Friday, March 1, 2019 Neepawa Banner & Press

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Friday, March 1, 2019 • Vol.123 No. 31 • Neepawa, Manitoba

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Inside Fresh look for the ‘valley paradise’ this week

Sports - Page 11 Local rink takes Manitoba title

Pages 14-15 Pharmacy Awareness Month

By Kira Paterson Neepawa Banner & Press

The community of Minnedosa has recently undergone a makeover. On Thursday, Feb. 21, the Minnedosa Area Community Development Corporation (CDC) and Minnedosa Tourism unveiled the new logo and branding for the town. Minnedosa Economic Development Officer, Chantelle Parrott, explained the reasoning behind the fresh look, “Place branding has proven quite successful in destination marketing, including the familiar Clear Lake Country brand, which is now recognized as a four-season destination. To remain appealing and relevant against other communities and destinations, there is a need for Minnedosa to update our brand, get a new logo and streamline our messaging. By engaging local shareholders and soliciting their feedback, we have captured the values and vision of the community and were able to move ahead with developing an authentic brand that really resonates with both locals and visitors,” she stated. Parrott noted that the process of developing a

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new brand was already in progress last year. “Travel Manitoba hosted a Tourism Shareholder Strategic Planning Session in October 2018. The catered evening engaged the community and provided strategic feedback and a self-assessed ‘report card’ of local attitudes and perceptions,” she explained. “Local geography was noted as the biggest strength, with the lake, river, hills and lush valley creating a very Instagram-worthy backdrop to an outdoorsy, energetic lifestyle. When tasked with identifying character traits to represent Minnedosa, the community was, not surprisingly, active, vibrant, fun, friendly, welcoming, beautiful and charming,” she added. Formerly branded as “Manitoba’s Valley Paradise”, the updated version has rolled with the same theme, but simplified the new catchphrase to “Valley Life”. The new logo incorporates a geometric design resembling hills, coloured green and yellow, to represent the lush nature surrounding the area and the agricultural landscape, respectively. More about the new branding on page 2

SUBMITTED PHOTO

Minnedosa Mayor Pat Skatch, Minnedosa Tourism Chair Marlies Soltys and Economic Development Officer Chantelle Parrott cut into the cake showing Minnedosa’s new logo at the official unveiling on Thursday, Feb. 21.

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