RESULTS
OVER
40 YEARS
OF REAL ESTATE EXPERIENCE
A CLIENT MOVED EVERY 72 HOURS
4700 FAMILIES MOVED
5700 BY 2030 84% OF OUR BUSINESS COMES FROM REFERRALS
THE NELLIS GROUP ADVANTAGE
OVER$11,000INFREESERVICESANDEXCLUSIVECOSTSAVINGSUPTO$30,000
HighlightthefeaturesofyourhometomakeitSTAND APARTFROMTHECOMPETITION
Value:$250
Transformyourhomeintovisuallycaptivatingmedia toATTRACTBUYERS
Value:$400
Showcaseyourhome24hoursadaytoOPENYOURHOME TOALLBUYERS
Value:$350
ProtectthepriceofyourhomeandDEFENDYOUREQUITY
Value:$450
CAptureseriousbuyerswithoutdaysonmarketand generatefullpriceoffers
Value:$2,000
Leveragethisuniquengonlyprogramtosaveyou thousandsofdollarsatsettlement
Value:$32,000
privatemoney,stagingandbridgefinance
Value:$3,500
THE NELLIS GROUP ADVANTAGE
Creatingamarketingplanthatwillmakeyourhome standoutfromthecompetition
Value:$500
Controllingeveryphaseoftheprocesstogetyour hometosettlement
Value:$500
Callstoconsumers,topagentsanddatabasebuyers
Value:$2,000
Establishanemotionalconnectionwithpotential buyersthroughcustomvideoduringtheirhomesearch
Value:$500
Brandingyourhomewithtargetedsocialmedia campaignstomaximizeyourhomeonline
Value:$250
MarketpaidcampaignstogeneratebuyersforNG listings
Value:$1,500
NG AGENT’S ROLES AND RESPONSIBILITIES
6 METRICS OF THE HOME SALE
THE ESSENTIALS TO EVERY HOME SALE TRANSACTION
Showings
Competition
Absorption Rate Days oN Market Feedback
6
Offers
HOW MUCH IS YOUR HOME WORTH?
TARGET THE IDEAL PRICING
Nellis Group QMA
A Qualitative Market Analysis performed by a licensed appraiser/pricing specialist.
Ordinary Realtor CMA
A basic Comparative Market Analysis performed by a Realtor not an appraiser.
Generic Online Estimates (MostAccurate) (LessAccurate) (LeastAccurate)
Basic computer-generated price estimates that do not take into account all factors for the home and local market.
“PRICING YOUR HOME IS A BOTH SCIENCE & ART”
SELECTING A PRICE
WIGGLE, MARKET & WORRY PRICING STRATEGY
Secrethomesrecommended
FRESH
PRICING & SHOWING EXPECTATIONS
80%OFSHOWINGSTAKEPLACEIN THEFIRST2WEEKSONTHEMARKET.
PRICINGTHEHOMETOOHIGHTO STARTISACOMMONPITFALL.BY THETIMEITHITSTHERIGHTPRICE,IT ISTOOLATE.ASTALELISTINGWILL SELLFORLESSMONEY.
DAYSONMARKET
ACORRECTLYPRICEDHOMESHOULDEXPECT2-3SHOWINGSEVERY7DAYS
NG COMPETITIVE SHOWINGS
STRATEGICALLY CREATING COMPETITION WITH LIMITED SHOWING PERIODS
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
COMPETITIVESHOWINGTIME:5PM-7PM(MONDAY-FRIDAY)
COMPETITIVESHOWINGTIME: 12PM-4PM(SATURDAY-SUNDAY)
COMPETITIVESHOWINGTIME:5PM-7PM(MONDAY-FRIDAY)
COMPETITIVESHOWINGTIME: 12PM-4PM(SATURDAY-SUNDAY)
2&4HOURINTERVALSFORTHEFIRST2WEEKSWILLOPTIMIZEYOURSHOWINGSANDTHE COMPETITIVEADVANTAGEOFBUYERSCOMINGTHROUGHATTHESAMETIME.LIMITEDSHOWING PERIODSCANCREATECOMPETITIONFORYOURHOME.
PROFESSIONAL CONCIERGE SERVICE
COORDINATING ALL SHOWINGS OF THE HOME & PROVIDING FEEDBACK REPORTS
NG PAID INTERIOR DESIGNER CONSULTATION & DETAILED REPORT
OUR EXPERIENCED REAL ESTATE DESIGNER HELPS YOUR HOME SPARKLE FOR BUYERS
DESIGN THE PERFECT SHOWING
IMPROVING CONDITION WITH RENOVATIONS
THERE ARE 3 TYPES OF RENOVATIONS YOU CAN CHOOSE FROM AS-IS Simplecleaning LIPSTICK LimitedCost&Time FULL RENOVATION MajorCost&time Before After
SELLER PREPARATION FEATURES & LETTER
BUYERS BUY WITH EMOTION AND JUSTIFY WITH LOGIC AND DATA
SPECIALFEATURES PERSONALLETTER
ONLINE BLAST PAGE & COMMUNITY PAGE
YOUR HOME’S ONLINE PORTAL
SCHEDULED
MARKETING CALENDAR
MARKETING/SHOWINGPHASE
REVERSE PROSPECTING FOR YOUR HOME
SOCIAL FUSION
SOCIAL MEDIA TARGETED MARKETING & SEARCH ENGINE OPTIMIZATION
NG ULTIMATE SYNDICATION
CIRCULATING THE HOME TO POTENTIAL BUYERS
PAIDSYNDICATION
MASSSYNDICATION
NARSTATISTIC:OVER87%OFBUYERSTODAYSTARTTHEIRHOMESEARCHONLINE
NG ULTIMATE SYNDICATION
CIRCULATING THE HOME TO SUCCESSFUL REAL ESTATE AGENTS
HYPER-LOCALCAMPAIGN
ALLAGENTSINTHECOMMUNITY
• 200 agents
• 2 miles
• 2 years
TOPPRODUCERBLAST
TOPAREAAGENTS
• 25 homes sold per year
(50 properties sold over the last 2 years)
• 3 Adjacent counties
(4 counties if property is urban)
• Sales price specific
NARSTATISTIC:OVER84%OFBUYERSTODAYAREREPRESENTEDBYANAGENT
STRATEGIC OPEN HOUSES
OPEN HOUSES AT STRATEGIC MOMENTS IN THE SELLING CYCLE
SECRETHOME LAUNCHWEEKEND COMPETITIVEOPEN GRANDREOPENING
•CircleProspecting
•NeighborhoodDirectionals
•OpenHouseBlog&Video
•PaidFacebookBoost
•PaidSyndicationAdvertising
•TopProducerBlast
•Hyper-LocalCampaign
•Virtualopenhouse*
HARVARD CERTIFIED NEGOTIATION EXPERTS
LET THE NELLIS GROUP BE THE DEFENDER OF YOUR EQUITY
LENDER ADVANTAGE PROGRAM (LAP)
THIS IS A UNIQUE PROGRAM FOUND ONLY WITH THE NELLIS GROUP.
ON AVERAGE, THIS PROGRAM HAS HELPED OUR SELLERS SAVE $8,000 PER TRANSACTION. WE HAVE SAVED OUR SELLERS OVER $30,000! *RESULTS ARE VARIABLE BASED ON INTEREST RATE AND LENDING PROGRAMS
$31,250 LAP
APPRAISAL PACKAGE
MAXIMIZING YOUR RATIFIED SALES PRICE
RelevantMarketDataOfSoldHomes
DetailedPropertyBrochure
CurrentMarketTrendsReport
TaxableSquareFootage
Plat/PropertySurvey
PersonalPhoneCall/MeetingWithAppraiser
LOW APPRAISALS ARE A REASON WHY MANY CONTRACTS FALL OUT WITH OTHER COMPANIES
NELLIS GROUP VIP CLIENTS
Capitals&NationalsTicketGiveaways
MonthlyContests&Prizes
HomeAnniversaryGifts
BirthdayWishes&ContestDrawing
CharityDonationInYourHonor
ClientAppreciationHappyHours
InvitationsToSpecialContests&Events
NellisGroupDayAtTheMovies
FallParty&ChiliCookoff
SweetSuccessHolidayPies
HalloweenCostumeContest
MuchMore!
WE DONATE A PORTION OF OUR COMMISSION TO A LOCAL CHARITY BELOW:
“My people will live in peaceful dwelling places, in secure homes, in undisturbed places of rest.”
Isaiah 32:18; NIV