do,” she says. “I see this in the junior women at Deloitte and in my peers. I look at my male counterparts and they know they need to toot their own horn, in a classy way. If women aren’t saying ‘This is what I’m doing,’ the people who make decisions about their career won’t know.” Just as important, her involvement with NEW has encouraged Shilpa to pursue her career goals without sacrificing her personal life. Having proven her value to the company, Deloitte is fully supporting her decision to relocate to Rochester, N.Y., with her fiancé, medical student Dave Ivanick. She’ll be supporting her clients from her new home and flying to Philadelphia as needed. “Many talented women will not even ask for the opportunity to relocate or for something else that would make their life better,” she said, “I’ve heard over and over at NEW events, ‘If we don’t ask, we aren’t even giving it a shot.’ More often than not, people want to help you make your career and life work.” The Network, she says, has caused a permanent shift in the way she views work/life balance. This year, as she plans her wedding, she’ll step back a bit from her volunteer commitments with NEW Greater Philadelphia. “But I know it’s okay,” Shilpa says. “I’ll be back to my usual self after

the wedding. The women of NEW aren’t super“With NEW, I’ve learned women, but we recognize that, so we can be how to be in the driver’s successful and not kill ourselves to be successful. seat,” says Shilpa Pai, “I want it all — but my involvement with NEW senior manager of risk has helped me realize that I can’t have it all at the and advisory at Deloitte. same time so that I’m not setting myself up for Shilpa is planning her failure.” wedding to medical Going forward, Shilpa wants to continue to serve her clients and add value to Deloitte, while student Dave Ivanick. feeling challenged and making a difference. “I want to continue to grow and develop as a leader and learn the technical skills I need to advance my career,” she says. “I want to work with people who want to continue to learn and face new situations and meet new goals. I’m sure most NEW members would say something very similar.” Personally and professionally, Shilpa is committed to doing her part to close the gender gap in the industry’s top leadership positions, especially for women of color. “It’s up to all of us, including me, to help pave the way for future generations of women,” she says. “I may only play a small role, but I have the ability to make a difference, to educate the women and men I work with. “I don’t think of NEW as a separate organization. I am a part of NEW and the mission is something we do together. It’s part of my identity and I’m proud of that.” ◆ Network of Executive Women Annual Report 2013 5

Our people

Vicki Schwartz can’t say no to service A chance conversation in a barn helps open doors for women t’s not easy for Vicki Schwartz to say “no.” Girl Scout leader. Sunday school teacher. Army reservist. 4-H volunteer. Ask for help and Vicki Schwartz will most likely answer. “I have an intrinsic need to serve,” says Vicki, vice president, customer supply services at Schwan’s Consumer Brands Inc. “At one point, my husband thought I was a volunteer addict. If someone asks for my help, I will do everything I can to help or find someone who has the skill set to help.” When Vicki’s daughter was involved in 4-H, Vicki volunteered to guard the Lincoln County Fairgrounds at night. In the horse barn, she met two women in their early 20s who worked at the local Schwan’s ice cream plant. “I said to them, ‘You work for Schwan’s. I work for Schwan’s. Tell me what it’s like to work at the ice cream plant.’ They shared with me that they weren’t getting the hours they’d like to get and were having a number of challenges with no knowledge of what to do about them. I walked out of that horse barn and said, ‘There should never be young women who can’t control their lives. How do we have hard-working young ladies graduating from high school with no idea how to control their destiny? How can we do something about this?’” What started as a casual chat turned into a career-altering conversation for Vicki and other women who work at Schwan’s. As a result of that chance conversation, Vicki approached two colleagues and started the Schwan’s Women’s Network, a robust business resource group that has 216 members today. In 2008, the leaders of the group realized it could accomplish even more if they focused outside as well as inside the company. Like so many others, they started their journey at one of the Network’s 20 regional groups, in this case, NEW Twin Cities in Minneapolis/St. Paul. “A couple of us showed up at the next NEW Twin 6 Network of Executive Women Annual Report 2013

Cities committee meeting and were so impressed with the mission and the caliber of women, we decided to get involved,” Vicki says. Vicki and Teresa Harris joined NEW as individual members. Teresa volunteered to serve as secretary, but a few months later, a job reassignment prevented her from serving. Vicki was asked to step in and she couldn’t say “no.” “My taking over as NEW Twin Cities secretary was not that different from what people experience in their careers,” Vicki says. “Many times people are asked to step in without familiarity of the area they now find themselves in. I jumped in.” Women helping women At the 2008 NEW Leadership Summit, Vicki found women with similar work experiences and concerns. “Sometimes for women, workplace interactions are primarily with male counterparts,” the NEW Ambassador says. “I love working with my male counterparts — they are supportive, helpful and honest. But women crave peers and contemporaries who think and act like they do. That’s what NEW brought me — women facing the same things I was facing or were about to face things I had already faced in the past, like balancing family and work and similar business and career issues.” In the past, the senior executive often felt alone. “Often, women who begin to advance may be doing things very similar to their male peers, but are not getting the same result. You ask yourself, ‘Is it in part because I’m a woman?’ Sometimes in our organization, you run across people who have never reported to a woman. I could talk to my friends in NEW very openly and confidentially about these issues.” Vicki’s involvement with the Network, she says, makes her a more valuable leader at Schwan’s, now a NEW platinum sponsor. “I can connect people with other people, which is very valuable.”


In 2012, Vicki was asked to return to the board of the Schwan’s Women’s Network, which had lost energy and direction. The group’s leadership saw a need to increase networking. Armed with her experience with NEW Twin Cities’ mentoring circles initiative, Vicki, Patty Andreasen, Kim Brunner and Pam Kunkel kicked off a mentoring circles pilot, with one mentor for every eight to 10 mentees, across all of the company’s functions. Vicki knows about mentoring. She has mentored or sponsored Brunner, Misty Sommerness and Nicole Grimmius at Schwan’s, and her daughter Margo Stole, who works at SUPERVALU. “One-on-one mentoring is often very difficult for an organization to administer,” Vicki says. “But mentoring circles are like old-fashioned quilting circles. Women get together and set their own agenda, talk about topics that are important to them, invite speakers to come in, read books and discuss them, and create their own learning and networking opportunities. Since the women involved have many different experiences in the company, they are being mentored and become

mentors to each other. It’s a very sustainable, selfsupporting model.” The learning and networking opportunities offered by Schwan’s Women’s Network and NEW — the company often boasts the largest number of participants at NEW Leadership Academy webinars and at NEW Twin Cities events — have helped women feel more connected to the company, Vicki says. That engagement has real business benefits. “If someone has best friends at work, when people are trying to decide to stay or leave a company, they are not just deciding to leave a job, they are deciding to leave their best friends, too,” Vicki says. “The more people are connected to your organization, the better your ability to retain talent. “I’m not going to pretend that Schwan’s doesn’t have room to grow. There are functions where we’d like to see more diversity. But what we have seen is more junior women coming forward and asking good questions about where they see their career and wanting help to figure out how to make some progress.” ◆ Network of Executive Women Annual Report 2013 7

Vicki Schwartz, vice president, customer supply services at Schwan’s Consumer Brands Inc. (center), has been a mentor and role model for daughter Margo Stole of SUPERVALU and emerging Schwan’s leaders Nicole Grimmius, Misty Sommerness and Kim Brunner.

Our people

Latoya Gray chooses work and family NEW helps her juggle two newborns and one demanding job s her maternity leave approached, first-time mom Latoya R. Conners Gray was confident. After all, she had a detailed plan to cover all essential work during her leave and the support of her colleagues and family. But her soon-to-be-born twins had a different plan — a plan that included 30 days of doctormandated bed rest and an arrival much earlier than expected. Still, Latoya never wavered in her belief that she could be a successful leader at work and a successful mom at home. Her team at Sears Holdings Corporation and her husband, Sterling Gray, had her back. “Being a woman in corporate America, climbing the corporate ladder, I often wondered, ‘How do you fit family into this?’ I’m happy where I am, but I’m still climbing and there are other places I want to get to,” she says. When Connor and Hudson Gray arrived Dec. 12, 2013, in the middle of retailing’s busiest season, Sears’ senior director of marketing technology found strength and guidance in the life and career lessons she learned as a NEW member. Latoya, who chairs the NEW Chicago public relations committee, has collaborated closely with women who’ve made both family and career priorities. “These are women who say, ‘It’s okay to leave your office to pick up your sick child from daycare.’ Or, ‘It’s okay to get a babysitter for your child because you have to stay late at the office for a meeting,’” she says. “Putting family first should never be an issue. But it’s also okay to set an example for your kids and be a working mom who continues her education, furthers her skills and does amazing things in the world.” When Latoya and Sterling decided to make a home in Chicago, Latoya left a career as a wellconnected leader in the consulting industry in Pittsburgh, first with IBM and then MarketSphere. She joined Sears, a former client, in 2011 and 8 Network of Executive Women Annual Report 2013

attended her first NEW event that spring. “I was awed,” Latoya says. “I was wowed. After an hour of meeting these professional, welcoming women, Sheryl Terril of The AddVantage Group walked up to me and I told her I had to find a way to be more involved. She said, ‘Not. A. Problem.’ The NEW Chicago steering committee threw out the fleece and I grabbed it.” Her husband encouraged her involvement. Sterling attended his first NEW event last fall, when Latoya was honored as the NEW Chicago regional leader of the year. “Sterling walked in and said, ‘There are a lot of women here’ and I laughed and said, ‘Yes. There are.’” He was soon socializing with NEW Board Chair Catherine Lindner and other NEW members. At the end of the night, he told Latoya, “[Retailing] is so aggressive and competitive and you sometimes come home frustrated because of the craziness. But these women are accomplished, articulate and make a lot of money. They’re powerhouses. This group will help you meet your career goals. Those women will keep you sane. They are keepers — and so are you.” Supported by Sears The leadership team at Sears feels the same way and actively supports Latoya’s career goals and decision to start a family. “There is never any doubt that I will get the job done, find the resources to make it happen, and deliver on time and on budget. Because I’ve proven myself and have a track record of producing results, it’s easier for my leadership team to trust me when I need a little flexibility.” This mutual respect was put to the test when Latoya was placed on modified bed rest a month before her expected due date. She continued to commute to the office, but was instructed to limit physical activity. “I was set up in a conference room and I spent the entire day there,” she says. “I didn’t walk around. If there was a meeting,


everyone came to my ‘war room.’ There were many accommodations made, but my vice president and management team were very committed to me as a person and as their employee who brings something to the table.” When further complications developed, Latoya was instructed to not work at all. “That was a hard boundary for me,” she says. “My deepest desire was to continue to check email every day to make sure projects were on schedule. I suddenly couldn’t do that. I had to get it through my head that I did my job and helped my team be ready so that I could take the time I needed for myself.” Latoya developed her team to ensure they wouldn’t miss a step when she was away. “I don’t lead them to do what Latoya asks or wants,” she says. “I am developing independent thinkers who can lead and execute on their own. “Like most women, I want to do it all. We are

still measured and judged a little bit differently than men. Many companies are still dominated by male leadership, which often comes with certain expectations for women leaders and the question, ‘Will women handle situations like I would?’” She says her involvement in NEW has helped her be a better leader. “NEW is about being successful and still help others climb,” she says. “It can be, ‘Great, you were promoted. That shows me I can accomplish my goals, too.’ Or, if you don’t get a role you wanted, NEW women encourage each other and offer advice on how to get a different result. “Meeting, relating to and working with people who do good work helps you do a better job for your own company. Social networking, intelligence networking — it’s profound. NEW has spurred me to know more, research more and take what I discover back to my company.” ◆

Network of Executive Women Annual Report 2013 9

The arrival of Hudson and Connor made Latoya and Sterling Gray first-time parents. The leadership lessons Latoya learned from NEW are helping her manage motherhood and a demanding job as senior director of marketing technology at Sears Holdings Corporation.

Our people

Donna Giordano learns as she leads The Kroger executive finds herself by mentoring others he year was in 1972. The Women’s Movement was riding high and Donna Giordano began paying her way through college by taking a part-time job at a King Soopers store in Denver. Back then, few companies appreciated the business benefits of women’s leadership. The management team at King Soopers did. If they hadn’t, Donna wouldn’t be president of The Kroger Company’s Ralphs Grocery division today. Donna says she stayed with King Soopers after earning her bachelor’s degree in business administration because the management team showed an interest in her career. “King Soopers was ahead of the times in recognizing the value of women and what women could contribute to a business,” Donna says. “There was never any doubt I could advance in that company. I really felt valued, so I took that step into entry-level management.” She advanced to store manager, numerous director-level positions, a vice president role and, in 2002, president of The Kroger Co.’s Quality Food Centers division. “I considered each job along the way a stepping stone; no job was beneath me,” she says. “I needed each one to be well rounded and to advance my career.” Early on, Russ Dispense, now president of King Soopers, became her boss, mentor and sponsor in one. “He truly helped me along the way,” she says. “He developed and challenged me. He threw projects at me that I didn’t think I could handle, but he had faith that I could — and I did. He taught me the value of having a sponsor and the huge difference it makes to someone’s career. “It was a risk for him. I owe who I am today to him.” As she oversees the operation of 230 stores throughout Southern California, Donna strives to reach out and develop talented people, regardless of gender or background. “We don’t promote women because they are women. We promote 10 Network of Executive Women Annual Report 2013

people because they are part of a diverse talent pool and are experienced. I help others see the experiences they need to make themselves more valuable, a better contributor to the organization and to prepare for the next step.” While mentoring high-potential employees is personally fulfilling, Donna says, “It’s also absolutely a business strategy. The best thing we can do as leaders is build a great team. When you have diverse people in your organization who reflect the community they serve, they make good decisions. The business operates at a higher level and connects with customers, whoever they are, in a better way, making the business more successful.” Being authentic Donna’s involvement with NEW, including co-chairing the NEW Executive Leaders Forum in 2013, shapes how she leads. The theme of that Forum — Bold and Authentic Leadership — had personal implications. “I realized that many women really feel they can’t bring their voices to the table — and I have sometimes felt the same way,” Donna says. “Here I am as a leader of a company of more than 20,000 employees, and so many people — men and women alike — in our industry feel they can’t be authentic. The NEW Forum caused me to commit to changing that.” Donna has worked to become a better listener. In meetings, she asks more team members what they think. If someone is talking over a peer, she’ll make sure each person is heard. In the stores, she spends more time asking associates what’s working and what’s not working. “The feedback is invaluable,” Donna says. “As an organization, we’re taking steps and they will lead to people contributing even more.” The Network consistently connects women from across Kroger’s 18 divisions and offers “a safe place” for all 8,500 NEW members to share ideas and experiences, she says.

NEW events offer Donna the opportunity to meet smart women who are finding solutions to difficult situations, she says. “Sometimes, with my experience, I can contribute and help them out. Sometimes I learn from them.” Learning about NEW members’ stress points, career obstacles and “what keeps them up at night,” keeps Donna in tune with the women at Ralphs. “NEW helps create interactions, support and encouragement across the industry,” she says. “Hearing from women in all segments of the business about their concerns, challenges and opportunities and what they need to do to move ahead — that’s why I’m a NEW member.” ◆


Donna recalls speaking to a NEW member who was in line for a promotion that she planned to turn down. “She felt she couldn’t do justice to her family and to her career,” she says. “I told her she might feel guilty at work when she was not home with the kids and guilty when she was with the kids and not at work. Embrace the guilt and move past it. When at work, be at work. When home with the family, be there 100 percent. When you learn to separate the two, you will function at a very high level. If she did not take the promotion, I explained, it might affect her over time and she would probably regret it. She felt validated and assured me she would consider the promotion.”

Network of Executive Women Annual Report 2013 11

Donna Giordano, president of The Kroger Co.’s Ralphs Grocery division, uses NEW to keep in tune with the women at her company and be a more authentic leader. “Sometimes I help them out. Sometimes I learn from them.”

A case study

Ahold USA and NEW A bold partnership to advance women’s leadership

n 2012, Ahold USA made three promises that guide its business every day: First, be a better place to shop; second, be a better place to work; and third, be a better neighbor everywhere it does business. For Network of Executive Women member Kevin Carter, the grocery company’s senior director of diversity and inclusion, the “better place to work” promise means creating an inclusive, engaging culture for more than 120,000 associates in Ahold USA’s corporate headquarters, Peapod’s online service and 770 supermarkets in 13 states and the District of Columbia. It means a workplace where associates feel connected to the business, connected to each other and motivated to help Ahold USA succeed. “Our philosophy is that only through being complemented by other individuals can we, ourselves, be complete,” Kevin says. “Only through a connection with others, can we become complete leaders, so diversity and inclusion is essential to our success.” Developing women leaders is important for three reasons — access to talent, access to new ideas and connecting to customers, says NEW Board member Sarah Chartrand, Ahold USA’s senior vice president for talent and HR delivery. “By 2020 the number of women in the workforce is expected to increase by 6.2 percent and their participation rate is expected to be greater than that of men. Simply put, women will not work for an organization that is not successful at retaining and advancing women.” Engaging, promoting and retaining female talent is even more crucial as Ahold USA businesses progress from good to great by improving their value perception, driving produce freshness and quality, investing in its own brands and enhancing their digital offerings, Sarah says. “The development of women in leadership is not a ‘nice to have,’” she adds. “It is imperative to us in achieving our strategic objectives, delivering 12 Network of Executive Women Annual Report 2013

superior value to our shareholders and satisfying our consumers.” NEW is essential to the retailer’s efforts to develop women, Kevin says. Associates across its Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle divisions participate in NEW events and leverage the Network’s tools to further the goals of each division’s Women Adding Value (WAV) business resource group. To maximize the Network’s benefits, Ahold USA uses collaborative technology, such as Google Sites and Groups, to promote discussion between NEW members and supporters and the sharing of best practices and information gleaned at NEW mixers, learning events and NEW Leadership Academy webinars. Encouraging regional service The company also encourages and supports service in NEW regional groups. “My leadership role in NEW New England allows me to personally make a difference,” says Co-Chair Kim Richardson-Roach, Ahold USA’s price/promo program manager. “It helps me grow personally and professionally and benefits the organization. External leadership opportunities make life a little better for our company and the communities we serve, because the learnings from those experiences become woven into our culture.” Giant Landover’s Robin Moran, director of diversity and talent management, serves on the NEW Mid-Atlantic college outreach committee, working with peers from Harris Teeter, Shoppers Food & Pharmacy and Staples. “Partnering with Towson University, we’re working to facilitate leadership development and are providing tips and resources for job seekers, student mentoring, networking opportunities and scholarships,” Robin says. “If graduates consider a career in our industry, it’s ultimately a win for Ahold USA and its divisions.”


NEW has furthered both members’ careers goals and Ahold USA’s strategic goals. District Director Christine Bokunewicz, who serves as co-chair of the Giant Carlisle WAV group and on the NEW Greater Philadelphia steering committee, says participating in the Network’s regional events has helped her open doors for other Ahold women and improved her industry relationships. “Our involvement in NEW has aided WAV leaders in running a successful conference year after year,” Christine says. “Personally, NEW has expanded my strategic outlook, which can only help me in my role at Giant.” Kendra Sawyer, an Ahold USA analyst on the not-for-resale sourcing team, recalls sitting next to a “very personable gentleman” at the spring 2013 NEW New England learning event. “We shared our views of the speaker and had a few laughs,” she says. “He turned out to be the vice president of sales from a key, long-term supplier. I felt confident that I not only created a new connection, but also represented the company in a positive light.” A regional event helped Barbara Logan, manager of staffing and diversity for Stop & Shop New England, rethink the role of mentorships and sponsorships. “As an organization, we often talk about the importance of mentors and the need for them, but rarely discuss sponsors,” she says. “I found myself taking a deep look into my understanding and experience with the two very different roles. Did I have the opportunity to have a mentor or a sponsor in my career? Could I be that person for someone else? I found I had something to offer and

have become a mentor for a student.” As a sponsor, Barbara gravitates toward less vocal emerging leaders, who may not typically be recognized or noticed in a crowd. “Most people have something really good to offer, they just need someone to notice it and talk about it every chance you get,” she says. “Because of NEW, my eyes were opened a little wider.” The NEW/Ahold USA partnership continues to grow. This year, the retailer will promote the Network’s website to its employees to build membership and attendance at NEW learning and networking events and Leadership Academy webinars. With the support of NEW, Ahold is piloting a mentoring circles initiative and is considering a job-shadowing program for female managers and leaders. Jeanine Jones, Ahold USA’s director of staffing and management development and co-chair of the Network’s NEW Mid-Atlantic region since 2007, is championing these initiatives. “I was fortunate to have two great mentors when we started NEW Mid-Atlantic,” she says. “Those relationships motivated and inspired me to find the time to mentor others. Serving as a mentor to other emerging leaders has given me a great sense of personal fulfillment as I see other NEW members advance their careers. We all have something to offer and NEW provides a tremendous opportunity to make a difference.” NEW members at Ahold USA continue to make their mark, Kevin adds. “They are strategic leaders. They are motivators.” ◆ Network of Executive Women Annual Report 2013 13

NEW member Kevin Carter (center) is senior director of diversity and inclusion for Ahold USA. He works with NEW and members of Ahold USA’s Women Adding Value business resource groups to create a more inclusive workplace for all of the company’s 120,000 associates.

Our community

A growing community, an urgent need Transforming our workplaces — and each other ack in 2001, a small group of industry executives formed a new organization to address a long-standing issue: The lack of women leaders in retail and consumer goods. Today, the Network of Executive Women is one of the largest and most influential communities in our industry — with more than 8,500 members from 750 companies, nearly 100 national sponsors and 20 regional groups in the United States and Canada. We are heartened by the commitment of our members and impressed by the progress of our partners — but we know our mission is far from complete. Although women make up 48 percent of the retail workforce, only 19 percent of the industry’s executive officers and 18 percent of its board directors are women. Female CEOs in retail are scarcer still — just 1.8 percent are women.* Our “Women 2020” report outlines the challenge: Women still face a host of barriers *Catalyst, 1/15/14 . **”Women 2020,” Network of Executive Women, 10/21/13.

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to advancement, including lack of sponsors, institutional bias, work/life conflicts and corporate cultures that favor men. Multicultural women face even greater obstacles. Their unique perspectives are often lost in programs and policies that focus on all women or all persons of color.** Changing the conversation The Network of Executive Women is a community of members, sponsors and partners who believe women’s leadership can transform organizations, build business and create a better workplace for everyone. To advance this vision, we developed more leaders, delivered more content, hosted more events, explored more best practices, enrolled more partners and touched more lives than ever in 2013. Twenty industry companies signed on as new Network sponsors. Membership increased by 1,600. More than 800 industry members stepped

Women in retail


1.8% CEOs

18.2% Board directors


Number of female CEOs in the Fortune 500

18.6% Executive officers Catalyst, 1/15/14


Number of female CEOs in the retail and consumer goods industry 48.3% of the workforce Women make up half of the retail industry’s workforce but only a fraction of its leadership. There are just 23 female CEOs in the Fortune 500 — five from retail and consumer goods.

up as officers, Ambassadors, committee members and volunteers. And our 20 regions hosted more than 120 learning events and mixers in the United States and Canada. We led compelling and sometimes controversial conversations that challenged the industry’s conventional wisdom on leadership, gender, diversity and the workplace. The 300 senior leaders at our invitation-only NEW Executive Leaders Forum in July dug deep on “bold and authentic leadership.” The Forum included an Evening with Coca-Cola CEO Muhtar Kent; keynotes by actress and activist Geena Davis, Mindy Grossman of HSN Inc., and Laysha Ward of Target; and a Town Hall event featuring live polling on women’s leadership issues. In October, more than 1,000 Network members focused on “advancing women and building business” at the NEW Leadership Summit. Former State Department policy officer Anne-Marie Slaughter expanded on her widely debated article in The Atlantic —“Why Women Still Can’t Have It All” — and called for new, more flexible workplaces. Brian Cornell, CEO of Pepsico Americas

Foods, engaged Walmart’s Michelle Gloeckler on the benefits of women’s leadership; former Los Angeles mayoral candidate Wendy Greuel candidly discussed how gender stereotypes affected her campaign; and documentary filmmaker Jennifer Siebel Newsom (“Miss Representation”) opened eyes with her look at the distorted image of women in media. The NEW Summit not only delivered insights, it recognized achievements. Former Kraft Foods executive Regenia Stein received the William J. Grize Award for her support of the Network and its mission during our Celebrating Excellence Awards Gala. The Network regions were honored with nine awards (see page 25). More outreach and content The Network increased its influence through expanded content, research, outreach and learning in 2013. NEW leaders went on the road dozens of times to engage members, scorecard sponsors, address women’s affinity groups and deliver our message at NEW-hosted panels, receptions and meetings during Network of Executive Women Annual Report 2013 15

Food Marketing Institute, Grocery Manufacturers Association, National Association of Chain Drug Stores, NACS, National Grocers Association and National Retail Federation events. Attendance at our eight live NEW Leadership Academy webinars increased to nearly 4,000 — hundreds more viewed the training sessions online and at “lunch and learn” training sessions at their companies. In October, we released “Women 2020: The Future of Women’s Leadership in Retail and Consumer Goods,” a comprehensive look at the benefits and barriers to women’s leadership in the industry. The report — based on discussions and surveys with more than 350 industry executives — showed how women’s leadership can lead the way to a more diverse, inclusive and productive retail and consumer goods workplace. By year’s end, nearly 40,000 industry members had received the 36-page report via email, direct mail, at events and online. In April, we unveiled an award-winning new website design with an online blogging community featuring more than 25 industry thought-

138,000 More than

Individuals visited in 2013, an increase of 26 percent.

16 Network of Executive Women Annual Report 2013


Increase in the number of social media followers.


leaders and career experts. More than 138,000 individuals visited in 2013, an increase of 26 percent. NEW SmartBrief, launched in June, provided a weekly digest of the latest news on women’s leadership in our industry — circulation of the email newsletter quickly grew to more than 8,200. The Network’s Insider newsletter doubled its monthly circulation to more than 30,000 subscribers. The Network expanded in influence through mobile and social media, too. We launched mobile apps at the NEW Forum and Summit, quadrupled social media postings and grew social media followers by 67 percent. A social media campaign and Digital Command Center at the NEW Leadership Summit generated more than 5 million social media impressions. A new partnership with PRWeb expanded media coverage and delivered hundreds of thousands of online impressions. NEW awarded $25,000 in scholarships in June to five female college students pursuing industry careers, and regional groups supported the next generation of industry leaders through college outreach programs in their areas. NEW scholarships were awarded to Tiffany Bliss Pierce of Ohio State, Laurel Cook and Katie Streepey of the University of Arkansas, Paige O’Neill of Saint Joseph’s and Mindy Tiu of the University of Texas,

Learning NEW Executive Leaders Forum


Industry executives were interviewed or surveyed for our landmark Women 2020 report.


NEW Leadership Summit


NEW Leadership Academy




Industry outreach

More than



NRF Retail’s BIG Show


FMI Midwinter Executive Conference


The NGA Show


NACDS Annual Meeting


FMI Future Connect


NACDS Total Store Expo


GMA Collaborating for Growth


NEW@NACS Breakfast Roundtable


Progressive Grocer’s Top Women in Grocery Awards






1. Estimated attendance at NEW-hosted meetings, panel discussions and outreach events.

Dallas. Streepey and Tiu were recognized with the Michele Hanson Trailblazer Award named after the CEO of ExecuInsight, who served as NEW’s first president from 2001 to 2003. Toward 2020 As the Network entered its second decade, our rapid growth posed a question: How could we leverage our increasing influence to speed progress on women’s leadership? Two years ago, we set about answering this question with our NEW 2020 initiative. We interviewed stakeholders, held focus groups and surveyed hundreds of industry executives to chart our future course. The consensus: NEW should focus on its core strength — building women’s leadership in the U.S. and Canadian retail and consumer goods industry — and increase our impact through new strategies and programs. Our NEW 2020 work took on new urgency in 2013 as a task force of industry leaders charted new strategies and programs to drive workplace transformation in our industry. Work is under way now to build the infrastructure and pilot the programs that will lead to a more powerful Network in the months and years to come.

The year’s biggest conversations on women’s leadership were sparked by Anne-Marie Slaughter (“Why Women Still Can’t Have It All”) and Sheryl Sandberg (Lean In: Women, Work, and the Will to Lead). While the two women had different perspectives, they arrived at many of the same conclusions: Our organizations need to change, our culture needs to change and women must be in the forefront of this workplace revolution. Transforming our industry will not be easy. It will not be done in a day. No one individual or organization can do it alone. It will require a partnership of women, men, companies and organizations like NEW. Together we’ve made an impressive start — now let’s finish the job. ◆ Network of Executive Women Annual Report 2013 17

Our year

Highlights of 2013 Advancing women and building business every day

January 1 The Dannon Company, Daymon Worldwide and H.J. Heinz join NEW as gold sponsors; Stagnito, Schwan’s Consumer Brands and White Wave support NEW at the platinum level. 10 More than 125 Network members network at first NEW Denver mixer. 13 NEW explores leadership trends at National Retail Federation’s Retail’s BIG Show in New York City. 19 The Network connects with industry leaders at the FMI Midwinter Executive Conference in Scottsdale, Ariz. 24 President and CEO Joan Toth represents NEW at MOM Brands national sales meeting in Los Angeles. 28 Sixty NEW members from 21 companies earn NEW Leadership Academy certificates for completing all 2012 webinars. 29 NEW Board member Regenia Stein participates in Kraft Foods Group Sales Council meeting in Chicago. 30 The Clorox Company partners with NEW to present a senior leadership workshop featuring c-suite executives discussing the power of board service.

February 1 Hallmark joins Network as a platinum sponsor. Kathy Bayert advances to Network’s vice president, learning and advisory services. 7 More than 600 members learn to navigate office politics during the year’s first NEW Leadership Academy webinar. 9 National Association for Female Executives recognizes NEW sponsors American Express, Colgate-Palmolive, General Mills, Johnson & Johnson, Kraft Foods Group, Procter & Gamble and Target Corporation as “Top Companies for Executive Women.”

18 Network of Executive Women Annual Report 2013

11 P  resident and CEO Joan Toth leads diversity discussion at The NGA Show in Las Vegas. 12 UC Berkeley students get career advice at NEW Northern California outreach event. 13 Fifty executives dive into “Changing the Game,” a NEW best practices report, at a General Mills event led by Vice President of Sales and Marketing Nancy Krawczyk. Later, Krawczyk leads an Ambassador best practices session and moderates a leadership panel at Schwan’s Consumer Brands headquarters. 26 NEW Past Board Chair Alison Kenney Paul and Sam’s Club’s Heather Mayo bring women’s leadership perspectives to a NEW sponsor engagement event in Orlando.

March 1 Clif Bar & Company joins NEW as gold sponsor. NEW New England outreach event inspires students at Bentley University. 5 P  resident and CEO Joan Toth moderates executive panel discussion at a sold-out NEW Toronto spring event. 7 More than 500 members learn to build relationships of trust during NEW Leadership Academy webinar. 8 NEW staff joins national sponsors Accenture in Chicago and Johnson & Johnson in Skillman, N.J., for International Women’s Day events. 22 Black Enterprise magazine honors 13 NEW members and supporters as “Top Executives in Advertising and Marketing.” 25 Members focus on networking strategies at NEW Western Michigan event. 31 Mars Chocolate North America increases Network sponsorship to platinum level.

April 1 Network launches redesigned website with new blogging community. Altria joins NEW as foundation sponsor. J.C. Penney Company increases sponsorship to platinum level. 4 Author Mary Davis Holt offers career strategies to nearly 350 NEW members in Northwest Arkansas region. 5 Dr. Bertice Berry encourages more than 250 members to be authentic leaders at NEW Florida event. 10 Nearly 250 members receive career advice at NEW Greater Philadelphia event. 11 Career strategist Cecilia Rose advises more than 70 members at NEW South Texas event. 12 NEW Northern California sells out spring event featuring author Fawn Germer and executive panel. 15 Reagan Lund joins Network as national development manager. 16 More than 500 members learn career strategies in Jersey City, N.J. 17 Dr. Bertice Berry inspires more than 200 members at NEW North Central Texas event. Eighteen senior executives share experiences at NEW Toronto’s first mentoring event. 18 Retired U.S. Army Brig. Gen. Becky Halstead offers team-building advice to more than 200 members at NEW Carolinas event. 22 NEW Vice President Stephanie McFee shares benefits of NEW partnerships at NACDS Annual Meeting dinner hosted by Catalina and Nielsen in West Palm Beach, Fla. 23 Senior executives offer real-world career strategies to more than 250 members in Atlanta. DiversityInc selects 12 NEW sponsors for “Top 50 Companies for Diversity” list. 24 NEW Cincinnati celebrates five-year anniversary with sold-out learning event.

May 1 Network welcomes IRI, KeHE Distributors and Tyson Foods as gold sponsors. NEW Board member Marnette Perry of The Kroger Co., Stacy Pugh of Coca-Cola Refreshments and Andy Callahan of Hillshire Brands Co. offer career advice at FMI Future Connect in

Orlando during panel discussion led by NEW’s Joan Toth. NEW Past Board Chair Michelle Gloeckler of Walmart delivers keynote at sponsor engagement event in Racine, Wisc. 2 NEW Board Chair Catherine Lindner inspires more than 250 members to “live their legacies” in Chicago. More than 400 Leadership Academy participants explore self-branding with Holly Pavlika of Collective Bias and Duffy Fron of IBM. 9 NEW Denver officially debuts as Network’s 20th region with a networking reception. NEW Phoenix event explores work/life balance strategies. 14 More than 300 members learn to lead at NEW Southern California event in downtown L.A. Five hundred members break through networking barriers in Bloomington, Minn. 16 Members learn to “like” social media at NEW Pacific Northwest event. 21 H.J. Heinz Company hosts NEW at national sales meeting in Pittsburgh. 22 Members hear networking advice during first NEW Member Welcome webinar.

June 4 NEW National Development Manager Reagan Lund shares Network’s benefits at Nielsen breakfast in Phoenix. 6 More than 400 NEW members “ask an executive anything” during NEW Leadership Academy webinar featuring NEW Marketing Chair Lisa Walsh of PepsiCo and Carol Hallquist of Hallmark Corporate Foundation. 11 The Network launches NEW SmartBrief, a weekly industry newsletter on women’s leadership — 8,200 subscribe by year’s end. 14 NEW New England event spotlights the importance of executive sponsorship. 19 Retired U.S. Army Brig. Gen. Becky Halstead imparts life lessons in Silver Spring, Md. NEW and c-suite leaders from Wal-Mart Stores Inc., Mondelēz International, Johnson & Johnson and Hallmark offer networking advice at Hallmark headquarters in Kansas City. 20 Sam’s Club CEO Rosalind Brewer and ESPN anchor Linda Cohn share how they “made it in a man’s world” at annual NEW Northwest Arkansas LPGA event.

Network of Executive Women Annual Report 2013 19



1 NEW welcomes Barilla as a gold sponsor.

1 BP/ ampm, Ferrara Candy Company, Ferrero and Inmar join NEW as gold sponsors.

8 The Network awards $25,000 in scholarships to five women pursuing retail/consumer goods careers. 9 NEW leaders share career experiences at Heineken event in Chicago. 11 NEW launches its first mobile event app in advance of NEW Executive Leaders Forum. 23 More than 300 senior-level leaders arrive at Terranea Resort outside L.A. for sold-out NEW Executive Leaders Forum. Theme is “bold and authentic leadership.” 24 Catherine Lindner opens NEW Forum and introduces opening keynote Mindy Grossman, CEO of HSN Inc. Forum moderated by co-chairs Monica Turner of Procter & Gamble and Donna Giordano of Ralphs. NEW Town Hall at Forum led by Vicki Felker of Nestlé Purina PetCare features live polling on women’s leadership. Coca-Cola CEO Muhtar Kent interviewed on stage by Trudy Bourgeois of The Center for Workforce Excellence before Evening at the Forum dinner. 25 Forum closes with leadership panel led by Anne Fink of PepsiCo, coaching sessions and closing keynote by actress and media activist Geena Davis.

August 1 More than 400 NEW members explore sources of influence during Leadership Academy webinar. NEW North Texas event at Frito-Lay Research and Development Center spotlights benefits of gender diversity. 12 NEW President and CEO Joan Toth moderates “Changing the Game” roundtable with executives from Walgreens, Johnson & Johnson, CVS Caremark and Nielsen at NACDS Total Store Expo in Las Vegas. 14 NEW Vice President of Sales and Marketing Nancy Krawczyk leads an Ambassador best practices session and learning event hosted by Nestlé Waters North America in Stamford, Conn. 15 Author Daphne Mazarakis “brain trains” more than 140 NEW members in Chicago. 22 NEW’s Reagan Lund and Altria sales team members offer communication strategies at Chicago workshop. 20 Network of Executive Women Annual Report 2013

5 More than 650 members learn the art of influencing others during Leadership Academy webinar. 13 Senior executives discuss leadership styles at NEW Western Michigan event. In Tampa, members embrace “change leadership.” 19 NEW New England celebrates 10th anniversary with industry leaders in Boston. Shelley Broader, CEO of Walmart Canada, keynotes. Members tee up at NEW New York Metro’s 4th Annual Golf Clinic. More than 350 members focus on positive images at NEW Northwest Arkansas event. 25 Members hone their communication skills in Huntington Beach, Calif. 26 Sports and consumer products veterans share success strategies in Houston. 27 More than 200 members “renew and re-energize” at NEW Carolinas event.

October 1 Collective Bias joins NEW as a gold sponsor and social media partner. 2 NEW shares benefits of women’s leadership at Unilever HQ in Englewood Cliffs, N.J. 3 Members registered for NEW Leadership Summit begin downloading NEW Mobile app. More than 100 mentors and protegés connect at NEW Toronto event. 4 Five hundred members learn ways to boost their workplace value in Danville, Calif. NEW’s Joan Toth and c-suite executives from The Kroger Co. share leadership lessons with Fred Meyer associates in Seattle. 7 NEW leadership team reaches out to grocery executives at the GMA Collaborating for Growth conference. 9 NEW Atlanta explores men’s role in advancing women. 10 More than 200 members reassess their life and career strategies in Chicago. Members embrace retail industry change at NEW New York Metro event.

15 Lucia Crater of KIND Snacks leads a c-suite panel discussion at NEW@NACS Breakfast and Roundtable in Atlanta. 17 Network advances mission at Starbucks corporate event in Seattle. 20 Network publishes comprehensive “Women 2020” report on women’s leadership in consumer products and retail industry, widely distributed to Summit attendees, members, regional supporters and industry c-suite execs. 21 NEW Leadership Summit sets attendance record as more than 1,000 members arrive in Los Angeles. NEW Digital Command Center drives social media use at Summit with 5 million impressions during three-day event. Opening day events include NEW Leadership Academy workshop and first-timers welcome. 22 NEW Board Chair Catherine Lindner opens 12th annual NEW Summit. Incoming Board members Trish Adams of Target Corporation, Tammy DeBoer of Family Dollar Stores Inc. and Amy Hahn of The Hershey Company confirmed at Annual Members Meeting. Anne-Marie Slaughter of The New America Foundation discusses “the coming work/life revolution.” Brian Cornell of PepsiCo interviewed by Past Board Chair Michelle Gloeckler of Walmart. NEW Awards Gala celebrates excellence: NEW Board member and former Kraft Foods executive Regenia Stein receives The William J. Grize Hall of Fame Award; Cheryl Williams of Wakefern Food Corporation receives the Regional Leader of the Year Award; and NEW Chicago is named 2013 Region of the Year. 30 Three generations of women leaders share their career perspectives at inaugural NEW Denver learning event. 31 Communications audit shows social media fans and followers increased 67% from previous year; website visits increase 13% to more than 21,000 a month.

November 1 NEW welcomes CHEP as a gold sponsor. 5 Safeway’s Larree Renda receives Trailblazer Award, presented by NEW and Progressive Grocer at the Top Women in Grocery Gala outside Chicago. Author Whitney Johnson inspires members to “disrupt the status quo” at NEW North Central Texas event. 6 Nearly 200 members and supporters learn leadership lessons from senior retail executives at Hershey’s Chocolate World. More than 400 members discover new career strategies at NEW Twin Cities event. 7 Linda Nordgren of Safeway Inc. and Lori Carlin Proctor of Procter & Gamble discuss networking strategies with more than 400 members during NEW Leadership Academy webinar. Former Google CIO Douglas Merrill teaches sold-out crowd of 600 to leverage change at NEW Cincinnati event. 8 Members explore social media best practices at Musical Instrument Museum in Phoenix. Circulation of Network Insider newsletter tops 30,000. 25 Chevron’s Elizabeth “Betsy” Hosick appointed NEW vice chair.

December 1 Brown-Forman supports NEW as a gold sponsor. 4 Dr. Bertice Berry urges members to share success at NEW Mid-Atlantic event. 5 NEW Leadership Academy speakers Renee Hay of CVS Caremark and NEW Board member Bethany Quam of General Mills reveal how men and women communicate differently. 19 Network names Vicki Felker of Nestlé Purina PetCare and Barbara Walker of Safeway Inc. co-chairs of NEW Executive Leaders Forum 2014.

Network of Executive Women Annual Report 2013 21

Our members

Agents of change Our members reach out and lean in at 750 companies

ur membership in 2013 was diverse, engaged and growing. Members came from every part of the United States and Canada and represented nearly every retail channel and consumer goods category. One in five was non-white or Hispanic. One in seven was in her twenties. One in seven was a vice president or above. And while most our members were women, an increasing number of men joined our ranks last year, too. More than 800 members served as leaders, volunteers or Ambassadors. More than 5,300 attended members-only events and webinars, including our two sold-out conferences — the NEW Executive Leaders Forum and NEW Leadership Summit — and our popular NEW Leadership Academy and Town Hall webinars. Nearly 300 registered for seven NEW Member Welcome webinars to learn about their member benefits and get even more engaged. In 2013, our membership grew 23.7 percent to 8,549, and the number of companies represented grew by 42 companies to 749. These members are agents of change — developing their careers, mentoring and sponsoring others, sharing best practices in their organizations, and advancing women’s leadership throughout our industry. ◆

A fast-growing community

8,500 More than

Executives are NEW members and more than 5,200 have joined in the past three years — an unprecedented increase of 158%. Welcome aboard!




3,307 2010

22 Network of Executive Women Annual Report 2013




Membership Members




2012 Organizations 707



2.4% 12.0% 35.1% 34.9% 14.6% 1.0%

Base: 4,498 registered members, 1/3/14.

Ethnicity 749

80.7% 7.4% 5.2% 4.7% 1.6% 0.4%

Base: 4,388 registered members, 1/3/14.


Job level Male 5.53%

Base: 7,920 registered members, 1/3/14.

Manufacturer Retailer Service provider Association, education and media Wholesaler or distributor Sales agency

60.5% 20.2% 13.8% 2.0% 1.7% 1.6%

Base: 8,457 registered members, 1/3/14.

Non-Hispanic white African American Hispanic or Latino Asian, Pacific Islander Mixed race Native American, Alaskan

Gender Female 94.47%


Under 25 25-29 30-39 40-49 50-59 60 and over

Manager Director, AVP Buyers, specialists, other EVP, SVP, VP CEO, chair, president, c-suite Principal, partner or owner Student Retired

47.0% 23.4% 15.3% 10.0% 2.0% 1.8% 0.2% 0.0%

Profession Sales, account management 34.3% Marketing, merchandising 19.8% HR, diversity and inclusion, training 9.6% Finance, legal 6.5% Category management 6.4% Operations, logistics 4.0% Administration, corporate communications 2.9% Consulting, coaching 3.8% Information technology 2.9% Customer service, fulfillment 1.2% Other 8.5% Base: 6,027 registered members, 1/3/14.

Base: 7,502 registered members, 1/3/14.

Network of Executive Women Annual Report 2013 23


Number of industry organizations represented in NEW.

5,300 Attendance at members-only conferences and learning events in 2013.

Our regions

Creating new opportunities for professional growth Our 20 regional groups serve nine out of 10 members he Network’s volunteer-run regional groups are the heart of the Network and the first place many executives and emerging leaders are introduced to NEW. NEW regional groups stretch from Toronto to L.A., Seattle to Tampa. In 2013, we welcomed our 20th regional group — NEW Denver — and extended our reach to the Rocky Mountain West. More than 90 percent of NEW members are members of one of our regions, but our regions also serve thousands of nonmembers through public events, industry programs and community outreach. In 2013, NEW regions hosted more than 121 learning events, mixers, sponsor receptions and planning meetings. Attendance grew 23 percent to more than 15,000.

Nearly 700 regional volunteers built their leadership skills as regional leaders — producing events, facilitating mentoring, enrolling regional sponsors, recruiting new members, mentoring college students and reaching out through PR and social media. NEW honored a few of its hardworking regional volunteers at our second annual Celebrating Excellence Awards Gala Oct. 22 at the NEW Summit in Los Angeles. Achievement awards were presented to five regions and two individuals. NEW New York Metro Co-Chair Cheryl Williams, vice president of marketing for Wakefern Food Corporation, was honored with the Bobbie O’Hare Award as Regional Leader of the Year. NEW Chicago, with a six-year history of well-organized and well-attended events, was named Region of the Year. ◆

Pacific Northwest Twin Cities

Toronto New England

Chicago Northern California


Western Michigan

New York Metro Greater Philadelphia




Southern California

Northwest Arkansas Atlanta

Phoenix North Central Texas South Texas


The Network’s 20 regional groups host events, enlist new members, train leaders, enroll local sponsors and reach out to their communities. NEW Denver established in 2013. 24 Network of Executive Women Annual Report 2013

Regional engagement Groups

Regional event growth Events







Learning events







Committee members







1. Members completing regional participation agreement. 2. Includes mixers, receptions, outings and planning meetings.

Our region’s best NEW regions honor one person as their committee member of the year. These members are

automatically nominated for the Network’s Bobbie O’Hare Award as Regional Leader of the Year.

NEW Atlanta Chaly Jo Moyen The Coca-Cola Company

NEW Northern California Debbie Rookstool Safeway Inc.

NEW Carolinas Jill Simpson Nestlé Purina PetCare Company

NEW Northwest Arkansas Kim Tisdale Wal-Mart Stores Inc.

NEW Chicago Latoya R. Conners Gray Sears Holdings Corporation

NEW Southern California Victoria Francis ConAgra Foods Inc.

NEW Cincinnati Jodi Truckor SC Johnson

NEW New England Kim Richardson-Roach Ahold USA

NEW Twin Cities Rebecca Anderson SUPERVALU

NEW Florida Trish Brynjolfsson Catalina

NEW New York Metro Cheryl Williams Wakefern Food Corporation

NEW Greater Philadelphia Linda Gilroy JOH

NEW North Central Texas Melody Orrantia TopDown Consulting

Bobbie O’Hare Award Regional Leader of the Year Cheryl Williams NEW New York Metro Vice President of Marketing Wakefern Food Corporation Region of the Year NEW Chicago

Achievement Awards Outstanding Achievement in Programming and Events NEW Atlanta Outstanding College Outreach NEW Cincinnati Outstanding Mentoring Program NEW Northern California Outstanding Public Relations and Social Media NEW Northwest Arkansas

Regional Secretary of the Year Machelle Selbe Vice President, Principal Gifford Operating Company NEW Northwest Arkansas Regional Treasurer of the Year Victoria Francis Finance Director ConAgra Foods Inc. NEW Southern California

Outstanding Fundraising and Sponsorship NEW North Central Texas Network of Executive Women Annual Report 2013 25


Regional events and mixers were held in 2013, up 31.5%.


Members and supporters attended NEW regional events — up 22.6% and an all-time record.

Our sponsors

Transforming the industry together Our sponsors provide a lot more than financial support

he Network’s nearly 100 acted as Ambassadors for NEW and national sponsors are partners evangelists for women’s leadership. committed to our mission of Nearly 90 percent of our advancing women’s leadership members work for one of our in the retail and consumer national sponsor companies. You’ll goods industry. find these members at Network Number of NEW sponsors. In 2013, the Network’s events throughout the country, on national sponsors grew from our leadership rosters and their 84 to 97 companies — and 20 companies at the top of many “Best new sponsors came on board. Places to Work” lists. All told, contributions from national Network sponsors don’t just and regional sponsors increased 19.7 help their companies and their percent to a record $2.8 million. employees — they advance the New sponsors in 2013. In 2013, our sponsors activated entire industry as a destination for almost 8,500 Network members women leaders. from their companies, sponsored NEW events and These sponsors not only support our mission represented the Network at industry events. They financially, they provide the people, hard work welcomed NEW leaders to their companies and and heart that power everything we do. ◆

97 20

Top 20 manufacturers

Top 20 retailers

Top 20 service providers

1. PepsiCo Inc. 421 2. The Coca-Cola Company 352 3. Nestlé Group 292 4. Altria 246 5. Kellogg Company 236 6. Clorox Corporation 207 7. Kraft Foods Group Inc. 187 8. SC Johnson 179 9. Procter & Gamble 159 Mondelēz International (tie) 159 11. ConAgra Foods 140 12. Johnson & Johnson 130 13. GlaxoSmithKline 109 14. T  he Hershey Company 106 Kimberly-Clark Corporation (tie) 106 16. 3M 100 17. Unilever 99 18. Colgate-Palmolive 98 19. H.J. Heinz Company 92 20. Hallmark Cards Inc. 92

1. Wal-Mart Stores Inc. 347 2. Ahold USA 192 3. Delhaize Group 147 4. Safeway Inc. 102 5. The Kroger Co. 96 6. Target Corporation 94 7. Walgreen Company 80 8. PetSmart Inc. 60 9. 7-Eleven Inc. 54 10. Family Dollar Stores Inc. 53 11. SUPERVALU Inc. 50 12. Michael Stores Inc. 49 13. CVS/Caremark Corporation 48 14. Sears Holdings Corporation 47 15. Starbucks Coffee Company 45 16. Costco Wholesale Corporation 42 17. Hess Corporation 31 18. WinCo Foods 21 19. Harris Teeter 18 20. J.C. Penney Company 17

1. Deloitte 162 2. Acosta Sales & Marketing 122 Nielsen (tie) 122 4. Accenture 105 5. Catalina 61 6. CROSSMARK 55 7. Inc. 54 8. Daymon Worldwide Inc. 41 9. Advantage Sales & Marketing 40 10. American Express 37 11. IRI 34 12. Collective Bias 32 Kalypso (tie) 32 14. Inmar 30 MARS Advertising (tie) 30 16. JOH 24 17. Geometry Global1 11 18. CPGjobs 5 WorkPlace Media (tie) 5 20. dunnhumbyUSA 4

Ranked by number of NEW members

Ranked by number of NEW members

Ranked by number of NEW members

1. Formerly JWT Action.

26 Network of Executive Women Annual Report 2013

Sponsors Foundation $100,000 Altria The Coca-Cola Company Kraft Foods Group Inc. Mondelēz International Inc. Nestlé Group PepsiCo Inc. Procter & Gamble Wal-Mart Stores Inc./Sam’s Club

Title $60,000 Accenture Ahold USA Chevron Corporation The Clorox Company Delhaize Group Deloitte Johnson & Johnson Kellogg Company The Kroger Co. SC Johnson Unilever Walgreen Company

Platinum $30,000 Acosta Sales & Marketing Campbell Soup Co. Colgate-Palmolive ConAgra Foods Inc. CSP Del Monte Foods General Mills Inc. GlaxoSmithKline Green Mountain Coffee Roasters Inc./Keurig Inc. Hallmark Cards Inc. H.J. Heinz Company The Hershey Company J. C. Penney Company The J.M. Smucker Company JOH Kimberly-Clark Corporation Mars Chocolate North America LLC Nielsen Novartis Safeway Inc. Schwan’s Consumer Brands Inc. Stagnito Media Target Corporation 3M WhiteWave Foods Company

Gold $15,000 7-Eleven Inc. Advantage Sales & Marketing American Express Bayer HealthCare Barilla BP/ ampm Brown-Forman Catalina CHEP Clif Bar & Company Collective Bias Costco Wholesale Corporation Coty Inc. Inc. CPGjobs Crossmark Crown Central CVS Caremark Corporation The Dannon Company Inc. Daymon Worldwide Inc. Dean Foods Company Family Dollar Stores Inc. Ferrara Candy Company Ferrero Heineken USA Henkel Consumer Goods Inc. Hess Corporation

Hillshire Brands Hormel Foods Corporation Inmar IRI Jamba Juice Company Kalypso KeHE Distributors Inc. MARS Advertising McCormick & Company Inc. Mead Johnson Nutrition Michaels Stores Inc. MillerCoors MOM Brands Newell Rubbermaid Inc. Ocean Spray Cranberries Inc. PetSmart Inc. S & D Coffee Inc. Sears Holdings Corporation Starbucks Coffee Company SUPERVALU Inc. Tyson Foods Inc. Valassis WinCo Foods Wm. Wrigley Jr. Company YesTo Inc. As of December 2013. Companies in bold joined in 2013.

Network of Executive Women Annual Report 2013 27

Thanks a million Thanks to our nearly 100 national sponsors, support of the Network’s mission has grown by more than

$1 million

in the past three years.

Our leaders

Working for a common cause Hundreds of industry leaders put their hearts into NEW

he Network of Executive Women is a volunteer-driven organization guided by dedicated executives throughout the retail and consumer goods and services industry. Our Officers, Executive Committee and Board members at-large are selected by a nominating committee each year and serve two-year terms. Nominations also are opened to the membership at large and are confirmed each year at the Network’s Annual Members

Meeting. Network Champions are friends of NEW who carry our message and advance our mission in their companies and in the industry. Hundreds of members serve as regional committee members and volunteers. All told, an astonishing 800 NEW members — nearly one in 10 — worked directly with NEW in 2013, changing themselves, their organizations and the Network in the process. ◆


Executive Committee

Board Directors At-Large

Board Chair Catherine Lindner Managing Partner Sagres Consulting

Education and Research Chair Maria Edelson Founder and President Sales and Capability Development LLC

Trish Adams Senior Vice President, Merchandising Apparel and Accessories Target Corporation

Sponsorship Chair Margarita Rossi Senior Director, Strategic Customer Strategy and Customer Innovation Johnson & Johnson

Sarah Chartrand Senior Vice President Talent and HR Delivery Ahold USA

Vice Chair Elizabeth “Betsy” Hosick General Manager, Procurement Downstream, Technology & Services Chevron Corporation Past Board Chair Michelle Gloeckler Senior Vice President, Home and U.S. Manufacturing Lead Walmart US Wal-Mart Stores Inc. Treasurer Erby Foster Jr. Director, Diversity & Inclusion The Clorox Company Secretary Regenia Stein Betsy Hosick replaced Annie Zipfel as vice chair in November 2013. Regenia Stein was named secretary in January 2014.

Regional Activities Chair Marla Thompson Senior Vice President, Mobile and Online Catalina Marketing and Communications Chair Lisa Walsh Vice President, PepsiCo Sales PepsiCo Inc. Membership Chair Debbie Wildrick Chief Advisory Officer MetaBrand LLC

28 Network of Executive Women Annual Report 2013

Tammy DeBoer Senior Vice President Food and Private Brands Family Dollar Stores Inc. Dian Emerson Vice President, Human Resources Safeway Inc. Vicki Felker Vice President of Pet Specialty Customer Development Group Nestlé Purina PetCare Company Mike Gorshe Managing Director CG&S and Food Retail Accenture

Amy Hahn Vice President and General Manager, The Global Hershey Experience and Licensing The Hershey Company Meg Ham President Bottom Dollar Food Delhaize America Julie Hamilton Chief of Staff and Executive Assistant Office of the Chairman and CEO The Coca-Cola Company Eva Kohn Executive Vice President Chief Revenue Officer CBA Industries Antoinette “Tonie” Leatherberry Principal, Strategy and Operations Practice Deloitte Bobbie O’Hare (member emeritus) Vice President Business Development JOH Marnette Perry Senior Vice President Strategic Initiatives and Operations The Kroger Company Bethany Quam Vice President, Sales U.S. Channels General Mills Sue Sears Vice President, Global Diversity & Inclusion Kimberly-Clark Corporation Karen Stuckey Senior Vice President Softlines and General Merchandise Sourcing Wal-Mart Stores Inc.

Monica Turner Vice President, North America Market Strategy and Planning Procter & Gamble

General Counsel Michele Murphy Executive Vice President Human Resources and Corporate Communications SUPERVALU

Michele M. Hanson CEO ExecuInsight LLC David Jobe President Leadership Conferences CSP Information Group Jenny Keehan Executive Vice President Member Services Retail Industry Leaders Association

Champions Dan Abraham President and CEO Garb-Ko Inc.

Jim Keyes Chairman Wild Oats Marketplace

Hank Armour President and CEO NACS

William Kies Jr. President Kies Consulting

Chris Baldwin Senior Vice President Marketing and Refining Hess Corporation

Don Knauss Chairman and CEO The Clorox Company Denise Morrison President and CEO Campbell Soup Company

Mark W. Baum Senior Vice President Chief Collaboration Officer Food Marketing Institute

Jamice Obianyo Director, Grants Management Community Relations Ecolab Inc.

Dennis J. Belcastro Senior Vice President Government Affairs and Industry Collaboration Hillshire Brands Company

Chip O’Hare Chairman and CEO JOH

Betsy Heller Cohen Former Vice President Nestlé Purina PetCare

Marnette Perry Senior Vice President Strategic Initiatives and Operations The Kroger Company Larree Renda Executive Vice President Safeway Inc. Eileen R. Scott Former CEO Pathmark Supermarkets Stephen A. Sibert Founder Sibert Advisory Services Bill Simon President and CEO Walmart US Wal-Mart Stores Inc. Dan Vucovich Former Senior Vice President and President U.S. The Hershey Company Tara Weiner Managing Partner Greater Philadelphia Region Deloitte Bonnie Wurzbacher Chief Resource Development Manager World Vision International

Joseph M. DePinto President and CEO 7-Eleven Inc. Sandy Douglas Senior Vice President Global Chief Customer Officer President, Coca-Cola North America The Coca-Cola Company Jeri Dunn Bacardi International (retired) Tom Greco President Frito-Lay North America Network of Executive Women Annual Report 2013 29


Our mission is driven by your support Increased contributions help us expand our services he Network of Executive Women benefited from strong financial growth in 2013 — and so did our stakeholders. The Network’s revenue grew from $4.6 million in 2012 to $5.4 million in 2013, continuing the dramatic income growth NEW has experienced since our founding. This financial support has enabled us to host more events, launch new learning programs and build our staff to support our fast-growing community of NEW members, supporters and partners working to advance women’s leadership in retail and consumer goods. As a maturing organization, the Network cannot predict endless expansion, but we can promise to devote all your contributions to the mission entrusted to us. Our 2013 financial support came from national sponsorships (48.7 percent), national conferences (27.3 percent) and regional events and sponsorships (15.4 percent). Miscellaneous income —

30 Network of Executive Women Annual Report 2013

including in-kind contributions, membership dues, scholarship donations and interest income — accounted for the remaining 8.6 percent. This income went to conference and association expenses (46.8 percent) and the services, staffing and support needed to accomplish our mission (53.2 percent). Remaining funds were carried forward or otherwise accounted for. ◆ More for our mission

$5.4 million Network revenue has grown 74 percent from $3.1 million to $5.4 million since 2010, helping us expand programs and services and support our rapidly growing community.

Income National sponsorship 48.7%

Miscellaneous 5.9% 3

Regional sponsorship 3.6%

Regional event registration 11.8%

Membership dues 2.7%1 NEW Leadership Summit 14.7% 2

NEW Executive Leaders Forum 12.6%2

Income 2013


National sponsorship


Cash – checking/savings


Regional sponsorship



Membership dues


Total accounts receivable (net of allowance)

NEW Executive Leaders Forum


Prepaid expenses

NEW Leadership Summit


Regional event registration



317,796 3




Conference expenses Association expenses Total


Property and equipment (net) Total assets

45,445 $3,940,543


Expenses 2013 Services, staffing and support

Total current assets


Accounts payable

$2,719,5994 2,259,323 131,0075


Other current liabilities


Total current liabilities


Unearned/deferred revenue



Total liabilities

1,456,8427 $2,303,246

Net assets Temporarily restricted net assets


Board designated for regional events




$1,637,297 Total Net Assets TOTAL LIABILITIES AND NET ASSETS $3,940,543 Final unaudited summary results as of December 31, 2013. Final audited results may differ. 1.Includes individual and corporate membership dues. 2. Includes sponsorship fees. 3. Includes program-related sales, scholarship donations, interest income, currency gain/loss, other income and in-kind contributions of $252,367. 4. Includes sales, marketing, accounting, strategic planning and organizational development, regional support, public relations and advertising, education and

program development, legal services, staff salaries and benefits. 5. Insurance, depreciation, bad debt, in-kind rent, computer services, telephone and other. 6. Includes payroll liabilities, accrued payroll and vacation, credit card and sales taxes. 7. Includes unearned membership dues, sponsorship and event revenue. 8. Includes funds restricted for scholarships.

Network of Executive Women Annual Report 2013 31

At your service


Joan Toth President and CEO

Women 2020: The Future of Women’s Leadership in Retail and Consumer Goods

Kathy Bayert Vice President, Learning and Advisory Services Nancy Krawczyk Vice President, Sales and Marketing Stephanie McFee Vice President, Member and Regional Services Nathalia Granger Director of Operations

NEW SmartBrief Network Insider Membership Social media

Rob Wray Director of Communications Christina Cole Regional Development Manager Anna Duran Martinez Member and Regional Services Advocate Jeanne Fleigle Operations Support Specialist Barb Grondin Francella Communications Manager Lauren Huizar-Martinez Registration Specialist Reagan Lund National Development Manager Erica Naranjo Business Development Specialist Angela Reed Database/Technology Specialist Tracy Weems-Lavizzo Administrative Coordinator

Network of Executive Women 161 N. Clark Street, 38th Floor Chicago, IL 60601 Insta

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Network of Executive Women Annual Report 2014  

The Network of Executive Women is one of the largest and most influential communities in our industry — with more than 8,500 members from 7...

Network of Executive Women Annual Report 2014  

The Network of Executive Women is one of the largest and most influential communities in our industry — with more than 8,500 members from 7...