NETCONTENT.BIZ DIGITAL MARKETING AN IN-DEPTH BRIEF ON ITS HISTORY & EVOLUTION
NETCONTENT.BIZ INTRODUCTION In digital marketing, the promotion of products over a web-based system or any digital platform takes place. Traditional marketing platforms are already disappearing and digital marketing is taking its place as people are consuming online content at a very high rate. And there are many more advantages to digital marketing like it is more affordable, and makes you reach a larger audience. People use tabloids, phones, and laptops on an everyday basis which makes digital marketing just about right.
When you use digital channels, or online systems to promote your products or your services is digital marketing. It came to life with the advent of the internet in our daily lives.
HISTORY OF DIGITAL MARKETING
The term “Digital Marketing” was first coined in the early 1990s. And this age of digitalization took off with the arrival of the internet and the emergence of the Web 1.0 platform. This was a platform that would allow its users to get the information that they were seeking, but would not allow them to pass on any. The digital marketers were till then not exactly sure of the future of the digital platform, as still, the internet was not available to many, and whether the strategies that had been planned would work or not. In 1993 came a big change with the first clickable banner that came to life, and the purchase of various digital banners by HotWired. This all struck the onset of the digital era of marketing. And the following year saw the launch of Yahoo with new technologies coming to life, the promotion of various products and services changed the way, and realized that the online medium is the new way of engaging with potential consumers.
NETCONTENT.BIZ WHAT IS DIGITAL MARKETING EXACTLY?
The mass approval of the internet which became a part of our life is one of the single big events in the digital world over the last three decades. It has only grown and reached new levels every day. The following two years saw a surge in people who used the web from 16 to 70 million. As these numbers kept soaring the landscape of the digital world widened from emails to web search options like Google coming into existence. And also e-commerce witnessed a rise with platforms like Amazon and eBay. For marketing, this quickly became a goldmine that can never run out. As the web searches increased, the search engines cataloged the new websites that were getting created. The marketers at that point in time used the early techniques of SEO like keyword placement, use of tagging, and other backlink generation methods to yield high rankings.
NETCONTENT.BIZ THE ARRIVAL OF THE INTERNET
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BIG DATA AND ITS ROLE IN DIGITAL MARKETING SERVICES
Digital data was and is still being retained for all of this internet activity. According to a study from 2000, text based information was mostly "born digital," making digital information the category of unique details that were produced at the fastest rate. Big data is another name for this data. Why? Since there is a great deal of it! In the year 2000, it had already begun to replace the physical forms of paper, film, and optical (DVD and CD). Big data has become a novel and indispensable resource for marketing departments thanks to recent advancements in data collection and storage technology. Following the first internet excitement, the dot com bubble crashed in 2001, and marketing strategies changed. Then, through cooperation, user-centered design, and knowledge exchange, a larger focus was placed on inbound marketing. This became even more feasible with the advent of social media websites like LinkedIn (2002), Myspace (2003), Facebook (2004), and Twitter (2007), as internet users began disclosing an increasing amount of personal information online. Big data has made it feasible to follow behavioral patterns and trends, and its use in marketing is only going to grow. Data driven marketing has gained enough traction that a number of businesses like Domo Oracle and Optimove have developed that specialize in uti
NETCONTENT.BIZ SMARTPHONES AND SOCIAL MEDIA MARKETING
Just imagine a world without mobile phones. You can’t right? Over the last decade or so, these new devices have taken over the prestigious place of computers for accessing online platforms. In the US itself, adult time spent on mobile splurged from 46 minutes in 2011 to 4 5 hours a day to date. Where would we be without smartphones and tablets? These new devices have exploded in the last decade and marketing departments have begun prioritizing them. Today, smartphones have overtaken personal computers as the primary digital device for going online. Early cellphones were primarily designed for use in cars in the 1970s and 1980s before evolving into the smart gadgets we know today, while attempts to create hand-held computers in the late 1990s and early 2000s failed miserably. With functionality for email, text messaging, phone conversations, and web surfing, BlackBerry created the first truly contemporary smartphone in 2003. These devices were mostly utilized by business professionals. Following the groundbreaking launching of the iPhone, smartphones did not reach the mass market until 2007. Today, 76% of UK residents alone own a smartphone, 4G users are rapidly increasing, and 25% of smartphone owners don't make traditional voice calls. Since the advent of the Internet, the world fits into the pockets of jeans. From here, where do we go? The future of marketing will be transparent and personalized. Social media marketing strategies will play a huge role in improving brand reach and the company’s conversion rate.
Information is the key and that is everywhere these days. According to Marc Mathieu, the Senior Vice President at Unilever, “gone are those days where marketing was about creating myths and selling, now it is all about finding the truth and sharing it”. Customers are now able to do their own research on the products in seconds and have become smart and can't be fooled easily. They can compare your products with your competitors and earth the truth through testimonials. They need transparency from the brands. For sales professionals, this shift is proving a challenge as 70% of the buyer’s journey is complete before a buyer even reaches out to sales. As search engine optimization improves, keyword placement and backlinking have given way to a new marketing style based on quality content and real value. The need for transparency is obvious when you look into customer perception of brands. On social media as a whole, 19% of users can easily distinguish between marketing communications, advertising, branded material, and non commercial content, while 30% have little to no faith in the information they find on these community platforms. In a time when consumers are in control, marketers must engage consumers in a continuous dialogue to forge genuine connections and brand loyalty. TRANSPARENCY
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PERSONALIZATION Big data or user-generated material can both be used to personalize content. While large data may be leveraged to give each person a special experience, user-generated content gives customers more power. This type of content marketing strengthens the relationship between a business and its customers while providing marketers with an endless supply of innovative ideas. With 84% of millennials indicating that user-provided material on company websites has at least some influence on what they buy, user generated content initiatives are particularly effective in influencing this generation. Its best illustration can be in many high end brand applications where your favorites are displayed before you even search for them. The applications are unimaginably instinctive and intended to give a valuable experience
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NETCONTENT.BIZ CONCLUSION Are you still into the old traditional marketing and want to improve and take your business to another level? Well, contact NetContent Digital marketing services. We give over digital solutions that are customized to your business. The solutions include SEO, Content Marketing, Social Media Marketing, PPC Marketing, eCommerce Marketing, and Brand Management. All professionals here are well-trained and highly experienced in their respective domains. The company has a track record of delivering desired results within record time and budget!
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