Reynolds creates new subsidiary to manage trade marketing
Winston-Salem-based Reynolds American Inc. has created a new subsidiary to handle the sales, distribution and retail/wholesale strategy for brands controlled by R.J. Reynolds Tobacco Co., American Snuff Co. LLC, Santa Fe Natural Tobacco Co. Inc. and R.J. Reynolds Vapor Co. The subsidiary, dubbed RAI Trade Marketing Services Co., will handle marketing for brands like Santa Fe's Natural American Spirit and R.J. Reynolds Tobacco Co.'s Camel cigarette product through service agreements. “With the‌