What is Ecommerce Marketing? With so many forms of digital marketing emerging, it can be quite confusing to distinguish from one another. In this blog, we are going to focus on e-commerce and the marketing strategies involved in it. What is e-commerce? E-commerce is the buying and selling of goods and services, and the transmission of funds or data for payment, through the internet. In other words, it is known as online shopping, which has become the most opted mode of shopping for the last few years and especially today, thanks to the effects of Coronavirus.
E-commerce comes in many forms such as retail, drop shipping, physical products, digital products, services, etc. The most popular e-commerce stores are Amazon, eBay, Alibaba, Myntra, Flipkart, and more. E-commerce marketing: e-commerce marketing is the practice of using online tactics to drive traffic to your online stores, convert it to sales and generate profit. The marketing strategy involved in ecommerce is a part of digital marketing.