The Steps to Effectively Market and Sell a Property Need advice on what it takes to sell a home in Santa Fe? Effectively putting your property on the market and creating a great sale is all about the details. Once your property is listed with the Neil Lyon Group, what happens? Quite a bit, as you will see. Please read on. STEP ONE
STEP THREE
Broker Meets with Seller
Prepare and collect needed documents
● To understand the circumstances driving the desire to sell, to establish timing for the sale, consider any possible referrals in the destination market and any other important considerations. ● To view the property and understand it’s major attributes in order to determine value and the most effective listing price.
gather marketing and advertising information, property history, construction details, past repairs and renovations and what aspects of the property have been the most important to the owners.
● Title Commitment and Recorded
● Sotheby’s International Realty (SIR)
Listing Documents: They include the Listing Agreement, the Neil Lyon Group Performance Guarantee Amendment, the Property Data Form, the Waiver of MLS Benefits, the Adverse Material Facts statement and Lead-Based Paint documents (if the house was constructed prior to 1978 or if the exact construction date isn’t known but prior to 1978 is likely).
● To
● Determine if a “pre-marketing inspection” would be beneficial or necessary, and if any work is required to prepare the property for the market.
STEP TWO
Determine the market value and recommend the most effective listing price ● We review recent and relevant sales to hone in on the expected market value of the property ● We determine which available properties represent competition and how those properties impact our listing price recommendation.
● Owners’ Documentation:
In addition to obtaining the documents required by SIR, most owners possess important documents that can be useful to the sales and marketing process. If available, we’ll want a set of house plans or an accurate floor plan, a property survey or site plan, a past title insurance policy (which could reduce the cost to the seller when a new title insurance policy is issued for the next owner), and a well-drilling record and/or septic permit, if the property has a water well or septic system. If applicable to the property, we’ll want a well-sharing agreement, a road maintenance agreement, and a complete summary of past repairs and renovations that have been completed during the ownership of the property. Any information that can be provided regarding the roof warranty (whether it is transferable and, if so, how to complete the transfer), will serve to expedite your transaction.
neillyon.com
Documents: We will contact our preferred title company and order a title insurance commitment and the recorded documents. If the commitment reveals issues of concern, we can address these issues early in the marketing process to avoid the impact of their presence on a possible sale. Timeliness in dealing with title issues can be the difference between a closing that is right on schedule, or a delayed closing or contract termination. STEP FOUR
The three initial marketing tools ● Photos: After we receive the executed listing documents, we will engage one of our professional photographers to produce over 50 interior and exterior photos of the property. We typically have the images within 4-5 days. ● A Matterport 3-D Virtual Tour:
will be filmed and produced within the same time frame. This process requires that the property is staged and camera-ready and that only the videographer is present at the time of filming (2-5 hours depending on the size of the home and the number of levels). Our videographer will then edit and produce the film so that within 48 hours it is ready to be posted to our Matterport-ready websites.