How has the eCommerce changed the face of the Business? Information technology has completely changed the face of the business in the recent times. It has changed the product development, marketing, selling process and communication channels that has brought a revolutionary in the world of digital world and online business. eCommerce has changed the selling/buying elements by bringing new methods of doing business and providing great shopping experience. eCommerce world is emerging at a great speed and rightfully so.
Information technology is evolving and it impacts both the small and big businesses equally. In this blog we will discuss the reasons how eCommerce has changed the business in the recent times. Read on to see how the eCommerce has helped the businesses and business owners. So let us begin. 
Easy to start The biggest thing is that anyone can start their online store. They can sell any kind of products globally through the medium of eCommerce. eCommerce has opened the doors of opportunity for small and big scale businesses. Starting an eCommerce website is easy and can be started in a limited budget as well. It depends on the type and size of your business. For the most basic level business, just a domain, eCommerce theme and content are enough. Thus, for the beginner level, it is easy to start and function.
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Vast outreach It was impossible to reach out to the large customer base with the traditional methods of marketing but with the eCommerce, it can be reached to a larger audience that too within a
short span of time. With the online selling, you can sell your products not just in local market but on national and international level too. This has dramatically changed the lives of the small time business owners in seeing more profit coming their way.
No middlemen In eCommerce stores, the business owner is able to sell directly to the customer. There are no middlemen involved due to which the overall price of the product is reduced as the business brings the product to the customer in a much reduced price and thus there will be more buyers for the product which increases the overall profit of the business and business owner.
No opening and closing time In the eCommerce business, there is no opening or closing time of the store. There are no holidays either, it works 24*7 and thus you can buy the products at any time of the day from the comfort of your home. This is certainly a big advantage as there is no limitation of time and thus, there will be more sales and profit. Shoppers can come in any time and can spend as much time as they want to which is a big freedom to both customers and owners.
Retaining customers eCommerce helps the business to re-target or retain the customers. eCommerce stores or websites can connect with customers on social media, emails, advertisements etc. Usually eCommerce websites update their customers about the products on social media or notify them through emails. The overall goal of the eCommerce stores behind this is to retain customers.
Multiple payment methods Most of the eCommerce websites have multiple payment options such as cash/card on delivery, debit and credit cards, mobile wallets such as PayTm, PhonePe, nGoogle Pay etc, netbanking etc. All these options make it easier for the customers to choose their preferred mode of payment. The easier the payment, the more the sales and simultaneously, more profit.
The size of the business doesn’t matter In an online business, whether your business is run by one or two people or by a team of 200 people, it doesn’t matter much. This helps the small-time business owner compete with the big ones and get the same visibility and conversions without any limitations. With time, the site will have a market name and identity and it will progress more and more.
Easy to target customers Social media marketing, cookies, keyword research tools, search engine marketing, display and video ads offer the opportunity to target specific customers. Marketing is based on the keywords and customer interests. Due to keywords, social media networking website display
advertisements and video ads and it helps in targeting eCommerce websites/owners to target the customer’s interests.
Conclusion The list above consisted of the reasons how eCommerce has changed the face of the business in the recent times. We know of a lot of eCommerce store and we even buy from that store regularly. We also have our favourites, why? because we trust those particular stores. eCommerce is only growing and a lot of new stores are coming in the market. All the above points explain that eCommerce has changed the ways, methods, systems, shopping experience, marketing in the business by using the internet, social media and digital marketing etc. For any more information on this topic, feel free to ask us via call or mail and we will be there for your assistance.