Market Research Report : Online taxi service market in india 2015 - Sample

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Online Taxi Service Market – India April 2015

Executive Summary

Market

Drivers & Challenges

 Radio taxi market in India is pegged at ~ INR m bn and is expected to grow at a CAGR of a% until 2019  Operators working on the traditional ownership model, or specifically the fleet owned companies have an average of x-y% of their total bookings on website and mobile applications  Aggregator based service providers are dominating the online business space which is expected to grow at a CAGR of ~c% over the period of 2014-19 with online business amounting to ~z bn  Segmentations in operating models of the online cab service include Complete Fleet Ownership Model, Fleet Aggregation Model and Hybrid Model Drivers Challenges  Favorable Demography and a Healthy  High fares of Online Cab Services Economic Outlook  Increasing Operating Costs  Shortage of Modes of Public Transport  Rise of Unfortunate or Socially during Rush Hours Derogatory Incidents  Growing BPO Sector  Influx of Tourists  Price Rise of Passenger Vehicles Major Players

Competition

Player 1

Player 2

Player 3

Player 4

Player 5

Player 6

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Macroeconomic Indicators (1/3)

SAMPLE

GDP at Factor Cost: Quarterly INR tn

Q1

Q2 2011-12

2012-13

2013-14

Q3 2014-15

Q4

Inflation Rate: Monthly %

Jul 2013 - Aug 2013

Aug 2013 - Sep 2013

Sep 2013 - Oct 2013

Oct 2013 - Nov 2013

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

Nov 2013 - Dec 2013

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Public transport is much dependent on transportation technology and the needs of the cities economies

SAMPLE

Modes of Public Transport • Text

Pattern of Public Transport Modal Split in Metros Paratransit Vehiches (Taxi and 3-6 seaters)

Composition of India’s Vehicle Population

Buses (SRTU)

Other Buses Two Wheelers Cars, Jeeps and Taxis Buses Goods vehicles Other Vehicles Mumbai

Delhi

Kolkata

Bangalore Chennai

Note: Figures for 2011-12, SRTU: State Road Transport Undertaking

Note: Figures for 2011-12

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Organized taxi market is still minuscule as compared to rest of the taxi market in India constituting only ~14%

SAMPLE

Taxis in India – Market Potential

Market Segmentation of Indian Taxi Operators

Parameters

Unorganized Market

Type of Operator

Individual cabs or operators running in different parts of the country

• Text

• Text

• Individual Owners • Small Operators • Pre-paid Taxis

• Text

• Text

Key Players

Radio Cabs

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

Aggregator or Affiliator

• Text

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Organized cab service form a minuscule portion of the overall private taxi business in India

SAMPLE

Radio Taxi Service – Market Overview • Text

Radio Taxi (Radio Cabs + Aggregator Based Model) – Market Size and Growth INR bn

A%

2014

2015e

2016e

2017e

2018e

2019e

Note: Figures are for financial year Apr-Mar

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For traditional radio cab companies based on ownership model, online bookings still account for a minuscule share Online Taxi Service – Market Overview (1/2)

SAMPLE

• Text

Online Taxi Service (Radio Cabs – Ownership Based Model) – Market Size and Growth INR bn

B%

Company/Brand

2014

Booking On call

Website

2015e 2016e 2017e 2018e 2019e

Mobile App

Note: Figures are an approximate estimation

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Ola, which works on the marketplace model, is said to be clocking its majority of bookings per day online Online Taxi Service – Market Overview (2/2)

SAMPLE

• Text

Online Taxi Service (Aggregation Based Model) – Market Size and Growth INR bn

C%

Company/Brand

2014

Booking On call

Website

2015e 2016e 2017e 2018e 2019e

Mobile App

Note: Figures are an approximate estimation

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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India’s growing economy is continually sustaining the development of the online taxi service market as…

SAMPLE

Favorable Demography and a Healthy Economic Outlook (1/2)

Impact

• Text

Healthy Economic Outlook (1/2): Key Economic Indicators Growth Trend in GNI Per Capita

Rapid Urbanization

INR

Urban Population.

Rural Population

bn

Jan-10

Jan-11

Jan-12

Jan-13

Jan-14

2010

2011

2015e

2020e

Note: Figures for financial year – April to March, GNI – Gross National Income ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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BPO sector employees form a major clientele base contributing a major share to online cab service providers’ revenues

SAMPLE

Growing BPO Sector

Impact

• Text

Indian BPO Sector – Market Size and Growth

India’s Share in Global BPO Market (2013)

INR tn C%

2014

2015e

2016e

2017e

2018e

2019e

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Radio Taxi Fares in Delhi is higher by almost a quarter percent than before post Jun 2013 High fares of Online Cab Services (2/2)

SAMPLE

Price Rise in Radio Cabs – Delhi

Price Rise in AC Radio Cabs

Price Rise in Economy Radio Cabs

INR/km

INR/km A%

Before Jun 2013

B%

After Jun 2013

Factsheet – Delhi

Text

Factsheet – Bangalore

Text

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

Before Jun 2013

After Jun 2013

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Trends – Summary

SAMPLE

Mobile Applications

Cab Advertisement

Low Financial Mileage ` Key Trends

Consolidation amongst Service Providers

Private Equity (PE) Investments and Venture Capital (VC)

Exclusive Online Cabs for Women

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The tie-ups processes work towards making a unique market proposition for the existing brands Consolidation amongst Service Providers (1/3)

SAMPLE

• Text

Date

Buyer

Target

Deal Size (INR mn)

% stake

Deal Status

Type of Transaction

Note: The list is not exhaustive ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Porter’s Five Forces Analysis

SAMPLE Impact

Threat of New Entrants • Text Impact

Impact Impact Competitive Rivalry Bargaining Power of Buyers

Bargaining Power of Suppliers • Text

• Text

• Text

Impact

Threat of Substitutes • Text

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Competitive Benchmarking (1/4)

SAMPLE

Key Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/3) Operating Margin

%

Player 1

Net Margin

Player 2

Player 3

• Text

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Private: Domestic Company – Player 1 (1/5) Company Information

SAMPLE Offices and Centres – India

Corporate Address

Tel No. Fax No. Website Year of Incorporation Head Office

Products and Services Category

Products/Services

Key People Name

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

Designation

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Private: Domestic Company – Player 1 (2/5)

SAMPLE

Shareholders of the Company

Ownership Structure

Directors or Relatives of Directors Name

No. of Shares held

Foreign Holdings Others

Total

Ownership structure corresponds to Date of AGM: 30/09/2014

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Private: Domestic Company – Player 1 (3/5)

SAMPLE

Financial Snapshot Total Income

Key Ratios

Net Profit/Loss

Particulars

INR mn

INR mn

2012

2013

2014

y-o-y change (2014-13)

2014

2013

2012

Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales)

Financial Summary

Interest costs (% of Sales)

• The company incurred a net loss of INR - mn in FY 2014, as compared to net loss of INR - mn in FY 2013

Liquidity Ratios

• The company reported total income of INR - mn in FY 2014, registering an increase of -% over FY 2013

Leverage Ratios

• The company earned an operating margin of -% in FY 2014, an increase of m percentage points over FY 2013

• The company reported asset turnover ratio of a in FY 2014, an increase of -% over FY 2013

Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

Decline

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Private: Domestic Company – Player 1 (4/5)

SAMPLE

Business Highlights Description

News

Overview

• Text

Products and Services

• Text

Expansion and Way Forward

• Text

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Private: Domestic Company – Player 1 – SWOT Analysis (5/5)

SAMPLE • Text

• Text

S

W

O

T

• Text

• Text

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Consumer Insights – Overview

Summary

SAMPLE

• The section summarizes the overall respondents demographics, age and gender split, economic indicators and overall cab preference

Preference Pattern and Budget

• The section summarizes the parameters for consumer preference and budgetary insights for online cabs • It provides meaningful insights for service providers

Online Preference Insights

• The section summarizes age-wise and gender-wise online penetration of consumers with respect to booking radio cabs • Also highlights the preference pattern for booking modes

28

Consumer Insights – Summary (1/4)

SAMPLE

Sample Size Survey Duration and Period Quantitative Representation Used

Survey Respondent Demographics

Respondent’s – Gender Split

Respondent’s – Age Split (Years) Units

29

Consumer Insights – Summary (4/4) Service Preference – Company-wise Split

SAMPLE

Intercity Travel Preference Split

Scores

Bus Radio Cabs under All India Tourist Permit

Car Rental Service Others

Note: Scores corresponding to individual ranking

Note: Percentages are based as per scores corresponding to individual ranking

30

Consumer Insights – Preference Pattern and Budget (1/3)

SAMPLE

Services Used – Purpose-wise Split Male

Usage Based Strategy – Analysis

Female Units

Analyzing the purpose of usage, certain insights are notable from the business perspective: • Text

When targeting the customers based on gender wise usage: • Text

Other miscellaneous purposes that surveyors have sighted for use of online cab services are Airport/Railway station pick-up and drop, emergency and party or other such social occasions

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Consumer Insights – Online Preference Insights (3/3)

SAMPLE

Payment Preference vs. Mode of Booking Units

On-call Booking Website Booking Mobile Booking

Modes of Payment Cash

In-cab POS Terminal for Credit/Debit Cards

Pre-paid Wallet based Option

Insights

• Text

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•Macroeconomic Indicators

•Introduction •Market Overview •Government Participation

•Drivers & Challenges •Trends •Competitive Landscape

•Consumer Insights •Strategic Recommendation •Appendix ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

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Strategic Recommendation (1/4)

SAMPLE

Innovation and out-of-the-box thinking in business operation and service providing is the success mantra for the Indian Market

Text

Text

Text

Text

Text

ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT

Text

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