Portfolio - Andres Rodriguez

ANDRÉS RODRÍGUEZ

PORTFOLIO

Andrés Rodríguez Animator and publicist by profession A storyteller and detailer by passion.

Master in Marketing Management PMI Certificate in Project Management I believe in the power of communication and in the importance of image Content creation Image and video editing and postproduction Digital illustration Photographic and video production Text writing and layout

jorandroc@gmail.com +57 3043363406

INDEX

BRANDING Fixhub - Madre

EFFIE AWARDS MAGAZINE 2022 Editorial and Digital

CREATIVE CONTENT Digital, Print, Illustration and Photography

THE DAYDREAMER Art Direction, Illustration and Animation

BOOK CLUB Illustration and Copywriting

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BRANDING FIXHUB

Creation of visual identity logo, variations, graphic elements and content for social networks The objective with Fixhub was to consolidate a young, fresh and reliable brand, an informal but quality-assured repair company for technological products.

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BRANDING-MADRE Naming, tone of communication, concept and graphic development.

Social media strategy, content guidelines and planning

Madre is an Italian-Spanish restaurant born from the Latin passion in all its splendor, both for its gastronomy and its family tradition.

It is inspired by simple and uncomplicated love, by food made to be enjoyed and by the affection that only a mother transmits when cooking.

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Madre as masa madre, Mother as the head of the family, Mother as the guide and the caregiver, Mother as the nurturer.

Mother like no other.

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E F F I E AWA R D S M A G A Z I N E

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Design, layout and production of Effie Awards Colombia 2022 Magazine The Effie Awards in Colombia are positioned as the #1 referent in terms of in terms of marketing effectiveness.

The magazine consolidates the memory of the event with more than 1,000 attendees, as well as the record of the strategies of the winning agencies and brands.

An award of excellence for the balance between creativity and strategy.

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Design and creation of content as an freelance Text layout, Illustration, Photography, Content Grids and Digital and Printed Content.

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C R E AT I V E C O N T E N T

DSTILA Social media content, planning, production and audiovisual editing Strategic planning and support in marketing actions Dstila is a craft distillery located in Madrid, Spain.

Producers of distillates and spirits, it is the first distillery school that offers a 360º accompaniment, from the ideation, production and packaging of the product to the advice in its marketing and commercialization strategy.

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Interactions per instagram post increased by 150% to 300%.

40% more leads were captured in meta ads campaigns compared to the previous semester.

More than 300 students were enrolled in free courses.

Complementary classes with an emphasis on spirits markets with 4 universities.

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T H E D AY D R E A M E R

“Dare to daydream.”

Best undergraduate project, art direction and production.

The daydreamer symbolically explores the acceptance of death and the “journey” to the afterlife.

Art direction, illustration and audiovisual postproduction. audiovisual. Tec. Tradigital / 3D

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BOOK CLUB

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Collective children’s illustration in the Reading Club of the Jorge Tadeo Lozano Jorge Tadeo Lozano Library Through collective storytelling, the children developed their own characters that were later characters that were later incorporated as illustrations incorporated as illustrations to their narrative universe. *This project is currently being piloted with the Juegaterapia foundation in Madrid to be incorporated into the pediatric oncology medical wing.

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P R O C E S S E S - C O N S I D E R AT I O N I believe that there is no blind man more blind than he who does not want to see.

That details count and make the difference.

That it’s all a matter of perspective and that we are all connected.

My life and work are based on experimenting, testing, discarding and implementing, as many times as necessary, in as many ways as life allows.

I do not shy away from change or fear being contradicted, but I am who I am because I have not lost my way. I find meaning in the little things and enjoy revealing that detail that, at first glance, no one had noticed.

I connect dots as I connect people, because for me, connections are what give meaning to the whole.

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A n dr és Rodr í guez M o re t ha n fea r i n g d eath, I f e a r n o t bei n g w i tty en oug h to w r i te my e pi ta ph a n d en d up usi n g C ha tG PT. jo ra n dro c@ gmail.co m + 5 7 3043363406