How to Use Shopify’s Blog Platform to Grow your eCommerce Store? Whenever you think of having an online store, it’s important to first attract traffic to the website because that’s how people will come to know about your website and its products. Getting traffic and attention to your store is one of the first steps before getting sales conversions. This applies to eCommerce stores developed in Shopify as well as other eCommerce platforms.
If you don’t get enough traffic on your site, you will not get leads or even customers. Even if you get traffic, the job is not done there. Getting traffic is not tough, traffic that converts is tough. No matter how many visitors visit your website but if they’re not buying anything from your online store then your website isn’t efficient. In this post, we are going to suggest some ways you can use your Shopify blog platform to attract more visitors and draw in more new customers in your Shopify store.
Read on for some ideas that you can immediately use:
1. Attracting New Customers by Blogging The main purpose of a blog on your website is to attract new customers. Every time you publish content or an article, it needs to be engaging enough that it encourages readers to buy your products and services. Moreover, it helps in improving your website’s visibility. In order to get more readers, the article has to be written with good quality search engine optimization practices in mind. This can help your website rank higher in search engines such as Google, Bing, etc. But a blog won’t help you much if your site is slow loading or has multiple crashes as these can also affect your ranking in search engines. So make sure to write such engaging and new content that attracts customers and help your website rank higher in Google search engines.
2. Blog Can Boost Your SEO traffic One major importance of using Shopify’s built-in blogging system is that since it’s on the same domain as your store, it will be easy to manage SEO. It is important with blogging that your blog posts attract attention and links. In general, if your blog posts become popular and get more visitors and likes and shares, your store will gain more trust.
3. Building a Relationship with Your Customers It’s becoming popular for companies and businesses these days to use relationship marketing to build a better and long-term relationship with its customers. A blog is a great platform and a tool for relationship marketing as you can use it to post news
articles and useful information related to your field of study. you can also create that are tailored for your audience. All this will really help build customer loyalty as your customers will start putting their trust on your website for useful information which they can also share with their family and friends. This will ultimately benefit you and your website as will lead you to more customers and of course, more sales! Read More