Neo hotel

设计师主题酒店 上海恩同建筑设计咨询有限公司 NEO BUILDING DESIGN

Designer Hotels

“The greatest pleasure we get is listening and interpreting your needs in terms of budget, design and style, and above all bringing that all together to produce an exciting design” Architecture and Urban Design

“我们最大的快乐就是能倾听并且理解客户对于建筑预算、建 筑设计、风格的需求，从而产生令人惊喜的设计。”

Jason Krueger 杰 森 . 克 鲁 格 CEO & Principle 首席执行官&总监

NEO是一家专业的精品建筑设计公司，为其一流的顾客提 供建筑设计、室内设计、景观设计以及城市规划设计服务。 我们致力于向客户提供个性化服务，打造独特设计及实施 最新技术的重心策略，使我们的设计事务所在本领域遥遥 领先。 做为一个完善的国际化团队，我们公司拥有超过二十五年 的技术经验。公司首席执行官兼总监—杰森·克鲁格与平 均有着十几年经验的设计师核心团队一起，为客户带来全 球视野各种风格的设计。自2004年成立以来，NEO公司的 设计不论在美学领域还是在技术领域都取得了无数成就。 公司致力使员工掌握科学技术，产生出最新的设计与方案, 使客户受益。在可持续技术、能源效率技术、建筑模型与 建筑流程管理技术等诸多领域均得以应用。 我们在别墅设计、酒店设计、度假村设计、游艇码头项目 设计方面的专业技术，旨在传达客户的热情。多年来与客 户及 开发商密切合作让我们在建筑工作、建筑成本、及达 成建筑效果等方面有了很深的见解，为我们所设计的建筑 增色不少。

Neo is a specialist boutique architectural design firm providing architectural, interior, landscape and urban design services to its selected customers.

Our focus on supporting our clients with personalized service, creating great individual designs and implementing the latest technology has let us grow to be a leading design office in our field.

Formed in 2004 Neo has achieved numerous successes in design awards both for aesthetics and technical achievements. The company’s focus to ensure the technology and skills that are needed to produce advanced design and documentation for our staff are utilized to benefit our clients.

Areas such as sustainability and energy efficiency as well as BIM modelling and processes are implemented.

With a well-rounded international team we use the skill of over25 years of experience that the CEO and principle, Jason Krueger has together with the average of 10 years’ experience throughout the core team of designers to provide our clientswith many design flavors and styles of the world.

With specialist skills in custom villa design as well as hotel, resort and marina development projectsour aim is to communicate our client’s passion through our designs. Our years of working closely with clients and developers has given us insight into many building practices,building costs and ways of improving yield without compromising the use of the buildings we design.

Noah Bian Design Director 设计总监

Ana Saraiva Senior Architectural Designer 高级建筑设计师

Brodie Fowler Senior Urban Planner 高级城市规划师

Libby McConachie Senior Architectural Designer 高级建筑设计师

Amany Kamel Senior Architect 高级建筑师

Ronald Gaza Landscape Architect 高级景观设计师

Vasco Cabral Senior Architect 高级建筑师

Mike Hope Senior Architectural Designer 高级建筑设计师

Peter McPhee Senior Architect 高级建筑师

Hai Jing Ren Marketing Development Director 市场总监

OUR SERVICES INCLUDE / 我们服务包括 Pre-purchase / 地产购买前咨询服务 Assessments / 地产评估 Feasibility Study / 地产可行性研究 Regulatory Approvals / 管理机构认证

ARCHITECTURE / 建筑设计 PLANNING / 规划 LANDSCAPE / 景观设计 Architectural Design / 建筑设计 Schematic, Design development / 示意图、设计开发 Construction Documents / 施工图 Timber Structure Design/木结构设计 Sustainability Consulting / 可持续性发展设计 BIM Modelling / BIM建模

SPECIAL SERVICES / 特殊项目 Australia - New Zealand Property / 纽澳地产 Timber Structure Design/木结构设计 Renovations / 改造项目 Container Renovation / 集装箱改造 Tourism Planning/旅游规划 Urban Farming / 城市农场 Rural Planning / 新农村改造 Theme hotels/主题精品酒店 Yachting Marinas / 游艇码头项目

Archi te c tu re D e si g n A wa r d s 建 筑 设 计 奖 Winning & Finalist Entries 优胜作品

2014 International (Shanghai) Low Carbon Design Competition (低碳创意大赛） HIA Queensland Small Lot Housing

2012 BDAQ best Use of Engineered Timber (工程材料最佳使用奖） UDIA Qld Bora/ Awards for Excellence - Winner of Best Small subdivision, in conjunction with Prospero Homes at DHA (UDIA 昆士兰Boral优秀奖-与Prospero家居和DHA共同获得最佳小格局布置奖）

2011 BDAQ New Home over 600m2(BDAQ 600m2以上的新户型） BDAQ New Homes 251-350m2 (BDAQ 251-350m2新户型） BDAQ New Homes under 250m2(BDAQ 250m2 以下新户型） Best Use of Timber ( 木料最佳使用奖） HIA Affordable Housing (建筑彩钢最佳使用奖） HIA Display Home (HIA 经济适用房） HIA Greensmart energy Efficiency (HIA展示户型） HIA Custom Designed Home over $1,000,000 (HIA $1,000,000 定制户型）

2009 BDAQ Affordable Housing (BDAQ经济适用房） BDAQ New Home( BDAQ 新户型） Container tech office interior fit out design competition Hobsonville urban design LID competition

NEO相信主题精品酒店应该是最具有当地代表性特色，文化，和生活品位的 建筑。 我们的设计不仅仅为了提供一个高端的酒店空间，更重点的在于如 何让空间去为他们客人诉述自己独特的生活体验，与新颖的生活方式。

NEO believes theme hotels are the most important space to deliver a message of local culture and local lifestyle of the hotel to its visitors.

Our hotel design not only provides a luxury space for its guest but introduces a unique life experience and new style of living.

项目主题定位 Hotel Theme

传统的酒店链锁一般注重他们自己品牌的独特性，却忽视了不同地方酒店的本土特 点。 每个酒店有不同的鲜明的主题特色定位不仅能够塑造酒店的差异竞争力，更重要 的具有创意和亮点的酒店更能够放大酒店吸引力，加强自身的竞争力和吸纳力。主题 可以作为地标或者与周边环境相呼应，在色彩或者风格上都可以体现主题特色。 迪士 尼乐园主题酒店， 赫尔墨斯与范思哲，生态度假酒店等。很多本土化和全球化的艺术 主题酒店数量也不断的在增加，把酒店和当代艺术有机的结合在一起。 有很多主题性 的产品可以附带在酒店设计里，为酒店本身增添价值。

Traditional hotels tend to ignore the theme or concentrate on their name branding only. However, distinctive theme features can improve the competitiveness of the hotel and open more marketing possibilities by giving its clients a creative and unique hotel experience.

A theme can relate to a landmark or environment or perhaps a color or fashion. Some exapmples are Disneyland Hotels, Hermes & Versace, an Eco / Health resort, There are a growing number of Art Themed hotels showcasing local and international art throughout the property.

There are many themes to explore, all adding value to the hotel.

前期策划 Pre-Design Research

公共设施状况

竞争状况

Surrounding infrastructure and facilities

Potential competitor

所在区域城市的结构对酒店的开发 有重要的意义，不论是聚集经营还 是不同模式的错位互补都可能存在 市场商机. 在城市中该区域的位置若

交通体系状况

城市性质与功能特点

Traffic / accessibility

Area functional Zoning

目标客户

城市规划

Target customers

Future urban planning

在行政、经济、文化等人口活动密 集的地方，则城市的机能易于发挥 出来，酒店的作用就成为了城市机 能的一部分。

A city or landscape fabric and pattern has an important significance for the development of the hotel.

Whether a concentrated urban business hotel, a seaside or mountain retreat integration with its surroundings is key. The hotel can create opportunities for complimentary businesses in the area. Creating a one of a kind experience for visitors makes the hotel stand out from its competitors, understanding the correct theme to suit the client, environment, trends, heritage etc is important.

消费时尚 Consumption trend

环境

当地历史/文化

Envrionmental

Local heritage/culture

项目定位/目标人群 Project standard /Target customer 酒店设计需要符合当地市场要求，做好市场定位是非常重要的设计 元素。 策划和调研目标群体的生活与消费习惯，可以让酒店有竞争 力。 一些调研区域可分为一下几点。

周边的酒店等级与数量 城市交通 目标群体的年龄与家庭关系。 生活方式，假期安排 种族 收入和消费习惯 喜好的交通工具

Creating a hotel that connects to a target market is important, but finding that target market is critical.

Investigation and research to gather information about the consumer’s lifestyle and needs to better design to suit is part of the process we employ. Some areas that are considered are:Surrounding Hotels Accessibility Age, family situation, Lifestyle & Holiday needs Ethnicity Income & Spending behavior Transportation

酒店种类

商务酒店

Business hotel

度假酒店

Resorts

酒店式公寓

Apartments

生态酒店

Eco Hotels

快捷酒店

Express

体验性酒店

Experimental

Hotel Typology 酒店项目多种多样，有着不同的级别，位置要求以服务不 同的目标群体。找出设计重点和不同等级酒店的要求是我 们非常擅长的工作。 酒店种类可以分为以下几种

A Hotel project may vary in use, varying standards of quality and facilities and location. Being aware of those requirements and designing to maximize the impact is something we specialize in.

Hotel types may include

商务酒店

Business hotel

度假酒店

Resorts

酒店式公寓

Apartments

快捷酒店

Express

体验性酒店

Experimental

生态酒店

Eco Hotels

赌场酒店

Casino Hotel

精品酒店

Boutique

酒店建筑设计 Architecture

建筑也是一种商品，也要通过吸引顾客的注意力引发消费冲动、实现价值交 换。商业建筑的外立面设计不是孤立存在的，它位于具体的城市区域中，必 然与所在区域的城市环境相结合；与城市外部空间环境、交通体系有良好的 衔接；体现地域文化、城市文脉和自然因素的特点；与周边建筑环境和区域 的统一；符合商业建筑的性格特征、功能组织和建造方式等。

Architecture is a consumable product which need to attract the attention of customers and create consumption impulse. It is closely related to the value of the exchange. Within a building. eg luxury architecture promotes luxury brands and larger customer purchases, there fore it is important to match the architecture with the target Hotel architecture is not isolated in a specific urban area. The form and design of the hotel should inevitably be engaged with the environment, reflect the local culture, urban context and characteristics of natural factors. The external space of the hotel has a direct link to the environment and urban transportation system.

酒店流线规划 Planning and Circulation

酒店会提供很多不同类型的功能区域，内部和外部的交通流线都是设计上的重点。比 如酒店会有参加会议，活动和住宿的客人，有酒店的工作人员，服务，和维护，还有 里里外外的运输设施等等。他们同时需要进入大厅，停车场，前台，电台，走廊等空 间。 建筑师需要熟练掌握不同功能的流线，让不同人群不会相互影响。

Hotels offer different types of accommodations, there is constant traffic inside and outside of the hotel. Varieties of groups such as short and long term residents or people involved in functions, hotel technicians and services, deliveries, and so on move through entrance, carpark, reception, lifts, corridors. The architects require enormous understanding of the interrelationship within and between different zones.

酒店景观设计 Landscape design 好的酒店景观设计会很大程度的提高酒店的舒适度。酒店景观铺地应在入口，停车，休闲区

Landscaping can provide a huge benefit in the comfort level of occupants. By providing the right

等不同的地方有不同的变化，为顾客提供地域性和方向性的指示作用。景观绿化也能从设计

landscaping in the right area it can determine the role of special and directional desires. It can also

提供一种平静，分离来自生活的压力，还能帮助建筑提高利用效率，提供遮荫和减少声光污

provide a sense of calm and separation from the stress of life. Landscaping can also help in the

染。它还可以改善建筑周边的空气质量。

efficiency of the building by offering shading and minimize reflectance into the building. It can also improve air quality in and about the building.

酒店绿色节能 Green Hotel

酒店和一些接待型建筑可以从客房，活动空间，公共设施等设计上来有效地减少对环境的负面影响。 一般通过采取诸如 能源和水的高效利用，减少废物及妥当的垃圾管理，就地采购可持续发展材料和运用，和使用环保公共的交通工具等手 段。酒店空间应为客人提供一个健康，舒适，和有助于人体的室内环境，通过改善室内空气品质，应用自然光，注重室 外景色，以及照明和温度等控制来达到一个绿色环保的酒店环境。 Hotels and other hospitality venues have a significant opportunity to reduce negative environmental impacts associated with guest rooms, event space. and general facility use through measures such as energy and water efficiency, waste reduction and management, sustainable and local purchasing, and use of alternative transportation. Hotels can also contribute to human health by providing healthy, comfortable, and productive indoor environments with improved indoor air quality, access to daylight and views, and occupant control of the lighting and thermal environment.

环境保护

Sustainable Sites

节省水源

Water Efficiency

节省能源

Energy and Atmosphere

材料与资源

Materials and Resources

室内环境质量

Indoor Environmental Quality

业务实践创新

Innovation in Operations

提高使用率

Increase building usage.

NEO 作品集 PORTFOILO

我们最大的快乐就是能倾听并且理解客户对于建筑预算、建筑 设计、风格的需求，从而产生令人惊喜的设计。 The greatest pleasure we get is listening and interpreting your needs in terms of budget, design and style, and above all bringing that all together to produce an exciting design

HAIKOU DANNA INTERNATIONAL CITY YACHT CLUB

上海恩同建筑设计咨询有限公司 NEO B UI LDING DE S IGN

www.neobuildingdesign.com info@neobuildingdesign.com.au