On my second listen to the instant classic To Pimp a Butterfly, Kendrick Lamar’s sophomore album, I had this thought. This sudden, revelatory, all-consuming thought. The thought grew each time I gave the album a new spin; it was deepened with every exploration into the lyrics. Some of you may have already heard me declaring this thought but, with King Kendrick dropping the surprise and fantastic untitled unmastered album last night, I decided to put it to words because the thought was back in full force. Kendrick Lamar is Tyler Durden incarnate. Mr. Durden is one of the main characters in Chuck Palahniuk’s novel Fight Club, personified by Brad Pitt in the cinematic hit of the same name (disclaimer, if you are not familiar with Fight Club, this article is not for you. I also refuse to be blamed for any spoilers. Fight Club has been out for 20 years as a novel and 17 as the famed film – you’ve had plenty of time). In order to coax you into my belief in Kendrick Durden, let’s start from the beginning, from what I realized on that second play of TPAB. It starts with three simple similarities. 1. Kendrick finds himself screaming in a hotel room. I know this is not a unique motif. But the line “I found myself screaming in a hotel room, I didn’t want to self destruct” from Kendrick, started this whole theory off. The imagery immediately conjured up the revelatory scene in Fight Club between the narrator and Durden in which the narrator feels he is losing touch. This scene also takes place in a hotel room. Coincidence? I think not. But this just scratches the surface. 2. Both Fight Club and TPAB culminate as a public conversation with someone who isn’t there. 3. Both Lamar and Durden consort with chicks we pretend we don’t like. First we get mad at him like, “Really, man? You could have gotten with anyone. ANYONE. Why did you choose her?” And then we’re like, “…but how is she though?” Marla Singer-cum-Taylor Swift. Now, this business with the chicks holds more weight than you might think. In Fight Club, Tyler Durden is having relations with Marla and the narrator rudely questions this decision. Yet he famously tries to catch a glimpse of them in the horizontal tango and constantly wonders about how it is they’re getting on. Comparatively, we’ve been giving Kendrick a lot of flack – or at least skeptical surprise – for doing a Top 40, pop song with Taylor Swift yet I’m guessing many of us can’t help but sing along to when we’re alone. If Kendrick is Tyler, we are the narrator. We are Eddy Norton.