SKODA Mobil Newsletter

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Newsletter August 2016

The new ŠKODA KODIAQ will be introduced on 1 September in Berlin

Kvasiny: from Jawa 700 to ŠKODA KODIAQ

New visual style brought closer to vehicle design

Strategy 2025 presented to employees




he story of the production plant where we will manufacture the KODIAQ, our first big SUV. Find out more on p. 8

ll of the company’s graphic design items will feature crystal-glass motifs. More details on p. 6

KODA AUTO will undergo large-scale digitisation over the next 10 years. Find out more on p. 4

Flight through the ŠKODA world


Around the world

Countries where sales of ŠKODA vehicles grew substantially in July 2016 (in percent, as compared with July 2015)



83 700 ŠKODA sold 83,700 vehicles worldwide in July 2016

Croatia’s sales results reflect the hard work that the whole local ŠKODA team puts into sales (both private and fleet customers). The good news is that the Croatian market is perking up again after a long period of stagnation, with year-onyear growth of nearly 20%. The same applies to deliveries of ŠKODA vehicles planned for 2016, and the number of new orders across the whole product portfolio is very promising. + 22,8 %

+ 45,6 %

+ 45,8 %




+ 23,1 %

+ 16,1 % + 11 %

+ 11,6 %



+ 12,5 %










ŠKODA grows in July

In the first holiday month, we delivered 83,700 cars to our customers, which represents an increase of 1% over July last year. We were successful in China (growth of 16.1%) and Russia (11.6%), and sales were developing dynamically in Turkey and Israel as well, with increases of 22.8% and 45.8%, respectively. The brand also recorded double-digit growth in Finland (23.1%), Great Britain (12.5%) and Italy (11.0%) in July. By contrast, sales dropped 8.7% in Western Europe. However, the trend was expected because of production downtime during the three-week factory holiday. With regard to our models, the ŠKODA Superb continues to enjoy enormous popularity. In July, 9,500 customers bought the car – an interannual growth rate of 92.7%. 2

Comet5 to help fulfil the 2025 Quality strategy

On 24 June 2016, employees of the GQF-3 measurement centre started using a new measuring device, Comet5, in the M12 shop. Comet5 facilitates the measuring of fitted bodies and evaluates how set parameters are maintained after spotting the panel parts. Fast, high-quality feedback will make it possible to achieve the necessary stability of the bodies leaving the body shop for further operations in the paint shop. We are opening a new chapter in the history of measurements at ŠKODA AUTO. Based on using optical scanning systems and combining them with an industrial robot, the method is one of the pillars of the 2025 Quality Strategy.


Guests attend international conference about Industry 4.0

ŠKODA AUTO and the Czech Technical University’s Faculty of Transport held a joint conference about Industry 4.0 on 30 and 31 May. The event, whose main topic was the newest trends in production automation and the changes affecting the labour market, was endorsed by the Deputy Prime Minister for Science, Research and Innovation. Day One of the event was dedicated to lectures and discussions in the Liechtenstein Palace in Prague. Then the conference moved to the university building in Mladá Boleslav. After the official end, the guests, including foreigners and university students, were invited for a tour of the ŠKODA AUTO production site. 4 5 6

ŠKODA Training Centre and a museum open in Serbia

The Serbian Auto Čačak dealership, with which we celebrate 20 years of cooperation this year, decided to provide enormous support to the sales, service and promotion of the ŠKODA brand. In cooperation with experts from Mladá Boleslav, a ŠKODA Training Centre, the second-biggest educational facility of its kind in the Balkans, was opened in Čačak. As the company owner, Milenko Kostić, is a keen lover of old Škodas, he also created a museum next to the training centre. So far, there are nine cars, but the number will increase soon. Visitors already have the opportunity to see some perfectly renovated jewels, including the ŠKODA Tudor 1934 and the amazing Felicia Convertible from 1963.

Flight through the ŠKODA world







13 12



Logistics meets with forwarding companies again

Employees from nearly 50 shipping and forwarding supplier companies met the representatives of ŠKODA AUTO Logistics at the fourth ‘Meeting of forwarding companies’ on 22 June. The event was held in the Kosmonosy STC, and its main focus was cooperation in following the agreed rules and improving existing processes. The topics of regressive load on forwarding firms and the statistics of breaching the rules were discussed, and the logistics team presented an overview of innovations and novelties, such as the change to the infrastructure in the Kvasiny plant. The participants were also presented with the results of the first Best Forwarding Company of 2016 competition. The winner in the Operation Stocking category was the Czech firm D.R.J. Resl, and Product Distribution was dominated by the Polish STS Logistics company. Awards were presented to the winners by Jiří Cee, Head of Brand Logistics. 8

Packaging of the Year winner

That ŠKODA AUTO is the leader in packaging in its field, including packaging development, was confirmed by an expert panel in the Packaging of the Year competition, in which ŠKODA Logistics participated with its 4in1 concept. This is a fully folded packaging for four bodies and assembly parts that are shipped in a container from the CKD Centre in Mladá Boleslav to the production site in Aurangabad, India. The packaging consists of two components for the horizontal positioning of the body and two components for its transversal position. Assembly parts are attached to the packaging, which uses the remaining space efficiently. 9

Sheltered/profile workshop founded in the Kvasiny plant

At the Kvasiny plant, in cooperation with the Training Centre, we opened a new Sheltered/profile workshop that was completed as part of the new bodyshop construction on the last day of June. Thirty-three employees in two shifts currently work in the workshop, including people who are disadvantaged in terms of health. The workers complete the preassembly of auxiliary coolers, install bowdens in the driving yokes and round off the on-board literature. The new workplaces were opened in the presence of Michael Oeljeklaus, Board Member for Production and Logistics; Bohdan Wojnar, Board Member for HR Management; Martin Lustyk, Chairman of the KOVO ŠKODA AUTO Kvasiny trade union; and other guests.


Citigo to get even more attractive

The urban ŠKODA Citigo is about to receive a number of improvements in the model year 2017. Starting with the Ambition trim, the headlights will integrate LED lights for day lighting, and the Style trim will feature tinted stop and tail lights. A customised Colour-Paket will be available for this trim level, with the roof and covers of the outer rear mirrors painted black or white. Customers can also opt for the Climatronic A/C, a new Maxi DOT computer and a light and rain sensor. Cars with Ambition and Style trim levels will automatically include an umbrella under the co-driver’s seat. Citigo cars with the innovations will be launched on the Czech market in the summer of 2017. 11

Supporting young talents

In April, ŠKODA AUTO acted as the general partner of the traditional Month of Students and Graduates project, which also serves as an online job fair targeted at university students and graduates. The event featured a Connected Car–themed competition in which the young designers were tasked with creating and presenting a project related to car connectivity. The competition was won by Petr Woronycz, an M.A. programme student from the Faculty of Engineering at the Czech Technical University in Prague, who came to ŠKODA Museum to collect the main prize, an iPad. “I designed three apps that could be implemented directly in the cars’ information and navigation system”, says Petr Woronycz, who claims to be a fan of modern technology and says he would like to join ŠKODA AUTO in the future. 12 13

ŠKODA Tour 2016

In July, motor beauties from the last century and their fans met at the 53rd ŠKODA Tour in Seč in the Pardubice region. The meeting was attended by ŠKODA enthusiasts not only from around Europe but even from as far afield as Australia. Next year, the traditional classics parade will grace the German city of Brandenburg. In 2018, Škoda Tour will move to the vicinity of Vienna, Austria. More information at


Company & Group


ŠKODA Strategy 2025: A digital future Top management has started presenting the strategic goals for the next 10 years to employees


n the past few months, teams and individuals from departments across the whole company have been working together intensively on ŠKODA’s Strategy 2025, which seeks to prepare the carmaker for a fundamental change in the automotive industry. “Globalisation and digitalisation are effecting rapid changes in the industrial environment today, including how cars are manufactured and developed. We are faced with challenges that will practically change our field beyond recognition in a matter of years. The cars themselves will also be transformed. They will be more intelligent and safer than they are today, and they will have to adapt to the new lifestyles and demands of our customers”, remarked Board Chairman Bernhard Maier at the introduction of ŠKODA Strategy 2025. “The challenges of the future are enormous, and we must be prepared to meet them. For this reason, we must proceed in a fast but prudent manner”, added Maier. Maintaining market share According to Bernhard Maier, ŠKODA has a great starting position for this period of radical change. Thanks to the introduction of the new SUV, it can offer the correct model lineup, is able to better saturate important markets and has the ability to impress its customers, 60% of whom remain loyal to the ŠKODA brand when buying a new car. However, it is necessary to stay ahead of the current trends in order to maintain this position and roll out innovative Simply Clever solutions. A ŠKODA should remain the intelligent choice for customers in the future, regardless of what they expect from their car. But this should not

STRATEGIC GOALS POINT THE WAY TO 2025 IMPRESSED CUSTOMERS ▶ maintain 60% customer loyalty rate in key markets ▶ utilise the potential of 10 million customers for digital services

ADVANCED PRODUCTS AND SERVICES ▶ become a standard for customer satisfaction in largest volume segments ▶ hold a leading position in largest volume segments with Simply Clever innovations

EXCELLENT TEAM A round of introducing the new strategy to employees kicked off on 18 August at the ŠKODA Museum. These sessions will also continue through 2 September in Solnice. In total, 9,500 company employees will attend the presentations. present a problem for a brand that has been driven forward by ingenuity and delight from clever and simple solutions since 1895. The company’s management expects to reach an annual turnover of approximately CZK 300 billion this year and over the next two years. Maintaining and improving its market position is a long-term effort that Board Chairman Bernhard Maier likens to a marathon run: “If we spread out the distance of 42 kilometres within Strategy 2025 over a period of 10 years, we have to cover 4.2 kilometres every year. This means that we have to get a few metres closer to the finish line every day in order to achieve this goal.” ŠKO-

ACCELERATING MEGATRENDS ARE FORMING STRATEGY 2025 ▶ New technologies & innovations: Development is hectic and rapid ▶ New competitors with new business models:

Tesla, IT giants Google & Apple, Mercedes-Benz Online Store ▶ Digitalisation, Internet of Things, Industry 4.0: 6.4 billion connected devices in 2016 – 20.8 billion connected devices by 2020 ▶ Customer behaviour & demographics: Necessity to share space and technologies (car sharing) ▶ Environment & sustainable development: E-mobility, governance ▶ Urbanisation: 53 % of the population lives in cities


DA has currently prepared seven strategies in 12 areas with the aim of doubling the production output in 10 years. However, a solid strategy represents only 10% of the chances for success. According to Bernhard Maier, the rest is down to a combination of hard work, an active approach and the spirit of teamwork. For this reason, it is important for every employee to be aware of where ŠKODA wants to stand in 10 years’ time. SALES LOCATIONS IN 130 COUNTRIES There are currently 75 million cars sold annually around the world, and this number should rise to 90 million in the next few years. If ŠKODA wants to grow, it will need to increase its sales numbers in key markets and promising territories. Having a global presence and searching for new markets is very important for the carmaker, and not only because of production numbers and turnover. This intention also guarantees a necessary level of stability. If some markets are going through an economic downturn, for example, other regions experiencing a boom will be able to prop up sales statistics. For this reason, ŠKODA is aiming to increase by 28 the number of countries in which it is represented to reach a total count of 130. WE WILL BECOME A DIGITAL COMPANY ŠKODA Strategy 2025 emphasises the principles of process optimisation, quality, corporate culture and talent support. In the coming years, the whole company will undergo a digital transformation in all fields, from production to the business model. The future of the automotive industry lies in electromobility, connectivity and digitalisation. “ŠKODA must be ready to face new competition in the automotive industry in the form of companies such as software giants Apple and Google”, explains Bernhard Maier. For this reason, digital processes will become a part of our corporate culture in the next few years. Along with advancements in production and development, the way ŠKODA presents itself will continue to play an ever more important role. The positioning of the company has therefore been reviewed as part of the preparation work leading up to the new strategy. The company slogan, “Driven by Inventiveness. Clever Ideas – since 1895”, defines its core values and refers to its long and successful history. ŠKODA recognises three fundamental values: to be simplifying, surprising, and simultaneously human. The presentation of the brand is also undergoing change. “The way we have presented the

▶ people at ŠKODA shape the future with their strong teamwork ▶ be one of the top three employers in the Czech Republic

STRONG PROFITABILITY ▶ 8% return on investment, 21% return on capital ▶ EUR 1 billion – financial result base on new business models

SUSTAINABLE DEVELOPMENT ▶ achieve environmental goals for the product and the company ▶ be a role model for safety, integrity and trust

new ŠKODA KODIAQ showcases a new style in communication. It is no longer possible to just release and send out a press report. Shooting a movie in Alaska in a town called Kodiak and renaming it ‘Kodiaq’ shows how we can chart a path to the customer’s heart by using a strong story,” says Thanh Vu Tran, head of ŠKODA Global Communications. The ŠKODA KODIAQ will introduce digital services in series production for the first time – clear proof of ŠKODA’s strong resolve in pursuing Strategy 2025.  By Ivo Horváth





Quality: key to success Q

cheaper cars tend to be very careuality monitoring is a highly ful about their maintenance costs, important area of focus. It inand even the best car cannot do volves the identification of faults well in ratings if it is not serviced in finished products and, primarily, appropriately. a multitude of processes designed Designed to meet customer reto eliminate such faults in the early quirements and comply with the stages of each project concerned. ISO 9000 and VDA standards, The success of any car manufacŠKODA AUTO’s Quality Manageturer depends on how efficient such processes are. Big automotive INNOVATIONS ment System (QMS) defines the seALPHABET quence of and mutual links among brands, including ŠKODA AUTO, are the processes concerned. Using a present in many markets, specific variety of effective-management, in terms of not only customer requirements but also the operating conditions, measurement and constant-improvement such as temperature, dustiness, quality of fu- methods, the QMS makes it possible to imels and roads, the way drivers treat their cars, prove the company’s results continuously etc. Customers, no matter where they come and thus increase customer satisfaction. The from, only consider a product satisfactory on quality management system certificate under the quality side if they do not see any differ- ISO 9001 is one of the prerequisites for vehicle ence between their expectations and their type approvals required under EU legislation actual experience of the product. The ideal and in most of the other markets in which the situation is one where such expectations are car manufacturers have a presence. surpassed. The mission of the Quality Depart- The QMS’s efficiency is checked through ment is therefore to ensure that customers in-house and third-party audits whose key get products at the required quality and that objective is to identify improvement potenthe quality level is consistent over time. tials and problems and effectively eliminate Every manufacturer has a slightly different the root causes of such problems. This aim quality management system. TÜV car reliabili- of this approach is to improve the company’s ty ratings are one of the most frequently used processes, enhance product quality, reduce sources of reference, but even this source is costs and, last but not least, increase cusnot completely relevant because owners of tomer satisfaction.  By Anna Russová


If we want to be successful, all of our employees have to pay proper attention to the quality of their work. WHAT IS THE FIRST THING TO CROSS YOUR MIND WHEN SOMEONE SAYS “HIGH-QUALITY CAR”? 2 049 621 Fail-safe operation even after tens of thousands of kilometres

High-quality workmanship



High-quality materials in Excellent anti-corrosion the car’s interior protection Employee Portal survey – 3,151 respondents

What’s happening at ŠKODA AUTO? ŠKODA AUTO’s Quality Department employs about 750 people across its entire organisational structure. Our key ambition is to ensure maximum customer satisfaction. We need to flexibly respond to our clients’ needs and convert all defects and deficiencies into valuable experience used in new projects. This is one of the reasons why we need to automate and digitise our processes and implement new test and measurement methods. Luboš Peroutka – GQ – Quality Management/Qualitätssicherung

Robots: a great help F

or decades, robots have been helping people to enhance production efficiency, increase the reliability and accuracy of products and avoid physically stressful, dangerous or overly monotonous work. In Europe, robots are also a “demographic” solution because the labour market simply does not provide enough manpower. Robotised sites are now an integral part of any modern production facility. Their share is going to grow, and so will the demand for properly qualified staff responsible for the smooth operation of robotised operations and systems. Moreover, these days many of us interact with robots outside work as well: Robots hoover carpets in our homes, mow grass in our gardens, etc., and experts are already talking about robots that, in the near future, will play the role of patiently listening companions of elderly and lonely people. The degree of implementation of robotic solutions at ŠKODA AUTO is determined by what is called “mechanisation level”, i.e. the ratio between automated and all (both manual and automated) sites. The highest degree of mechanisation is in welding shops (around 83%) and paint shops and on component production sites and forge sites. By contrast, the lowest numbers (single-digit figures) of robots are to be found on assembly sites, where they would have to cope with many complex, difficult-to-automate operations, and that is why the human-work share is higher in such workplaces. Yet, robots are expected to become increasingly sophisticated and capable of facilitating people’s work in this area, too. Obviously, people responsible for programming robots are also very important: While some less complicated machines are a matter of just a few hours, there are robots that take a month of hard work to programme. The main


New cooperative robot for the production of DSG gearboxes in Vrchlabí. thing is to ensure that at the end of the day the robot is fail-safe and accurate throughout its service life (on average, between seven and eight years). Many systems of this kind are used in several projects, and as long as their maintenance (including preventative) is correct, their accuracy and reliability will be nearly constant and completely satisfactory. You will no doubt be interested to know whether there is something that robots simply cannot cope with. The answer is simple: Robots cannot cope with things that they are not programmed for. They do not feel anything, and they cannot make their own decisions and perform several complex operations



at a time. Nevertheless, new-generation cooperative robots are better at reviewing and evaluating their own operations than their predecessors were and are able to overcome

some of the aforementioned limitations: They can be used in areas where their use was unthinkable or would have been too expensive just a few years ago.  By Anna Russová


What’s happening at ŠKODA AUTO? ŠKODA AUTO uses approximately 2,200 robots. Some of them are completely independent; others cooperate with humans. In general, robots represent high investments, which is why the economy, efficiency and reliability of solutions are highly important factors on any robotised site. But we should not be afraid of robots. On the contrary, people should regard them as a great help and also as a tool that makes our lives easier and sometimes appears in places where the working conditions are too hard for people. Tomáš Posekaný, PPF-K – Welding Shop Planning

Company & Group



Visual style brought closer to vehicle design The graphic design of ŠKODA AUTO’s promotional materials is based on the shapes of Czech crystal glass, which are also typical of ŠKODA’s current product portfolio.


KODA’s corporate identity is primarily inspired by cubism and its manifestations in pre-war design and architecture. The shape of Czech crystal glass has become the foundation for the new look of our company materials and will perfectly match the new era of ŠKODA vehicles’ design created by Jozef Kabaň and pioneered by the new ŠKODA Superb and the ŠKODA VisionC and ŠKODA VisionS concept cars. The ubiquitous triangular shapes and crystal-inspired elements that characterise the look of the third-generation ŠKODA Superb will have a strong presence in ŠKODA AUTO’s communications, including printed materials, newspaper, magazine and online adverts. CRYSTAL-INSPIRED DESIGN The new visual style refers to ŠKODA’s history, which abounds with clever ideas and inventive solutions designed and made to benefit customers. The crystal-like, or triangular shape conveys our values, as well as a multitude of other strong, positive associations. It is present in the Czech national flag, in Czech crystal glass, in our winged arrow – and also in the little hook above the letter S in ŠKODA, the brand’s name.

Nový vizuální styl vychází z českého kubismu.

MANUAL SHOWS THE WAY Our promotional materials’ graphic design is defined by the Graphic Design Manual, a detailed document that governs the use of basic graphic elements, such as the company logo (e.g. its placement), texts, etc. You may be interested to know that as an innovation, the winged arrow in the logo may only be placed above the word ŠKODA. Furthermore, the manual defines layouts for ads and other promotional formats and sets rules for the correct use of the company colours (and their shades), photographs and the Simply Clever claim; it also specifies the available company fonts. The manual is designed to help all of the parties involved to present the ŠKODA brand as efficiently as possible, both outside and inside the company – it is downloadable from the Milky Way portal, and the Corporate Identity team is prepared to answer all your questions. If you have any queries or comments, please e-mail them to corporate.  ED

Takhle vypadají nové bannery

Once your registration has been approved, you can download the Graphic Design Manual from brand/ci-cd


GLOSSARY Corporate Identity A set of rules defining the manner in which a company presents itself to the outside world, including to its customers. These rules define presentation styles and methods that are specific to and typical of the organisation, i.e. they differentiate it from other companies.

Cubism An avant-garde art movement established in 1906 as the result of experiments made in the studios of Pablo Picasso and Georges Braque, regarded as the pioneers of cubism. Czech cubism developed in a unique way and over a very short period of time, between 1911 and 1914. Czech cubism had a significant impact on applied arts and architecture: Basically, architectural cubism is to be found exclusively in the Czech Republic and primarily in Prague.

ŠKODA AUTO has a new website (not only) for the media U

p until recently, the ŠKODA Media Portal was the main information portal for the media, ŠKODA fans, the motoring community and, last but not least, our importers. A new website has now been launched for all these visitors: Borrowed from the filmmaking world, the name aptly describes the importance that modern media attach to video and multimedia content. One of the website’s key focus areas is brand communication, including the company‘s products and innovations. Press releases are provided in the media section, the product communication section is divided into subsections (each of which involves one of the company‘s models), and the website also includes an independent section focusing on vintage cars.    ED





Company & Group


Collaboration with e4t marks big milestone Electronics supplier and subsidiary has become a successful member of the Group


he history of e4t began on 21 August 2001 with its founding as a subsidiary of ŠKODA AUTO and TÜV SÜD. The new company was tasked with supporting its parent in the development and testing of electronics and software, as well as the development of prototypes and technological demonstrators for other Volkswagen brands and their suppliers. The company was initially based in a handful of offices in Prague’s Libeň district. It had a few employees, and its turnover was in the single digits of millions of Czech crowns per year. Gradually, e4t grew after introducing its first products on the market, such as the diagnostic tools DIAG4t and CAN4t. Thanks to its reliability, spirit of innovation and industriousness, the company continually strengthened its position with clients as it continued to garner customer confidence. In 2004, e4t moved offices to its current location on Novodvorská Street in Prague in order to accommodate the growing number of employees and the increasing demands of projects. At the end of the 2000s, the company contributed to the development of the VW group modular information system (MIB). FIRM JOINS THE VOLKSWAGEN GROUP In October 2011, Carmeq acquired the share in the company that had been held by TÜV

SÜD, and e4t passed into the sole ownership of the Volkswagen Group. As a result, e4t is now an internal development partner within the Group and, consequently, has opportunities to work on increasingly more demanding and exciting new projects in the VW Group. In its work for ŠKODA, e4t has been able to implement the knowledge and synergy acquired from collaborations with Volkswagen and Carmeq. “Today, e4t employs more than 230 experts in Prague and Mladá Boleslav. They are involved in all stages of the creation process of car electronics – from design to development and testing to implementation in serial production. The once small company with several employees has grown into a modern organisation that meets the strict criteria set by the group”, says Managing Director Torsten Klein and continues, “The ability to react quickly and flexibly to customer demands is of crucial importance to us.” THE OVERALL PACE IS ACCELERATING VERY FAST e4t’s activities reflect amazing technological progress, which best manifests itself in the way control units are tested today as compared with the past. “In the past, control unit performance was tested manually, by using only basic automation and ordinary measur-

ing instruments. The test consisted of hundreds of different steps, and at one point the evaluation of the test data could have taken up to several weeks”, recalls Václav Müller, Integration Testing Specialist, adding, “Today, the test is conducted using specialised computer-operated automatic machines that can even run during the night and check tens of thousands of steps.” The whole process is increasingly automated on account of the ever more advanced control unit functions. Because of their growing complexity, the focus has shifted from simple testing to simulations and programming. This type of testing currently represents one of the four pillars of e4t’s activities – together with the development of prototypes, interactive electronics, and driver assistance and comfort systems. And what can we expect from e4t in the new era of digitalisation? In the spirit of its mission, e4t is dedicated to engineering innovative concepts and solutions for our cars in the fields of electronics and software and to supporting us in achieving the goals of ŠKODA Strategy 2025.    ED


Stylish birthday cake

e4t MILESTONES 2001 e4t is established as a joint venture between ŠKODA AUTO and TÜV SÜD Czech 2004 I ntroduction of DIAG4t and CAN4t, e4t’s first products on the market 2006 Collaboration during the entire process of control unit development 2009 D evelopment support for the VW Group modular information system (MIB) 2011 New partner, Carmeq; e4t becomes a 100% member of the VW Group 2013 N ew branch office in Mladá Boleslav 2015 Opening of a test centre in Mladá Boleslav 2016 Entering a new era of digitalisation

Tow tractors run on sun

Paint shop to be expanded

Saving electric energy and money in internal logistics

Body and assembly shops’ capacities continue to improve



unique electric tow tractor using solar energy is currently being tested by ŠKODA Logistics at the Mladá Boleslav plant. The tow tractor, used in internal logistics to transport material between different production buildings, has solar panels installed on its two trailers. The collected solar energy is used to recharge the tractor’s battery in part while driving. This project is being carried out by the Green Logistics work group, whose

patron is Jiří Cee, Head of Brand Logistics at ŠKODA AUTO. The project’s objective is to save energy by recharging the tow tractor batteries with solar power and to further explore solar power applications. The tow tractor, which is hard to miss thanks to its visual design, is currently operating in the pilot testing mode.  By Silvie Plavecká


ecord sales and continuing customer interest is the best possible news for us as a carmaker. In order to meet the demand for new cars, we plan to grow our capacities further in the future. A new-generation paint shop will be built at the ŠKODA plant in Mladá Boleslav. Its launch will solve the problem of the existing gap between the current paint shop’s capacity and the actual demand in terms of bodywork paint jobs. The planned output of the new paint shop is 300 units per day on three shifts. “Its launch will equalise the capacities of the paint shops with those of the existing body shops and assembly lines in Mladá Boleslav. We plan to build the new paint shop as an extension of the existing paint facilities at the assembly plant in Mladá Boleslav, which are located in close proximity to Hall M13, the current assembly shop for the Octavia, Rapid and Toledo models”, says project coordinator Jiří Hájek and continues, “The preparation stages of the construction of the new-generation paint shop will begin at the end of this year. We expect the first painted body to arrive at the assembly line in mid-2019. The new facility is not designed around any particular car model – it is meant

to accommodate all of the production models presently manufactured in the Czech Republic, as well as those that are in the works. The planned process of body painting will closely resemble the one currently in place at the Mladá Boleslav and Kvasiny plants, which uses modern technologies, including dry separation of the paint that does not bond to the body during the application of the top colour coat and clear coat lacquer layers. Other modern technological processes will include the swivel mounting of the car body on anti-corrosion protection lines (pretreatment, KTL cataphoretic painting), the use of waste heat for the heating of air in paint dryers and the incineration of waste air to decrease emissions. “All of the paint shop’s equipment has been conceived with the aim of reducing the impact on the environment and lowering energy consumption as much as possible, as well as maximising ergonomics. At the moment, we are drafting the project documentation for the construction of the underground infrastructure and the facility, and we are fine-tuning the plans for technologies and equipment. Simultaneously, the environmental permit acquisition process is taking place,” says Jiří Hájek.  By Silvie Plavecká


Company & Group



Kvasiny prepping up for the KODIAQ Take a stroll through the history of the plant that will produce ŠKODA’s first large SUV


ighty-two years ago, the first production car from the assembly plant in Kvasiny rolled off the production line. It was the Jawa 700 model, which would be followed by a number of other models in the years to come. Of these, let us mention at least the elegant Superb 3000 OHV and the beautiful ŠKODA 110 R Coupé. The latest addition to this company is the large SUV Kodiaq, whose production on the ML1 assembly line is going to start next year.    ED


in December, the first generation of the ŠKODA Superb produced in Kvasiny goes on sale






František Karel Janeček (1904–1990), the son of the owner of the Jawa plant in Týnec nad Sázavou and Pražská zbrojovka, purchases a larger part of the SolniceKvasiny Manor from the noble family Königswarter


Jawa 700 – a car for the masses – is assembled from the imported parts of the German car Meisterklasse 701

in May, VW becomes the sole owner of ŠKODA AUTO; a new body shop and a paint shop are commissioned


ŠKODA Fabia production starts in Kvasiny; the Fabia is introduced to the public on 14 September at the Frankfurt Auto Show


Volkswagen Group acquires ŠKODA; during the nineties, the ŠKODA Pickup is manufactured at the Kvasiny plant

in June, the ŠKODA Roomster goes on sale; it is first produced in Kvasiny, but then moves to Vrchlabí between 2011 and 2013. The ŠKODA Roomster, originally conceived as a design concept of the same name, is introduced at the Frankfurt Auto Show in 2003. The 100,000th first-generation ŠKODA Superb is manufactured on 17 August (the total production run of this model would amount to 133,955 units). The ŠKODA Superb 3.6 4x4 L&K is the fastest and most luxurious series production car made by ŠKODA. It has a maximum speed of 250 km/h and can accelerate from 0–100 km/h in 6.5 seconds.


the second-generation ŠKODA Superb comes out in March. It is not a classic three-box design but instead combines the features of a liftback and saloon car body style and uses TwinDoor technology.


yet another car enters production in Kvasiny – the ŠKODA Yeti. It is the first-ever ŠKODA to use a parking camera.


100,000th ŠKODA Yeti is produced in June


Jawa Minor, the least expensive car on the market, is introduced


arms production at the Kvasiny plant; Jawa Minor II prototype is created in secrecy

1946 1947

Kvasiny plant is acquired by Zbrojovka Brno Superb 3000 OHV


the eighties belong to rear-engine sedans such as the ŠKODA 105, 120 and 130; the ŠKODA Favorit appears at the end of the decade

2015 1971


start of production of the ŠKODA 110 R Coupé

plant is acquired by AZNP Mladá Boleslav


Kvasiny plant becomes an independent national enterprise and remains as such for six years. It produces the ŠKODA 1101 and the ŠKODA 450 in hard-top and soft-top versions; ŠKODA Octavia and Felicia models are introduced later on.

1. září je plánované oficiální představení zcela nového SUV ŠKODA KODIAQ, které přichází na svět v Kvasinách

the heavily modernised Kvasiny plant starts production of the third-generation ŠKODA SUPERB on 12 March. Historically, it is the second ŠKODA car built using the VW Group’s MQB platform. The investment into the new body shop alone amounts to CZK 1.7 billion.




CUSTOMER TEAMS IN ACTION Up-to-date information on customer racing activities is available every Tuesday at

In July, the Norbert Herczig / Igor Bacigál team won the Hungarian national title.

Private teams are great ambassadors for our brand The Fabia R5 project managed by ŠKODA Motorsport’s customer programme department has had a fabulously successful start


ver 75 units of the ŠKODA Fabia R5 rally car have been sold to private teams in the first 16 months since its launch. More customers have made a purchase since April 2015 than over the entire six-year period of the previous Fabia Super 2000 programme. A jump in sales has also brought an increase in customer demands to technical support and, naturally, has also implicated the expansion of the factory team and the services it offers. “For ŠKODA, the customer programme is much more than just another business model. The whole team turns in a huge effort in their work on our rally cars, and it makes no difference whether we are working on a factory car or a customer vehicle. Clients from all over the world truly value our team’s enthusiasm and high levels of technical expertise”, says Head of ŠKODA Motorsport Michal Hrabánek. “The programme’s main mission is to provide marketing support for the ŠKODA brand. Our customer teams are great at spreading our good name in the markets and territories that are difficult to reach for the factory team.” The success experienced by clients who made a bet on the Fabia R5 only proves that this ambitious plan is coming to fruition. THREE NATIONAL CHAMPIONSHIP TITLES REACHED IN THE SUMMER The ŠKODA Fabia R5 is definitely not being sidelined in the rally world. Along with the efforts of the ŠKODA Motorsport factory team, private team drivers are doing their best to contribute to the success, and they are proving to be a dominant force in many countries. National championship titles were already celebrated in the middle of the 2016 season by Norbert Herczig in Hungary,

Freddy Loix in Belgium and Esben Hegelund in Denmark. Raimund Baumschlager, a 12time Austrian rally champion and a customer of the programme for many years, is waging a heroic battle against competitors from the WRC category over whom he sometimes prevails. Young Finnish driver Teemu Suninen from the private team Oreca is also finding great success in the prestigious WRC 2 championship. He was ranked second (after Rally Finland) in the current standings and was trailing current championship leader Elfyn Evans by only two points! The driving teams of Gill/Macneall and Kreim/Christian are also bringing interest to the brand in promising Asian markets by winning races and scoring podium finishes in the APRC. EVERYTHING FOR CUSTOMER SUCCESS The foundation of the current success was laid in 2009 when ŠKODA Motorsport launched a standard customer programme as part of the Fabia Super 2000 project. As part of this plan, cars were conceived from the beginning as units for sale, and customers were offered the necessary spare parts and know-how to be able to use the car independently, from the first testing session. The team was also available on demand to provide customers with technical support at racing events. It is this great historical record with the Fabia Super 2000 and the overall programme that unleashed the huge wave of interest in the Fabia R5. ”We have carried over all of the services we offer to the Fabia R5 project, and we are working on improving them further to make our customers even more competitive and ready for action”, explains Šárka Králová, the new manager of the customer programme. Her team newly offers spare parts for sale to customers on

location at Czech rally championship events and helps them in dealing with their needs immediately. The factory also sends a team of technicians (car and engine engineers) to selected WRC 2 events in which the Fabia R5 has a strong presence in order to advise customers in critical situations on the correct setup of the car and ways to care for the engine. Customers may also order this service for a fee if they wish to use it exclusively at events. A DISTINCT PRODUCT REQUIRES A DISTINCTIVE APPROACH ŠKODA Motorsport’s highly focused approach to clients starts with the sale of the car. The handover alone in Mladá Boleslav takes a full day to complete. The future pilot’s needs are addressed not only by the sales advisor but also by the technicians, who provide a detailed explanation of the basic functions and controls of the car. A complete set of technical documentation and a user’s manual is also part of the package. “Customers are very happy to be able to share their first experience with the car with the people who actually built it with their own hands”, explains Šárka Králová. ŠKODA Motorsport has also modernised the way spare parts are sold, and customers can now make a selection through an interactive catalogue. Their sales advisor then contacts them with a price offer and takes care of the preparation and shipment of the parts. The bottom line is that the ŠKODA Motorsport customer programme team is aware of the importance of professional care and its role in the racing success of their customers. They also understand that this is a longterm investment that pays off handsomely for the ŠKODA brand.  By Pavel Srp



63 ŠKODA Fabia Super 2000 (2009 až 2015)

>75 ŠKODA Fabia R5 (2015 až 2016) data as of 15/8/2016

data as of 15/8/2016

data as of 15/8/2016




The tool shop is faster thanks to KVP An effective tool manufacturing process based on innovative solutions


workplace and the welding booth. “Thanks to this measure, we will save 5,341 man hours per year”, says Marek Volf, coordinator of technical preparation for tooling production (PSW-P). A workshop that was presented is currently in development: It focuses on the transport of stamping dies in the press shop and proposes the purchase of an innovative self-service wheel cart. “This purchase will make us more flexible and will solve the problem of insufficient handling capacities”, says Josef Dvořák, tool shop technical service coordinator (PSW-T). Workshops on 5S organisation principles of the workplace, visualisation and ergonomics are an integral part of the optimisation solutions at the tool shop. Thanks to these workshops,

he tool shop is an inseparable part of the design and manufacture of cars. It supplies its products not only to ŠKODA but also to other Group brands. The prerequisite of competitiveness is continuous development in all areas of tool production. KVP workshops have again proved to be an effective instrument for optimisation. The results of several selected seminars were presented in the tool shop to Michael Oeljeklaus, ŠKODA Board Member for Production and Logistics. The first measure that was presented was the purchase of a Steinbichler mobile 3D scanner. Using the device, a worker can measure the height of a weld overlay onsite without needing to transport the welded workpiece between the machining

Presentation of the Steinbichler mobile 3D scanner

we have replaced work benches, workshop cabinets, mobile containers for the transport of tools and other workshop equipment. “Further energy savings are made possible by mobile compressed air distribution systems in the vicinity of presses and welding booths”, notes Martin Bezděčík, second wave moderator for the tool shop (PSI-P), in his presentation with Tomáš Lopour, the die manufacture foreman (PSW-P). “History is important, but the future is even more so. Technology is rapidly advancing, and we must keep pace with it. Each of the measures presented today is proof of the creativity of the tool shop team. I am proud of our results”, concluded Michael Oeljeklaus in recognition of the workshop teams.  ED


Michael Oeljeklaus on his visit to the tool shop

Hard work with light aluminium The tool shop has developed a new technology for joining aluminium parts


he use of aluminium body parts is a trend embraced by many car manufacturers, including ŠKODA. The tool shop at the plant in Mladá Boleslav has a longstanding tradition in tool production – however, only for stamping steel parts. Nonetheless, the tool shop was recently commissioned to produce a large number of tools for the production of aluminium parts for Audi. The tool shop will make die sets for the front bonnet and tailgate for a new-generation SUV. ALUMINIUM VS. STEEL Compared with working with steel, aluminium sheet metal presswork poses bigger challenges in the pressing, cutting and joining of the material. Cutting aluminium, for example, produces burrs, which demands a higher frequency of instrument cleaning. Aluminium sheets also have significantly lower strength and ductility, which needs to be taken into account in the design of the geometry of a product. Therefore, deeply drawn parts must be fabricated with large transition radii between the surfaces of different contours. “The use of aluminium sheets to manufacture bodywork will help us to lower the weight of a particular panel by 30 to 35 percent. The rigidity and strength of aluminium is significantly lower, so body parts made of this material must be slightly thicker than is the case with steel. To put it simply, steel with a thickness of 0.7 mm is equal to an aluminium part with a thickness of 1.1 mm”, says Petr Chaloupecký, die production specialist (PSW-P), when describing the advantages and disadvantages of the two materials.

ALUMINIUM PARTS REQUIRE LOW TEMPERATURE METHODS The way individual stampings and reinforcements are joined is also completely different. Steel sheets are spot welded together using special welding guns, whereas aluminium parts are joined mostly by using the mechanical methods of riveting and clinching. Laser beam welding is only used when necessary. Special care must be given to the quality checks of aluminium part surfaces, since this material is more susceptible to damage. For these reasons, the ŠKODA tool shop began an intense collaboration with the tool shop at Audi, which deals with the issues related to the production of aluminium parts on a regular basis and in great detail. TOOL SHOP ON A ROLL WITH AUDI “We are now starting preparations for a new project abroad for Audi: the manufacture of bonnet and tailgate production lines for the Audi plant in Györ in Hungary”, says Jan Hálek, welding tool production specialist (PSW-V), and adds, “The welding tool production department is in charge of the complete design production, installation and commissioning of welding lines for panel parts. Not only do we produce most of the domestic production lines for these parts, but we also have extensive experience with projects abroad.” The exchange of technical know-how takes place across all departments of the tool shop. As part of this collaboration, the new Alu-HakeR technology has been developed to mechanically secure aluminium panel edges.  Martin Šidlák


Petr Chaloupecký and Jan Hálek discuss the manufacturability of the stamped tailgate surface panel.

2002 In this year, the ŠKODA tool shop completed the design, production, tryout and delivery of its first set of tools for an aluminium part: the rear hubcap for the Audi A8. Currently, the tool shop is working on tooling for the production of aluminium components for the Audi Q3.

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Burner chambers on first and second top-coat lines in Paint Shop M11B replaced to improve air quality Ĺ˜eknÄ›te i nĂĄm, ocated in theto Paint Shop in Hall port both the old and the new nejen kamarĂĄdĹŻm! M11B in MladĂĄ Boleslav, the TAR equipment, and the installation in


(Thermische Abluftreinigung in German) is an afterburning system (recuperative thermal exhaust air purification) designed to heat the ovens on the first and second top-coat lines. After 20 years of operation, the key units had been deformed by heat, i.e. the burner chamber and exchanger were in poor technical condition and posed an accident risk. To mitigate this threat, the system has been fitted with new fifthVíce o zaměstnaneckÊm průzkumu na straně 8 -generation TARCOM burners and Powerflex, a device that reduces the temperature inside the burner chamber in response to the chimney temperature. Moreover, the new, longer exchanger, which processes waste air from the oven, consumes less natural gas than its predecessor did. Each TAR unit is a 16-tonne cylinder of 3.5 m in diameter and 13.5 m in length, and each of the lines is fitted with one TAR. A heavy-duty Nejlepťí rozhodnutí crane had to be employed to trans-

the hall was a challenge, too. The new units had to be integrated into the existing system; to this end, the Austrian-based manufacturer has supplied Ĺ KODA with tailored burner chambers that are flattened at the top and bottom. The TAR unit is a 16-tonne cylinder that is The replacement would not have 3.5 m in diameter and 13.5 m in length. been possible without this adaptation. The new equipment arrived at the quantity of pollutants emitted by afterburning efficiency has grown to 99.36% (average for both lines). plant three days beforehand. The the top-coat ovens. schedule included contingencies The system for afterburning vola- This increased afterburning effito provide enough time for repair in tile organic compounds in natural ciency is expected to reduce the case of any transport damage. The gas on the top-coat lines was 20 total volume of emissions by 17 old equipment was dismantled in years old, which led to recurring tonnes/year, i.e. by 30 g per vehicle one day, and the installation and burner stability problems, as well produced. adjustment of the new one took a as to reduced efficiency of the The quantities of emissions of further five days. Thanks to proper VOC emission control process. The other air pollutants generated in prearrangements and consistent average VOC afterburning efficien- burning natural gas have also been compliance with the schedule, the cy (both lines) in 2015 was 96.85%. reduced substantially, as shown by project implementation progre- The new afterburning units are the results of certified measuressed as planned, and vehicle pro- 2.5 m longer than the old ones. ments performed in April 2016 (nitThanks to the higher length of the rogen oxides 2x, solid pollutants duction started on time. In addition to substantial energy burner chambers, the waste air 11x and carbon monoxide 16x). purification time has gone up from I KateĹ™ina ZamazalovĂĄ, savings, the new burner chamb-Ĺ KODA Motorsport Mobil ers have significantly reduced the 0.7 sec to 1 sec. As a result, the Ivana KropĂĄÄ?kovĂĄ, Radek VlÄ?ek

louholetĂ˝m Ä?lenem pĹ™edstavenstva Ĺ KODA AUTO pro oblast VĂ˝roby a logistiky je Michael Oeljeklaus. Ĺ KODA Mobil s nĂ­m udÄ›lal rozhovor nejen o tom, jakĂŠ nĂĄroky klade na jeho tĂ˝m vzrĹŻstajĂ­cĂ­ poÄ?et prodanĂ˝ch vozĹŻ Ĺ KODA Ä?i premiĂŠry novĂ˝ch modelĹŻ. Rozhovor Ä?tÄ›te na str. 4

radice motoristickĂŠho sportu pod znaÄ?kami Laurin & Klement a Ĺ KODA na soutěŞnĂ­ch tratĂ­ch a zĂĄvodnĂ­ch okruzĂ­ch uĹž trvĂĄ od dob prvnĂ­ch motocyklĹŻ. Ĺ KODA Mobil pĹ™ipomĂ­nĂĄ ty nejslavnÄ›jĹĄĂ­ vozy a nejdĹŻleĹžitÄ›jĹĄĂ­ jezdce, kteří se za tu dobu zapsali do historie. VĂ­ce se doÄ?tete na str. 12-13

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ned tĹ™i ocenÄ›nĂ­ si ze slavnostnĂ­ho veÄ?era jedenĂĄctĂŠho roÄ?nĂ­ku ÄŒeskĂ˝ch cen za public relations odnesl tĂ˝m InternĂ­ komunikace. V kategorii KlasickĂĄ firemnĂ­ mĂŠdia se na prvnĂ­m mĂ­stÄ› umĂ­stila příloha zamÄ›stnaneckĂ˝ch novin 120 let Ĺ KODA AUTO a druhĂŠ mĂ­sto obsadil samotnĂ˝ titul Ĺ KODA Mobil. VideoseriĂĄl MĹŻj stroj zvĂ­tÄ›zil v samostatnĂŠ kategorii On-line mĂŠdia.

14,150 trees looking for new homes

SM_06_2016_s01_09_(5569)_15.indd 1

17.6.2016 14:32:55

Last year in autumn, Ĺ KODA trainees planted new trees in the Castle Alley in Mnichovo HradiĹĄtÄ›.


KODA AUTO has undertaken to plant 85,000 new trees this year under its social-environmental project entitled “One Tree Planted for Every Ĺ KODA Sold in the Czech Republicâ€?. In

more than welcome to join the project – applications will be accepted until 31 August (the form is available on the ŠKODA AUTO website under O nås > GrantovÊ programy > ŠKODA Stromky). The website provides more details. The project was launched in 2007, and since then, with support from ŠKODA AUTO, municipalities and regional institutions have already planted over 550,000 trees – one for every ŠKODA sold in the Czech Republic. This social-environmental programme is an important part of ŠKODA AUTO’s social responsibility strategy built on four pillars: traffic safety, technology-oriented education, child support and barrier-free mobility. This area

total, 70,850 trees were planted as part of Stage 1 this spring, and 14,150 plants are still waiting for their new “homes�; so, if you’d like to plant some of these trees in your surroundings, you are

also involves extensive environmental management efforts and proactive support provided to the regions where Ĺ KODA has its (Czech-based) production plants.

IÂ Dominika Matarazzo


august 2016

“Gentle-foot” racing Economy drives enthusiasts looking forward to Economy Run 2016 scheduled for late September


aturday, 24 September, will see the 35th edition of the ŠKODA Economy Run, an annual event organised by ŠKODA AUTO and ÚAMK – Automotoklub ŠKODA Mladá Boleslav. Like last year, the route, which is more than 300

kilometres long (Mladá Boleslav – Vrchlabí and back), comprises two stages and includes a break at the ŠKODA AUTO plant in Vrchlabí. The responsibility for technical prearrangements and vehicle checks lies with ŠKODA AUTO

Věra and Jan Horníček won the 35th edition, pushing down their fuel consumption level to just 3 l/100 km. Aftersales Services in Kosmonosy, the location of the start and finish. For more information, visit

I Adéla Dvořáková

Last year saw a total of 52 teams in action. The event winners (with their ŠKODA Citigo) are in the middle.

The application form and more details are available on

New hydraulic motor for baling press I

n 2015, ŠKODA started the reconstruction of its metal scrap baling machine (press) in Hall M12A, the objective being to increase the machine’s overall reliability and reduce the scrap baling times and the operating costs (energy and hydraulic oil consumption). The reconstruction continued over the Christmas shutdown and was completed during this year’s company holiday. The press has been fitted with a new hydraulic motor and modern (more efficient) power units, and its main power distribution block has been substantially upgraded (including new auxiliary hydraulic & electric pipes and cables). The project was managed by Central Technical Maintenance, PSZ/2 – Third-Party Repairs. PSZ/1 Methodology, Standardisation and Maintenance performed consumption measurements before and after the reconstruction, monitoring the operating parameters of the entire press, including press chamber filling, the number of pre-

ssing cycles, as well as failures and shutdowns. Taking one month in total to carry out, the measurements have confirmed the presumption that the reduced consumption would lead to a decrease in the voltage of the power supply cables; moreover, the temperature of their insulation, which used to reach critical levels before the reconstruction, is now safe for long-term operation.

I Milan Kičák

Machine’s pre-reconstruction monthly consumption: 79,8 MWh Long-term power savings: as much as až 15 % Machine’s postreconstruction monthly consumption 68,3 MWh

Fitted with new hydraulic equipment, the press will now be environmentally friendlier and more economical.