Growth of the Indian Basmati Rice Market in the Arab World

Page 1

Growth of the Indian Basmati Rice Market in the Arab World • Basmati rice is grown in the Indo-Pak subcontinent and is considered the most preferred variety of rice consumed in nearly all parts of the Arab world. • Due to the phenomenal growth in sales the Indian basmati market has moved from being just a commodity to being a branded commodity. • Indian basmati continues to enjoy a robust growth in the Arab markets, especially in the traditionally non-basmati markets like Jordan, Lebanon, Egypt, Iraq etc. This trend is likely to continue in the next few years and thereby offers tremendous opportunities for the rice traders in the region.

•Rice has been a staple grain in Arab cuisine for ages. This is true not only for the Gulf Arab states, but also for the Levant (also known as the Eastern Mediterranean) and other Arab markets. The region has fulfilled its needs for rice largely from the Indo-Pak region, Egypt, and Thailand. Each of these rice growing regions provides rice of different varieties with varying properties and is thus used for different dishes. But the most popular variety of rice consumed is the basmati from India/Pakistan because of its distinct properties.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.