Market Requirements Document

Market Requirements Document Template ACME COMPANY

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Date: March 22, 2022 Created by Name: Royce Collins

🗺Location: 1 Sunshine Road, San Francisco, CA 📩Email: royce@acme.co 📞Telephone: 555-555-5555 Revision History Date

Revision

Executive Summary

Revised By

Approved By

Key Question: “What problem are you trying to solve?”

Provide your conclusions, assumptions, and ideas in a comprehensive summary. You may think of the executive summary is a miniature version of the whole text.

Vision Key Question: "What makes your product or service unique?”

Think about where you imagine your product in the future and set measurable goals and concisely mention that.

Target Market Key Question: "How large is the size of the opportunity or market?"

Write details about the competition precisely and record the conclusions and evidence that support and validate it.

Personas Key Question: "For whom are you solving the problem?"

For each potential entity, create a persona linked to the business opportunity and the proposed solution.

PARAMETER

😃Persona Name 💼Background 🖥Skills 🏙Environment 👍Attitudes Behavior

✅Goals

DESCRIPTION

Analysis Of Competitors Key Question: "What other equivalents exist?"

Mention all the competitors who are currently helping the customers solve the problem today. https://docs.google.com/presentation/d/1bwVHMR4I7QpZFwzYNBR4uxXXKlmS7nnubg98fhcQDN0/edit? usp=sharing

High-Level Capabilities Key Question: "What features must be included to solve the needs of the client?"

Identify and mention “must-have” key features.

FEATURES

DESCRIPTION

Metrics Key Question: "How are you going to calculate success?"

Determine how the company will generate income from your new product or how a new feature will affect pricing. With the details you include here, everyone will understand the key metrics you are measuring.

Key Metric 1 Key Metric 2 Key Metric 3

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