Low-Cost Ways To Grow Your Small PrestaShop Business

Low-Cost Ways To Grow Your Small PrestaShop Business

First of all, congratulations on getting your start-up off the ground and putting in every effort to get it where it is today!

As an online business owner, you must have spent countless hours developing products, framing strategies and taking decisions to spend your hard-earned to get your name out there. Now when you are ready to take a leap forward and have multiple areas demanding resources, you might feel you can’t afford to spend money on strategies that might not even lead to growth.

Here we are, ready to share “ideas to steal” through this post - real-life ideas from successful businesses that you can pick up and run with right away, without having to research, test or otherwise delay implementing.

And, the best part, these require an almost negligible amount of money.

Here are 5 low-cost things you can do to turn your dream into a successful PrestaShop business in 2020:

CREATE & DELIVER HIGH-QUALITY CONTENT

Yes, we know you might have heard the experts touting “content is king” innumerable times but it’s repeated over and over because it’s true.

The thing that gets users to your B2B, local service or eCommerce website is content. Whether it’s a company blog or a product description, it’s all about engaging the audience and giving them what they need: information.

This information needs to be delivered in a way that keeps readers connected.

Here are some ways your website can create and leverage great content to gain exposure and increase traffic: Be Factual Always base your material on evidence you can collaborate with other sources. As we live in an era where “fake news” is tossed around frequently, make sure your business is seen as a legitimate source. In other words, you want your company to be viewed as an authoritative figure. Authority not just works to improve brand reputation but search engine ranking as well.

Do Away With Boring CTAs Calls-to-actions serve as the icing on top of the cake. A badly-made or boring CTA is similar to adding salt instead of sugar: it turns customers

away.

Think of your CTA as your last-ditch effort to get users to buy your product or call for a consultation. Include CTAs on every possible page, including blog posts - even if the post isn’t directly related to your product/service. Add a section at the bottom of the post relating what you offer to the topic you’ve just spent the last 1,000 words discussing. Toss in a motivating CTA accordingly. E.g. Are you looking for a PrestaShop developer who can increase your sales?

Don’t forget to link your CTAs to important pages on your website, such as your contact form. This way the consumers can easily navigate to your highlighted pages.

Write for Your Audience Whether you’re writing an informative blog post or adding a new product launch, always write with your audience in mind.

Several companies spend hours talking about what they deal in, what they offer, etc. In reality, their audience just wants to know how the business can help them. So create content that directly adheres to your audiences’ needs and helps them buy without any doubts. This will portray you as people’s brand and improve your overall business.

Avoid Fluffing Don’t try too hard to achieve a certain word count. This often leads to what’s known as, “fluff.” It’s content within an article that doesn’t seem to have a purpose other than stretching out how many words are on a webpage. It can confuse your readers and search engine bots for optimization while creating a nuisance.

LEARN THE ART OF EMAIL MARKETING

Thanks to smartphones, email has become one of the primary ways companies communicate with current and prospective customers. In 2019, 293.6 billion emails were sent per day and the number is expected to reach 347.3 billion in 2023.

Just think about your mailbox: every minute you get messages from friends family, shopping sites, banks, job portals, astrologers, spam and so on. You could end up spending endless hours day sorting through the emails you don’t want just to find the ones you want. And your inbox isn’t unique; there are thousands of people like you who receive hundreds of emails per day.

So the question is: Is email marketing really effective for your PrestaShop businesses?

The answer is, unequivocally, yes!

According to a survey, more than 59% of marketers say email is their biggest source of ROI. Well, that’s a higher ROI than almost all other online marketing strategies. Thus, investing time learning how to use email marketing can help you gain new customers while bringing back more.

Here are a few tips for getting started with email marketing: Choose a Platform Currently, there are all kinds of email automation platforms available, and many of them don’t cost a great deal of money to use. To start with, choose a platform that makes it easy to collect and store all the email addresses you will need. It doesn’t need to be fancy at first, just functional.

As you gain experience with email marketing, you can trade up platforms

with more advanced segmentation or design capabilities.

Once you are choosing the platform, start migrating all the emails you’ve collected into the database. Don’t worry, most of the platforms make this easy and let you import spreadsheets smoothly.

Get New Email Addresses The more emails you collect, the more you make out of your marketing campaign.

Think not only of closing a sale as an opportunity to collect an email but find opportunities to get emails of people who haven’t bought from you yet. Sometimes, it just takes an enticing email with a discount or special hamper to tip the scales over to making a purchase.

Some ideas include:  Create a checklist, say must-have lip shades for winters, that visitors can download after providing their email address.  Put together an instructional video on how to use a product that plays only when a visitor enters his/her email.  Conduct an online quiz and send the results to participants after they enter their email.

Make It a Habit Part of finding success in email marketing is striking a balance between not sending enough emails and sending too many emails.

You want your business to be on your potential customers’ minds when they’re looking for the solutions you offer, but you don’t want to annoy them by sending too many emails. Maintain this balance by seeing for yourself what works and what doesn’t. Accordingly, increase/decrease your mails and get customers shopping.

BE MOBILE-FRIENDLY

In an era where more than 54% of people browsing the Internet from smartphones, having a mobile-friendly website is a mandate. If your site isn’t responsive or has a mobile variant, you may alienate more than half of your consumers.

Being mobile-friendly includes a variety of adjustments to the website:  No flash video: Most mobile devices do not work well with Flash.

 Optimized images: Rendering graphics takes bandwidth and time.

Always use the correct sizes for your site.

 Tap-able elements: Text links are often too small for thumbs. Use larger buttons that are easy to touch or click.

 Smooth navigation: Don’t overfill the navigation menu. If it fills the screen of a smartphone, it often appears overwhelming.  Easy functionality: Visitors should be able to easily manage the site from a 3-inch screen.

Some aspects of being mobile-friendly do not require monetary investment.

Things such as modifying images to fit, redesigning the menu bar and more can be easily done. Further, an easy way to get an idea of what your site looks like on a mobile device is to shrink your computer’s web browser.

By adjusting its height and width on your screen, you can get an idea of how your site appears to visitors.

Which strategy do you follow?

None. Let PrestaShop developers help you with the right plan to grow your business inside out.