NEC Brand Toolkit

Brand Toolkit REVISED OCTOBER 2024

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Contents NEC’s Flagship Brand 4 Icon & Marks Icon 6 Wordmark 7 Lock-up Variations 8 Clear Space & Size 9 Heirarchy Map 10 Tertiary Identity & Usage 11 Misuse of Icon 12 Photography Vision 14 Archive 15 Flagship Color Inspiration 16 Primary Colors 18 Support Colors 19 Icon Colors 20 Flagship Typography Sentiniel 22 Gotham 23 Digital Brand 24 Digital Color Digital Support Colors 26 NEC Prep 27 Digital Typography PP Fragment Glare Light 30 Aktiv Grotesk 31

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NEC’s Flagship Brand 4

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Icon and Marks Icon

The mark is created using a customized weight of the sans serif font Kyrial. The line weights are relational to the letters to provide rhythm and balance.

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Wordmark

The wordmark is built using the font Kyrial and can be used individually or locked-up with the icon. See examples on page 8.

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Icon and Marks Lock-up Variations

The intention is that the logo mark and the name appear on one page or view, but the scale and lock-up may vary. We have shown a few of those variations.

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Clear Space and Size

The wordmark and icon should be isolated from competing text, images and graphics by surrounding it on all sides by an adequate amount of clear space that is equal to the height from the upper line to the top of the 'N'. To ensure legibility, minimum sizes are provided for print and digital use.

Clear space

Minimum size

1.25"/ 125 px

0.5"/ 65 px

The NEC Seal

The NEC seal is reserved for specific uses such as presidential communications, transcripts, diplomas, and legal documents, and it can only be used with the express written permission of the President's Office. brand toolkit

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Icon and Marks Hierarchy Map

Schools Expanded Education

Divisions Office of Student Services

Community Engagement + Professional Studies

Preparatory School

Office of Student Services

Departments & Programs

Projects within departments & programs

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No logo - program name should be included in text

Tertiary Identity and Usage

Entrepreneurial Musicianship

These identifying wordmarks use Kyrial to echo the clean look of the main NEC brand. The vertical line anchors the wordmark and also ties back to the main brand. These would always be used in tandem with the school's or division's NEC logo mark. They should be placed separately on the layout and not become too “locked-up”. A headline/program image should be the dominant design focus, with the marks as supporting elements.

Entrepreneurial Musicianship

Entrepreneurial Musicianship

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Icon and Marks Misuse of the Icon

Do not alter the icon or marks in any way. Avoid physical distortions and special effects such as drop shadows. Below are some examples of misuse.

A Use other color than the primary and secondary palette B. Combine the colors C. Use a color gradient D. Apply a drop shadow E. Change the font F. Warp the logo G. Rotate the logo H. Stretch the logo I.

Place the logo on a gradient background

J. Change the placement of the wordmark K. Outline the logo or the wordmark L. Lock up other graphic elements with the logo M. Lock up wordmark with the logo

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L.

Entrepreneurial Musicianship

M.

Entrepreneurial Musicianship

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Photography Vision

Capture NEC’s dynamic spirit, from spontaneous, action-driven moments to moody, dramatic shots. Whether showing students deeply engaged in learning or faculty passionately teaching, the focus is on authentic energy using natural light and genuine expressions. Every shot should reflect NEC’s sophisticated and creative essence. Focus on the technical aspects—composition, color, and narrative—to convey the intensity of performances or the quiet dedication during practice. Showcase the diverse NEC community across ages, backgrounds, and roles. Group shots should feel natural and connected, highlighting the inclusive, collaborative environment. Ensure high-resolution, top-quality imagery fit for all mediums. Attention to clarity, composition, and consistency is key to upholding NEC’s cohesive visual identity in both digital and print formats.

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Archive

The NEC photo archive is a comprehensive resource that documents the rich history and vibrant life of the New England Conservatory. Organized by categories such as Campus Life, Concerts, Faculty, Preparatory School, Summer Programs, and Video Essentials, this archive spans multiple years and events, providing a visual timeline of NEC’s legacy. It serves as an invaluable tool for maintaining visual consistency, allowing for the selection of images that align with the institution's style and tone.

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Color Inspiration

The gold is inspired by the warm color and light found throughout the conservatory, in Jordan Hall, in the wood and brass instruments, in the light of a concert, and now on the facade of the Student Life and Performance Center.

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Flagship Color Primary

Evoking the warmth and glow of Jordan Hall, the gold is complemented by a deep plum. Together, they provide a vibrant and upbeat palette that is at home in both classical and contemporary environments and applications.

PMS 124 C CMYK* 0 30 100 0 RGB* 234 170 0 HEX #eaaa00

PMS 669 C CMYK* 87 97 8 49 RGB* 63 42 86 HEX #3f2a56

* RGB and CMYK value may need to be adjusted for web and print based on technology and printer specifications. Always test color before production.

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Support

These colors support the primary colors.

Avoid over ‘colorizing'; instead choose one or two colors that best support the application.

PMS 7599 C CMYK* 1 85 92 19 RGB* 179 61 38 HEX #B33D26 PMS 634 CMYK* 95 0 0 62 RGB* 0 102 130 HEX #006682 PMS 7711 CMYK* 90 3 24 5 RGB* 5 158 168 HEX #059EA8 PMS 7452 C CMYK* 55 37 0 0 RGB* 128 148 221 HEX #8094dd Black 85% CMYK*† 0 0 0 85 RGB* 38 38 38 HEX #4c4c4e Black CMYK*† 0 0 0 100 RGB* 0 0 0 HEX #000000

† For CMYK prints, decisions about black ink usage depend on the specific requirements of the project, printer capabilities, and paper type.

It is always a good idea to consult with the printer for their recommendations. brand toolkit

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Flagship Color Icon

The primary icon and wordmark colors are gold and dark plum but may also be used in support colors as appropriate. The logo can also be dropped out of any solid color from the color palette and photography.

*

* The black logo should be used for black and white printing only.

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*

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Flagship Typography Sentinel

Sentinel is a fresh take on a familiar and practical typographic genre. A well-rounded family with clear and expressive gestures, the self-possessed Sentinel is practical at small sizes and engaging at large ones.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789.?;()!@#$%& Body Text Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempm, quis nostrud. lorem ipsum dolor sit amet,consecor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididpm, quis nostrud. lorem ipsum dolor sit amet,consunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Sentinel is typically used in a headline or a heading before body text. The web-safe Google equivalent for this font is Lora.

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Gotham

A geometric sans-serif typeface family. From the lettering that inspired it, Gotham inherited an honest tone that’s assertive but never imposing, It has many different weights and is very versatile.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789.?;()!@#$%& BodyText Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempm, quis nostrud. lorem ipsum dolor sit amet,consecor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud. lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempor incididpm, quis nostrud. lorem ipsum dolor sit amet,consunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud.

Gotham is typically used in a headline or body text. Aktiv is typically used in body text.

The web-safe Google equivalent for this font is Poppins. brand toolkit

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NEC’s Digital Brand 24

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Digital Color Digital Support Color PMS 124 C CMYK 0 30 100 0 RGB 234 170 0 HEX #EAAA00 PMS 663 C CMYK 0 1 4 0 RGB 255 253 244 HEX #FFFDF4 PMS 7499 C CMYK 0 3 8 2 RGB 249 242 228 HEX #F9F2E4 PMS 7579 C CMYK 16 89 99 5 RGB 198 64 40 HEX #C64028 PMS 188 C CMYK 0 85 79 51 RGB 125 19 26 HEX #7D131A PMS 5435 C CMYK 31 21 0 20 RGB 140 162 204 HEX #8CA2CC PMS 124 C CMYK 0 25 73 29 RGB 182 137 50 HEX #B68932 PMS 1245 C CMYK 0 31 91 42 RGB 147 102 13 HEX #93660D PMS 426 C CMYK 0 4 0 91 RGB 58 51 41 HEX #3A3329 PMS Black 6 C CMYK 0 4 4 91 RGB 24 23 23 HEX #181717

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Note: RGB and CMYK value may need to be adjusted for web and print based on technology and printer specifications. Always test color before production.

NEC Prep

The NEC Prep brand is represented by a unique shade of blue, specifically designated for NEC Prep. This color should be exclusively used in association with NEC Prep to maintain brand consistency and recognition.

PMS 5405 C CMYK 42 28 0 38 RGB 92 115 159 HEX #5C739F

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Digital Typography Pp Fragment Glare

A modern digital font characterized by its sharp angles and fragmented design, making it perfect for cutting-edge digital projects and creative displays that demand attention.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789.?;()!@#$%& Headline

Lorem ipsum dolor sit elit PP Fragment Glare is typically used in a headline or a heading before body text.

The web-safe Google equivalent for this font is Marcellus.

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Aktiv

A versatile and contemporary digital font, Aktiv is known for its clean lines and balanced proportions. This typeface offers a sleek and professional appearance, making it ideal for a wide range of applications and ensuring clarity and readability in any context.

Aa

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789.?;()!@#$%& Body Text Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud. lorem ipsum dolor sit amet,consectetur adipiscing elit,sed do eiusmod tempm, quis nostrud. lorem ipsum dolor sit amet,consecor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore m

Aktiv is typically used in body text. The web-safe Google equivalent for this font is Lato.

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