A Ultimate Guide Of Local SEO

WHO AM I (ABOUT AUTHOR)

Hi everyone I’m Neeraj Chand.

I am a Digital Marketer and a professional blogger from New Delhi,India.

Early life: I was born and brought up in New Delhi. I was a normal kid with some extraordinary zest to make something out of my life. I was never a scholar or much into the books but innovative and practical.

I remember me playing video games and started taking interest in computer, technology and another advancement in the digital world.

That’s when I realized my passion for technology and determined that I am going to build my career out of it.

Becoming a Digital Marketer: Given my interest in digital marketing, I started a whole new journey of studying and learning about it. I have given my best to become a certified digital marketer as I am today and then I thought that I can guide and help others with the knowledge and wisdom I have gained from my work and experience.

I was always into sharing my experiences and knowledge with my friends and colleagues and that’s when it hit me that i should have an official platform from where I can reach out to people and help them who share the same ambition of becoming a professional and an elite digital marketer as I, hence I started this blog named SEO TRIVIA to give and share various strategies, tips and tricks to help those who find it difficult to understand the digital marketing concepts.

Birth of SEO TRIVIA: I have started my first blog, SEO TRIVIA aiming to help and guide all the aspiring digital marketers who need nothing but just a helping hand of encouragement. I share proven SEO tips, tactics, and marketing strategies that are working for me. Unlike other blogs, I share real methods of SEO and marketing strategies so that one can understand the internet marketing concepts better and bring the shared tips and tactics into action to grow and learn.

All the shared strategies, tips and tricks are my first-hand experiences and total real deal. I only share those tips and tactics that I believe in and use in my work myself. I always thrive to provide a much-needed platform to all budding digital marketer so that they can take guidance via proven and practical strategies, tips and tricks shared in this blog and can implement and consider them in shaping their careers.

Visit MY Blog: SEO TRIVIA

A Ultimate Guide Of Local SEO Every small or multi-location company can grow their business and attract more customers using Local SEO strategies. In this article, we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.

What is Local SEO?

Local SEO is a process of optimizing your online business to attract more visitors and customers from Google and other search engines.

People search for local business from various search engines like google, bing, yelp, etc.

In this, you can see that business show from google map

Why Local search is important?

50 percent of people who did a local search on their phone went to a physical store within one day.

18 percent of local mobile searches lead to a sale within one day.

50 percent of searchers on their mobile phones who conduct local searches are looking for things like a local business address.

78 percent of local-based searches on a mobile device end in purchases being made offline.

71 percent of people who have been surveyed have said they search for the location of a business in order to confirm its existence before going there for a first-time visit.

Organic result vs snack pack Firstly I will clear about snack pack.

The snack pack is a boxed area which appears on a search engine result page when someone searches a local business through a google search engine. The snack pack display at least top 3 local business listing through most relevant search inquiry.

In the above picture there are 2 types of results: Snack pack result • Organic result According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.

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1. Google my business, bing places Local SEO starts with claiming online profile on local listing sites. make sure that your business profile is listed on google.

I show you how you can easily listed on google places.

Google my business Go to google my business Step 1. Enter your business name First, you give your Business name You have two choices: 1. Create a new business 2. Claim an existing business After entering your business name Google will search your business in their system

After entering your business name click on next.

Step 2. Enter your address Enter your Business address but remember do not enter a wrong address if you do google do not verify your business listing.

Here is my advice for entering the address If you have a corporate office, enter the address If you work from home then list the home address.

I personally suggest you to that first note down all your business information in a spreadsheet so during filling your information there is no problem occur.

After filling your necessary business information you will see checkbox which shows “I deliver goods and services to my customers.”

It means you deliver goods and service, for example, you run a restaurant or stationery After you click on checkbox.you’ll see another checkbox which shows “Hide my address”

If you run business for a corporate or physical location then leave it. if you run work from home then click on a checkbox. After click o checkbox google won’t show your address to the visitors.

Step 3. Pin your exact location After filling your provided information you’ll be able to drag location pin to pinpoint your business location.

Generally, you can trust on Google. But if it looks like that pin is set inaccurately you can drag location pin to set exact business location.

Step 4. Choose a category

Choose your business category for example if you have a coffee shop then type coffee shop Step 5. Enter your phone number and website It is an optional feature. if you don’t have a website then enter your phone number. Entering phone number is a good option because someone sees your listing they can directly contact you to ask about your product and services.

Step 6. Verify your listing After passing this all above steps you need to verify your listing. Google will send a postcard in your provided address. This steps usually takes around 12 days.

Step 7. Filling your additional information After you get verified you can fill additional information to attract more visitors in your listing.

Uploading some photos( upload your office photos inside and outside) Adding opening and closing hours etc.

2. Local Citation (NAP)

A local citation is online knowledge of your business, which generally displays your business name, address and phone number it is known as NAP (Name, Address, Phone).

Why are NAP Citations Important?

According to the MOZ, Citation is one of the best ranking techniques on Google and this is so because consistent NAP information across the web double verifies the data of different businesses on Google.

On the other side, Inconsistent NAP information is not at all an ideal situation you would want to be in, as Inconsistent NAP information only misleads, distracts and misguides the users and Google and nothing else.

Conduct a citation audit To audit, the citations is a very necessary step as it helps you to detect all the inconsistent NAP information. In most of the cases, the information is either misrepresented or insufficient. The most suitable way to conduct citation audit is to do it physically/manually, but you can also use MOZ LOCAL. Following are the steps to detect inconsistent NAP information: Enter your business name in the left bar and your zip code in the left bar.

Click the bar stating “check my business listing�.

MOZ runs through all the data related to your website from the main data suppliers and discloses inconsistencies, if any.

After you go through all the inconsistencies, make notes and connect to your website owners to rectify the inconsistent NAP information.

Conducting a citation audit manually: MOZ shows the data from main data suppliers so there is a chance that you still have inconsistent NAP information. In order to correct every minor inconsistency, you must conduct a citation audit manually.

To perform a citation audit manually, search on Google for citations with advanced search operators.

Following are some ways you can use to find incomplete NAP information: • • •

“Business name” + “partial address” -” correct phone number” “Business name” + “correct phone number” -” partial address” “Correct phone number” + “partial address” -” business name”

Following are some ways to find incorrect NAP information: •

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“Business name” + “partial address” +”old/incorrect phone number” “Business name” + “correct phone number” + ”old/incorrect partial address” “Correct phone number” + ”correct partial address” + “old business name”

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3. ON PAGE SEO The techniques of ON PAGE SEO are very important to rank your keywords as per the requirement of your core audience.

To learn more about the ON PAGE SEO optimization, you can visit the article.

Create a landing page for your website If you are in the service of multiple cities/areas and want to rank in every location you need to create multiple landing pages for every location.

For example: yourwebsite.com/suburb-1/ yourwebsite.com/suburb-2/

yourwebsite.com/suburb-3/ This will help you to rank at places where you do not have a physical business location.

Optimize your title tags, meta description, headers and content You should always incorporate your keywords and city/location to your title tag and on a page. You can use all ON PAGE OPTIMIZATION techniques to optimize your homepage.

4. Make it Mobile Friendly

You must make it your priority that your website is mobile friendly. Many surveys have revealed that more than 60% of the users connect to the business if they are provided with a mobile-friendly website.

In order to check whether your website is mobile friendly or not, you can use Google’s Moblie – Friendly Test Tool.

5. Add Schema Markup

You should display your NAP in schema format. Name, address, phone number including business hours of your business should be displayed in schema format.

6. Embed a Google Map Embedding the Google map to your business location is very significant as it helps your users to find your business location easily.

7. Link Building After going through all the above-mentioned points, now it is time for promoting your listings by building links. This step is as important as the

above-mentioned points. Skipping this step would be a mistake as you would not be able to reach a large number of users and sales.

8. Local Listings Now it is time to learn how you can search your locally targeted leads. http://seokhazana.com has provided you a list of local listings that you can look into to search your local leads.

Other than the above-mentioned list you can also search your local leads on Google.

Following are the queries combination that you can use for business listings and directories: [location] business listings [location] business directory [location] directory [business type keyword] business listings [location] [business type keyword] business directory [location] [business type keyword] directory [location]

9. Guest Blogging

Guest Blogging is probably one of the best ways to get high-quality links.

It not only gives quality links but also exhibits your website on preestablished blogs.

You should do guest blogging in such blogs which are related to your niche. These are the blogs which can bring you a huge number of quality links to your website.

As far as local businesses are concerned one of the following is the case:

Local blogs and publications; • Industry‐specific blogs You can search for local blogs as following: •

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[location] intitle:”write for us”; [location] intitle:”write for me”; [location] ”write for us”; [location] ”guest post”

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10. Local Reviews The best way to boost up your business reputation is getting positive reviews.

As you experience in your daily life when you go online and search for a cafe near you prefer the one with high positive customer reviews As per the recent survey, more than 80 percent of people trust online customer reviews as much as a personal endorsement.

So in order to increase your ranking, you should better your online reviews, it will help you two ways; first: get you a higher ranking, second: build customer trust.

Keep active on google my business Respond to every customer reviews Upload your workplace photos Publish new content

Conclusion

And it’s a wrap. This article includes all the significant tips, tricks, and information that can help you rank higher than before. But let me tell you this is not going to happen on its own, you have to ensure that you learn and follow these tips and tricks religiously.

If you liked this article, feel free to share it and if you have any suggestions, let me know under the comments section.